Track cycling Audience in United States

Track cycling has an estimated audience of 1,770,740 people in United States. 25.3% are female, 74.7% are male, average age 38.6. Top regions: California, New York, Texas. Top brand affinities: Shimano, Kia Sportage, Peter Sagan, Lewis Hamilton, Bicycle helmet.

The average Track cycling fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Shimano, Kia Sportage, Peter Sagan, with strongest over-indexing on Shimano (29.91× the country average). Demographically, the Track cycling audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Track cycling fans

Demographic split for Track cycling audience in United States
MetricValue
Female25.3%
Male74.7%
Average age38.6
Estimated audience size1,770,740

Audience persona

The typical Track cycling fan in United States is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shimano.

Top regions in United States

Top regions ranked by reach for Track cycling in United States
RegionReachAffinity
California228,5571.17×
New York105,9321.07×
Texas101,8590.67×
Florida80,7690.67×
Massachusetts52,8091.51×
Illinois52,8050.9×
Pennsylvania48,9420.82×
North Carolina43,3030.81×
Georgia42,9520.79×
Virginia41,4680.96×
Ohio40,7690.75×
Washington39,1671.1×
Colorado39,0581.4×
Michigan36,8950.8×
New Jersey36,2810.81×
Maryland27,5060.9×
Arizona26,9880.75×
Tennessee25,9510.73×
Minnesota25,9331.02×
Wisconsin24,3550.91×
Oregon23,3271.15×
Missouri20,7890.73×
Connecticut19,3521.09×
Indiana18,9190.58×
Utah18,5501.17×
South Carolina17,9240.67×
Kentucky15,9060.72×
Oklahoma14,9190.76×
Alabama14,2120.57×
Kansas13,4580.96×
Nevada11,6570.68×
Louisiana11,4510.5×
Iowa11,3950.78×
Idaho9,8181.11×
Arkansas9,7470.67×
Alaska8,4882.24×
Mississippi8,1090.56×
Washington, District of Columbia7,9011.48×
Montana7,8791.6×
Maine7,8281.23×
New Hampshire7,4631.07×
Nebraska7,3080.82×
New Mexico7,2700.82×
Hawaii6,9480.91×
West Virginia6,6940.81×
Rhode Island6,5801.17×
Vermont6,4712.08×
South Dakota5,6811.39×
Delaware5,0501.03×
North Dakota5,0281.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Track cycling audience
BrandAffinityCategory
Shimano29.91×Cars & Mobility
Kia Sportage37.95×Cars & Mobility
Peter Sagan102.93×Sports
Lewis Hamilton14.28×Sports
Bicycle helmet22.14×Cars & Mobility
Touring motorcycle10.16×Cars & Mobility
Sustainable transport10.57×Cars & Mobility
Honda HR-V25.3×Cars & Mobility
Alpine skiing6.39×Sports
Giro d'Italia17.14×Sports
Motorcycle accessories7.14×Cars & Mobility
Pre-school playgroup26.93×Kids & Family
Supermoto13.35×Cars & Mobility
Houston Astros6.02×Sports
Cruiser (motorcycle)8.9×Cars & Mobility
strava15.83×Sports
Jeep Grand Cherokee7.23×Cars & Mobility
Livemusic3.3×Music & Radio
Electronic drum17.98×Music & Radio
Patagonia4.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Track cycling audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Sports ActivityPOWER1.89
SustainabilityBALANCE1.87
Design AffinityPREMIUM1.85
Risk AppetiteTHRILL1.75
Early Adopter MentalityPOWER1.66

Worldwide distribution

Worldwide audience distribution share by country for Track cycling
CountryShare
United States13.8%
Germany9.4%
Italy8.2%

See Track cycling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Track cycling have in United States?

Track cycling has an estimated audience of 1,770,740 people in United States, concentrated in California and New York.

What is the gender split and age of Track cycling fans?

25.3% of Track cycling fans are female, 74.7% are male, with an average age of 38.6 years.

Which brands do Track cycling fans like most?

Track cycling fans show strongest brand affinity for Shimano (29.91×), Kia Sportage (37.95×), and Peter Sagan (102.93×) over the country average.

Where do Track cycling fans live in United States?

Track cycling fans in United States are most concentrated in California (reach 228,557), New York (reach 105,932), and Texas (reach 101,859). These three regions account for the largest share of the active audience.

What other brands do Track cycling fans also like?

Beyond Track cycling itself, the audience over-indexes on Kia Sportage (37.95×), Peter Sagan (102.93×), Lewis Hamilton (14.28×), and Bicycle helmet (22.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Track cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.