John Varvatos Audience in United States

John Varvatos logo

John Varvatos has an estimated audience of 791,987 people in United States. 51.5% are female, 48.5% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: paul smith, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Onitsuka Tiger.

The average John Varvatos fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include paul smith, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on paul smith (96.43× the country average). Demographically, the John Varvatos audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of John Varvatos fans

Demographic split for John Varvatos audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size791,987

Audience persona

The typical John Varvatos fan in United States is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for paul smith.

Top regions in United States

Top regions ranked by reach for John Varvatos in United States
RegionReachAffinity
California243,8522.8×
New York140,6373.18×
Texas105,1411.54×
Florida72,1701.35×
New Jersey39,5681.96×
Illinois36,1581.37×
Georgia30,5781.25×
Pennsylvania23,4100.88×
Michigan21,5161.04×
North Carolina21,0470.88×
Nevada20,9552.74×
Arizona20,8811.29×
Massachusetts20,8411.34×
Ohio18,3440.75×
Washington17,3351.09×
Virginia17,0370.88×
Tennessee16,1301.02×
Maryland13,3030.98×
Missouri12,9431.01×
Indiana11,9170.82×
Colorado11,8080.95×
Connecticut9,9171.25×
Alabama9,8950.89×
South Carolina9,3000.78×
Louisiana8,4500.83×
Oregon8,3540.92×
Oklahoma6,9920.8×
Minnesota6,7310.59×
Mississippi6,7051.03×
Kentucky6,6880.67×
Wisconsin6,4190.54×
Utah6,3770.9×
Arkansas4,8450.74×
Kansas4,3170.69×
Washington, District of Columbia3,5221.48×
Iowa3,5210.54×
New Mexico3,1130.78×
Idaho2,8170.71×
Hawaii2,5340.74×
Nebraska2,5200.63×
West Virginia2,4340.66×
New Hampshire2,3860.76×
Rhode Island2,2650.9×
Maine1,5420.54×
Delaware1,4180.65×
Montana1,1160.51×
Alaska1,0870.64×
North Dakota7800.48×
South Dakota7320.4×
Vermont7310.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Varvatos audience
BrandAffinityCategory
paul smith96.43×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage33.21×Cars & Mobility
Onitsuka Tiger31.91×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Diane von Fürstenberg37.5×Fashion & Accessoires
Bottega Veneta14.24×Fashion & Accessoires
Income tax13.19×Business & Career
Horoscope10.08×Health
Houston Astros9.03×Sports
Zadig & Voltaire44.61×Fashion & Accessoires
Jimmy Choo15×Fashion & Accessoires
Hostess49.87×Politics & Society
Suitsupply31.06×Fashion & Accessoires
Los Angeles Dodgers6.61×Sports
Whole grain13.01×Food & Beverages
Honda HR-V22.14×Cars & Mobility
Christian Louboutin12.4×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Varvatos audience
TraitClusterScore
Luxury OrientationPREMIUM4.9
SustainabilityBALANCE2.62
Risk AppetiteTHRILL2.18
LGBTQ+ IdentityOPEN2.17
Design AffinityPREMIUM2.12
Early Adopter MentalityPOWER2.02

Worldwide distribution

Worldwide audience distribution share by country for John Varvatos
CountryShare
United States52.4%
Japan8.2%
Canada5.1%

See John Varvatos audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does John Varvatos have in United States?

John Varvatos has an estimated audience of 791,987 people in United States, concentrated in California and New York.

What is the gender split and age of John Varvatos fans?

51.5% of John Varvatos fans are female, 48.5% are male, with an average age of 37.1 years.

Which brands do John Varvatos fans like most?

John Varvatos fans show strongest brand affinity for paul smith (96.43×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do John Varvatos fans live in United States?

John Varvatos fans in United States are most concentrated in California (reach 243,852), New York (reach 140,637), and Texas (reach 105,141). These three regions account for the largest share of the active audience.

What other brands do John Varvatos fans also like?

Beyond John Varvatos itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Kia Sportage (33.21×), and Onitsuka Tiger (31.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Varvatos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.