Bobber (motorcycle) Audience in United States

Bobber (motorcycle) logo

Bobber (motorcycle) has an estimated audience of 1,660,960 people in United States. 18.0% are female, 82.0% are male, average age 37.9. Top regions: Wisconsin, California, Illinois. Top brand affinities: Cruiser (motorcycle), Touring motorcycle, Indian (motorcycle), Custom motorcycle, Motorcycle helmet.

The average Bobber (motorcycle) fan in United States is 37.9 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Illinois. Top brand affinities include Cruiser (motorcycle), Touring motorcycle, Indian (motorcycle), with strongest over-indexing on Cruiser (motorcycle) (26.98× the country average). Demographically, the Bobber (motorcycle) audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bobber (motorcycle) fans

Demographic split for Bobber (motorcycle) audience in United States
MetricValue
Female18.0%
Male82.0%
Average age37.9
Estimated audience size1,660,960

Audience persona

The typical Bobber (motorcycle) fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Cruiser (motorcycle).

Top regions in United States

Top regions ranked by reach for Bobber (motorcycle) in United States
RegionReachAffinity
Wisconsin129,3515.18×
California113,5790.62×
Illinois107,7041.95×
Texas98,9190.69×
Iowa81,0115.92×
Florida75,3590.67×
Ohio62,6181.22×
Minnesota42,3381.78×
Alabama41,6601.8×
New York40,7040.44×
Georgia39,8370.78×
Indiana35,9081.18×
Michigan34,8420.8×
North Carolina34,7440.7×
Pennsylvania33,5300.6×
Oklahoma27,6261.5×
Tennessee25,0710.75×
Washington24,8280.75×
Missouri24,6500.92×
Virginia23,4420.58×
Arizona22,1740.65×
Arkansas21,0611.54×
New Jersey19,8930.47×
Kentucky18,6380.9×
Colorado17,5210.67×
South Carolina16,6240.67×
Massachusetts15,8440.48×
Oregon14,2130.75×
Louisiana12,8870.6×
Maryland12,6700.44×
Utah12,3070.83×
Kansas11,2240.86×
Nevada8,5340.53×
Mississippi8,0900.59×
Nebraska8,0830.97×
Connecticut7,8460.47×
Idaho6,5960.79×
West Virginia6,1220.79×
New Mexico5,2860.63×
South Dakota4,8581.27×
Hawaii4,6640.65×
Maine4,2780.72×
North Dakota4,0331.18×
New Hampshire3,8980.6×
Montana3,8730.84×
Alaska2,9620.83×
Rhode Island2,5830.49×
Delaware2,1810.48×
Washington, District of Columbia1,7660.35×
Wyoming1,5760.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bobber (motorcycle) audience
BrandAffinityCategory
Cruiser (motorcycle)26.98×Cars & Mobility
Touring motorcycle20.09×Cars & Mobility
Indian (motorcycle)20.07×Cars & Mobility
Custom motorcycle12.98×Cars & Mobility
Motorcycle helmet13×Cars & Mobility
Softail29.9×Cars & Mobility
Motorcycle accessories11.17×Cars & Mobility
Chopper (motorcycle)12.68×Cars & Mobility
American Chopper13.87×Cars & Mobility
Google Voice11.14×Technology & Electronics
Indian Scout (motorcycle)47.62×Cars & Mobility
Motorcycling6.04×Cars & Mobility
Sport bike7.72×Cars & Mobility
Motorcycle club6.96×Cars & Mobility
Sport touring motorcycle17.71×Cars & Mobility
AutoZone3.56×Cars & Mobility
Motorcycle sport6.5×Sports
Harley-Davidson Street22.99×
Café racer17.03×Cars & Mobility
Triumph Motorcycles Ltd14.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobber (motorcycle) audience
TraitClusterScore
Luxury OrientationPREMIUM2.36
PatriotismCONSERVATISM2.34
Risk AppetiteTHRILL1.75
Family OrientationCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.42
DIY MentalityTHRILL1.41

Worldwide distribution

Worldwide audience distribution share by country for Bobber (motorcycle)
CountryShare
United States20.6%
Japan10.4%
Italy7.4%

See Bobber (motorcycle) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bobber (motorcycle) have in United States?

Bobber (motorcycle) has an estimated audience of 1,660,960 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of Bobber (motorcycle) fans?

18.0% of Bobber (motorcycle) fans are female, 82.0% are male, with an average age of 37.9 years.

Which brands do Bobber (motorcycle) fans like most?

Bobber (motorcycle) fans show strongest brand affinity for Cruiser (motorcycle) (26.98×), Touring motorcycle (20.09×), and Indian (motorcycle) (20.07×) over the country average.

Where do Bobber (motorcycle) fans live in United States?

Bobber (motorcycle) fans in United States are most concentrated in Wisconsin (reach 129,351), California (reach 113,579), and Illinois (reach 107,704). These three regions account for the largest share of the active audience.

What other brands do Bobber (motorcycle) fans also like?

Beyond Bobber (motorcycle) itself, the audience over-indexes on Touring motorcycle (20.09×), Indian (motorcycle) (20.07×), Custom motorcycle (12.98×), and Motorcycle helmet (13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobber (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.