Rascasse Audience Intelligence

John Varvatos Target Market in United States

A data profile of the people who buy, follow and care about John Varvatos in United States — modelled from more than twelve digital signal sources. John Varvatos has an estimated audience of 803,226 people in United States.

#16among Fragrances in United States#2822among Brand in United States#338in Beauty & Wellness

The average John Varvatos fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include paul smith, Suitsupply, Jimmy Choo, with strongest over-indexing on paul smith (78.92× the country average).

Demographically, the John Varvatos audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Varvatos fan in United States is balanced, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for paul smith.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Varvatos profile in United States.

Audience size
803K
in United States
Gender
51.5%♀
48.5% male
Age
37.1
average years
Country rank
#27392
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of John Varvatos

51.5% are female, 48.5% are male, average age 37.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for John Varvatos audience in United States
MetricValue
Female51.5%
Male48.5%
Average age37.1
Estimated audience size803,226
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the John Varvatos audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

52.5%

of the worldwide John Varvatos audience comes from United States.

Worldwide audience distribution share by country for John Varvatos
CountryShare
United States52.5%
Japan8.2%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Varvatos audience in United States is strongest.

Fig. 05

Top regions by affinity

John Varvatos customers by region in United States
#RegionReachAffinity×
01New York~100K3.32×
02Nevada~20K2.91×
03California~200K2.74×
04New Jersey~40K1.90×
05Texas~100K1.46×
06Washington, District of Columbia~3K1.39×
07Florida~70K1.31×
08Massachusetts~20K1.31×
09Illinois~30K1.28×
10Arizona~20K1.27×
11Connecticut~10K1.24×
12Georgia~30K1.21×
13Washington~20K1.05×
14Tennessee~20K1.04×
15Mississippi~7K1.03×
16Missouri~10K1.01×
17Michigan~20K0.99×
18Maryland~10K0.97×
19Rhode Island~2K0.95×
20Alabama~10K0.94×
21Colorado~10K0.91×
22Oregon~8K0.91×
23Utah~6K0.90×
24New Mexico~3K0.87×
25Pennsylvania~20K0.86×
26North Carolina~20K0.86×
27Virginia~20K0.86×
28Louisiana~9K0.84×
29Hawaii~3K0.84×
30Indiana~10K0.83×
31Alaska~1K0.82×
32South Carolina~9K0.80×
33Oklahoma~7K0.80×
34Arkansas~5K0.80×
35New Hampshire~3K0.80×
36Idaho~3K0.77×
37West Virginia~3K0.77×
38Delaware~2K0.77×
39Vermont~1K0.76×
40Ohio~20K0.74×
41North Dakota~1K0.74×
42Kansas~5K0.73×
43Nebraska~3K0.73×
44Kentucky~7K0.70×
45Montana~2K0.70×
46South Dakota~1K0.70×
47Maine~2K0.69×
48Minnesota~7K0.63×
49Iowa~4K0.62×
50Wisconsin~7K0.58×
Fig. 06

Affinity by region

Affinity by region — John Varvatos, United States
0.58×1.00×3.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Varvatos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Varvatos audience
#·InterestCategoryAffinity×
01paul smithFashion & Accessoires78.92×
02SuitsupplyFashion & Accessoires47.28×
03Fred PerryFashion & Accessoires35.45×
04HostessPolitics & Society29.62×
05Superdry.Fashion & Accessoires19.57×
06MoschinoFashion & Accessoires15.31×
07MonclerFashion & Accessoires14.00×
08Jimmy ChooFashion & Accessoires13.74×
09Christian LouboutinFashion & Accessoires12.49×
10Bottega VenetaFashion & Accessoires12.24×
11Alexander McQueen (brand)Fashion & Accessoires12.06×
12Maggie GyllenhaalMovies & TV10.79×
13Acne StudiosFashion & Accessoires9.15×
14Outback SteakhouseFood & Beverages6.52×
15White wineFood & Beverages6.23×
16High-net-worth individualBusiness & Career5.99×
17LeatherFashion & Accessoires2.92×
18Trader Joe'sShopping2.46×
19Luxury goodsFashion & Accessoires1.96×
20TikTokInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Varvatos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Varvatos audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Luxury OrientationPREMIUM2.08×
Convenience OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Varvatos audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is John Varvatos's target market in United States?

John Varvatos's target market in United States covers an estimated 803,226 people, concentrated in California and New York.

02

What is the gender split and age of John Varvatos customers?

51.5% of the John Varvatos audience are female, 48.5% are male, with an average age of 37.1 years.

03

Which brands do John Varvatos fans like most?

John Varvatos fans show strongest brand affinity for paul smith (78.92×), Suitsupply (47.28×), and Jimmy Choo (13.74×) over the country average.

04

Where do John Varvatos fans live in United States?

John Varvatos fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do John Varvatos fans also like?

Beyond John Varvatos itself, the audience over-indexes on Suitsupply (47.28×), Jimmy Choo (13.74×), Bottega Veneta (12.24×), and Outback Steakhouse (6.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for John Varvatos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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