Bobber (motorcycle) Audience in Germany
Bobber (motorcycle) has an estimated audience of 433,293 people in Germany. 22.5% are female, 77.5% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle club, Cruiser (motorcycle), American Chopper, Indian (motorcycle), Motorcycle helmet.
The average Bobber (motorcycle) fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle club, Cruiser (motorcycle), American Chopper, with strongest over-indexing on Motorcycle club (9.56× the country average). Demographically, the Bobber (motorcycle) audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bobber (motorcycle) fans
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 36.2 |
| Estimated audience size | 433,293 |
Audience persona
The typical Bobber (motorcycle) fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,665 | 1.17× |
| Bayern | 77,378 | 1.11× |
| Baden-Württemberg | 66,450 | 1.12× |
| Niedersachsen | 45,462 | 1.08× |
| Hessen | 33,993 | 1.03× |
| Rheinland-Pfalz | 24,688 | 1.14× |
| Sachsen | 22,949 | 1.08× |
| Berlin | 16,575 | 0.86× |
| Brandenburg | 15,050 | 1.12× |
| Schleswig-Holstein | 14,286 | 0.92× |
| Sachsen-Anhalt | 11,392 | 1.01× |
| Thüringen | 9,138 | 0.83× |
| Mecklenburg-Vorpommern | 9,078 | 1.1× |
| Hamburg | 8,552 | 0.87× |
| Saarland | 4,677 | 0.88× |
| Bremen | 2,538 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle club | 9.56× | Cars & Mobility |
| Cruiser (motorcycle) | 14.19× | Cars & Mobility |
| American Chopper | 13.34× | Cars & Mobility |
| Indian (motorcycle) | 13× | Cars & Mobility |
| Motorcycle helmet | 7.54× | Cars & Mobility |
| Custom motorcycle | 7.73× | Cars & Mobility |
| Harley-Davidson | 7.11× | Cars & Mobility |
| Motorcycling | 5.09× | Cars & Mobility |
| Motorcycle sport | 5.45× | Sports |
| Motorcycle accessories | 5.85× | Cars & Mobility |
| Sports | 1.9× | Sports |
| Chopper (motorcycle) | 7.57× | Cars & Mobility |
| Touring motorcycle | 6.61× | Cars & Mobility |
| Safety razor | 30.88× | Beauty & Wellness |
| Shaving | 5.75× | Beauty & Wellness |
| Sport touring motorcycle | 21.54× | Cars & Mobility |
| Motorcycle racing | 3.89× | Cars & Mobility |
| Auto mechanic | 3.7× | Cars & Mobility |
| Honda | 4.63× | Cars & Mobility |
| Bauhaus | 2.24× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Early Adopter Mentality | POWER | 1.67 |
| Sustainability | BALANCE | 1.66 |
| Luxury Orientation | PREMIUM | 1.5 |
| Urban Lifestyle | OPEN | 1.47 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 10.4% |
| Italy | 7.4% |
See Bobber (motorcycle) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bobber (motorcycle) have in Germany?
Bobber (motorcycle) has an estimated audience of 433,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bobber (motorcycle) fans?
22.5% of Bobber (motorcycle) fans are female, 77.5% are male, with an average age of 36.2 years.
Which brands do Bobber (motorcycle) fans like most?
Bobber (motorcycle) fans show strongest brand affinity for Motorcycle club (9.56×), Cruiser (motorcycle) (14.19×), and American Chopper (13.34×) over the country average.
Where do Bobber (motorcycle) fans live in Germany?
Bobber (motorcycle) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,665), Bayern (reach 77,378), and Baden-Württemberg (reach 66,450). These three regions account for the largest share of the active audience.
What other brands do Bobber (motorcycle) fans also like?
Beyond Bobber (motorcycle) itself, the audience over-indexes on Cruiser (motorcycle) (14.19×), American Chopper (13.34×), Indian (motorcycle) (13×), and Motorcycle helmet (7.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bobber (motorcycle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.