Rascasse Audience Intelligence

Suitsupply Target Market in United States

A data profile of the people who buy, follow and care about Suitsupply in United States — modelled from more than twelve digital signal sources. Suitsupply has an estimated audience of 938,050 people in United States.

#20among Premium fashion in United States#2534among Brand in United States#1001in Fashion & Accessoires

The average Suitsupply fan in United States is 32.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include paul smith, Our Legacy, Charles Tyrwhitt, with strongest over-indexing on paul smith (54.84× the country average).

Demographically, the Suitsupply audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suitsupply fan in United States is more male, around 32.5 years old, with strong Design Affinity tendencies and a notable affinity for paul smith.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suitsupply profile in United States.

Audience size
938K
in United States
Gender
41.6%♀
58.4% male
Age
32.5
average years
Country rank
#24710
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suitsupply

41.6% are female, 58.4% are male, average age 32.5.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Suitsupply audience in United States
MetricValue
Female41.6%
Male58.4%
Average age32.5
Estimated audience size938,050
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Suitsupply audience in United States
Age bracketShare%
16-1934%
20-2927%
30-3919%
40-4912%
50+9%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Suitsupply audience comes from United States.

Worldwide audience distribution share by country for Suitsupply
CountryShare
United States19.4%
Germany16.2%
Netherlands9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suitsupply audience in United States is strongest.

Fig. 05

Top regions by affinity

Suitsupply customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K6.02×
02New York~200K4.29×
03New Jersey~50K2.33×
04Massachusetts~40K2.31×
05California~200K1.86×
06Virginia~40K1.77×
07Illinois~50K1.75×
08Connecticut~20K1.75×
09Maryland~20K1.52×
10Texas~100K1.46×
11Washington~30K1.45×
12Florida~80K1.35×
13Colorado~20K1.28×
14Pennsylvania~40K1.21×
15Georgia~30K1.18×
16Nevada~9K0.98×
17Rhode Island~3K0.93×
18Delaware~2K0.88×
19Arizona~20K0.82×
20Minnesota~10K0.81×
21Vermont~1K0.81×
22New Hampshire~3K0.79×
23Missouri~10K0.74×
24Alaska~1K0.69×
25North Carolina~20K0.68×
26Maine~2K0.67×
27North Dakota~1K0.67×
28South Dakota~1K0.66×
29Michigan~20K0.62×
30Kansas~5K0.62×
31Montana~2K0.62×
32Louisiana~7K0.60×
33Oregon~6K0.60×
34Utah~5K0.60×
35South Carolina~8K0.59×
36West Virginia~2K0.58×
37Hawaii~2K0.58×
38Tennessee~10K0.57×
39Indiana~9K0.55×
40Nebraska~3K0.55×
41New Mexico~3K0.54×
42Ohio~20K0.53×
43Idaho~2K0.53×
44Oklahoma~5K0.52×
45Arkansas~4K0.52×
46Mississippi~4K0.52×
47Wisconsin~7K0.50×
48Kentucky~6K0.50×
49Alabama~6K0.49×
50Iowa~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Suitsupply, United States
0.48×1.00×6.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suitsupply audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suitsupply audience
#·InterestCategoryAffinity×
01Our LegacyFashion & Accessoires141.44×
02The Naked and FamousMusic & Radio122.09×
03Harry Rosen Inc.Fashion & Accessoires120.16×
04Crockett & JonesFashion & Accessoires113.17×
05Rei KawakuboFashion & Accessoires102.86×
06Junya WatanabeFashion & Accessoires100.00×
07Norse ProjectsFashion & Accessoires98.97×
08Savile RowFashion & Accessoires67.67×
09Rag & bone (fashion label)Fashion & Accessoires63.26×
10paul smithFashion & Accessoires54.84×
11Charles TyrwhittFashion & Accessoires50.70×
12John VarvatosBeauty & Wellness47.28×
13Scotch and Soda (clothing)Fashion & Accessoires42.76×
14Brunello CucinelliFashion & Accessoires32.54×
15Power Rangers (film)Movies & TV31.55×
16Mr. PorterShopping29.71×
17Loro PianaFashion & Accessoires20.21×
18Wallpaper (magazine)Home & Garden16.20×
19Men's WearhouseFashion & Accessoires15.64×
20Bespoke tailoringFashion & Accessoires14.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suitsupply audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suitsupply audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.97×
Luxury OrientationPREMIUM3.96×
Pet OwnershipJOY2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suitsupply audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.63×
SpiritualityBALANCE0.67×
Social Media UsageJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suitsupply's target market in United States?

Suitsupply's target market in United States covers an estimated 938,050 people, concentrated in New York and California.

02

What is the gender split and age of Suitsupply customers?

41.6% of the Suitsupply audience are female, 58.4% are male, with an average age of 32.5 years.

03

Which brands do Suitsupply fans like most?

Suitsupply fans show strongest brand affinity for paul smith (54.84×), Our Legacy (141.44×), and Charles Tyrwhitt (50.7×) over the country average.

04

Where do Suitsupply fans live in United States?

Suitsupply fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Suitsupply fans also like?

Beyond Suitsupply itself, the audience over-indexes on Our Legacy (141.44×), Charles Tyrwhitt (50.7×), Rag & bone (fashion label) (63.26×), and Crockett & Jones (113.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Suitsupply audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Suitsupply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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