Cruiser (motorcycle) Audience in United States

Cruiser (motorcycle) logo

Cruiser (motorcycle) has an estimated audience of 6,200,775 people in United States. 18.2% are female, 81.8% are male, average age 38.2. Top regions: Florida, California, Texas. Top brand affinities: Touring motorcycle, Motorcycle helmet, Sport touring motorcycle, Motorcycle touring, Motorcycle accessories.

The average Cruiser (motorcycle) fan in United States is 38.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Touring motorcycle, Motorcycle helmet, Sport touring motorcycle, with strongest over-indexing on Touring motorcycle (46.39× the country average). Demographically, the Cruiser (motorcycle) audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type

Demographics of Cruiser (motorcycle) fans

Demographic split for Cruiser (motorcycle) audience in United States
MetricValue
Female18.2%
Male81.8%
Average age38.2
Estimated audience size6,200,775

Audience persona

The typical Cruiser (motorcycle) fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Cruiser (motorcycle) in United States
RegionReachAffinity
Florida830,4651.98×
California759,0011.11×
Texas444,5320.83×
Colorado374,4783.83×
Ohio299,8841.57×
North Carolina284,0301.52×
Maryland279,7322.62×
New York244,4450.71×
Illinois229,1801.11×
Oregon221,8783.12×
Washington162,8891.31×
Pennsylvania152,4010.73×
Georgia137,1000.72×
Michigan135,9100.84×
Virginia133,5090.88×
Arizona120,8180.95×
New Jersey105,8430.67×
Arkansas93,8771.84×
Massachusetts89,4310.73×
Tennessee87,9590.71×
South Carolina86,0730.92×
Indiana85,4960.75×
Missouri71,6350.72×
Oklahoma68,3330.99×
Alabama64,7630.75×
Kentucky59,8160.77×
Wisconsin59,5940.64×
Louisiana58,6330.73×
Minnesota51,8240.58×
Connecticut46,7040.75×
Utah46,6420.84×
Nevada44,0840.74×
Kansas39,8810.82×
Mississippi35,4470.69×
Iowa34,8590.68×
Idaho31,2041×
Nebraska30,1140.97×
New Mexico24,9940.8×
Hawaii23,7680.89×
West Virginia19,3250.67×
Washington, District of Columbia16,1910.87×
New Hampshire15,6500.64×
Maine14,4000.65×
Rhode Island13,3540.68×
Montana11,5280.67×
Alaska10,5790.8×
South Dakota10,2400.71×
Delaware9,3630.55×
North Dakota7,5700.59×
Wyoming6,9680.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruiser (motorcycle) audience
BrandAffinityCategory
Touring motorcycle46.39×Cars & Mobility
Motorcycle helmet29.35×Cars & Mobility
Sport touring motorcycle58.47×Cars & Mobility
Motorcycle touring74.17×Cars & Mobility
Motorcycle accessories23.45×Cars & Mobility
American Chopper33.03×Cars & Mobility
Custom motorcycle20×Cars & Mobility
Chopper (motorcycle)23.08×Cars & Mobility
Triumph Motorcycles Ltd34.84×Cars & Mobility
Motorcycling12.47×Cars & Mobility
Sport bike15.86×Cars & Mobility
Motorcycle club13.96×Cars & Mobility
Indian (motorcycle)19.27×Cars & Mobility
Kawasaki20.48×Cars & Mobility
Google Voice18.82×Technology & Electronics
Moto Guzzi45.08×Cars & Mobility
Café racer34.45×Cars & Mobility
Softail36.72×Cars & Mobility
Motorcycle sport12.7×Sports
Civic37.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruiser (motorcycle) audience
TraitClusterScore
PatriotismCONSERVATISM2.69
Luxury OrientationPREMIUM2.56
Family OrientationCONSERVATISM2.4
Risk AppetiteTHRILL1.68
SustainabilityBALANCE1.43
Need for SecurityCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Cruiser (motorcycle)
CountryShare
United States19.3%
Japan9.5%
Italy8.8%

See Cruiser (motorcycle) audiences in other countries

More Motorcycle type audiences in United States

Frequently asked questions

How many fans does Cruiser (motorcycle) have in United States?

Cruiser (motorcycle) has an estimated audience of 6,200,775 people in United States, concentrated in Florida and California.

What is the gender split and age of Cruiser (motorcycle) fans?

18.2% of Cruiser (motorcycle) fans are female, 81.8% are male, with an average age of 38.2 years.

Which brands do Cruiser (motorcycle) fans like most?

Cruiser (motorcycle) fans show strongest brand affinity for Touring motorcycle (46.39×), Motorcycle helmet (29.35×), and Sport touring motorcycle (58.47×) over the country average.

Where do Cruiser (motorcycle) fans live in United States?

Cruiser (motorcycle) fans in United States are most concentrated in Florida (reach 830,465), California (reach 759,001), and Texas (reach 444,532). These three regions account for the largest share of the active audience.

What other brands do Cruiser (motorcycle) fans also like?

Beyond Cruiser (motorcycle) itself, the audience over-indexes on Motorcycle helmet (29.35×), Sport touring motorcycle (58.47×), Motorcycle touring (74.17×), and Motorcycle accessories (23.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruiser (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.