Touring motorcycle Audience in United States

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Touring motorcycle has an estimated audience of 10,583,789 people in United States. 20.1% are female, 79.9% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Cruiser (motorcycle), Motorcycle helmet, Motorcycle accessories, Custom motorcycle, Google Voice.

The average Touring motorcycle fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cruiser (motorcycle), Motorcycle helmet, Motorcycle accessories, with strongest over-indexing on Cruiser (motorcycle) (41.67× the country average). Demographically, the Touring motorcycle audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Touring motorcycle fans

Demographic split for Touring motorcycle audience in United States
MetricValue
Female20.1%
Male79.9%
Average age38.0
Estimated audience size10,583,789

Audience persona

The typical Touring motorcycle fan in United States is more male, around 38.0 years old, with strong Risk Appetite tendencies and a notable affinity for Cruiser (motorcycle).

Top regions in United States

Top regions ranked by reach for Touring motorcycle in United States
RegionReachAffinity
California1,064,4920.91×
Texas990,2521.09×
Florida683,3380.95×
New York427,7050.72×
Georgia336,7961.03×
Ohio320,3110.98×
Pennsylvania318,7980.89×
North Carolina315,6380.99×
Illinois276,7470.78×
Michigan272,6370.99×
Virginia259,4481.01×
Washington254,4481.2×
Tennessee217,9871.03×
Arizona214,6040.99×
Indiana205,7281.06×
Colorado202,9901.22×
New Jersey193,9490.72×
Missouri183,0531.07×
Massachusetts168,9080.81×
Wisconsin154,4570.97×
Minnesota142,2150.94×
Oregon141,7941.17×
Maryland139,3330.77×
Oklahoma139,1381.18×
Alabama136,7310.92×
South Carolina135,9270.85×
Kentucky134,0511.01×
Utah128,9291.36×
Louisiana118,4110.87×
Nevada113,5661.11×
Arkansas97,3461.12×
Kansas96,4091.16×
Connecticut82,9660.78×
Iowa79,3220.91×
Idaho75,8241.43×
Mississippi70,8030.81×
New Mexico59,2011.12×
West Virginia54,2761.1×
New Hampshire45,8681.1×
Nebraska44,9150.85×
Maine43,1581.14×
Montana36,3201.24×
Hawaii31,9200.7×
Rhode Island27,6820.82×
South Dakota26,2901.07×
Alaska24,9981.1×
Wyoming23,6421.51×
North Dakota23,2701.07×
Vermont20,6921.11×
Washington, District of Columbia19,3310.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Touring motorcycle audience
BrandAffinityCategory
Cruiser (motorcycle)41.67×Cars & Mobility
Motorcycle helmet30.33×Cars & Mobility
Motorcycle accessories24.23×Cars & Mobility
Custom motorcycle21.2×Cars & Mobility
Google Voice24.3×Technology & Electronics
Motorcycling12.47×Cars & Mobility
Sport bike14.97×Cars & Mobility
Chopper (motorcycle)19.59×Cars & Mobility
Sport touring motorcycle35.94×Cars & Mobility
Triumph Motorcycles Ltd30×Cars & Mobility
Motorcycle club13.1×Cars & Mobility
Motorcycle sport12.59×Sports
Ducati21.71×Cars & Mobility
American Chopper20.27×Cars & Mobility
Kawasaki18.07×Cars & Mobility
Motorcycle touring40.79×Cars & Mobility
Softail33.63×Cars & Mobility
Indian (motorcycle)16.21×Cars & Mobility
Harley-Davidson Street40.23×
Café racer28.64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Touring motorcycle audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM2.3
PatriotismCONSERVATISM1.99
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.56
Sports ActivityPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for Touring motorcycle
CountryShare
United States19.4%
Japan8.1%
Indonesia7.4%

See Touring motorcycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Touring motorcycle have in United States?

Touring motorcycle has an estimated audience of 10,583,789 people in United States, concentrated in California and Texas.

What is the gender split and age of Touring motorcycle fans?

20.1% of Touring motorcycle fans are female, 79.9% are male, with an average age of 38.0 years.

Which brands do Touring motorcycle fans like most?

Touring motorcycle fans show strongest brand affinity for Cruiser (motorcycle) (41.67×), Motorcycle helmet (30.33×), and Motorcycle accessories (24.23×) over the country average.

Where do Touring motorcycle fans live in United States?

Touring motorcycle fans in United States are most concentrated in California (reach 1,064,492), Texas (reach 990,252), and Florida (reach 683,338). These three regions account for the largest share of the active audience.

What other brands do Touring motorcycle fans also like?

Beyond Touring motorcycle itself, the audience over-indexes on Motorcycle helmet (30.33×), Motorcycle accessories (24.23×), Custom motorcycle (21.2×), and Google Voice (24.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.