Rascasse Audience Intelligence

Carrera Sunglasses Target Market in United States

A data profile of the people who buy, follow and care about Carrera Sunglasses in United States — modelled from more than twelve digital signal sources. Carrera Sunglasses has an estimated audience of 323,330 people in United States.

#13among Eyewear in United States#4809among Brand in United States#1546in Fashion & Accessoires

The average Carrera Sunglasses fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Costa Sunglasses, Sunglass Hut, Owen Wilson, with strongest over-indexing on Costa Sunglasses (51.88× the country average).

Demographically, the Carrera Sunglasses audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carrera Sunglasses fan in United States is more male, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Costa Sunglasses.

Category: Fashion & Accessoires · Type: Brand · Subtype: Eyewear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carrera Sunglasses profile in United States.

Audience size
323K
in United States
Gender
40.8%♀
59.2% male
Age
36.1
average years
Country rank
#46488
Brand in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carrera Sunglasses

40.8% are female, 59.2% are male, average age 36.1.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Carrera Sunglasses audience in United States
MetricValue
Female40.8%
Male59.2%
Average age36.1
Estimated audience size323,330
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Carrera Sunglasses audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3924%
40-4920%
50+10%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Carrera Sunglasses audience comes from United States.

Worldwide audience distribution share by country for Carrera Sunglasses
CountryShare
Italy28.8%
United States24.3%
India9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carrera Sunglasses audience in United States is strongest.

Fig. 05

Top regions by affinity

Carrera Sunglasses customers by region in United States
#RegionReachAffinity×
01Texas~60K2.12×
02California~70K2.02×
03Florida~40K1.93×
04Nevada~6K1.83×
05Arizona~10K1.74×
06New Jersey~10K1.72×
07New York~30K1.58×
08New Mexico~2K1.52×
09Hawaii~2K1.22×
10Illinois~10K1.17×
11Colorado~6K1.16×
12Louisiana~5K1.12×
13Connecticut~4K1.12×
14Georgia~10K1.10×
15Delaware<1K1.10×
16Pennsylvania~10K1.07×
17Rhode Island~1K1.03×
18Washington, District of Columbia<1K1.00×
19Virginia~7K0.96×
20Massachusetts~6K0.96×
21Maryland~5K0.96×
22Utah~3K0.95×
23Alabama~4K0.93×
24Oklahoma~3K0.93×
25Alaska<1K0.92×
26North Carolina~9K0.91×
27Michigan~7K0.91×
28South Carolina~4K0.91×
29Washington~6K0.90×
30Vermont<1K0.89×
31Oregon~3K0.88×
32Montana<1K0.88×
33North Dakota<1K0.88×
34Mississippi~2K0.87×
35South Dakota<1K0.87×
36Tennessee~5K0.86×
37Kansas~2K0.86×
38New Hampshire~1K0.86×
39Maine<1K0.84×
40Arkansas~2K0.83×
41Nebraska~1K0.83×
42Idaho~1K0.80×
43West Virginia~1K0.80×
44Missouri~4K0.77×
45Iowa~2K0.77×
46Indiana~4K0.76×
47Kentucky~3K0.76×
48Minnesota~3K0.73×
49Ohio~7K0.71×
50Wisconsin~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Carrera Sunglasses, United States
0.70×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carrera Sunglasses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carrera Sunglasses audience
#·InterestCategoryAffinity×
01Costa SunglassesFashion & Accessoires51.88×
02A History of ViolenceMovies & TV39.52×
03SmartglassesTechnology & Electronics21.56×
04Cultural tourismTravel & Leisure20.00×
05Drone racingSports20.00×
06CateyeCars & Mobility18.89×
07Sunglass HutFashion & Accessoires16.64×
08BodrumTravel & Leisure15.92×
09International educationBusiness & Career14.90×
10Owen WilsonMovies & TV14.09×
11Kim PossibleMovies & TV13.92×
12OakleyFashion & Accessoires13.17×
13Air FranceTravel & Leisure12.82×
14Mikaela ShiffrinSports11.25×
15Arabic coffeeFood & Beverages10.29×
16Ray-BanFashion & Accessoires8.52×
17G-ShockFashion & Accessoires7.35×
18Disneyland ParisTravel & Leisure7.18×
19EyewearFashion & Accessoires4.09×
20EBayShopping1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carrera Sunglasses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carrera Sunglasses audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.96×
Pet OwnershipJOY1.86×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carrera Sunglasses audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
Family OrientationCONSERVATISM0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Carrera Sunglasses's target market in United States?

Carrera Sunglasses's target market in United States covers an estimated 323,330 people, concentrated in California and Texas.

02

What is the gender split and age of Carrera Sunglasses customers?

40.8% of the Carrera Sunglasses audience are female, 59.2% are male, with an average age of 36.1 years.

03

Which brands do Carrera Sunglasses fans like most?

Carrera Sunglasses fans show strongest brand affinity for Costa Sunglasses (51.88×), Sunglass Hut (16.64×), and Owen Wilson (14.09×) over the country average.

04

Where do Carrera Sunglasses fans live in United States?

Carrera Sunglasses fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Carrera Sunglasses fans also like?

Beyond Carrera Sunglasses itself, the audience over-indexes on Sunglass Hut (16.64×), Owen Wilson (14.09×), A History of Violence (39.52×), and Oakley (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Carrera Sunglasses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Carrera Sunglasses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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