Pinkbike Audience in United States

Pinkbike logo

Pinkbike has an estimated audience of 1,635,958 people in United States. 24.1% are female, 75.9% are male, average age 36.9. Top regions: California, Washington, Colorado. Top brand affinities: Rhianna (singer), Rich Piana, SRAM Corporation, Sam Hill, Bicycle frame.

The average Pinkbike fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, Colorado. Top brand affinities include Rhianna (singer), Rich Piana, SRAM Corporation, with strongest over-indexing on Rhianna (singer) (9.09× the country average). Demographically, the Pinkbike audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Cycling

Demographics of Pinkbike fans

Demographic split for Pinkbike audience in United States
MetricValue
Female24.1%
Male75.9%
Average age36.9
Estimated audience size1,635,958

Audience persona

The typical Pinkbike fan in United States is more male, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Pinkbike in United States
RegionReachAffinity
California250,9341.39×
Washington88,7412.7×
Colorado86,8843.37×
New York46,6940.51×
Oregon45,2082.41×
Texas38,8450.28×
Arizona37,6011.13×
North Carolina34,5370.7×
Massachusetts33,7921.05×
Utah33,6792.3×
Pennsylvania33,3530.61×
Florida25,7920.23×
Michigan22,1320.52×
Idaho21,2792.59×
Montana20,7924.58×
New Hampshire20,1983.13×
Virginia20,0770.5×
New Jersey19,2640.46×
Georgia17,8600.35×
Nevada17,0621.08×
Minnesota16,9780.72×
Tennessee16,3650.5×
Connecticut16,2920.99×
Illinois16,2490.3×
Ohio15,7930.31×
Wisconsin15,5760.63×
Maryland14,2690.51×
Vermont12,7184.43×
New Mexico11,0771.35×
Missouri10,2430.39×
Indiana9,7610.33×
Arkansas8,9820.67×
Maine8,6251.47×
Alabama7,5320.33×
South Carolina6,9970.28×
Kentucky5,4080.26×
Alaska4,9291.41×
Oklahoma4,6820.26×
West Virginia4,4740.59×
Iowa4,3310.32×
Kansas3,8830.3×
Rhode Island3,6960.71×
Wyoming3,3811.39×
Louisiana3,1810.15×
Hawaii3,1360.45×
Nebraska2,4920.3×
Delaware1,9560.43×
Washington, District of Columbia1,6210.33×
Mississippi1,6180.12×
North Dakota1,5470.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinkbike audience
BrandAffinityCategory
Rhianna (singer)9.09×Music & Radio
Rich Piana32.18×Sports
SRAM Corporation14.93×Cars & Mobility
Sam Hill58.05×Sports
Bicycle frame15.55×Sports
Transition Bikes58.59×Cars & Mobility
Cyclo-cross19.43×Sports
Mountain bike trials16.43×Sports
Viaje a Canada77.31×
Trek Bicycle Corporation9.34×Cars & Mobility
Outdoor recreation1.52×Sports
Vital MTB91.95×Sports
Giro d'Italia11.86×Sports
Tour de France9×Sports
VeloNews36.51×Sports
BikeRadar32.52×Sports
The Loud House16.67×Movies & TV
Ski mountaineering5.49×Sports
Bethel, Alaska27.8×Travel & Leisure
Shimano8.12×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinkbike audience
TraitClusterScore
SustainabilityBALANCE2.55
Sports ActivityPOWER2.35
Risk AppetiteTHRILL2.02
PatriotismCONSERVATISM1.82
Luxury OrientationPREMIUM1.81
Early Adopter MentalityPOWER1.75

Worldwide distribution

Worldwide audience distribution share by country for Pinkbike
CountryShare
United States23.1%
Germany9.3%
United Kingdom8.8%

See Pinkbike audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Pinkbike have in United States?

Pinkbike has an estimated audience of 1,635,958 people in United States, concentrated in California and Washington.

What is the gender split and age of Pinkbike fans?

24.1% of Pinkbike fans are female, 75.9% are male, with an average age of 36.9 years.

Which brands do Pinkbike fans like most?

Pinkbike fans show strongest brand affinity for Rhianna (singer) (9.09×), Rich Piana (32.18×), and SRAM Corporation (14.93×) over the country average.

Where do Pinkbike fans live in United States?

Pinkbike fans in United States are most concentrated in California (reach 250,934), Washington (reach 88,741), and Colorado (reach 86,884). These three regions account for the largest share of the active audience.

What other brands do Pinkbike fans also like?

Beyond Pinkbike itself, the audience over-indexes on Rich Piana (32.18×), SRAM Corporation (14.93×), Sam Hill (58.05×), and Bicycle frame (15.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinkbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.