Giro d'Italia Audience in United States

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Giro d'Italia has an estimated audience of 2,332,998 people in United States. 26.2% are female, 73.8% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: SRAM Corporation, Shimano, Tour de France, Ineos Grenadiers, Bicycle touring.

The average Giro d'Italia fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include SRAM Corporation, Shimano, Tour de France, with strongest over-indexing on SRAM Corporation (18.23× the country average). Demographically, the Giro d'Italia audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Cycling

Demographics of Giro d'Italia fans

Demographic split for Giro d'Italia audience in United States
MetricValue
Female26.2%
Male73.8%
Average age37.6
Estimated audience size2,332,998

Audience persona

The typical Giro d'Italia fan in United States is more male, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for SRAM Corporation.

Top regions in United States

Top regions ranked by reach for Giro d'Italia in United States
RegionReachAffinity
California362,6821.41×
New York179,2231.37×
Texas167,4660.83×
Florida165,3251.05×
Colorado80,8682.2×
Massachusetts79,8911.74×
Washington78,5961.68×
New Jersey77,9171.31×
Pennsylvania73,3580.93×
Illinois69,6310.9×
Virginia68,8831.21×
North Carolina62,1950.89×
Georgia60,0580.84×
Michigan51,5160.84×
Ohio43,9090.61×
Arizona40,3070.85×
Maryland38,3420.96×
Minnesota37,2691.11×
Wisconsin35,0791×
Oregon34,4791.29×
Utah31,3301.5×
Connecticut31,2091.33×
Tennessee31,1910.67×
Indiana28,7870.68×
Missouri24,9720.66×
South Carolina24,9640.71×
Nevada16,9290.75×
Washington, District of Columbia16,2442.32×
Kentucky15,0140.51×
Alabama14,5330.45×
New Hampshire14,0721.53×
Idaho13,6941.17×
Louisiana12,4720.41×
Iowa12,2730.64×
Oklahoma12,1870.47×
New Mexico11,7021×
Vermont10,8872.66×
Kansas10,7730.59×
Arkansas10,4890.55×
Maine9,4731.13×
Rhode Island8,7491.18×
Montana7,4651.15×
Hawaii7,1290.71×
Nebraska6,7220.57×
Mississippi5,7520.3×
West Virginia5,6650.52×
Alaska5,5701.12×
Delaware4,9270.77×
South Dakota3,3620.62×
Wyoming3,1670.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Giro d'Italia audience
BrandAffinityCategory
SRAM Corporation18.23×Cars & Mobility
Shimano13.42×Cars & Mobility
Tour de France11.61×Sports
Ineos Grenadiers12.84×Sports
Bicycle touring7.49×Sports
Track cycling14.55×Sports
Rapha (sportswear)16.84×Cars & Mobility
Trek Bicycle Corporation7.77×Cars & Mobility
Cross-country cycling7.54×Sports
shaun white12.44×Sports
Cannondale Bicycle Corporation12.55×Cars & Mobility
Cyclingnews.com16.3×Sports
Grand Tour (cycling)16.81×Sports
Cycling Weekly14.06×Sports
Ski mountaineering4.47×Sports
Pinkbike9.98×Sports
Local bike shop6.33×Sports
Cycling team6.82×Sports
Mountain bike trials9.2×Sports
Tour of Flanders21.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Giro d'Italia audience
TraitClusterScore
Luxury OrientationPREMIUM2.58
Sports ActivityPOWER2.41
SustainabilityBALANCE2.32
Early Adopter MentalityPOWER1.89
LGBTQ+ IdentityOPEN1.83
Design AffinityPREMIUM1.68

Worldwide distribution

Worldwide audience distribution share by country for Giro d'Italia
CountryShare
United States45.2%
United Kingdom20.0%
Australia6.9%

See Giro d'Italia audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Giro d'Italia have in United States?

Giro d'Italia has an estimated audience of 2,332,998 people in United States, concentrated in California and New York.

What is the gender split and age of Giro d'Italia fans?

26.2% of Giro d'Italia fans are female, 73.8% are male, with an average age of 37.6 years.

Which brands do Giro d'Italia fans like most?

Giro d'Italia fans show strongest brand affinity for SRAM Corporation (18.23×), Shimano (13.42×), and Tour de France (11.61×) over the country average.

Where do Giro d'Italia fans live in United States?

Giro d'Italia fans in United States are most concentrated in California (reach 362,682), New York (reach 179,223), and Texas (reach 167,466). These three regions account for the largest share of the active audience.

What other brands do Giro d'Italia fans also like?

Beyond Giro d'Italia itself, the audience over-indexes on Shimano (13.42×), Tour de France (11.61×), Ineos Grenadiers (12.84×), and Bicycle touring (7.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Giro d'Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.