John Varvatos Audience in United States

John Varvatos logo

John Varvatos has an estimated audience of 791,987 people in United States. 51.5% are female, 48.5% are male, average age 37.1. Top regions: California, New York, Texas. Top brand affinities: Ipag Business School, Iowa Lottery, Home construction, Elsword, Stamp collecting.

The average John Varvatos fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ipag Business School, Iowa Lottery, Home construction, with strongest over-indexing on Ipag Business School (96.43× the country average). Demographically, the John Varvatos audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of John Varvatos fans

Demographic split for John Varvatos audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size791,987

Audience persona

The typical John Varvatos fan in United States is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Ipag Business School.

Top regions in United States

Top regions ranked by reach for John Varvatos in United States
RegionReachAffinity
California243,8522.8×
New York140,6373.18×
Texas105,1411.54×
Florida72,1701.35×
New Jersey39,5681.96×
Illinois36,1581.37×
Georgia30,5781.25×
Pennsylvania23,4100.88×
Michigan21,5161.04×
North Carolina21,0470.88×
Nevada20,9552.74×
Arizona20,8811.29×
Massachusetts20,8411.34×
Ohio18,3440.75×
Washington17,3351.09×
Virginia17,0370.88×
Tennessee16,1301.02×
Maryland13,3030.98×
Missouri12,9431.01×
Indiana11,9170.82×
Colorado11,8080.95×
Connecticut9,9171.25×
Alabama9,8950.89×
South Carolina9,3000.78×
Louisiana8,4500.83×
Oregon8,3540.92×
Oklahoma6,9920.8×
Minnesota6,7310.59×
Mississippi6,7051.03×
Kentucky6,6880.67×
Wisconsin6,4190.54×
Utah6,3770.9×
Arkansas4,8450.74×
Kansas4,3170.69×
Washington, District of Columbia3,5221.48×
Iowa3,5210.54×
New Mexico3,1130.78×
Idaho2,8170.71×
Hawaii2,5340.74×
Nebraska2,5200.63×
West Virginia2,4340.66×
New Hampshire2,3860.76×
Rhode Island2,2650.9×
Maine1,5420.54×
Delaware1,4180.65×
Montana1,1160.51×
Alaska1,0870.64×
North Dakota7800.48×
South Dakota7320.4×
Vermont7310.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Varvatos audience
BrandAffinityCategory
Ipag Business School96.43×Business & Career
Iowa Lottery24.96×Games
Home construction3.09×Home & Garden
Elsword33.21×Games
Stamp collecting8.82×Home & Garden
Product design3.37×Business & Career
Regional styles of Mexican music4.29×Music & Radio
Israel3.09×Travel & Leisure
Highland games12.86×Sports
The Journey (1959 film)25.23×Movies & TV
St. Ives19.64×Travel & Leisure
Sub Zero (Official)11.48×Literature
UK garage6.12×Music & Radio
Home equity2.02×Home & Garden
Natural rubber2.1×Cars & Mobility
Box lacrosse8.71×Sports
Penn & Teller8.31×Movies & TV
Combat sport1.54×Sports
Thom Browne8.99×Fashion & Accessoires
Sacred Heart Catholic Church (Dubuque, Iowa)8.57×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Varvatos audience
TraitClusterScore
Luxury OrientationPREMIUM4.9
SustainabilityBALANCE2.62
Risk AppetiteTHRILL2.18
LGBTQ+ IdentityOPEN2.17
Design AffinityPREMIUM2.12
Early Adopter MentalityPOWER2.02

Worldwide distribution

Worldwide audience distribution share by country for John Varvatos
CountryShare
United States52.4%
Japan8.2%
Canada5.1%

See John Varvatos audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does John Varvatos have in United States?

John Varvatos has an estimated audience of 791,987 people in United States, concentrated in California and New York.

What is the gender split and age of John Varvatos fans?

51.5% of John Varvatos fans are female, 48.5% are male, with an average age of 37.1 years.

Which brands do John Varvatos fans like most?

John Varvatos fans show strongest brand affinity for Ipag Business School (96.43×), Iowa Lottery (24.96×), and Home construction (3.09×) over the country average.

Where do John Varvatos fans live in United States?

John Varvatos fans in United States are most concentrated in California (reach 243,852), New York (reach 140,637), and Texas (reach 105,141). These three regions account for the largest share of the active audience.

What other brands do John Varvatos fans also like?

Beyond John Varvatos itself, the audience over-indexes on Iowa Lottery (24.96×), Home construction (3.09×), Elsword (33.21×), and Stamp collecting (8.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Varvatos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.