Cycling Weekly Audience in United States

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Cycling Weekly has an estimated audience of 884,445 people in United States. 26.2% are female, 73.8% are male, average age 40.1. Top regions: California, New York, Washington. Top brand affinities: Peter Sagan, Bicycle helmet, Shimano, Sustainable transport, Single track (mountain biking).

The average Cycling Weekly fan in United States is 40.1 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Washington. Top brand affinities include Peter Sagan, Bicycle helmet, Shimano, with strongest over-indexing on Peter Sagan (280.84× the country average). Demographically, the Cycling Weekly audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Cycling

Demographics of Cycling Weekly fans

Demographic split for Cycling Weekly audience in United States
MetricValue
Female26.2%
Male73.8%
Average age40.1
Estimated audience size884,445

Audience persona

The typical Cycling Weekly fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Sagan.

Top regions in United States

Top regions ranked by reach for Cycling Weekly in United States
RegionReachAffinity
California110,6561.14×
New York38,2990.77×
Washington36,7172.07×
Texas36,1320.48×
Colorado35,4212.54×
Illinois24,3650.83×
North Carolina24,0970.91×
Florida22,6770.38×
New Jersey22,1390.98×
Oregon20,6022.03×
Minnesota20,0761.58×
Tennessee20,0141.13×
Georgia19,2520.71×
Virginia18,4740.86×
Massachusetts17,5801.01×
Pennsylvania17,2880.58×
Ohio17,2760.63×
Wisconsin17,1991.29×
Indiana12,4030.77×
Arizona12,2000.68×
Maryland10,5880.7×
Iowa10,4321.43×
Kentucky10,0610.91×
Idaho8,7691.98×
Missouri7,3240.51×
Michigan6,8790.3×
New Hampshire6,5651.88×
Montana6,5512.67×
Nevada6,1120.71×
South Carolina5,5890.42×
New Mexico5,5191.24×
Washington, District of Columbia5,2781.99×
Utah5,1410.65×
Hawaii4,1401.09×
Connecticut4,0450.46×
Vermont4,0142.59×
Kansas3,5280.51×
Louisiana3,4090.3×
Alaska3,3761.78×
Wyoming3,3552.56×
Alabama3,0640.25×
Maine2,6900.85×
Oklahoma2,1820.22×
Mississippi2,1150.29×
Arkansas1,8790.26×
Rhode Island1,6500.59×
Nebraska1,5850.36×
Delaware1,5550.64×
West Virginia1,3100.32×
North Dakota1,1860.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cycling Weekly audience
BrandAffinityCategory
Peter Sagan280.84×Sports
Bicycle helmet67.23×Cars & Mobility
Shimano23.26×Cars & Mobility
Sustainable transport13.14×Cars & Mobility
Single track (mountain biking)26.3×Sports
Lewis Hamilton13.91×Sports
Alpine skiing7.79×Sports
strava21.79×Sports
Patagonia7.14×Fashion & Accessoires
Kia Sportage17.64×Cars & Mobility
Giro d'Italia15.79×Sports
FIFA World Cup2.85×Sports
Houston Astros6.01×Sports
Los Angeles Dodgers4.49×Sports
Bass guitar3.23×Music & Radio
Arc'teryx8.14×Fashion & Accessoires
Tour de France9.11×Sports
Planet Fitness2.28×Sports
Rapha (sportswear)17.43×Cars & Mobility
Backpacking (travel)4.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cycling Weekly audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
SustainabilityBALANCE2.04
Sports ActivityPOWER2.04
PatriotismCONSERVATISM1.86
Design AffinityPREMIUM1.62
Early Adopter MentalityPOWER1.57

Worldwide distribution

Worldwide audience distribution share by country for Cycling Weekly
CountryShare
United Kingdom35.4%
United States32.0%
Canada6.4%

See Cycling Weekly audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Cycling Weekly have in United States?

Cycling Weekly has an estimated audience of 884,445 people in United States, concentrated in California and New York.

What is the gender split and age of Cycling Weekly fans?

26.2% of Cycling Weekly fans are female, 73.8% are male, with an average age of 40.1 years.

Which brands do Cycling Weekly fans like most?

Cycling Weekly fans show strongest brand affinity for Peter Sagan (280.84×), Bicycle helmet (67.23×), and Shimano (23.26×) over the country average.

Where do Cycling Weekly fans live in United States?

Cycling Weekly fans in United States are most concentrated in California (reach 110,656), New York (reach 38,299), and Washington (reach 36,717). These three regions account for the largest share of the active audience.

What other brands do Cycling Weekly fans also like?

Beyond Cycling Weekly itself, the audience over-indexes on Bicycle helmet (67.23×), Shimano (23.26×), Sustainable transport (13.14×), and Single track (mountain biking) (26.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.