Shaving Audience in Germany
Shaving has an estimated audience of 3,162,348 people in Germany. 67.0% are female, 33.0% are male, average age 36.7. Top brand affinities: Facial hair, Hair removal, Tagesschau, Waxing, Transfermarkt.
Top brand affinities include Facial hair, Hair removal, Tagesschau, with strongest over-indexing on Facial hair (15.27× the country average). Demographically, the Shaving audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Shaving fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 36.7 |
| Estimated audience size | 3,162,348 |
Audience persona
The typical Shaving fan in Germany is more female, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Facial hair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Facial hair | 15.27× | Beauty & Wellness |
| Hair removal | 8.19× | Beauty & Wellness |
| Tagesschau | 2.37× | Movies & TV |
| Waxing | 5.08× | Beauty & Wellness |
| Transfermarkt | 2.67× | Sports |
| Skin care | 2.56× | Beauty & Wellness |
| Spiegel Online | 1.67× | News |
| Juicer | 6.44× | Food & Beverages |
| Sportswear (activewear) | 2.31× | Fashion & Accessoires |
| Boulanger | 9.39× | Shopping |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| Hair iron | 4.36× | Beauty & Wellness |
| Natural foods | 3.08× | Food & Beverages |
| High school | 2.73× | Business & Career |
| Hair care | 2.46× | Beauty & Wellness |
| Crochet | 2.63× | Home & Garden |
| Flowering plant | 2.97× | Home & Garden |
| Natural skin care | 3.02× | Beauty & Wellness |
| FIFA Club World Cup | 4.75× | Sports |
| Succulent plant | 3.14× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.38 |
| DIY Mentality | THRILL | 1.36 |
| Indulgence | JOY | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 14.8% |
| China | 7.3% |
See Shaving audiences in other countries
More Beard audiences in Germany
- Beard (2,290,816)
- Moustache (461,863)
- Beard oil (353,696)
- Shaving cream (318,989)
- Goatee (200,011)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.