Rascasse Audience Intelligence

Suitsupply Target Market in Germany

A data profile of the people who buy, follow and care about Suitsupply in Germany — modelled from more than twelve digital signal sources. Suitsupply has an estimated audience of 781,485 people in Germany.

#16among Premium fashion in Germany#1050among Brand in Germany#419in Fashion & Accessoires

The average Suitsupply fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cath Kidston, Bradley Cooper, Boulanger, with strongest over-indexing on Cath Kidston (68.94× the country average).

Demographically, the Suitsupply audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suitsupply fan in Germany is more male, around 35.0 years old, with strong Career Orientation tendencies and a notable affinity for Cath Kidston.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suitsupply profile in Germany.

Audience size
781K
in Germany
Gender
28.5%♀
71.5% male
Age
35.0
average years
Country rank
#8049
Brand in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suitsupply

28.5% are female, 71.5% are male, average age 35.0.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Suitsupply audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age35.0
Estimated audience size781,485
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Suitsupply audience in Germany
Age bracketShare%
16-1923%
20-2930%
30-3922%
40-4917%
50+9%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Suitsupply audience comes from Germany.

Worldwide audience distribution share by country for Suitsupply
CountryShare
United States19.4%
Germany16.2%
Netherlands9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suitsupply audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suitsupply customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K2.60×
02Berlin~80K2.23×
03Hessen~90K1.64×
04Nordrhein-Westfalen~200K1.31×
05Bayern~200K1.28×
06Baden-Württemberg~100K1.00×
07Bremen~6K0.86×
08Schleswig-Holstein~20K0.83×
09Niedersachsen~50K0.74×
10Rheinland-Pfalz~30K0.71×
11Brandenburg~20K0.66×
12Saarland~5K0.59×
13Mecklenburg-Vorpommern~7K0.49×
14Sachsen~20K0.48×
15Thüringen~9K0.44×
16Sachsen-Anhalt~8K0.40×
Fig. 06

Affinity by region

Affinity by region — Suitsupply, Germany
0.40×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suitsupply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suitsupply audience
#·InterestCategoryAffinity×
01No7Beauty & Wellness81.82×
02Fantasy FootballInternet & Social Media81.03×
03BollingerFood & Beverages77.89×
04Cath KidstonFashion & Accessoires68.94×
05PixiBeauty & Wellness63.34×
06AftershaveBeauty & Wellness56.66×
07Galaxy (chocolate)Food & Beverages51.06×
08BoulangerShopping45.59×
09VaselineBeauty & Wellness40.47×
10Bradley CooperMovies & TV37.87×
11SorareSports28.62×
12Gossip GirlMovies & TV27.50×
13Charles TyrwhittFashion & Accessoires27.25×
14FIFA Club World CupSports21.32×
15Zac EfronMovies & TV17.27×
16Isabel MarantFashion & Accessoires13.64×
17TicketmasterTravel & Leisure11.81×
18GmailInternet & Social Media6.89×
19RedditInternet & Social Media6.82×
20GermanyTravel & Leisure4.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suitsupply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suitsupply audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.59×
Design AffinityPREMIUM3.57×
Luxury OrientationPREMIUM2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suitsupply audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.03×
Family OrientationCONSERVATISM1.04×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suitsupply's target market in Germany?

Suitsupply's target market in Germany covers an estimated 781,485 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suitsupply customers?

28.5% of the Suitsupply audience are female, 71.5% are male, with an average age of 35.0 years.

03

Which brands do Suitsupply fans like most?

Suitsupply fans show strongest brand affinity for Cath Kidston (68.94×), Bradley Cooper (37.87×), and Boulanger (45.59×) over the country average.

04

Where do Suitsupply fans live in Germany?

Suitsupply fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Suitsupply fans also like?

Beyond Suitsupply itself, the audience over-indexes on Bradley Cooper (37.87×), Boulanger (45.59×), Gossip Girl (27.5×), and Galaxy (chocolate) (51.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Suitsupply audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suitsupply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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