Hawkers Co. Audience in United States

Hawkers Co. logo

Hawkers Co. has an estimated audience of 352,621 people in United States. 51.8% are female, 48.2% are male, average age 34.6. Top regions: Florida, Georgia, North Carolina. Top brand affinities: Toothless, Royal Botanic Gardens, Kew, Alan Tudyk, Xuxa, Carmen Electra.

The average Hawkers Co. fan in United States is 34.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, North Carolina. Top brand affinities include Toothless, Royal Botanic Gardens, Kew, Alan Tudyk, with strongest over-indexing on Toothless (82.9× the country average). Demographically, the Hawkers Co. audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

Demographics of Hawkers Co. fans

Demographic split for Hawkers Co. audience in United States
MetricValue
Female51.8%
Male48.2%
Average age34.6
Estimated audience size352,621

Audience persona

The typical Hawkers Co. fan in United States is balanced, around 34.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Toothless.

Top regions in United States

Top regions ranked by reach for Hawkers Co. in United States
RegionReachAffinity
Florida148,5066.22×
Georgia53,6024.93×
North Carolina53,1405.01×
Tennessee42,9906.08×
Texas31,8381.05×
Idaho22,07412.48×
Virginia15,2651.78×
Maryland10,6861.76×
California9,7560.25×
New York6,3970.32×
South Carolina3,8840.73×
Washington, District of Columbia2,7972.64×
Illinois2,3540.2×
Ohio2,1590.2×
Pennsylvania2,1570.18×
Colorado1,9320.35×
New Jersey1,8620.21×
Washington1,6150.23×
Massachusetts1,5870.23×
Michigan1,5120.16×
Kentucky1,3970.32×
Arizona1,3290.18×
Indiana1,1490.18×
Alabama1,0930.22×
Iowa1,0910.38×
Missouri8690.15×
Utah8670.27×
Kansas7750.28×
Minnesota7720.15×
Louisiana7530.17×
Wisconsin7340.14×
Oregon7230.18×
Oklahoma6470.17×
Connecticut6420.18×
Nevada6150.18×
Mississippi5930.2×
Arkansas4890.17×
Delaware4630.48×
West Virginia2730.17×
Hawaii2710.18×
New Hampshire2650.19×
New Mexico2580.15×
Nebraska2540.14×
Maine2220.18×
Rhode Island1780.16×
Montana1160.12×
Alaska1050.14×
Vermont1040.17×
South Dakota960.12×
Wyoming900.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hawkers Co. audience
BrandAffinityCategory
Toothless82.9×Movies & TV
Royal Botanic Gardens, Kew150.02×Travel & Leisure
Alan Tudyk31.65×Movies & TV
Xuxa136.33×Fashion & Accessoires
Carmen Electra35.21×Movies & TV
Costa Sunglasses58.95×Fashion & Accessoires
Rooster Teeth84.95×Business & Career
Sensodyne48.8×Beauty & Wellness
Sunglass Hut25.81×Fashion & Accessoires
Zadie Smith87.73×Literature
Mahindra Bolero122.79×Cars & Mobility
Waterstones75.8×Literature
Turkish folk music147.51×Music & Radio
Mahindra Thar92.98×Cars & Mobility
Tom Cruise8.2×Movies & TV
Smash Mouth38.56×Music & Radio
Piaggio35.61×Cars & Mobility
Crest (toothpaste)18.21×Beauty & Wellness
3. Liga74.21×Sports
2. Bundesliga29.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hawkers Co. audience
TraitClusterScore
Early Adopter MentalityPOWER1.55
Healthy LifestyleBALANCE1.53
Urban LifestyleOPEN1.46
PatriotismCONSERVATISM1.37
Luxury OrientationPREMIUM1.31
ExtroversionTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Hawkers Co.
CountryShare
Spain28.8%
United States11.3%
Mexico10.3%

See Hawkers Co. audiences in other countries

More Eyewear audiences in United States

Frequently asked questions

How many fans does Hawkers Co. have in United States?

Hawkers Co. has an estimated audience of 352,621 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of Hawkers Co. fans?

51.8% of Hawkers Co. fans are female, 48.2% are male, with an average age of 34.6 years.

Which brands do Hawkers Co. fans like most?

Hawkers Co. fans show strongest brand affinity for Toothless (82.9×), Royal Botanic Gardens, Kew (150.02×), and Alan Tudyk (31.65×) over the country average.

Where do Hawkers Co. fans live in United States?

Hawkers Co. fans in United States are most concentrated in Florida (reach 148,506), Georgia (reach 53,602), and North Carolina (reach 53,140). These three regions account for the largest share of the active audience.

What other brands do Hawkers Co. fans also like?

Beyond Hawkers Co. itself, the audience over-indexes on Royal Botanic Gardens, Kew (150.02×), Alan Tudyk (31.65×), Xuxa (136.33×), and Carmen Electra (35.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hawkers Co.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.