Costa Sunglasses Audience in United States

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Costa Sunglasses has an estimated audience of 816,311 people in United States. 47.8% are female, 52.2% are male, average age 36.2. Top regions: Florida, Texas, California. Top brand affinities: Arnette, Wiley X, Sunglass Hut, Black Lagoon, Oakley, California.

The average Costa Sunglasses fan in United States is 36.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Arnette, Wiley X, Sunglass Hut, with strongest over-indexing on Arnette (144.94× the country average). Demographically, the Costa Sunglasses audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Costa Sunglasses fans

Demographic split for Costa Sunglasses audience in United States
MetricValue
Female47.8%
Male52.2%
Average age36.2
Estimated audience size816,311

Audience persona

The typical Costa Sunglasses fan in United States is balanced, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Arnette.

Top regions in United States

Top regions ranked by reach for Costa Sunglasses in United States
RegionReachAffinity
Florida114,9192.08×
Texas81,4041.16×
California50,4240.56×
North Carolina38,8171.58×
Georgia37,1341.48×
Alabama29,7422.61×
Tennessee26,9711.65×
South Carolina25,3132.06×
New York23,4090.51×
Louisiana22,2832.12×
Virginia20,9611.05×
Pennsylvania19,1240.7×
Michigan17,7740.83×
Mississippi17,7012.63×
Ohio17,3360.69×
Illinois16,2610.6×
New Jersey14,9600.72×
Maryland11,6460.83×
Massachusetts11,5890.72×
Missouri11,3840.87×
Kentucky11,1451.09×
Indiana10,6070.71×
Minnesota10,3060.88×
Colorado10,2760.8×
Wisconsin9,7110.79×
Washington9,6000.59×
Arkansas8,8861.32×
Arizona8,2510.5×
Oklahoma7,8580.87×
Oregon5,5830.6×
Connecticut5,2920.65×
Iowa4,8170.72×
Kansas4,6070.72×
Utah4,2800.59×
West Virginia3,9421.04×
Nevada3,8860.49×
Hawaii3,6661.04×
Idaho3,4370.84×
Montana3,4341.52×
Delaware2,8081.25×
Nebraska2,8060.69×
New Hampshire2,7040.84×
Maine2,6710.91×
New Mexico2,2570.55×
North Dakota1,7841.06×
Rhode Island1,7500.67×
South Dakota1,6130.85×
Alaska1,4240.82×
Washington, District of Columbia1,2450.51×
Wyoming1,2121×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costa Sunglasses audience
BrandAffinityCategory
Arnette144.94×Shopping
Wiley X158.34×Fashion & Accessoires
Sunglass Hut29.47×Fashion & Accessoires
Black Lagoon91.33×Literature
Oakley, California95.52×Travel & Leisure
The Reject Shop136.46×Shopping
Knockaround Sunglasses75.11×Fashion & Accessoires
Owen Wilson15.03×Movies & TV
Carrera Sunglasses51.88×Fashion & Accessoires
Hellsing42.06×Literature
Consadole Sapporo515.72×Sports
Hawkers Co.41.27×Fashion & Accessoires
Christmas2.85×Kids & Family
Ray-Ban8.26×Fashion & Accessoires
Eyes Wide Shut11.61×Movies & TV
IS (Infinite Stratos)9.59×Literature
Made in USA4.02×Business & Career
Image sensor3.65×Technology & Electronics
Childbirth3.23×Kids & Family
Maui Jim17.95×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costa Sunglasses audience
TraitClusterScore
Luxury OrientationPREMIUM1.84
Design AffinityPREMIUM1.75
SustainabilityBALANCE1.71
DIY MentalityTHRILL1.65
Early Adopter MentalityPOWER1.39
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for Costa Sunglasses
CountryShare
United States88.7%
United Kingdom2.9%
Canada2.3%

See Costa Sunglasses audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Costa Sunglasses have in United States?

Costa Sunglasses has an estimated audience of 816,311 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Costa Sunglasses fans?

47.8% of Costa Sunglasses fans are female, 52.2% are male, with an average age of 36.2 years.

Which brands do Costa Sunglasses fans like most?

Costa Sunglasses fans show strongest brand affinity for Arnette (144.94×), Wiley X (158.34×), and Sunglass Hut (29.47×) over the country average.

Where do Costa Sunglasses fans live in United States?

Costa Sunglasses fans in United States are most concentrated in Florida (reach 114,919), Texas (reach 81,404), and California (reach 50,424). These three regions account for the largest share of the active audience.

What other brands do Costa Sunglasses fans also like?

Beyond Costa Sunglasses itself, the audience over-indexes on Wiley X (158.34×), Sunglass Hut (29.47×), Black Lagoon (91.33×), and Oakley, California (95.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costa Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.