Rascasse Audience Intelligence

Touring motorcycle Audience in United States

A data profile of the people who buy, follow and care about Touring motorcycle in United States — modelled from more than twelve digital signal sources. Touring motorcycle has an estimated audience of 10,583,789 people in United States.

#2187among Topic in United States#135in Cars & Mobility

The average Touring motorcycle fan in United States is 38.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cruiser (motorcycle), Motorcycle helmet, Motorcycle accessories, with strongest over-indexing on Cruiser (motorcycle) (41.67× the country average).

Demographically, the Touring motorcycle audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Touring motorcycle fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Touring motorcycle profile in United States.

Audience size
10.6M
in United States
Gender
20.1%♀
79.9% male
Age
38.0
average years
Country rank
#3388
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Touring motorcycle fans

20.1% are female, 79.9% are male, average age 38.0.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Touring motorcycle audience in United States
MetricValue
Female20.1%
Male79.9%
Average age38.0
Estimated audience size10,583,789
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Touring motorcycle audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Touring motorcycle audience comes from United States.

Worldwide audience distribution share by country for Touring motorcycle
CountryShare
United States19.4%
Japan8.1%
Indonesia7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Touring motorcycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Touring motorcycle fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.26×
02Idaho~60K1.22×
03Colorado~200K1.20×
04Alaska~30K1.19×
05Oklahoma~100K1.16×
06Washington~200K1.14×
07Oregon~100K1.13×
08New Hampshire~50K1.13×
09Montana~30K1.13×
10Arkansas~100K1.11×
11West Virginia~50K1.08×
12Kansas~90K1.06×
13Maine~40K1.06×
14South Dakota~30K1.06×
15Nevada~100K1.04×
16North Dakota~20K1.04×
17Vermont~20K1.03×
18Missouri~200K1.02×
19Tennessee~200K1.01×
20New Mexico~50K1.01×
21Kentucky~100K1.00×
22Texas~900K0.98×
23Virginia~300K0.98×
24Georgia~300K0.97×
25North Carolina~300K0.97×
26Arizona~200K0.97×
27Indiana~200K0.97×
28Alabama~100K0.97×
29Iowa~80K0.97×
30Wisconsin~200K0.96×
31Mississippi~80K0.95×
32Nebraska~50K0.95×
33Rhode Island~30K0.94×
34Ohio~300K0.93×
35Minnesota~100K0.93×
36Florida~700K0.92×
37Michigan~300K0.92×
38Delaware~30K0.92×
39South Carolina~100K0.90×
40California~1M0.89×
41Louisiana~100K0.89×
42Hawaii~40K0.89×
43Pennsylvania~300K0.87×
44Connecticut~90K0.85×
45Washington, District of Columbia~30K0.85×
46Massachusetts~200K0.83×
47Maryland~100K0.82×
48Illinois~300K0.80×
49New Jersey~200K0.77×
50New York~400K0.72×
Fig. 06

Affinity by region

Affinity by region — Touring motorcycle, United States
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Touring motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Touring motorcycle audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility41.67×
02Motorcycle touringCars & Mobility40.79×
03Harley-Davidson StreetPOI40.23×
04Sport touring motorcycleCars & Mobility35.94×
05SoftailCars & Mobility33.63×
06Motorcycle helmetCars & Mobility30.33×
07Triumph Motorcycles LtdCars & Mobility30.00×
08Google VoiceTechnology & Electronics24.30×
09Motorcycle accessoriesCars & Mobility24.23×
10DucatiCars & Mobility21.71×
11Custom motorcycleCars & Mobility21.20×
12American ChopperCars & Mobility20.27×
13EndurocrossCars & Mobility20.27×
14Chopper (motorcycle)Cars & Mobility19.59×
15KawasakiCars & Mobility18.07×
16Indian (motorcycle)Cars & Mobility16.21×
17Sport bikeCars & Mobility14.97×
18Motorcycle clubCars & Mobility13.10×
19Motorcycle sportSports12.59×
20MotorcyclingCars & Mobility12.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Touring motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Touring motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.21×
Risk AppetiteTHRILL2.11×
Need for SecurityCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Touring motorcycle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
IndulgenceJOY0.87×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Touring motorcycle have in United States?

Touring motorcycle has an estimated audience of 10,583,789 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Touring motorcycle fans?

20.1% of Touring motorcycle fans are female, 79.9% are male, with an average age of 38.0 years.

03

Which brands do Touring motorcycle fans like most?

Touring motorcycle fans show strongest brand affinity for Cruiser (motorcycle) (41.67×), Motorcycle helmet (30.33×), and Motorcycle accessories (24.23×) over the country average.

04

Where do Touring motorcycle fans live in United States?

Touring motorcycle fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Touring motorcycle fans also like?

Beyond Touring motorcycle itself, the audience over-indexes on Motorcycle helmet (30.33×), Motorcycle accessories (24.23×), Custom motorcycle (21.2×), and Google Voice (24.3×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Touring motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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