SRAM Corporation Audience in United States

SRAM Corporation has an estimated audience of 2,436,621 people in United States. 23.6% are female, 76.4% are male, average age 38.1. Top regions: California, Texas, Colorado. Top brand affinities: Pinkbike, Trek Bicycle Corporation, Electronic musical instrument, Survivor (band), Shazam (service).
The average SRAM Corporation fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Colorado. Top brand affinities include Pinkbike, Trek Bicycle Corporation, Electronic musical instrument, with strongest over-indexing on Pinkbike (18.05× the country average). Demographically, the SRAM Corporation audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of SRAM Corporation fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 38.1 |
| Estimated audience size | 2,436,621 |
Audience persona
The typical SRAM Corporation fan in United States is more male, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Pinkbike.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 374,404 | 1.4× |
| Texas | 132,177 | 0.63× |
| Colorado | 114,987 | 2.99× |
| Florida | 110,165 | 0.67× |
| New York | 109,990 | 0.81× |
| Illinois | 101,329 | 1.25× |
| Washington | 72,795 | 1.49× |
| Pennsylvania | 62,906 | 0.77× |
| Michigan | 60,973 | 0.96× |
| Arizona | 57,326 | 1.15× |
| Utah | 55,600 | 2.55× |
| North Carolina | 53,295 | 0.73× |
| Massachusetts | 53,266 | 1.11× |
| Virginia | 51,706 | 0.87× |
| Georgia | 48,171 | 0.64× |
| Oregon | 44,813 | 1.6× |
| Indiana | 44,178 | 0.99× |
| Ohio | 43,000 | 0.57× |
| New Jersey | 40,853 | 0.66× |
| Wisconsin | 40,393 | 1.1× |
| Minnesota | 37,672 | 1.08× |
| Maryland | 32,567 | 0.78× |
| Missouri | 28,316 | 0.72× |
| Tennessee | 28,094 | 0.57× |
| Connecticut | 21,788 | 0.89× |
| South Carolina | 21,283 | 0.58× |
| Idaho | 20,919 | 1.71× |
| Alabama | 19,846 | 0.58× |
| Arkansas | 19,727 | 0.98× |
| Nevada | 18,347 | 0.78× |
| Kentucky | 16,316 | 0.53× |
| Oklahoma | 16,285 | 0.6× |
| New Hampshire | 14,818 | 1.54× |
| Iowa | 13,997 | 0.7× |
| Kansas | 13,907 | 0.72× |
| New Mexico | 12,588 | 1.03× |
| Montana | 12,188 | 1.8× |
| Louisiana | 9,985 | 0.32× |
| Nebraska | 9,392 | 0.77× |
| Vermont | 9,164 | 2.14× |
| Maine | 8,314 | 0.95× |
| Mississippi | 7,683 | 0.38× |
| Alaska | 7,512 | 1.44× |
| South Dakota | 7,481 | 1.33× |
| Washington, District of Columbia | 7,136 | 0.97× |
| West Virginia | 6,134 | 0.54× |
| Hawaii | 6,026 | 0.58× |
| Rhode Island | 5,269 | 0.68× |
| Wyoming | 4,116 | 1.14× |
| North Dakota | 3,730 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pinkbike | 18.05× | Sports |
| Trek Bicycle Corporation | 10.08× | Cars & Mobility |
| Electronic musical instrument | 5.77× | Music & Radio |
| Survivor (band) | 9.97× | Music & Radio |
| Shazam (service) | 11.89× | Music & Radio |
| Cars (film) | 3.18× | Movies & TV |
| G&L Musical Instruments | 7.73× | Music & Radio |
| Harry Potter | 1.97× | Movies & TV |
| Cross-country cycling | 8.03× | Sports |
| Enduro (mountain biking) | 9.84× | Sports |
| Sport Club Internacional | 11.43× | Sports |
| Cello | 4.57× | Music & Radio |
| Bicycle touring | 5.56× | Sports |
| Pianist | 4.08× | Music & Radio |
| Minimal music | 6.11× | Music & Radio |
| Drone music | 8.86× | Music & Radio |
| Yamaha Corporation | 5.6× | Technology & Electronics |
| Music download | 4.44× | Technology & Electronics |
| Violin | 3.2× | Music & Radio |
| Ski | 3.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.44 |
| Luxury Orientation | PREMIUM | 2.26 |
| Sustainability | BALANCE | 1.96 |
| Early Adopter Mentality | POWER | 1.85 |
| Risk Appetite | THRILL | 1.52 |
| Design Affinity | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 18.7% |
| Japan | 12.2% |
See SRAM Corporation audiences in other countries
More Bicycle audiences in United States
- Trek Bicycle Corporation (4,588,785)
- Shimano (3,673,074)
- Sigma (1,866,073)
- Cannondale Bicycle Corporation (1,279,595)
- Mongoose (bicycles) (1,205,454)
Frequently asked questions
How many fans does SRAM Corporation have in United States?
SRAM Corporation has an estimated audience of 2,436,621 people in United States, concentrated in California and Texas.
What is the gender split and age of SRAM Corporation fans?
23.6% of SRAM Corporation fans are female, 76.4% are male, with an average age of 38.1 years.
Which brands do SRAM Corporation fans like most?
SRAM Corporation fans show strongest brand affinity for Pinkbike (18.05×), Trek Bicycle Corporation (10.08×), and Electronic musical instrument (5.77×) over the country average.
Where do SRAM Corporation fans live in United States?
SRAM Corporation fans in United States are most concentrated in California (reach 374,404), Texas (reach 132,177), and Colorado (reach 114,987). These three regions account for the largest share of the active audience.
What other brands do SRAM Corporation fans also like?
Beyond SRAM Corporation itself, the audience over-indexes on Trek Bicycle Corporation (10.08×), Electronic musical instrument (5.77×), Survivor (band) (9.97×), and Shazam (service) (11.89×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for SRAM Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.