Rascasse Audience Intelligence

SRAM Corporation Target Market in United States

A data profile of the people who buy, follow and care about SRAM Corporation in United States — modelled from more than twelve digital signal sources. SRAM Corporation has an estimated audience of 2,432,270 people in United States.

#3among Bicycle in United States#1223among Brand in United States#403in Cars & Mobility

The average SRAM Corporation fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pinkbike, Trek Bicycle Corporation, Electronic musical instrument, with strongest over-indexing on Pinkbike (18.05× the country average).

Demographically, the SRAM Corporation audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SRAM Corporation fan in United States is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Pinkbike.

Category: Cars & Mobility · Type: Brand · Subtype: Bicycle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SRAM Corporation profile in United States.

Audience size
2.4M
in United States
Gender
23.6%♀
76.4% male
Age
38.1
average years
Country rank
#12169
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SRAM Corporation

23.6% are female, 76.4% are male, average age 38.1.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for SRAM Corporation audience in United States
MetricValue
Female23.6%
Male76.4%
Average age38.1
Estimated audience size2,432,270
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the SRAM Corporation audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

25.4%

of the worldwide SRAM Corporation audience comes from United States.

Worldwide audience distribution share by country for SRAM Corporation
CountryShare
United States25.4%
Germany18.7%
Japan12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SRAM Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

SRAM Corporation customers by region in United States
#RegionReachAffinity×
01Colorado~100K2.67×
02Utah~50K2.32×
03Vermont~8K1.95×
04Montana~10K1.61×
05Idaho~20K1.59×
06Oregon~40K1.49×
07New Hampshire~10K1.38×
08Washington~70K1.37×
09South Dakota~7K1.32×
10California~300K1.29×
11Alaska~7K1.26×
12Illinois~90K1.14×
13Wisconsin~40K1.09×
14Massachusetts~50K1.07×
15Minnesota~40K1.07×
16Arizona~50K1.05×
17New Mexico~10K1.02×
18Arkansas~20K1.00×
19Washington, District of Columbia~7K0.98×
20Indiana~40K0.97×
21Maine~8K0.97×
22Michigan~60K0.93×
23Connecticut~20K0.89×
24Rhode Island~7K0.89×
25North Dakota~4K0.89×
26Virginia~50K0.86×
27Kansas~20K0.85×
28Iowa~20K0.83×
29Nebraska~10K0.83×
30Nevada~20K0.80×
31New York~100K0.79×
32Pennsylvania~60K0.78×
33Maryland~30K0.78×
34Missouri~30K0.77×
35West Virginia~9K0.77×
36Delaware~5K0.75×
37North Carolina~50K0.74×
38Hawaii~8K0.74×
39Oklahoma~20K0.72×
40New Jersey~40K0.69×
41Florida~100K0.68×
42Alabama~20K0.68×
43Georgia~50K0.67×
44Tennessee~30K0.66×
45South Carolina~20K0.66×
46Kentucky~20K0.66×
47Mississippi~10K0.66×
48Texas~100K0.65×
49Ohio~50K0.61×
50Louisiana~20K0.60×
Fig. 06

Affinity by region

Affinity by region — SRAM Corporation, United States
0.60×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SRAM Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SRAM Corporation audience
#·InterestCategoryAffinity×
01PinkbikeSports18.05×
02Shazam (service)Music & Radio11.89×
03Sport Club InternacionalSports11.43×
04SCOTT SportsCars & Mobility10.41×
05Trek Bicycle CorporationCars & Mobility10.08×
06Survivor (band)Music & Radio9.97×
07Enduro (mountain biking)Sports9.84×
08Drone musicMusic & Radio8.86×
09Cross-country cyclingSports8.03×
10G&L Musical InstrumentsMusic & Radio7.73×
11Tour de FranceSports6.30×
12Minimal musicMusic & Radio6.11×
13Electronic musical instrumentMusic & Radio5.77×
14Yamaha CorporationTechnology & Electronics5.60×
15Bicycle touringSports5.56×
16CelloMusic & Radio4.57×
17Music downloadTechnology & Electronics4.44×
18PianistMusic & Radio4.08×
19Cars (film)Movies & TV3.18×
20Harry PotterMovies & TV1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SRAM Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SRAM Corporation audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.59×
Sports ActivityPOWER1.24×
Early Adopter MentalityPOWER1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SRAM Corporation audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.44×
ExtroversionTHRILL0.45×
SpiritualityBALANCE0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SRAM Corporation's target market in United States?

SRAM Corporation's target market in United States covers an estimated 2,432,270 people, concentrated in California and Texas.

02

What is the gender split and age of SRAM Corporation customers?

23.6% of the SRAM Corporation audience are female, 76.4% are male, with an average age of 38.1 years.

03

Which brands do SRAM Corporation fans like most?

SRAM Corporation fans show strongest brand affinity for Pinkbike (18.05×), Trek Bicycle Corporation (10.08×), and Electronic musical instrument (5.77×) over the country average.

04

Where do SRAM Corporation fans live in United States?

SRAM Corporation fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do SRAM Corporation fans also like?

Beyond SRAM Corporation itself, the audience over-indexes on Trek Bicycle Corporation (10.08×), Electronic musical instrument (5.77×), Survivor (band) (9.97×), and Shazam (service) (11.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bicycle audiences in United States

See SRAM Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SRAM Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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