Rascasse Audience Intelligence

Giro d'Italia Audience in United States

A data profile of the people who buy, follow and care about Giro d'Italia in United States — modelled from more than twelve digital signal sources. Giro d'Italia has an estimated audience of 2,342,961 people in United States.

#3among Cycling in United States#158among Event in United States#1127in Sports

The average Giro d'Italia fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Tour de France, SCOTT Sports, Cervélo, with strongest over-indexing on Tour de France (11.61× the country average).

Demographically, the Giro d'Italia audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giro d'Italia fan in United States is more male, around 37.6 years old, with strong Sports Activity tendencies and a notable affinity for Tour de France.

Category: Sports · Type: Event · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giro d'Italia profile in United States.

Audience size
2.3M
in United States
Gender
26.2%♀
73.8% male
Age
37.6
average years
Country rank
#12544
Event in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giro d'Italia fans

26.2% are female, 73.8% are male, average age 37.6.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for Giro d'Italia audience in United States
MetricValue
Female26.2%
Male73.8%
Average age37.6
Estimated audience size2,342,961
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Giro d'Italia audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Giro d'Italia audience comes from United States.

Worldwide audience distribution share by country for Giro d'Italia
CountryShare
United States14.6%
Italy13.3%
Germany12.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giro d'Italia audience in United States is strongest.

Fig. 05

Top regions by affinity

Giro d'Italia fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~9K2.21×
02Colorado~80K2.08×
03Washington, District of Columbia~10K1.83×
04Oregon~50K1.71×
05Maine~10K1.48×
06Massachusetts~70K1.43×
07New Hampshire~10K1.42×
08Washington~60K1.38×
09Montana~9K1.33×
10Connecticut~30K1.30×
11Virginia~70K1.20×
12Utah~30K1.20×
13California~300K1.13×
14Idaho~10K1.12×
15New York~100K1.11×
16Alaska~6K1.11×
17Minnesota~40K1.08×
18Rhode Island~8K1.07×
19Wisconsin~40K1.00×
20Delaware~6K0.97×
21Maryland~40K0.96×
22New Jersey~60K0.94×
23Pennsylvania~70K0.93×
24South Dakota~5K0.93×
25New Mexico~10K0.90×
26North Carolina~60K0.89×
27North Dakota~4K0.89×
28Illinois~70K0.88×
29Hawaii~9K0.87×
30Arizona~40K0.86×
31Kansas~20K0.83×
32West Virginia~9K0.83×
33Iowa~20K0.80×
34Nebraska~9K0.80×
35South Carolina~30K0.79×
36Florida~100K0.77×
37Michigan~50K0.76×
38Indiana~30K0.76×
39Nevada~20K0.76×
40Mississippi~10K0.76×
41Arkansas~10K0.75×
42Ohio~50K0.74×
43Tennessee~30K0.74×
44Missouri~30K0.74×
45Georgia~50K0.73×
46Kentucky~20K0.70×
47Oklahoma~20K0.70×
48Louisiana~20K0.67×
49Alabama~20K0.64×
50Texas~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Giro d'Italia, United States
0.59×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giro d'Italia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giro d'Italia audience
#·InterestCategoryAffinity×
01Tadej PogačarSports22.65×
02CervéloCars & Mobility20.90×
03SCOTT SportsCars & Mobility19.63×
04SRAM CorporationCars & Mobility18.23×
05Rapha (sportswear)Cars & Mobility16.84×
06Grand Tour (cycling)Sports16.81×
07Cyclingnews.comSports16.30×
08Track cyclingSports14.55×
09Cycling WeeklySports14.06×
10ShimanoCars & Mobility13.42×
11Ineos GrenadiersSports12.84×
12Cannondale Bicycle CorporationCars & Mobility12.55×
13shaun whiteSports12.44×
14Tour de FranceSports11.61×
15PinkbikeSports9.98×
16Trek Bicycle CorporationCars & Mobility7.77×
17Cross-country cyclingSports7.54×
18Bicycle touringSports7.49×
19Local bike shopSports6.33×
20Ski mountaineeringSports4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giro d'Italia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giro d'Italia audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.24×
MindfulnessBALANCE1.10×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giro d'Italia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
IndividualismJOY0.69×
Convenience OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giro d'Italia have in United States?

Giro d'Italia has an estimated audience of 2,342,961 people in United States, concentrated in California and New York.

02

What is the gender split and age of Giro d'Italia fans?

26.2% of Giro d'Italia fans are female, 73.8% are male, with an average age of 37.6 years.

03

Which brands do Giro d'Italia fans like most?

Giro d'Italia fans show strongest brand affinity for Tour de France (11.61×), SCOTT Sports (19.63×), and Cervélo (20.9×) over the country average.

04

Where do Giro d'Italia fans live in United States?

Giro d'Italia fans in United States are most concentrated in California (reach ~300K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Giro d'Italia fans also like?

Beyond Giro d'Italia itself, the audience over-indexes on SCOTT Sports (19.63×), Cervélo (20.9×), SRAM Corporation (18.23×), and Shimano (13.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cycling audiences in United States

See Giro d'Italia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giro d'Italia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →