Cruiser Audience in United States

Cruiser has an estimated audience of 342,107 people in United States. 32.3% are female, 67.7% are male, average age 42.8. Top regions: Florida, California, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.

The average Cruiser fan in United States is 42.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.72× the country average). Demographically, the Cruiser audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type

Demographics of Cruiser fans

Demographic split for Cruiser audience in United States
MetricValue
Female32.3%
Male67.7%
Average age42.8
Estimated audience size342,107

Audience persona

The typical Cruiser fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Cruiser in United States
RegionReachAffinity
Florida45,8181.98×
California41,8751.11×
Texas24,5260.83×
Colorado20,6613.83×
Ohio16,5451.57×
North Carolina15,6701.52×
Maryland15,4332.62×
New York13,4860.71×
Illinois12,6441.11×
Oregon12,2413.12×
Washington8,9871.31×
Pennsylvania8,4080.73×
Georgia7,5640.72×
Michigan7,4980.84×
Virginia7,3660.88×
Arizona6,6660.95×
New Jersey5,8400.67×
Arkansas5,1791.84×
Massachusetts4,9340.73×
Tennessee4,8530.71×
South Carolina4,7490.92×
Indiana4,7170.75×
Missouri3,9520.72×
Oklahoma3,7700.99×
Alabama3,5730.75×
Kentucky3,3000.77×
Wisconsin3,2880.64×
Louisiana3,2350.73×
Minnesota2,8590.58×
Connecticut2,5770.75×
Utah2,5730.84×
Nevada2,4320.74×
Kansas2,2000.82×
Mississippi1,9560.69×
Iowa1,9230.68×
Idaho1,7221×
Nebraska1,6610.97×
New Mexico1,3790.8×
Hawaii1,3110.89×
West Virginia1,0660.67×
Washington, District of Columbia8930.87×
New Hampshire8630.64×
Maine7940.65×
Rhode Island7370.68×
Montana6360.67×
Alaska5840.8×
South Dakota5650.71×
Delaware5170.55×
North Dakota4180.59×
Wyoming3840.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruiser audience
BrandAffinityCategory
Google Maps4.72×Internet & Social Media
Capital One3.9×Business & Career
Indeed.com3.66×Business & Career
CarGurus4.73×Cars & Mobility
Enterprise Rent-A-Car4.73×Cars & Mobility
Singer-songwriter2.97×Music & Radio
Diabetes mellitus awareness4.73×Health
AutoZone2.81×Cars & Mobility
Google News3.77×News
Discount Tire3.89×Shopping
Aaron Rodgers3.91×Sports
Apple Store4.54×Shopping
AccuWeather3.56×Home & Garden
Livemusic2.95×Music & Radio
O'Reilly Auto Parts3.48×Cars & Mobility
Microblogging4.73×Technology & Electronics
Bruce Willis3.67×Movies & TV
Autism Awareness4.73×Health
Advance Auto Parts3.18×Cars & Mobility
Circle K3.47×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruiser audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Quality AwarenessPREMIUM1.61
Luxury OrientationPREMIUM1.58
Family OrientationCONSERVATISM1.51
IndulgenceJOY1.26
Pet OwnershipJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Cruiser
CountryShare
United States29.6%
Australia10.7%
India7.9%

See Cruiser audiences in other countries

More Motorcycle type audiences in United States

Frequently asked questions

How many fans does Cruiser have in United States?

Cruiser has an estimated audience of 342,107 people in United States, concentrated in Florida and California.

What is the gender split and age of Cruiser fans?

32.3% of Cruiser fans are female, 67.7% are male, with an average age of 42.8 years.

Which brands do Cruiser fans like most?

Cruiser fans show strongest brand affinity for Google Maps (4.72×), Capital One (3.9×), and Indeed.com (3.66×) over the country average.

Where do Cruiser fans live in United States?

Cruiser fans in United States are most concentrated in Florida (reach 45,818), California (reach 41,875), and Texas (reach 24,526). These three regions account for the largest share of the active audience.

What other brands do Cruiser fans also like?

Beyond Cruiser itself, the audience over-indexes on Capital One (3.9×), Indeed.com (3.66×), CarGurus (4.73×), and Enterprise Rent-A-Car (4.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.