Rascasse Audience Intelligence

Pinkbike Audience in Germany

A data profile of the people who buy, follow and care about Pinkbike in Germany — modelled from more than twelve digital signal sources. Pinkbike has an estimated audience of 659,073 people in Germany.

#10among Cycling in Germany#312among Website / Newspaper / Magazine in Germany#725in Sports

The average Pinkbike fan in Germany is 33.1 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Bundesliga, Sports, Vehicles, with strongest over-indexing on Bundesliga (3.11× the country average).

Demographically, the Pinkbike audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Need for Security, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pinkbike fan in Germany is more male, around 33.1 years old, with strong Need for Security tendencies and a notable affinity for Bundesliga.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pinkbike profile in Germany.

Audience size
659K
in Germany
Gender
20.6%♀
79.4% male
Age
33.1
average years
Country rank
#9305
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pinkbike

20.6% are female, 79.4% are male, average age 33.1.

Fig. 02

Gender split

20.6%
Female
79.4%
Male
Demographic split for Pinkbike audience in Germany
MetricValue
Female20.6%
Male79.4%
Average age33.1
Estimated audience size659,073
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Pinkbike audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Pinkbike audience comes from Germany.

Worldwide audience distribution share by country for Pinkbike
CountryShare
United States23.2%
Germany9.3%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pinkbike audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pinkbike fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K2.49×
02Bayern~200K2.14×
03Sachsen~60K1.73×
04Rheinland-Pfalz~50K1.55×
05Hessen~70K1.35×
06Thüringen~20K1.24×
07Nordrhein-Westfalen~200K1.14×
08Niedersachsen~50K0.79×
09Saarland~6K0.78×
10Bremen~4K0.78×
11Hamburg~10K0.71×
12Berlin~20K0.65×
13Sachsen-Anhalt~10K0.63×
14Mecklenburg-Vorpommern~8K0.63×
15Brandenburg~10K0.56×
16Schleswig-Holstein~10K0.50×
Fig. 06

Affinity by region

Affinity by region — Pinkbike, Germany
0.50×1.00×2.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pinkbike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pinkbike audience
#·InterestCategoryAffinity×
01Local bike shopSports7.63×
02Tour de FranceSports5.42×
03House musicMusic & Radio3.13×
04BundesligaSports3.11×
05BasketballSports2.87×
06SportschauSports2.80×
07Lieferando.deFood & Beverages2.59×
08Obi (store)Shopping2.57×
09Electronic musicMusic & Radio2.45×
10LeisureTravel & Leisure2.38×
11VehiclesCars & Mobility2.34×
12AldiShopping2.33×
13Harry PotterMovies & TV2.28×
14SportsSports2.25×
15Outdoor recreationSports2.07×
16PetsPets & Animals2.01×
17EntertainmentMovies & TV1.96×
18MusicBusiness & Career1.78×
19Arts and musicArts & Culture1.68×
20Food and drinkFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pinkbike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pinkbike audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
Design AffinityPREMIUM1.86×
Risk AppetiteTHRILL1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pinkbike audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.93×
Price SensitivityPREMIUM0.94×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pinkbike have in Germany?

Pinkbike has an estimated audience of 659,073 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Pinkbike fans?

20.6% of Pinkbike fans are female, 79.4% are male, with an average age of 33.1 years.

03

Which brands do Pinkbike fans like most?

Pinkbike fans show strongest brand affinity for Bundesliga (3.11×), Sports (2.25×), and Vehicles (2.34×) over the country average.

04

Where do Pinkbike fans live in Germany?

Pinkbike fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pinkbike fans also like?

Beyond Pinkbike itself, the audience over-indexes on Sports (2.25×), Vehicles (2.34×), Tour de France (5.42×), and Entertainment (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in Germany

See Pinkbike audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pinkbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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