Rascasse Audience Intelligence

Costa Sunglasses Target Market in United States

A data profile of the people who buy, follow and care about Costa Sunglasses in United States — modelled from more than twelve digital signal sources. Costa Sunglasses has an estimated audience of 832,612 people in United States.

#8among Eyewear in United States#2737among Brand in United States#1057in Fashion & Accessoires

The average Costa Sunglasses fan in United States is 36.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Arnette, Wiley X, Sunglass Hut, with strongest over-indexing on Arnette (144.94× the country average).

Demographically, the Costa Sunglasses audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Costa Sunglasses fan in United States is balanced, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Arnette.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costa Sunglasses profile in United States.

Audience size
833K
in United States
Gender
47.8%♀
52.2% male
Age
36.2
average years
Country rank
#26721
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Costa Sunglasses

47.8% are female, 52.2% are male, average age 36.2.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Costa Sunglasses audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.2
Estimated audience size832,612
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Costa Sunglasses audience in United States
Age bracketShare%
16-1919%
20-2929%
30-3923%
40-4918%
50+10%
Fig. 04

Worldwide distribution

88.5%

of the worldwide Costa Sunglasses audience comes from United States.

Worldwide audience distribution share by country for Costa Sunglasses
CountryShare
United States88.5%
United Kingdom2.9%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costa Sunglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Costa Sunglasses customers by region in United States
#RegionReachAffinity×
01Alabama~30K2.97×
02Mississippi~20K2.94×
03Louisiana~30K2.40×
04South Carolina~30K2.31×
05Florida~100K2.18×
06North Carolina~40K1.67×
07Tennessee~30K1.67×
08Georgia~40K1.57×
09Montana~4K1.56×
10Arkansas~10K1.43×
11Delaware~3K1.32×
12Texas~80K1.08×
13West Virginia~4K1.08×
14North Dakota~2K1.08×
15Kentucky~10K1.05×
16Virginia~20K1.03×
17Wyoming~1K1.01×
18Hawaii~3K0.99×
19Alaska~2K0.95×
20Maine~3K0.93×
21South Dakota~2K0.90×
22Missouri~10K0.83×
23New Hampshire~3K0.83×
24Minnesota~10K0.82×
25Oklahoma~7K0.82×
26Idaho~3K0.82×
27Maryland~10K0.81×
28Michigan~20K0.76×
29Wisconsin~9K0.76×
30Colorado~9K0.73×
31Rhode Island~2K0.73×
32Iowa~5K0.71×
33Kansas~4K0.70×
34Nebraska~3K0.69×
35Indiana~10K0.67×
36Massachusetts~10K0.65×
37Pennsylvania~20K0.64×
38New Jersey~10K0.64×
39Ohio~20K0.63×
40Connecticut~5K0.63×
41Oregon~5K0.57×
42New Mexico~2K0.57×
43Utah~4K0.55×
44Washington, District of Columbia~1K0.55×
45Illinois~10K0.52×
46Washington~9K0.52×
47Nevada~4K0.48×
48California~40K0.47×
49Arizona~8K0.46×
50New York~20K0.44×
Fig. 06

Affinity by region

Affinity by region — Costa Sunglasses, United States
0.44×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Costa Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Costa Sunglasses audience
#·InterestCategoryAffinity×
01Consadole SapporoSports515.72×
02Wiley XFashion & Accessoires158.34×
03ArnetteShopping144.94×
04The Reject ShopShopping136.46×
05Oakley, CaliforniaTravel & Leisure95.52×
06Black LagoonLiterature91.33×
07Knockaround SunglassesFashion & Accessoires75.11×
08Carrera SunglassesFashion & Accessoires51.88×
09HellsingLiterature42.06×
10Hawkers Co.Fashion & Accessoires41.27×
11Sunglass HutFashion & Accessoires29.47×
12Maui JimFashion & Accessoires17.95×
13Owen WilsonMovies & TV15.03×
14Eyes Wide ShutMovies & TV11.61×
15IS (Infinite Stratos)Literature9.59×
16Ray-BanFashion & Accessoires8.26×
17Made in USABusiness & Career4.02×
18Image sensorTechnology & Electronics3.65×
19ChildbirthKids & Family3.23×
20ChristmasKids & Family2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Costa Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Costa Sunglasses audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
MindfulnessBALANCE2.03×
Risk AppetiteTHRILL1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Costa Sunglasses audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.87×
Career OrientationPOWER0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Costa Sunglasses's target market in United States?

Costa Sunglasses's target market in United States covers an estimated 832,612 people, concentrated in Florida and Texas.

02

What is the gender split and age of Costa Sunglasses customers?

47.8% of the Costa Sunglasses audience are female, 52.2% are male, with an average age of 36.2 years.

03

Which brands do Costa Sunglasses fans like most?

Costa Sunglasses fans show strongest brand affinity for Arnette (144.94×), Wiley X (158.34×), and Sunglass Hut (29.47×) over the country average.

04

Where do Costa Sunglasses fans live in United States?

Costa Sunglasses fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~80K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Costa Sunglasses fans also like?

Beyond Costa Sunglasses itself, the audience over-indexes on Wiley X (158.34×), Sunglass Hut (29.47×), Black Lagoon (91.33×), and Oakley, California (95.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Costa Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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