A data profile of the people who buy, follow and care about Cycling Weekly in United States — modelled from more than twelve digital signal sources. Cycling Weekly has an estimated audience of 884,099 people in United States.
The average Cycling Weekly fan in United States is 40.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Bicycle helmet, Peter Sagan, Shimano, with strongest over-indexing on Bicycle helmet (119.12× the country average).
Demographically, the Cycling Weekly audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cycling Weekly fan in United States is more male, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Cycling Weekly profile in United States.
26.2% are female, 73.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 40.1 |
| Estimated audience size | 884,099 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Cycling Weekly audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 35.3% |
| United States | 32.0% |
| Canada | 6.4% |
Where the Cycling Weekly audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~40K | 2.53× | |
| 02 | Oregon | ~20K | 2.38× | |
| 03 | Vermont | ~3K | 2.07× | |
| 04 | Washington | ~30K | 1.78× | |
| 05 | Idaho | ~8K | 1.77× | |
| 06 | Montana | ~4K | 1.63× | |
| 07 | Minnesota | ~20K | 1.48× | |
| 08 | New Hampshire | ~5K | 1.45× | |
| 09 | Wyoming | ~2K | 1.44× | |
| 10 | Washington, District of Columbia | ~4K | 1.42× | |
| 11 | Iowa | ~10K | 1.41× | |
| 12 | Alaska | ~3K | 1.35× | |
| 13 | California | ~100K | 1.19× | |
| 14 | New Mexico | ~5K | 1.17× | |
| 15 | Wisconsin | ~20K | 1.16× | |
| 16 | Massachusetts | ~20K | 1.09× | |
| 17 | Hawaii | ~4K | 1.09× | |
| 18 | Georgia | ~30K | 0.96× | |
| 19 | Tennessee | ~20K | 0.96× | |
| 20 | Kentucky | ~10K | 0.94× | |
| 21 | Maine | ~3K | 0.94× | |
| 22 | South Dakota | ~2K | 0.93× | |
| 23 | Arizona | ~20K | 0.92× | |
| 24 | North Carolina | ~20K | 0.91× | |
| 25 | Rhode Island | ~3K | 0.90× | |
| 26 | Delaware | ~2K | 0.90× | |
| 27 | Utah | ~7K | 0.89× | |
| 28 | West Virginia | ~4K | 0.88× | |
| 29 | New Jersey | ~20K | 0.87× | |
| 30 | Illinois | ~20K | 0.84× | |
| 31 | Mississippi | ~6K | 0.84× | |
| 32 | Nebraska | ~4K | 0.84× | |
| 33 | Virginia | ~20K | 0.83× | |
| 34 | Indiana | ~10K | 0.83× | |
| 35 | Arkansas | ~6K | 0.82× | |
| 36 | Nevada | ~7K | 0.81× | |
| 37 | Kansas | ~6K | 0.81× | |
| 38 | Oklahoma | ~8K | 0.80× | |
| 39 | New York | ~40K | 0.79× | |
| 40 | Connecticut | ~7K | 0.78× | |
| 41 | Maryland | ~10K | 0.76× | |
| 42 | Louisiana | ~9K | 0.76× | |
| 43 | Alabama | ~9K | 0.75× | |
| 44 | Pennsylvania | ~20K | 0.71× | |
| 45 | South Carolina | ~9K | 0.71× | |
| 46 | Missouri | ~10K | 0.70× | |
| 47 | Ohio | ~20K | 0.69× | |
| 48 | Michigan | ~10K | 0.61× | |
| 49 | Florida | ~30K | 0.52× | |
| 50 | Texas | ~40K | 0.51× |
The strongest cross-interests of the Cycling Weekly audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peter Sagan | Sports | 240.31× | ||
| 02 | Bicycle helmet | Cars & Mobility | 119.12× | ||
| 03 | Single track (mountain biking) | Sports | 32.17× | ||
| 04 | Shimano | Cars & Mobility | 26.10× | ||
| 05 | Ineos Grenadiers | Sports | 16.65× | ||
| 06 | strava | Sports | 15.45× | ||
| 07 | Barbara Palvin | Fashion & Accessoires | 14.59× | ||
| 08 | Giro d'Italia | Sports | 14.06× | ||
| 09 | Pinkbike | Sports | 13.90× | ||
| 10 | Sustainable transport | Cars & Mobility | 11.77× | ||
| 11 | GoPro | Technology & Electronics | 7.36× | ||
| 12 | Tour de France | Sports | 6.90× | ||
| 13 | Lewis Hamilton | Sports | 6.44× | ||
| 14 | Patagonia | Fashion & Accessoires | 5.39× | ||
| 15 | Alpine skiing | Sports | 5.04× | ||
| 16 | Extreme sport | Sports | 4.76× | ||
| 17 | Backpacking (travel) | Travel & Leisure | 4.26× | ||
| 18 | Cycling | Sports | 3.47× | ||
| 19 | Bicycle | Cars & Mobility | 2.94× | ||
| 20 | Planet Fitness | Sports | 2.45× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.89× | |
| Risk Appetite | THRILL | 2.02× | |
| Travelling | THRILL | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Indulgence | JOY | 0.71× | |
| Tradition | CONSERVATISM | 0.75× |
Cycling Weekly has an estimated audience of 884,099 people in United States, concentrated in California and New York.
26.2% of Cycling Weekly fans are female, 73.8% are male, with an average age of 40.1 years.
Cycling Weekly fans show strongest brand affinity for Bicycle helmet (119.12×), Peter Sagan (240.31×), and Shimano (26.1×) over the country average.
Cycling Weekly fans in United States are most concentrated in California (reach ~100K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Cycling Weekly itself, the audience over-indexes on Peter Sagan (240.31×), Shimano (26.1×), Single track (mountain biking) (32.17×), and Sustainable transport (11.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cycling Weekly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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