Trek Bicycle Corporation Audience in United States

Trek Bicycle Corporation logo

Trek Bicycle Corporation has an estimated audience of 4,588,784 people in United States. 26.3% are female, 73.7% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: SRAM Corporation, Bicycle touring, Tour de France, Shimano, Giro d'Italia.

The average Trek Bicycle Corporation fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include SRAM Corporation, Bicycle touring, Tour de France, with strongest over-indexing on SRAM Corporation (13.7× the country average). Demographically, the Trek Bicycle Corporation audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of Trek Bicycle Corporation fans

Demographic split for Trek Bicycle Corporation audience in United States
MetricValue
Female26.3%
Male73.7%
Average age38.2
Estimated audience size4,588,784

Audience persona

The typical Trek Bicycle Corporation fan in United States is more male, around 38.2 years old, with strong Sustainability tendencies and a notable affinity for SRAM Corporation.

Top regions in United States

Top regions ranked by reach for Trek Bicycle Corporation in United States
RegionReachAffinity
California534,3941.06×
Texas398,1191.01×
Florida349,8621.13×
New York236,0540.92×
Illinois203,0911.33×
Pennsylvania169,3571.1×
Michigan151,2811.26×
Virginia144,7281.29×
Wisconsin133,9161.94×
North Carolina122,1650.88×
Ohio120,4580.85×
Washington113,1131.23×
New Jersey109,0010.93×
Colorado107,8391.49×
Georgia93,4160.66×
Massachusetts91,4681.01×
Maryland87,7201.11×
Arizona76,2690.81×
Minnesota75,2631.14×
Indiana70,4020.84×
Oregon68,4621.3×
Tennessee63,5790.69×
Missouri59,3110.8×
Utah53,5971.3×
South Carolina53,1850.77×
Connecticut43,5420.95×
Iowa40,5881.07×
Alabama38,9060.61×
Nevada36,0330.81×
Louisiana34,2920.58×
Kansas32,6010.9×
New Mexico30,9211.34×
Kentucky30,2780.53×
Oklahoma29,1560.57×
Arkansas27,9530.74×
Idaho27,7801.21×
Nebraska25,5291.11×
New Hampshire22,0101.22×
West Virginia15,8630.74×
Rhode Island15,5061.06×
Montana15,3031.2×
Washington, District of Columbia15,1271.1×
Mississippi15,0630.4×
Delaware13,9471.1×
Maine13,7400.84×
Alaska11,5051.17×
Hawaii11,3450.58×
North Dakota11,2971.2×
Vermont9,8421.22×
South Dakota9,7780.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trek Bicycle Corporation audience
BrandAffinityCategory
SRAM Corporation13.7×Cars & Mobility
Bicycle touring7.36×Sports
Tour de France9.98×Sports
Shimano10.08×Cars & Mobility
Giro d'Italia12.65×Sports
Outdoor recreation1.52×Sports
Racing bicycle6.25×Sports
Cars (film)2.96×Movies & TV
Downhill mountain biking7.55×Sports
Cycle sport4.98×Sports
Cannondale Bicycle Corporation12.86×Cars & Mobility
Drill2.51×Home & Garden
Ineos Grenadiers7.62×Sports
Enduro (mountain biking)7.94×Sports
Real Madrid C.F.2.04×Sports
Mountain bike racing6.25×Sports
Track cycling9.29×Sports
FIFA World Cup1.56×Sports
Cycling team7.17×Sports
Electric bicycle4.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trek Bicycle Corporation audience
TraitClusterScore
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.59
PatriotismCONSERVATISM1.54
Design AffinityPREMIUM1.47
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Trek Bicycle Corporation
CountryShare
United States31.6%
Germany15.3%
United Kingdom9.9%

See Trek Bicycle Corporation audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does Trek Bicycle Corporation have in United States?

Trek Bicycle Corporation has an estimated audience of 4,588,784 people in United States, concentrated in California and Texas.

What is the gender split and age of Trek Bicycle Corporation fans?

26.3% of Trek Bicycle Corporation fans are female, 73.7% are male, with an average age of 38.2 years.

Which brands do Trek Bicycle Corporation fans like most?

Trek Bicycle Corporation fans show strongest brand affinity for SRAM Corporation (13.7×), Bicycle touring (7.36×), and Tour de France (9.98×) over the country average.

Where do Trek Bicycle Corporation fans live in United States?

Trek Bicycle Corporation fans in United States are most concentrated in California (reach 534,394), Texas (reach 398,119), and Florida (reach 349,862). These three regions account for the largest share of the active audience.

What other brands do Trek Bicycle Corporation fans also like?

Beyond Trek Bicycle Corporation itself, the audience over-indexes on Bicycle touring (7.36×), Tour de France (9.98×), Shimano (10.08×), and Giro d'Italia (12.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trek Bicycle Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.