Rascasse Audience Intelligence

Sport touring motorcycle Audience in United States

A data profile of the people who buy, follow and care about Sport touring motorcycle in United States — modelled from more than twelve digital signal sources. Sport touring motorcycle has an estimated audience of 2,487,796 people in United States.

#5631among Topic in United States#397in Cars & Mobility

The average Sport touring motorcycle fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cruiser (motorcycle), Touring motorcycle, Moped, with strongest over-indexing on Cruiser (motorcycle) (58.47× the country average).

Demographically, the Sport touring motorcycle audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sport touring motorcycle fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Cruiser (motorcycle).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport touring motorcycle profile in United States.

Audience size
2.5M
in United States
Gender
19.1%♀
80.9% male
Age
43.1
average years
Country rank
#11962
Topic in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport touring motorcycle fans

19.1% are female, 80.9% are male, average age 43.1.

Fig. 02

Gender split

19.1%
Female
80.9%
Male
Demographic split for Sport touring motorcycle audience in United States
MetricValue
Female19.1%
Male80.9%
Average age43.1
Estimated audience size2,487,796
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Sport touring motorcycle audience in United States
Age bracketShare%
16-1915%
20-2913%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Sport touring motorcycle audience comes from United States.

Worldwide audience distribution share by country for Sport touring motorcycle
CountryShare
United States30.4%
Italy21.5%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport touring motorcycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Sport touring motorcycle fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K1.26×
02Washington~60K1.25×
03Utah~30K1.25×
04Idaho~10K1.20×
05Colorado~50K1.18×
06Oklahoma~30K1.18×
07Oregon~30K1.17×
08Montana~8K1.13×
09Tennessee~60K1.11×
10Wisconsin~40K1.10×
11Virginia~70K1.09×
12Arkansas~20K1.08×
13West Virginia~10K1.06×
14Ohio~80K1.05×
15Indiana~50K1.05×
16New Mexico~10K1.05×
17Maine~9K1.05×
18South Dakota~6K1.04×
19North Dakota~5K1.04×
20Alaska~5K1.02×
21North Carolina~80K1.01×
22Vermont~4K1.01×
23Kansas~20K1.00×
24Arizona~50K0.99×
25Missouri~40K0.98×
26Kentucky~30K0.98×
27Nevada~20K0.97×
28Michigan~60K0.96×
29Alabama~30K0.96×
30Iowa~20K0.96×
31Minnesota~30K0.95×
32Nebraska~10K0.95×
33Rhode Island~8K0.95×
34South Carolina~40K0.94×
35Pennsylvania~80K0.93×
36Georgia~70K0.92×
37Mississippi~20K0.92×
38Delaware~6K0.92×
39Texas~200K0.89×
40Florida~200K0.89×
41Hawaii~10K0.89×
42Louisiana~30K0.88×
43Maryland~40K0.87×
44Connecticut~20K0.87×
45Washington, District of Columbia~6K0.86×
46California~200K0.85×
47Illinois~70K0.81×
48Massachusetts~40K0.81×
49New Jersey~50K0.76×
50New York~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Sport touring motorcycle, United States
0.71×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport touring motorcycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport touring motorcycle audience
#·InterestCategoryAffinity×
01Cruiser (motorcycle)Cars & Mobility58.47×
02MopedCars & Mobility51.07×
03Touring motorcycleCars & Mobility35.94×
04Dakar RallySports32.41×
05Motorcycle helmetCars & Mobility26.00×
06SupermotoCars & Mobility23.96×
07Bobber (motorcycle)Cars & Mobility17.71×
08Motorcycle accessoriesCars & Mobility16.85×
09Electric motorcycles and scootersCars & Mobility11.99×
10Custom motorcycleCars & Mobility11.98×
11Max VerstappenSports10.60×
12SuzukiCars & Mobility9.27×
13Obsessed (2009 film)Movies & TV8.02×
14Chopper (motorcycle)Cars & Mobility7.82×
15SnowmobileCars & Mobility7.20×
16MotoGPSports6.97×
17Extreme sportSports6.60×
18Discount TireShopping6.34×
19HondaCars & Mobility4.91×
20Used carCars & Mobility3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport touring motorcycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport touring motorcycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.04×
Risk AppetiteTHRILL3.00×
Need for SecurityCONSERVATISM2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport touring motorcycle audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
CreativityOPEN0.75×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport touring motorcycle have in United States?

Sport touring motorcycle has an estimated audience of 2,487,796 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sport touring motorcycle fans?

19.1% of Sport touring motorcycle fans are female, 80.9% are male, with an average age of 43.1 years.

03

Which brands do Sport touring motorcycle fans like most?

Sport touring motorcycle fans show strongest brand affinity for Cruiser (motorcycle) (58.47×), Touring motorcycle (35.94×), and Moped (51.07×) over the country average.

04

Where do Sport touring motorcycle fans live in United States?

Sport touring motorcycle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sport touring motorcycle fans also like?

Beyond Sport touring motorcycle itself, the audience over-indexes on Touring motorcycle (35.94×), Moped (51.07×), Motorcycle helmet (26×), and Motorcycle accessories (16.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sport touring motorcycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport touring motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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