Rascasse Audience Intelligence

Fred Perry Target Market in United States

A data profile of the people who buy, follow and care about Fred Perry in United States — modelled from more than twelve digital signal sources. Fred Perry has an estimated audience of 335,260 people in United States.

#27among Streetwear in United States#4719among Brand in United States#1536in Fashion & Accessoires

The average Fred Perry fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Seeking Alpha, Anine Bing, Silvia Tcherassi, with strongest over-indexing on Seeking Alpha (331.92× the country average).

Demographically, the Fred Perry audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fred Perry fan in United States is more male, around 32.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Seeking Alpha.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fred Perry profile in United States.

Audience size
335K
in United States
Gender
41.8%♀
58.2% male
Age
32.2
average years
Country rank
#45651
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fred Perry

41.8% are female, 58.2% are male, average age 32.2.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Fred Perry audience in United States
MetricValue
Female41.8%
Male58.2%
Average age32.2
Estimated audience size335,260
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Fred Perry audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4912%
50+11%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Fred Perry audience comes from United States.

Worldwide audience distribution share by country for Fred Perry
CountryShare
Japan15.7%
France15.3%
Germany11.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fred Perry audience in United States is strongest.

Fig. 05

Top regions by affinity

Fred Perry customers by region in United States
#RegionReachAffinity×
01New York~40K2.16×
02California~70K1.97×
03Hawaii~2K1.51×
04Washington, District of Columbia~2K1.50×
05Massachusetts~9K1.43×
06Oregon~5K1.40×
07Washington~9K1.39×
08New Jersey~10K1.36×
09Nevada~4K1.34×
10Illinois~10K1.21×
11Florida~30K1.15×
12Texas~30K1.11×
13Georgia~10K1.11×
14Maryland~6K1.10×
15Arizona~7K1.09×
16West Virginia~2K1.09×
17Virginia~9K1.07×
18Alaska<1K1.07×
19Connecticut~3K1.03×
20Rhode Island~1K1.01×
21Pennsylvania~10K0.98×
22Colorado~5K0.97×
23New Hampshire~1K0.95×
24Maine~1K0.92×
25Oklahoma~3K0.91×
26Utah~3K0.91×
27Vermont<1K0.90×
28North Carolina~9K0.89×
29Missouri~5K0.88×
30Delaware<1K0.88×
31New Mexico~1K0.87×
32Louisiana~4K0.86×
33North Dakota<1K0.86×
34South Carolina~4K0.85×
35Idaho~1K0.85×
36Michigan~7K0.84×
37Tennessee~6K0.84×
38Minnesota~4K0.84×
39Kentucky~3K0.83×
40Kansas~2K0.83×
41Indiana~5K0.82×
42Montana<1K0.82×
43South Dakota<1K0.82×
44Arkansas~2K0.81×
45Nebraska~1K0.81×
46Ohio~8K0.79×
47Iowa~2K0.79×
48Alabama~4K0.78×
49Wisconsin~4K0.77×
50Mississippi~2K0.77×
Fig. 06

Affinity by region

Affinity by region — Fred Perry, United States
0.77×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fred Perry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fred Perry audience
#·InterestCategoryAffinity×
01Seeking AlphaBusiness & Career331.92×
02Silvia TcherassiFashion & Accessoires305.94×
03LedburyShopping187.94×
04LonsdaleFashion & Accessoires179.06×
05Anine BingFashion & Accessoires175.32×
06DiadoraFashion & Accessoires85.86×
07Mavi JeansFashion & Accessoires83.52×
08Helmut Lang (fashion brand)Fashion & Accessoires68.84×
09Jil SanderFashion & Accessoires58.87×
10Bush (band)Music & Radio54.44×
11Theory (clothing retailer)Shopping39.79×
12Ja RuleMusic & Radio38.47×
13Lanvin (clothing)Fashion & Accessoires30.51×
14Alexander McQueen (brand)Fashion & Accessoires27.61×
15Tommy BahamaFashion & Accessoires24.91×
16COSShopping24.44×
17Polo Ralph LaurenFashion & Accessoires20.00×
18Creed (band)Music & Radio19.95×
19BurlingtonFashion & Accessoires12.74×
20QueensTravel & Leisure7.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fred Perry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fred Perry audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.68×
IndulgenceJOY2.36×
SustainabilityBALANCE2.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fred Perry audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Need for SecurityCONSERVATISM0.87×
DIY MentalityTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fred Perry's target market in United States?

Fred Perry's target market in United States covers an estimated 335,260 people, concentrated in California and New York.

02

What is the gender split and age of Fred Perry customers?

41.8% of the Fred Perry audience are female, 58.2% are male, with an average age of 32.2 years.

03

Which brands do Fred Perry fans like most?

Fred Perry fans show strongest brand affinity for Seeking Alpha (331.92×), Anine Bing (175.32×), and Silvia Tcherassi (305.94×) over the country average.

04

Where do Fred Perry fans live in United States?

Fred Perry fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fred Perry fans also like?

Beyond Fred Perry itself, the audience over-indexes on Anine Bing (175.32×), Silvia Tcherassi (305.94×), Burlington (12.74×), and Ledbury (187.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fred Perry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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