Rascasse Audience Intelligence

Track cycling Audience in United States

A data profile of the people who buy, follow and care about Track cycling in United States — modelled from more than twelve digital signal sources. Track cycling has an estimated audience of 1,770,740 people in United States.

#181among Sport in United States#6736among Topic in United States#1403in Sports

The average Track cycling fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Shimano, Bicycle helmet, Sustainable transport, with strongest over-indexing on Shimano (33× the country average).

Demographically, the Track cycling audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Track cycling fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Shimano.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Track cycling profile in United States.

Audience size
1.8M
in United States
Gender
25.3%♀
74.7% male
Age
38.6
average years
Country rank
#15655
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Track cycling fans

25.3% are female, 74.7% are male, average age 38.6.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Track cycling audience in United States
MetricValue
Female25.3%
Male74.7%
Average age38.6
Estimated audience size1,770,740
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Track cycling audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4922%
50+18%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Track cycling audience comes from United States.

Worldwide audience distribution share by country for Track cycling
CountryShare
United States13.8%
Germany9.4%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Track cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Track cycling fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~5K1.37×
02Vermont~4K1.34×
03Colorado~40K1.27×
04Massachusetts~40K1.24×
05Montana~6K1.19×
06Washington, District of Columbia~6K1.16×
07South Dakota~5K1.11×
08North Dakota~4K1.10×
09Maine~7K1.09×
10Rhode Island~6K1.09×
11California~200K1.08×
12New Hampshire~7K1.06×
13Utah~20K1.05×
14Washington~40K1.04×
15Delaware~5K1.04×
16Oregon~20K1.03×
17Idaho~9K1.03×
18Connecticut~20K1.01×
19Hawaii~8K1.01×
20West Virginia~8K1.00×
21New York~100K0.98×
22Kansas~10K0.97×
23New Mexico~9K0.97×
24Nebraska~9K0.97×
25Minnesota~20K0.96×
26Wisconsin~20K0.93×
27Iowa~10K0.93×
28Arkansas~10K0.92×
29Mississippi~10K0.92×
30Virginia~40K0.91×
31Maryland~30K0.91×
32Oklahoma~20K0.91×
33Kentucky~20K0.88×
34Nevada~20K0.88×
35Illinois~50K0.87×
36Arizona~30K0.86×
37Louisiana~20K0.86×
38Michigan~40K0.85×
39Missouri~20K0.85×
40South Carolina~20K0.85×
41Alabama~20K0.85×
42New Jersey~40K0.84×
43Tennessee~30K0.84×
44Pennsylvania~50K0.83×
45North Carolina~40K0.83×
46Georgia~40K0.82×
47Indiana~30K0.82×
48Ohio~40K0.80×
49Florida~80K0.71×
50Texas~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Track cycling, United States
0.70×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Track cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Track cycling audience
#·InterestCategoryAffinity×
01Peter SaganSports55.24×
02ShimanoCars & Mobility33.00×
03Bicycle helmetCars & Mobility24.60×
04Giro d'ItaliaSports14.55×
05stravaSports10.99×
06SRAM CorporationCars & Mobility9.71×
07Trek Bicycle CorporationCars & Mobility9.29×
08SupermotoCars & Mobility9.23×
09Sustainable transportCars & Mobility8.84×
10WazeInternet & Social Media7.31×
11Touring motorcycleCars & Mobility7.25×
12Cruiser (motorcycle)Cars & Mobility6.64×
13Max VerstappenSports6.13×
14Lewis HamiltonSports6.08×
15Motorcycle accessoriesCars & Mobility4.82×
16Extreme sportSports4.80×
17Alpine skiingSports3.86×
18CyclingSports2.80×
19Las VegasTravel & Leisure2.30×
20AutoZoneCars & Mobility1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Track cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Track cycling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Risk AppetiteTHRILL2.14×
Luxury OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Track cycling audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.75×
CreativityOPEN0.80×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Track cycling have in United States?

Track cycling has an estimated audience of 1,770,740 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Track cycling fans?

25.3% of Track cycling fans are female, 74.7% are male, with an average age of 38.6 years.

03

Which brands do Track cycling fans like most?

Track cycling fans show strongest brand affinity for Shimano (33×), Bicycle helmet (24.6×), and Sustainable transport (8.84×) over the country average.

04

Where do Track cycling fans live in United States?

Track cycling fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Track cycling fans also like?

Beyond Track cycling itself, the audience over-indexes on Bicycle helmet (24.6×), Sustainable transport (8.84×), Touring motorcycle (7.25×), and Extreme sport (4.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Track cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Track cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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