Rascasse Audience Intelligence

Trek Bicycle Corporation Target Market in United States

A data profile of the people who buy, follow and care about Trek Bicycle Corporation in United States — modelled from more than twelve digital signal sources. Trek Bicycle Corporation has an estimated audience of 4,618,521 people in United States.

#1among Bicycle in United States#738among Brand in United States#277in Cars & Mobility

The average Trek Bicycle Corporation fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tour de France, SRAM Corporation, SCOTT Sports, with strongest over-indexing on Tour de France (9.98× the country average).

Demographically, the Trek Bicycle Corporation audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trek Bicycle Corporation fan in United States is more male, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for Tour de France.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trek Bicycle Corporation profile in United States.

Audience size
4.6M
in United States
Gender
26.3%♀
73.7% male
Age
38.2
average years
Country rank
#7147
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Trek Bicycle Corporation

26.3% are female, 73.7% are male, average age 38.2.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Trek Bicycle Corporation audience in United States
MetricValue
Female26.3%
Male73.7%
Average age38.2
Estimated audience size4,618,521
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Trek Bicycle Corporation audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4920%
50+18%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Trek Bicycle Corporation audience comes from United States.

Worldwide audience distribution share by country for Trek Bicycle Corporation
CountryShare
United States31.5%
Germany15.2%
United Kingdom9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trek Bicycle Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Trek Bicycle Corporation customers by region in United States
#RegionReachAffinity×
01New Mexico~40K1.83×
02Wisconsin~100K1.78×
03Colorado~100K1.40×
04Alaska~10K1.31×
05Illinois~200K1.29×
06Virginia~100K1.25×
07Utah~50K1.22×
08New Hampshire~20K1.22×
09Vermont~10K1.21×
10Montana~20K1.19×
11Oregon~60K1.18×
12Michigan~100K1.16×
13Washington~100K1.15×
14Washington, District of Columbia~20K1.15×
15Idaho~30K1.13×
16Nebraska~30K1.12×
17Delaware~10K1.10×
18Maryland~90K1.08×
19Minnesota~70K1.08×
20Rhode Island~20K1.08×
21Iowa~40K1.07×
22North Dakota~10K1.05×
23Florida~300K1.04×
24Pennsylvania~200K1.04×
25California~500K1.01×
26South Dakota~10K1.00×
27Massachusetts~90K0.99×
28Connecticut~40K0.95×
29New Jersey~100K0.94×
30Texas~400K0.93×
31Kansas~30K0.92×
32Maine~10K0.90×
33New York~200K0.88×
34North Carolina~100K0.88×
35Indiana~70K0.87×
36Ohio~100K0.86×
37Arkansas~30K0.82×
38Missouri~60K0.81×
39West Virginia~20K0.81×
40South Carolina~50K0.78×
41Nevada~30K0.78×
42Arizona~70K0.77×
43Tennessee~70K0.72×
44Hawaii~10K0.67×
45Georgia~90K0.65×
46Alabama~40K0.63×
47Louisiana~40K0.61×
48Oklahoma~30K0.61×
49Kentucky~30K0.59×
50Mississippi~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Trek Bicycle Corporation, United States
0.53×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trek Bicycle Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trek Bicycle Corporation audience
#·InterestCategoryAffinity×
01SRAM CorporationCars & Mobility13.70×
02SCOTT SportsCars & Mobility13.70×
03CervéloCars & Mobility13.36×
04Cannondale Bicycle CorporationCars & Mobility12.86×
05Giro d'ItaliaSports12.65×
06ShimanoCars & Mobility10.08×
07Tour de FranceSports9.98×
08Track cyclingSports9.29×
09Enduro (mountain biking)Sports7.94×
10Ineos GrenadiersSports7.62×
11Downhill mountain bikingSports7.55×
12Bicycle touringSports7.36×
13Racing bicycleSports6.25×
14Mountain bike racingSports6.25×
15Cycle sportSports4.98×
16Cars (film)Movies & TV2.96×
17DrillHome & Garden2.51×
18Real Madrid C.F.Sports2.04×
19FIFA World CupSports1.56×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trek Bicycle Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trek Bicycle Corporation audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.46×
Luxury OrientationPREMIUM1.46×
Sports ActivityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trek Bicycle Corporation audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Convenience OrientationPREMIUM0.63×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Trek Bicycle Corporation's target market in United States?

Trek Bicycle Corporation's target market in United States covers an estimated 4,618,521 people, concentrated in California and Texas.

02

What is the gender split and age of Trek Bicycle Corporation customers?

26.3% of the Trek Bicycle Corporation audience are female, 73.7% are male, with an average age of 38.2 years.

03

Which brands do Trek Bicycle Corporation fans like most?

Trek Bicycle Corporation fans show strongest brand affinity for Tour de France (9.98×), SRAM Corporation (13.7×), and SCOTT Sports (13.7×) over the country average.

04

Where do Trek Bicycle Corporation fans live in United States?

Trek Bicycle Corporation fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trek Bicycle Corporation fans also like?

Beyond Trek Bicycle Corporation itself, the audience over-indexes on SRAM Corporation (13.7×), SCOTT Sports (13.7×), Bicycle touring (7.36×), and Shimano (10.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Trek Bicycle Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trek Bicycle Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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