Shaving Audience in Germany
Shaving has an estimated audience of 3,162,348 people in Germany. 67.0% are female, 33.0% are male, average age 36.7. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Japanese New Year, Information sensitivity.
Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (1.9× the country average). Demographically, the Shaving audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Beard
Demographics of Shaving fans
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 36.7 |
| Estimated audience size | 3,162,348 |
Audience persona
The typical Shaving fan in Germany is more female, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.9× | Music & Radio |
| CAC 40 | 2.01× | Business & Career |
| Progressive rock | 1.91× | Music & Radio |
| Japanese New Year | 8.5× | Travel & Leisure |
| Information sensitivity | 4.61× | Technology & Electronics |
| Snow White (Fables) | 1.79× | Literature |
| Fast Five | 3.51× | Movies & TV |
| Eigen Huis & Tuin | 6.44× | Movies & TV |
| Home Delivery | 1.86× | Food & Beverages |
| Bank account | 1.74× | Business & Career |
| Cachorro | 1.94× | Pets & Animals |
| Headhunters (film) | 2.48× | Movies & TV |
| Figure painting (hobby) | 1.94× | Arts & Culture |
| Golem | 1.52× | Technology & Electronics |
| Pro-Ject | 2.77× | Music & Radio |
| Jaguar F-Pace | 2.65× | Cars & Mobility |
| Bugatti Chiron | 2.27× | Cars & Mobility |
| Acoustic music | 1.63× | Music & Radio |
| vienna.info | 3.3× | Travel & Leisure |
| Therme Erding | 1.82× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.5 |
| Luxury Orientation | PREMIUM | 1.49 |
| Early Adopter Mentality | POWER | 1.38 |
| DIY Mentality | THRILL | 1.36 |
| Indulgence | JOY | 1.29 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 14.8% |
| China | 7.3% |
See Shaving audiences in other countries
More Beard audiences in Germany
- Beard (2,290,816)
- Moustache (461,863)
- Beard oil (353,696)
- Shaving cream (318,989)
- Goatee (200,011)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shaving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.