SRAM Corporation Audience in United States

SRAM Corporation logo

SRAM Corporation has an estimated audience of 2,436,621 people in United States. 23.6% are female, 76.4% are male, average age 38.1. Top regions: California, Texas, Colorado. Top brand affinities: Pinkbike, Trek Bicycle Corporation, Electronic musical instrument, Survivor (band), Shazam (service).

The average SRAM Corporation fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Pinkbike, Trek Bicycle Corporation, Electronic musical instrument, with strongest over-indexing on Pinkbike (18.05× the country average). Demographically, the SRAM Corporation audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

Demographics of SRAM Corporation fans

Demographic split for SRAM Corporation audience in United States
MetricValue
Female23.6%
Male76.4%
Average age38.1
Estimated audience size2,436,621

Audience persona

The typical SRAM Corporation fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Pinkbike.

Top regions in United States

Top regions ranked by reach for SRAM Corporation in United States
RegionReachAffinity
California374,4041.4×
Texas132,1770.63×
Colorado114,9872.99×
Florida110,1650.67×
New York109,9900.81×
Illinois101,3291.25×
Washington72,7951.49×
Pennsylvania62,9060.77×
Michigan60,9730.96×
Arizona57,3261.15×
Utah55,6002.55×
North Carolina53,2950.73×
Massachusetts53,2661.11×
Virginia51,7060.87×
Georgia48,1710.64×
Oregon44,8131.6×
Indiana44,1780.99×
Ohio43,0000.57×
New Jersey40,8530.66×
Wisconsin40,3931.1×
Minnesota37,6721.08×
Maryland32,5670.78×
Missouri28,3160.72×
Tennessee28,0940.57×
Connecticut21,7880.89×
South Carolina21,2830.58×
Idaho20,9191.71×
Alabama19,8460.58×
Arkansas19,7270.98×
Nevada18,3470.78×
Kentucky16,3160.53×
Oklahoma16,2850.6×
New Hampshire14,8181.54×
Iowa13,9970.7×
Kansas13,9070.72×
New Mexico12,5881.03×
Montana12,1881.8×
Louisiana9,9850.32×
Nebraska9,3920.77×
Vermont9,1642.14×
Maine8,3140.95×
Mississippi7,6830.38×
Alaska7,5121.44×
South Dakota7,4811.33×
Washington, District of Columbia7,1360.97×
West Virginia6,1340.54×
Hawaii6,0260.58×
Rhode Island5,2690.68×
Wyoming4,1161.14×
North Dakota3,7300.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SRAM Corporation audience
BrandAffinityCategory
Pinkbike18.05×Sports
Trek Bicycle Corporation10.08×Cars & Mobility
Electronic musical instrument5.77×Music & Radio
Survivor (band)9.97×Music & Radio
Shazam (service)11.89×Music & Radio
Cars (film)3.18×Movies & TV
G&L Musical Instruments7.73×Music & Radio
Harry Potter1.97×Movies & TV
Cross-country cycling8.03×Sports
Enduro (mountain biking)9.84×Sports
Sport Club Internacional11.43×Sports
Cello4.57×Music & Radio
Bicycle touring5.56×Sports
Pianist4.08×Music & Radio
Minimal music6.11×Music & Radio
Drone music8.86×Music & Radio
Yamaha Corporation5.6×Technology & Electronics
Music download4.44×Technology & Electronics
Violin3.2×Music & Radio
Ski3.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SRAM Corporation audience
TraitClusterScore
Sports ActivityPOWER2.44
Luxury OrientationPREMIUM2.26
SustainabilityBALANCE1.96
Early Adopter MentalityPOWER1.85
Risk AppetiteTHRILL1.52
Design AffinityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for SRAM Corporation
CountryShare
United States25.4%
Germany18.7%
Japan12.2%

See SRAM Corporation audiences in other countries

More Bicycle audiences in United States

Frequently asked questions

How many fans does SRAM Corporation have in United States?

SRAM Corporation has an estimated audience of 2,436,621 people in United States, concentrated in California and Texas.

What is the gender split and age of SRAM Corporation fans?

23.6% of SRAM Corporation fans are female, 76.4% are male, with an average age of 38.1 years.

Which brands do SRAM Corporation fans like most?

SRAM Corporation fans show strongest brand affinity for Pinkbike (18.05×), Trek Bicycle Corporation (10.08×), and Electronic musical instrument (5.77×) over the country average.

Where do SRAM Corporation fans live in United States?

SRAM Corporation fans in United States are most concentrated in California (reach 374,404), Texas (reach 132,177), and Colorado (reach 114,987). These three regions account for the largest share of the active audience.

What other brands do SRAM Corporation fans also like?

Beyond SRAM Corporation itself, the audience over-indexes on Trek Bicycle Corporation (10.08×), Electronic musical instrument (5.77×), Survivor (band) (9.97×), and Shazam (service) (11.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SRAM Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.