Suitsupply Audience in United States

Suitsupply logo

Suitsupply has an estimated audience of 924,621 people in United States. 41.6% are female, 58.4% are male, average age 32.5. Top regions: New York, California, Texas. Top brand affinities: paul smith, Our Legacy, Charles Tyrwhitt, Rag & bone (fashion label), Power Rangers (film).

The average Suitsupply fan in United States is 32.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include paul smith, Our Legacy, Charles Tyrwhitt, with strongest over-indexing on paul smith (54.84× the country average). Demographically, the Suitsupply audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Suitsupply fans

Demographic split for Suitsupply audience in United States
MetricValue
Female41.6%
Male58.4%
Average age32.5
Estimated audience size924,621

Audience persona

The typical Suitsupply fan in United States is more male, around 32.5 years old, with strong Luxury Orientation tendencies and a notable affinity for paul smith.

Top regions in United States

Top regions ranked by reach for Suitsupply in United States
RegionReachAffinity
New York235,8384.56×
California206,1562.03×
Texas121,5031.53×
Florida82,5041.32×
New Jersey57,9592.46×
Illinois52,5971.71×
Virginia40,5571.8×
Pennsylvania39,6331.27×
Massachusetts39,4992.17×
Georgia32,8881.15×
Washington26,4151.42×
Maryland25,2071.59×
North Carolina18,7680.67×
Washington, District of Columbia17,6836.36×
Colorado16,8881.16×
Connecticut15,8401.71×
Ohio15,0280.53×
Michigan14,5880.6×
Arizona13,5460.72×
Missouri10,8680.73×
Minnesota10,5390.8×
Tennessee10,2660.55×
Indiana8,8410.52×
Nevada8,2490.92×
South Carolina7,7620.56×
Louisiana6,5880.55×
Wisconsin6,3300.46×
Oregon6,0510.57×
Alabama5,0960.39×
Kentucky4,9930.43×
Oklahoma4,6440.45×
Utah4,2760.52×
Kansas4,0900.56×
Arkansas3,0250.4×
Iowa2,8350.37×
Rhode Island2,6880.91×
Mississippi2,5580.34×
New Hampshire2,4840.68×
Delaware2,1070.83×
Nebraska1,9040.41×
Maine1,7490.53×
Hawaii1,7470.44×
New Mexico1,6950.37×
West Virginia1,4560.34×
Idaho1,4530.31×
Vermont1,1970.74×
Montana8360.33×
Wyoming6600.48×
Alaska5960.3×
South Dakota4630.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suitsupply audience
BrandAffinityCategory
paul smith54.84×Fashion & Accessoires
Our Legacy141.44×Fashion & Accessoires
Charles Tyrwhitt50.7×Fashion & Accessoires
Rag & bone (fashion label)63.26×Fashion & Accessoires
Power Rangers (film)31.55×Movies & TV
Crockett & Jones113.17×Fashion & Accessoires
Men's Wearhouse15.64×Fashion & Accessoires
Wallpaper (magazine)16.2×Home & Garden
John Varvatos47.28×Beauty & Wellness
Bespoke tailoring14×Fashion & Accessoires
Junya Watanabe100×Fashion & Accessoires
Brunello Cucinelli32.54×Fashion & Accessoires
Harry Rosen Inc.120.16×Fashion & Accessoires
Mr. Porter29.71×Shopping
Rei Kawakubo102.86×Fashion & Accessoires
Norse Projects98.97×Fashion & Accessoires
Scotch and Soda (clothing)42.76×Fashion & Accessoires
Savile Row67.67×Fashion & Accessoires
Loro Piana20.21×Fashion & Accessoires
Made to measure28.57×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suitsupply audience
TraitClusterScore
Luxury OrientationPREMIUM4.21
Design AffinityPREMIUM3.48
Early Adopter MentalityPOWER2.15
SustainabilityBALANCE2.14
LGBTQ+ IdentityOPEN2.05
IndulgenceJOY1.99

Worldwide distribution

Worldwide audience distribution share by country for Suitsupply
CountryShare
United States19.7%
Germany16.1%
Netherlands10.0%

See Suitsupply audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Suitsupply have in United States?

Suitsupply has an estimated audience of 924,621 people in United States, concentrated in New York and California.

What is the gender split and age of Suitsupply fans?

41.6% of Suitsupply fans are female, 58.4% are male, with an average age of 32.5 years.

Which brands do Suitsupply fans like most?

Suitsupply fans show strongest brand affinity for paul smith (54.84×), Our Legacy (141.44×), and Charles Tyrwhitt (50.7×) over the country average.

Where do Suitsupply fans live in United States?

Suitsupply fans in United States are most concentrated in New York (reach 235,838), California (reach 206,156), and Texas (reach 121,503). These three regions account for the largest share of the active audience.

What other brands do Suitsupply fans also like?

Beyond Suitsupply itself, the audience over-indexes on Our Legacy (141.44×), Charles Tyrwhitt (50.7×), Rag & bone (fashion label) (63.26×), and Power Rangers (film) (31.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suitsupply. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.