Rascasse Audience Intelligence

Cateye Target Market in United States

A data profile of the people who buy, follow and care about Cateye in United States — modelled from more than twelve digital signal sources. Cateye has an estimated audience of 854,811 people in United States.

#10among Bicycle in United States#2691among Brand in United States#800in Cars & Mobility

The average Cateye fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Moon (film), A History of Violence, Hair tutorials, with strongest over-indexing on Moon (film) (68.41× the country average).

Demographically, the Cateye audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cateye fan in United States is more female, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Moon (film).

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cateye profile in United States.

Audience size
855K
in United States
Gender
75.1%♀
24.9% male
Age
38.8
average years
Country rank
#26284
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cateye

75.1% are female, 24.9% are male, average age 38.8.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Cateye audience in United States
MetricValue
Female75.1%
Male24.9%
Average age38.8
Estimated audience size854,811
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cateye audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Cateye audience comes from United States.

Worldwide audience distribution share by country for Cateye
CountryShare
United States31.7%
United Kingdom5.9%
Japan5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cateye audience in United States is strongest.

Fig. 05

Top regions by affinity

Cateye customers by region in United States
#RegionReachAffinity×
01Montana~3K1.27×
02Texas~90K1.26×
03Oklahoma~10K1.25×
04Arkansas~8K1.22×
05Mississippi~8K1.17×
06New Mexico~5K1.17×
07Louisiana~10K1.15×
08Kentucky~10K1.13×
09California~100K1.10×
10West Virginia~4K1.10×
11Missouri~10K1.09×
12Georgia~30K1.08×
13North Carolina~30K1.06×
14Alabama~10K1.06×
15Indiana~20K1.05×
16Idaho~4K1.05×
17Hawaii~4K1.05×
18Tennessee~20K1.04×
19Washington~20K1.04×
20South Carolina~10K1.04×
21Utah~8K1.04×
22Nebraska~4K1.04×
23Arizona~20K1.03×
24Oregon~10K1.03×
25Kansas~7K1.03×
26North Dakota~2K1.00×
27Iowa~7K0.99×
28Nevada~8K0.98×
29Maine~3K0.98×
30Alaska~2K0.98×
31Virginia~20K0.97×
32Illinois~30K0.96×
33Michigan~20K0.95×
34Maryland~10K0.95×
35Minnesota~10K0.94×
36Wisconsin~10K0.93×
37South Dakota~2K0.93×
38Pennsylvania~30K0.92×
39Ohio~20K0.92×
40Colorado~10K0.91×
41Connecticut~7K0.91×
42New York~40K0.90×
43New Hampshire~3K0.88×
44Florida~50K0.87×
45Rhode Island~2K0.87×
46Vermont~1K0.86×
47New Jersey~20K0.85×
48Massachusetts~10K0.85×
49Delaware~2K0.85×
50Washington, District of Columbia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Cateye, United States
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cateye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cateye audience
#·InterestCategoryAffinity×
01The Snow QueenKids & Family204.19×
02JACK & JONESFashion & Accessoires131.14×
03A History of ViolenceMovies & TV119.20×
04Moon (film)Movies & TV68.41×
05MKMusic & Radio50.76×
06Ed HardyFashion & Accessoires45.04×
07Costa SunglassesFashion & Accessoires43.58×
08Blow (film)Movies & TV38.88×
09SiaMusic & Radio36.94×
10LPMusic & Radio33.61×
11Hair tutorialsBeauty & Wellness29.81×
12Sunglass HutFashion & Accessoires26.17×
13Long LashesBeauty & Wellness20.00×
14Taron EgertonMovies & TV20.00×
15Psycho (1998 film)Movies & TV20.00×
16The Crown (band)Music & Radio20.00×
17Cameron DiazMovies & TV18.11×
18Owen WilsonMovies & TV15.27×
19Ray-BanFashion & Accessoires10.52×
20Brittany SnowMovies & TV8.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cateye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cateye audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.98×
Pet OwnershipJOY1.97×
Risk AppetiteTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cateye audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Family OrientationCONSERVATISM0.92×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cateye's target market in United States?

Cateye's target market in United States covers an estimated 854,811 people, concentrated in California and Texas.

02

What is the gender split and age of Cateye customers?

75.1% of the Cateye audience are female, 24.9% are male, with an average age of 38.8 years.

03

Which brands do Cateye fans like most?

Cateye fans show strongest brand affinity for Moon (film) (68.41×), A History of Violence (119.2×), and Hair tutorials (29.81×) over the country average.

04

Where do Cateye fans live in United States?

Cateye fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Cateye fans also like?

Beyond Cateye itself, the audience over-indexes on A History of Violence (119.2×), Hair tutorials (29.81×), Ed Hardy (45.04×), and MK (50.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cateye audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cateye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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