Fred Perry Audience in United States

Fred Perry logo

Fred Perry has an estimated audience of 331,808 people in United States. 41.8% are female, 58.2% are male, average age 32.2. Top regions: California, Texas, New York. Top brand affinities: Seeking Alpha, Anine Bing, Silvia Tcherassi, Burlington, Ledbury.

The average Fred Perry fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Seeking Alpha, Anine Bing, Silvia Tcherassi, with strongest over-indexing on Seeking Alpha (331.92× the country average). Demographically, the Fred Perry audience skews more male with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Fred Perry fans

Demographic split for Fred Perry audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.2
Estimated audience size331,808

Audience persona

The typical Fred Perry fan in United States is more male, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Seeking Alpha.

Top regions in United States

Top regions ranked by reach for Fred Perry in United States
RegionReachAffinity
California75,3352.06×
Texas33,9721.19×
New York33,9371.83×
Florida26,5981.18×
Illinois14,2211.29×
Georgia11,8011.15×
New Jersey11,0791.31×
Pennsylvania10,9690.98×
Washington9,6731.45×
Massachusetts9,5381.46×
North Carolina9,2940.93×
Virginia9,1311.13×
Ohio8,0830.79×
Arizona7,6891.13×
Michigan7,6540.88×
Maryland6,4651.13×
Tennessee5,6560.85×
Oregon5,3781.41×
Indiana5,1090.84×
Colorado5,0920.97×
Nevada4,5811.43×
Missouri4,5150.84×
South Carolina4,3150.86×
Minnesota4,0120.84×
Wisconsin3,8950.78×
Louisiana3,5610.83×
Alabama3,5110.76×
Connecticut3,4251.03×
Oklahoma3,3950.92×
Kentucky3,3890.81×
Utah2,7860.94×
Hawaii2,2051.55×
Kansas2,0960.8×
Arkansas2,0830.76×
Iowa2,0610.75×
Mississippi1,7450.64×
Washington, District of Columbia1,6361.64×
New Mexico1,3500.81×
West Virginia1,3250.86×
Idaho1,2770.77×
Nebraska1,2270.74×
New Hampshire1,1960.91×
Rhode Island1,0631.01×
Maine9340.79×
Delaware7470.82×
Alaska7361.04×
Montana5910.64×
North Dakota4430.65×
South Dakota4060.53×
Vermont3970.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fred Perry audience
BrandAffinityCategory
Seeking Alpha331.92×Business & Career
Anine Bing175.32×Fashion & Accessoires
Silvia Tcherassi305.94×Fashion & Accessoires
Burlington12.74×Fashion & Accessoires
Ledbury187.94×Shopping
Lanvin (clothing)30.51×Fashion & Accessoires
Bush (band)54.44×Music & Radio
Lonsdale179.06×Fashion & Accessoires
Helmut Lang (fashion brand)68.84×Fashion & Accessoires
Mavi Jeans83.52×Fashion & Accessoires
COS24.44×Shopping
Diadora85.86×Fashion & Accessoires
Theory (clothing retailer)39.79×Shopping
Ja Rule38.47×Music & Radio
Jil Sander58.87×Fashion & Accessoires
Tommy Bahama24.91×Fashion & Accessoires
Polo Ralph Lauren20×Fashion & Accessoires
Alexander McQueen (brand)27.61×Fashion & Accessoires
Queens7.48×Travel & Leisure
Creed (band)19.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fred Perry audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.72
Luxury OrientationPREMIUM2.72
Early Adopter MentalityPOWER2.18
Community OrientationOPEN1.96
Quality AwarenessPREMIUM1.88
Design AffinityPREMIUM1.75

Worldwide distribution

Worldwide audience distribution share by country for Fred Perry
CountryShare
Japan15.6%
France15.3%
Germany11.6%

See Fred Perry audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Fred Perry have in United States?

Fred Perry has an estimated audience of 331,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Fred Perry fans?

41.8% of Fred Perry fans are female, 58.2% are male, with an average age of 32.2 years.

Which brands do Fred Perry fans like most?

Fred Perry fans show strongest brand affinity for Seeking Alpha (331.92×), Anine Bing (175.32×), and Silvia Tcherassi (305.94×) over the country average.

Where do Fred Perry fans live in United States?

Fred Perry fans in United States are most concentrated in California (reach 75,335), Texas (reach 33,972), and New York (reach 33,937). These three regions account for the largest share of the active audience.

What other brands do Fred Perry fans also like?

Beyond Fred Perry itself, the audience over-indexes on Anine Bing (175.32×), Silvia Tcherassi (305.94×), Burlington (12.74×), and Ledbury (187.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.