Rascasse Audience Intelligence

Hawkers Co. Target Market in United States

A data profile of the people who buy, follow and care about Hawkers Co. in United States — modelled from more than twelve digital signal sources. Hawkers Co. has an estimated audience of 350,432 people in United States.

#11among Eyewear in United States#4609among Brand in United States#1501in Fashion & Accessoires

The average Hawkers Co. fan in United States is 34.6 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Georgia.

Top brand affinities include Toothless, Royal Botanic Gardens, Kew, dente, with strongest over-indexing on Toothless (82.9× the country average).

Demographically, the Hawkers Co. audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hawkers Co. fan in United States is balanced, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Toothless.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hawkers Co. profile in United States.

Audience size
350K
in United States
Gender
51.8%♀
48.2% male
Age
34.6
average years
Country rank
#44591
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hawkers Co.

51.8% are female, 48.2% are male, average age 34.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Hawkers Co. audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.6
Estimated audience size350,432
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Hawkers Co. audience in United States
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Hawkers Co. audience comes from United States.

Worldwide audience distribution share by country for Hawkers Co.
CountryShare
Spain27.7%
United States11.3%
Mexico10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hawkers Co. audience in United States is strongest.

Fig. 05

Top regions by affinity

Hawkers Co. customers by region in United States
#RegionReachAffinity×
01Idaho~20K10.76×
02Florida~200K6.72×
03Tennessee~40K6.10×
04North Carolina~50K5.00×
05Georgia~50K4.51×
06Washington, District of Columbia~3K2.73×
07Maryland~10K1.87×
08Virginia~20K1.79×
09Texas~30K1.05×
10Alaska<1K0.79×
11North Dakota<1K0.78×
12Vermont<1K0.78×
13South Carolina~4K0.77×
14South Dakota<1K0.76×
15Montana<1K0.74×
16Delaware<1K0.74×
17Rhode Island<1K0.67×
18West Virginia~1K0.64×
19Maine<1K0.64×
20Hawaii<1K0.62×
21New Hampshire<1K0.62×
22New Mexico~1K0.60×
23Nebraska~1K0.59×
24Mississippi~2K0.56×
25Iowa~2K0.56×
26Arkansas~2K0.54×
27Kansas~1K0.53×
28Kentucky~2K0.52×
29Oklahoma~2K0.49×
30Utah~2K0.49×
31Colorado~3K0.47×
32Louisiana~2K0.47×
33Alabama~2K0.46×
34New York~9K0.45×
35Connecticut~2K0.45×
36Nevada~2K0.45×
37Oregon~2K0.42×
38Indiana~3K0.40×
39Missouri~2K0.40×
40Wisconsin~2K0.40×
41Washington~3K0.39×
42Minnesota~2K0.39×
43Massachusetts~3K0.37×
44Ohio~4K0.35×
45Arizona~3K0.35×
46Michigan~3K0.34×
47New Jersey~3K0.34×
48California~10K0.32×
49Illinois~4K0.32×
50Pennsylvania~4K0.32×
Fig. 06

Affinity by region

Affinity by region — Hawkers Co., United States
0.32×1.00×10.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hawkers Co. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hawkers Co. audience
#·InterestCategoryAffinity×
01Royal Botanic Gardens, KewTravel & Leisure150.02×
02Turkish folk musicMusic & Radio147.51×
03denteMusic & Radio142.40×
04XuxaFashion & Accessoires136.33×
05Mahindra BoleroCars & Mobility122.79×
06Mahindra TharCars & Mobility92.98×
07Zadie SmithLiterature87.73×
08Rooster TeethBusiness & Career84.95×
09ToothlessMovies & TV82.90×
10WaterstonesLiterature75.80×
113. LigaSports74.21×
12Costa SunglassesFashion & Accessoires58.95×
13SensodyneBeauty & Wellness48.80×
14Smash MouthMusic & Radio38.56×
15PiaggioCars & Mobility35.61×
16Carmen ElectraMovies & TV35.21×
17Alan TudykMovies & TV31.65×
18Sunglass HutFashion & Accessoires25.81×
19Crest (toothpaste)Beauty & Wellness18.21×
20Tom CruiseMovies & TV8.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hawkers Co. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hawkers Co. audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
MindfulnessBALANCE1.87×
Risk AppetiteTHRILL1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hawkers Co. audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.15×
Family OrientationCONSERVATISM0.59×
IndividualismJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hawkers Co.'s target market in United States?

Hawkers Co.'s target market in United States covers an estimated 350,432 people, concentrated in Florida and North Carolina.

02

What is the gender split and age of Hawkers Co. customers?

51.8% of the Hawkers Co. audience are female, 48.2% are male, with an average age of 34.6 years.

03

Which brands do Hawkers Co. fans like most?

Hawkers Co. fans show strongest brand affinity for Toothless (82.9×), Royal Botanic Gardens, Kew (150.02×), and dente (142.4×) over the country average.

04

Where do Hawkers Co. fans live in United States?

Hawkers Co. fans in United States are most concentrated in Florida (reach ~200K), North Carolina (reach ~50K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hawkers Co. fans also like?

Beyond Hawkers Co. itself, the audience over-indexes on Royal Botanic Gardens, Kew (150.02×), dente (142.4×), Alan Tudyk (31.65×), and Xuxa (136.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Eyewear audiences in United States

See Hawkers Co. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawkers Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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