Rascasse Audience Intelligence

Pinkbike Audience in United States

A data profile of the people who buy, follow and care about Pinkbike in United States — modelled from more than twelve digital signal sources. Pinkbike has an estimated audience of 1,641,341 people in United States.

#4among Cycling in United States#515among Website / Newspaper / Magazine in United States#1480in Sports

The average Pinkbike fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Colorado, Washington.

Top brand affinities include Rhianna (singer), Rich Piana, Tour de France, with strongest over-indexing on Rhianna (singer) (9.09× the country average).

Demographically, the Pinkbike audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pinkbike fan in United States is more male, around 36.9 years old, with strong Sports Activity tendencies and a notable affinity for Rhianna (singer).

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinkbike profile in United States.

Audience size
1.6M
in United States
Gender
24.1%♀
75.9% male
Age
36.9
average years
Country rank
#16585
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pinkbike

24.1% are female, 75.9% are male, average age 36.9.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for Pinkbike audience in United States
MetricValue
Female24.1%
Male75.9%
Average age36.9
Estimated audience size1,641,341
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Pinkbike audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Pinkbike audience comes from United States.

Worldwide audience distribution share by country for Pinkbike
CountryShare
United States23.2%
Germany9.3%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinkbike audience in United States is strongest.

Fig. 05

Top regions by affinity

Pinkbike fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K4.85×
02Vermont~10K4.67×
03Colorado~80K3.22×
04New Hampshire~20K2.82×
05Utah~40K2.65×
06Washington~80K2.50×
07Idaho~20K2.42×
08Oregon~40K2.37×
09Maine~9K1.46×
10Wyoming~3K1.39×
11Alaska~5K1.33×
12New Mexico~10K1.31×
13California~200K1.30×
14Arizona~40K1.10×
15Nevada~20K1.10×
16Massachusetts~30K1.00×
17Connecticut~20K0.94×
18Rhode Island~4K0.81×
19Minnesota~20K0.74×
20West Virginia~5K0.71×
21North Carolina~30K0.69×
22Arkansas~9K0.68×
23Wisconsin~20K0.64×
24Pennsylvania~30K0.60×
25South Dakota~2K0.60×
26Virginia~20K0.54×
27Michigan~20K0.53×
28Delaware~2K0.52×
29Hawaii~4K0.51×
30Missouri~10K0.50×
31Tennessee~20K0.49×
32Maryland~10K0.49×
33New York~40K0.47×
34New Jersey~20K0.45×
35Washington, District of Columbia~2K0.45×
36Mississippi~6K0.43×
37Iowa~6K0.43×
38Nebraska~3K0.42×
39Georgia~20K0.40×
40Kansas~5K0.39×
41South Carolina~9K0.37×
42Alabama~8K0.37×
43Kentucky~7K0.36×
44Oklahoma~6K0.36×
45Indiana~10K0.35×
46Ohio~20K0.31×
47Illinois~20K0.30×
48Louisiana~6K0.30×
49Texas~40K0.29×
50Florida~30K0.25×
Fig. 06

Affinity by region

Affinity by region — Pinkbike, United States
0.25×1.00×4.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinkbike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinkbike audience
#·InterestCategoryAffinity×
01Vital MTBSports91.95×
02Viaje a CanadaPOI77.31×
03Transition BikesCars & Mobility58.59×
04Sam HillSports58.05×
05VeloNewsSports36.51×
06BikeRadarSports32.52×
07Rich PianaSports32.18×
08Cyclo-crossSports19.43×
09The Loud HouseMovies & TV16.67×
10Mountain bike trialsSports16.43×
11Bicycle frameSports15.55×
12SRAM CorporationCars & Mobility14.93×
13SCOTT SportsCars & Mobility14.54×
14CervéloCars & Mobility12.69×
15Giro d'ItaliaSports11.86×
16Trek Bicycle CorporationCars & Mobility9.34×
17Rhianna (singer)Music & Radio9.09×
18Tour de FranceSports9.00×
19Ski mountaineeringSports5.49×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinkbike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinkbike audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.42×
Luxury OrientationPREMIUM1.42×
MindfulnessBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinkbike audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.57×
CreativityOPEN0.61×
Career OrientationPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinkbike have in United States?

Pinkbike has an estimated audience of 1,641,341 people in United States, concentrated in California and Colorado.

02

What is the gender split and age of Pinkbike fans?

24.1% of Pinkbike fans are female, 75.9% are male, with an average age of 36.9 years.

03

Which brands do Pinkbike fans like most?

Pinkbike fans show strongest brand affinity for Rhianna (singer) (9.09×), Rich Piana (32.18×), and Tour de France (9×) over the country average.

04

Where do Pinkbike fans live in United States?

Pinkbike fans in United States are most concentrated in California (reach ~200K), Colorado (reach ~80K), and Washington (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Pinkbike fans also like?

Beyond Pinkbike itself, the audience over-indexes on Rich Piana (32.18×), Tour de France (9×), SRAM Corporation (14.93×), and Sam Hill (58.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pinkbike audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinkbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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