Pinkbike Audience in Germany
Pinkbike has an estimated audience of 657,758 people in Germany. 20.6% are female, 79.4% are male, average age 33.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Bundesliga, Sports, Vehicles, Entertainment, Harry Potter.
The average Pinkbike fan in Germany is 33.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Bundesliga, Sports, Vehicles, with strongest over-indexing on Bundesliga (3.11× the country average). Demographically, the Pinkbike audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Cycling
Demographics of Pinkbike fans
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 33.1 |
| Estimated audience size | 657,758 |
Audience persona
The typical Pinkbike fan in Germany is more male, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 238,420 | 2.25× |
| Baden-Württemberg | 229,990 | 2.56× |
| Nordrhein-Westfalen | 176,164 | 1.22× |
| Hessen | 71,113 | 1.42× |
| Rheinland-Pfalz | 54,275 | 1.65× |
| Sachsen | 51,803 | 1.61× |
| Niedersachsen | 44,584 | 0.7× |
| Thüringen | 20,222 | 1.21× |
| Berlin | 19,908 | 0.68× |
| Hamburg | 9,036 | 0.61× |
| Brandenburg | 7,568 | 0.37× |
| Sachsen-Anhalt | 6,991 | 0.41× |
| Schleswig-Holstein | 5,466 | 0.23× |
| Saarland | 4,433 | 0.55× |
| Mecklenburg-Vorpommern | 4,177 | 0.33× |
| Bremen | 1,145 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bundesliga | 3.11× | Sports |
| Sports | 2.25× | Sports |
| Vehicles | 2.34× | Cars & Mobility |
| Entertainment | 1.96× | Movies & TV |
| Harry Potter | 2.28× | Movies & TV |
| Outdoor recreation | 2.07× | Sports |
| Obi (store) | 2.57× | Shopping |
| American football | 2.83× | Sports |
| Local bike shop | 7.63× | Sports |
| Music | 1.78× | Business & Career |
| Leisure | 2.38× | Travel & Leisure |
| Pets | 2.01× | Pets & Animals |
| House music | 3.13× | Music & Radio |
| Basketball | 2.87× | Sports |
| Arts and music | 1.68× | Arts & Culture |
| Gala | 2.59× | News |
| Electronic music | 2.45× | Music & Radio |
| Food and drink | 1.59× | Food & Beverages |
| Lieferando.de | 2.59× | Food & Beverages |
| Aldi | 2.33× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.46 |
| DIY Mentality | THRILL | 1.4 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.24 |
| Sustainability | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Germany | 9.3% |
| United Kingdom | 8.8% |
See Pinkbike audiences in other countries
More Cycling audiences in Germany
- Tour de France (2,733,829)
- Giro d'Italia (1,923,951)
- Revolution (cycling series) (1,451,342)
- Florian Lipowitz (1,274,892)
- Jan Ullrich (1,211,860)
Frequently asked questions
How many fans does Pinkbike have in Germany?
Pinkbike has an estimated audience of 657,758 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Pinkbike fans?
20.6% of Pinkbike fans are female, 79.4% are male, with an average age of 33.1 years.
Which brands do Pinkbike fans like most?
Pinkbike fans show strongest brand affinity for Bundesliga (3.11×), Sports (2.25×), and Vehicles (2.34×) over the country average.
Where do Pinkbike fans live in Germany?
Pinkbike fans in Germany are most concentrated in Bayern (reach 238,420), Baden-Württemberg (reach 229,990), and Nordrhein-Westfalen (reach 176,164). These three regions account for the largest share of the active audience.
What other brands do Pinkbike fans also like?
Beyond Pinkbike itself, the audience over-indexes on Sports (2.25×), Vehicles (2.34×), Entertainment (1.96×), and Harry Potter (2.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pinkbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.