Sport touring motorcycle Audience in United States

Sport touring motorcycle has an estimated audience of 2,487,796 people in United States. 19.1% are female, 80.9% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Cruiser (motorcycle), Touring motorcycle, Motorcycle helmet, Motorcycle accessories, Moped.

The average Sport touring motorcycle fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cruiser (motorcycle), Touring motorcycle, Motorcycle helmet, with strongest over-indexing on Cruiser (motorcycle) (53.24× the country average). Demographically, the Sport touring motorcycle audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sport touring motorcycle fans

Demographic split for Sport touring motorcycle audience in United States
MetricValue
Female19.1%
Male80.9%
Average age43.1
Estimated audience size2,487,796

Audience persona

The typical Sport touring motorcycle fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).

Top regions in United States

Top regions ranked by reach for Sport touring motorcycle in United States
RegionReachAffinity
California252,0800.92×
Texas202,1530.95×
Florida159,1690.95×
New York101,6200.73×
Ohio82,9221.08×
Pennsylvania81,5560.97×
North Carolina79,9951.07×
Illinois69,9790.84×
Georgia68,8210.9×
Virginia68,1851.13×
Washington66,2451.33×
Michigan63,9350.98×
Tennessee58,0791.16×
Arizona51,4231.01×
Colorado50,8161.3×
New Jersey46,8360.74×
Indiana46,8191.03×
Wisconsin45,0791.2×
Massachusetts38,4400.78×
Missouri37,6910.94×
Maryland37,6090.88×
Oregon36,0221.26×
South Carolina35,1390.94×
Oklahoma33,9981.23×
Minnesota33,5640.94×
Alabama31,7520.91×
Kentucky31,4911.01×
Utah30,0871.35×
Nevada24,3251.01×
Louisiana24,2190.75×
Arkansas21,8131.06×
Kansas20,4781.04×
Connecticut19,9020.8×
Iowa19,1630.93×
Idaho15,7941.27×
New Hampshire14,8751.52×
Mississippi14,1950.69×
New Mexico13,4731.08×
West Virginia13,3021.15×
Nebraska10,9880.88×
Maine10,0741.13×
Montana8,5411.24×
Hawaii7,2640.68×
North Dakota6,0901.19×
South Dakota5,9831.04×
Rhode Island5,7960.73×
Washington, District of Columbia4,7250.63×
Delaware4,5130.66×
Vermont4,4611.02×
Alaska4,4250.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sport touring motorcycle audience
BrandAffinityCategory
Cruiser (motorcycle)53.24×Cars & Mobility
Touring motorcycle34.17×Cars & Mobility
Motorcycle helmet29.87×Cars & Mobility
Motorcycle accessories16.95×Cars & Mobility
Moped23×Cars & Mobility
Custom motorcycle12.22×Cars & Mobility
Supermoto23.53×Cars & Mobility
Dakar Rally29.51×Sports
Kia Sportage24×Cars & Mobility
Café racer21.79×Cars & Mobility
Suzuki11.82×Cars & Mobility
KTM13.74×Cars & Mobility
Ducati12.09×Cars & Mobility
MotoGP8.35×Sports
Triumph Motorcycles Ltd13.77×Cars & Mobility
Motocross6.63×Sports
Snowmobile7.35×Cars & Mobility
Max Verstappen9.26×Sports
Bobber (motorcycle)17.12×Cars & Mobility
Scooters4.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sport touring motorcycle audience
TraitClusterScore
PatriotismCONSERVATISM2.16
Need for SecurityCONSERVATISM2.04
Risk AppetiteTHRILL1.99
Luxury OrientationPREMIUM1.56
ExtroversionTHRILL1.52
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for Sport touring motorcycle
CountryShare
United States30.4%
Italy21.5%
India7.6%

See Sport touring motorcycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sport touring motorcycle have in United States?

Sport touring motorcycle has an estimated audience of 2,487,796 people in United States, concentrated in California and Texas.

What is the gender split and age of Sport touring motorcycle fans?

19.1% of Sport touring motorcycle fans are female, 80.9% are male, with an average age of 43.1 years.

Which brands do Sport touring motorcycle fans like most?

Sport touring motorcycle fans show strongest brand affinity for Cruiser (motorcycle) (53.24×), Touring motorcycle (34.17×), and Motorcycle helmet (29.87×) over the country average.

Where do Sport touring motorcycle fans live in United States?

Sport touring motorcycle fans in United States are most concentrated in California (reach 252,080), Texas (reach 202,153), and Florida (reach 159,169). These three regions account for the largest share of the active audience.

What other brands do Sport touring motorcycle fans also like?

Beyond Sport touring motorcycle itself, the audience over-indexes on Touring motorcycle (34.17×), Motorcycle helmet (29.87×), Motorcycle accessories (16.95×), and Moped (23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.