Suitsupply Audience in Germany
Suitsupply has an estimated audience of 755,449 people in Germany. 28.5% are female, 71.5% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cath Kidston, Bradley Cooper, Pixi, Boulanger, Gossip Girl.
The average Suitsupply fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cath Kidston, Bradley Cooper, Pixi, with strongest over-indexing on Cath Kidston (68.94× the country average). Demographically, the Suitsupply audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Suitsupply fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 35.0 |
| Estimated audience size | 755,449 |
Audience persona
The typical Suitsupply fan in Germany is more male, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Cath Kidston.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,275 | 1.33× |
| Bayern | 168,600 | 1.39× |
| Baden-Württemberg | 108,567 | 1.05× |
| Hessen | 103,005 | 1.79× |
| Berlin | 67,641 | 2× |
| Niedersachsen | 56,613 | 0.77× |
| Hamburg | 40,980 | 2.4× |
| Rheinland-Pfalz | 27,855 | 0.74× |
| Schleswig-Holstein | 22,803 | 0.84× |
| Sachsen | 17,753 | 0.48× |
| Brandenburg | 14,285 | 0.61× |
| Thüringen | 7,421 | 0.39× |
| Sachsen-Anhalt | 6,685 | 0.34× |
| Mecklenburg-Vorpommern | 6,492 | 0.45× |
| Bremen | 5,541 | 0.86× |
| Saarland | 5,210 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cath Kidston | 68.94× | Fashion & Accessoires |
| Bradley Cooper | 37.87× | Movies & TV |
| Pixi | 63.34× | Beauty & Wellness |
| Boulanger | 45.59× | Shopping |
| Gossip Girl | 27.5× | Movies & TV |
| Galaxy (chocolate) | 51.06× | Food & Beverages |
| FIFA Club World Cup | 21.32× | Sports |
| Eventim | 11.81× | Travel & Leisure |
| Germany | 4.3× | Travel & Leisure |
| Gmail | 6.89× | Internet & Social Media |
| Vaseline | 40.47× | Beauty & Wellness |
| Bollinger | 77.89× | Food & Beverages |
| 6.82× | Internet & Social Media | |
| Zac Efron | 17.27× | Movies & TV |
| Aftershave | 56.66× | Beauty & Wellness |
| Ticketmaster | 11.81× | Travel & Leisure |
| Isabel Marant | 13.64× | Fashion & Accessoires |
| Sorare | 28.62× | Sports |
| Fantasy Football | 81.03× | Internet & Social Media |
| Charles Tyrwhitt | 27.25× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.98 |
| Early Adopter Mentality | POWER | 2.53 |
| Quality Awareness | PREMIUM | 2.42 |
| Design Affinity | PREMIUM | 2.08 |
| Career Orientation | POWER | 1.92 |
| Indulgence | JOY | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Germany | 16.1% |
| Netherlands | 10.0% |
See Suitsupply audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Suitsupply have in Germany?
Suitsupply has an estimated audience of 755,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suitsupply fans?
28.5% of Suitsupply fans are female, 71.5% are male, with an average age of 35.0 years.
Which brands do Suitsupply fans like most?
Suitsupply fans show strongest brand affinity for Cath Kidston (68.94×), Bradley Cooper (37.87×), and Pixi (63.34×) over the country average.
Where do Suitsupply fans live in Germany?
Suitsupply fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,275), Bayern (reach 168,600), and Baden-Württemberg (reach 108,567). These three regions account for the largest share of the active audience.
What other brands do Suitsupply fans also like?
Beyond Suitsupply itself, the audience over-indexes on Bradley Cooper (37.87×), Pixi (63.34×), Boulanger (45.59×), and Gossip Girl (27.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suitsupply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.