Cruiser Audience in United States
Cruiser has an estimated audience of 342,107 people in United States. 32.3% are female, 67.7% are male, average age 42.8. Top regions: Florida, California, Texas. Top brand affinities: Israel, Electrolyte, Vocal harmony, Historic site, Voter registration.
The average Cruiser fan in United States is 42.8 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Israel, Electrolyte, Vocal harmony, with strongest over-indexing on Israel (2.18× the country average). Demographically, the Cruiser audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Motorcycle type
Demographics of Cruiser fans
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 42.8 |
| Estimated audience size | 342,107 |
Audience persona
The typical Cruiser fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 45,818 | 1.98× |
| California | 41,875 | 1.11× |
| Texas | 24,526 | 0.83× |
| Colorado | 20,661 | 3.83× |
| Ohio | 16,545 | 1.57× |
| North Carolina | 15,670 | 1.52× |
| Maryland | 15,433 | 2.62× |
| New York | 13,486 | 0.71× |
| Illinois | 12,644 | 1.11× |
| Oregon | 12,241 | 3.12× |
| Washington | 8,987 | 1.31× |
| Pennsylvania | 8,408 | 0.73× |
| Georgia | 7,564 | 0.72× |
| Michigan | 7,498 | 0.84× |
| Virginia | 7,366 | 0.88× |
| Arizona | 6,666 | 0.95× |
| New Jersey | 5,840 | 0.67× |
| Arkansas | 5,179 | 1.84× |
| Massachusetts | 4,934 | 0.73× |
| Tennessee | 4,853 | 0.71× |
| South Carolina | 4,749 | 0.92× |
| Indiana | 4,717 | 0.75× |
| Missouri | 3,952 | 0.72× |
| Oklahoma | 3,770 | 0.99× |
| Alabama | 3,573 | 0.75× |
| Kentucky | 3,300 | 0.77× |
| Wisconsin | 3,288 | 0.64× |
| Louisiana | 3,235 | 0.73× |
| Minnesota | 2,859 | 0.58× |
| Connecticut | 2,577 | 0.75× |
| Utah | 2,573 | 0.84× |
| Nevada | 2,432 | 0.74× |
| Kansas | 2,200 | 0.82× |
| Mississippi | 1,956 | 0.69× |
| Iowa | 1,923 | 0.68× |
| Idaho | 1,722 | 1× |
| Nebraska | 1,661 | 0.97× |
| New Mexico | 1,379 | 0.8× |
| Hawaii | 1,311 | 0.89× |
| West Virginia | 1,066 | 0.67× |
| Washington, District of Columbia | 893 | 0.87× |
| New Hampshire | 863 | 0.64× |
| Maine | 794 | 0.65× |
| Rhode Island | 737 | 0.68× |
| Montana | 636 | 0.67× |
| Alaska | 584 | 0.8× |
| South Dakota | 565 | 0.71× |
| Delaware | 517 | 0.55× |
| North Dakota | 418 | 0.59× |
| Wyoming | 384 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.18× | Travel & Leisure |
| Electrolyte | 4.66× | Health |
| Vocal harmony | 3.76× | Music & Radio |
| Historic site | 3.06× | Arts & Culture |
| Voter registration | 3.27× | Politics & Society |
| Tezz | 4.48× | Movies & TV |
| Grinch | 2.39× | Movies & TV |
| Pro-Ject | 2.43× | Music & Radio |
| Governor of Michigan | 4.24× | Politics & Society |
| Hog Hunting | 1.94× | Sports |
| Hammock camping | 4.04× | Travel & Leisure |
| Jesse Plemons | 1.91× | Movies & TV |
| Keenan Allen | 3.61× | Sports |
| Monogram | 2.09× | Home & Garden |
| Keith Stanfield | 3.53× | Movies & TV |
| MK | 2.24× | Music & Radio |
| Home staging | 2.78× | Home & Garden |
| Wikia | 1.77× | Internet & Social Media |
| JDSU | 1.58× | Business & Career |
| N1 road (South Africa) | 2.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.13 |
| Quality Awareness | PREMIUM | 1.61 |
| Luxury Orientation | PREMIUM | 1.58 |
| Family Orientation | CONSERVATISM | 1.51 |
| Indulgence | JOY | 1.26 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Australia | 10.7% |
| India | 7.9% |
See Cruiser audiences in other countries
More Motorcycle type audiences in United States
- Chopper (motorcycle) (8,790,415)
- Cruiser (motorcycle) (6,200,776)
- Enduro (4,116,528)
- Grand tourer (1,559,247)
Frequently asked questions
How many fans does Cruiser have in United States?
Cruiser has an estimated audience of 342,107 people in United States, concentrated in Florida and California.
What is the gender split and age of Cruiser fans?
32.3% of Cruiser fans are female, 67.7% are male, with an average age of 42.8 years.
Which brands do Cruiser fans like most?
Cruiser fans show strongest brand affinity for Israel (2.18×), Electrolyte (4.66×), and Vocal harmony (3.76×) over the country average.
Where do Cruiser fans live in United States?
Cruiser fans in United States are most concentrated in Florida (reach 45,818), California (reach 41,875), and Texas (reach 24,526). These three regions account for the largest share of the active audience.
What other brands do Cruiser fans also like?
Beyond Cruiser itself, the audience over-indexes on Electrolyte (4.66×), Vocal harmony (3.76×), Historic site (3.06×), and Voter registration (3.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cruiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.