Rascasse Audience Intelligence

Cruiser (motorcycle) Audience in United States

A data profile of the people who buy, follow and care about Cruiser (motorcycle) in United States — modelled from more than twelve digital signal sources. Cruiser (motorcycle) has an estimated audience of 6,200,775 people in United States.

#2among Motorcycle type in United States#3296among Topic in United States#225in Cars & Mobility

The average Cruiser (motorcycle) fan in United States is 38.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Touring motorcycle, Motorcycle helmet, Sport touring motorcycle, with strongest over-indexing on Touring motorcycle (46.39× the country average).

Demographically, the Cruiser (motorcycle) audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cruiser (motorcycle) fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cruiser (motorcycle) profile in United States.

Audience size
6.2M
in United States
Gender
18.2%♀
81.8% male
Age
38.2
average years
Country rank
#5578
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cruiser (motorcycle) fans

18.2% are female, 81.8% are male, average age 38.2.

Fig. 02

Gender split

18.2%
Female
81.8%
Male
Demographic split for Cruiser (motorcycle) audience in United States
MetricValue
Female18.2%
Male81.8%
Average age38.2
Estimated audience size6,200,775
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Cruiser (motorcycle) audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4919%
50+20%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Cruiser (motorcycle) audience comes from United States.

Worldwide audience distribution share by country for Cruiser (motorcycle)
CountryShare
United States19.3%
Japan9.5%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cruiser (motorcycle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cruiser (motorcycle) fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K3.68×
02Oregon~200K2.98×
03Arkansas~100K2.93×
04Maryland~300K2.65×
05Florida~800K1.88×
06Ohio~300K1.74×
07North Carolina~300K1.40×
08Washington~200K1.25×
09California~800K1.11×
10Illinois~200K1.06×
11Idaho~30K1.02×
12Oklahoma~70K0.99×
13Nebraska~30K0.94×
14Hawaii~20K0.92×
15South Carolina~80K0.91×
16Alaska~10K0.91×
17Arizona~100K0.90×
18Utah~50K0.90×
19Washington, District of Columbia~20K0.89×
20South Dakota~10K0.87×
21Virginia~100K0.86×
22New Mexico~30K0.86×
23Michigan~100K0.84×
24Kansas~40K0.82×
25North Dakota~10K0.82×
26Montana~10K0.81×
27Kentucky~60K0.80×
28West Virginia~20K0.80×
29Rhode Island~20K0.80×
30Vermont~9K0.80×
31Texas~400K0.79×
32New Hampshire~20K0.79×
33Louisiana~60K0.78×
34Connecticut~50K0.78×
35Nevada~50K0.78×
36Mississippi~40K0.78×
37Alabama~70K0.77×
38Maine~20K0.77×
39Indiana~90K0.76×
40Pennsylvania~200K0.75×
41Delaware~10K0.75×
42New York~300K0.74×
43Massachusetts~90K0.74×
44Iowa~40K0.74×
45Tennessee~90K0.73×
46Georgia~100K0.72×
47Missouri~70K0.72×
48Wisconsin~70K0.70×
49New Jersey~100K0.68×
50Minnesota~60K0.63×
Fig. 06

Affinity by region

Affinity by region — Cruiser (motorcycle), United States
0.63×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cruiser (motorcycle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cruiser (motorcycle) audience
#·InterestCategoryAffinity×
01Motorcycle touringCars & Mobility74.17×
02Sport touring motorcycleCars & Mobility58.47×
03Touring motorcycleCars & Mobility46.39×
04Moto GuzziCars & Mobility45.08×
05CivicMusic & Radio37.10×
06SoftailCars & Mobility36.72×
07Triumph Motorcycles LtdCars & Mobility34.84×
08American ChopperCars & Mobility33.03×
09Motorcycle helmetCars & Mobility29.35×
10EndurocrossCars & Mobility24.52×
11Motorcycle accessoriesCars & Mobility23.45×
12Chopper (motorcycle)Cars & Mobility23.08×
13KawasakiCars & Mobility20.48×
14Custom motorcycleCars & Mobility20.00×
15Indian (motorcycle)Cars & Mobility19.27×
16Google VoiceTechnology & Electronics18.82×
17Sport bikeCars & Mobility15.86×
18Motorcycle clubCars & Mobility13.96×
19Motorcycle sportSports12.70×
20MotorcyclingCars & Mobility12.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cruiser (motorcycle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cruiser (motorcycle) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.61×
Risk AppetiteTHRILL2.17×
TravellingTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cruiser (motorcycle) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
SpiritualityBALANCE0.87×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cruiser (motorcycle) have in United States?

Cruiser (motorcycle) has an estimated audience of 6,200,775 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Cruiser (motorcycle) fans?

18.2% of Cruiser (motorcycle) fans are female, 81.8% are male, with an average age of 38.2 years.

03

Which brands do Cruiser (motorcycle) fans like most?

Cruiser (motorcycle) fans show strongest brand affinity for Touring motorcycle (46.39×), Motorcycle helmet (29.35×), and Sport touring motorcycle (58.47×) over the country average.

04

Where do Cruiser (motorcycle) fans live in United States?

Cruiser (motorcycle) fans in United States are most concentrated in Florida (reach ~800K), California (reach ~800K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cruiser (motorcycle) fans also like?

Beyond Cruiser (motorcycle) itself, the audience over-indexes on Motorcycle helmet (29.35×), Sport touring motorcycle (58.47×), Motorcycle touring (74.17×), and Motorcycle accessories (23.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Motorcycle type audiences in United States

See Cruiser (motorcycle) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruiser (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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