Jil Sander Audience in United States
Jil Sander has an estimated audience of 582,701 people in United States. 71.1% are female, 28.9% are male, average age 34.4. Top regions: New York, California, Texas. Top brand affinities: Iowa Lottery, Jersey (fabric), Highland games, Home equity, Sub Zero (Official).
The average Jil Sander fan in United States is 34.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Iowa Lottery, Jersey (fabric), Highland games, with strongest over-indexing on Iowa Lottery (49.69× the country average). Demographically, the Jil Sander audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Jil Sander fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 34.4 |
| Estimated audience size | 582,701 |
Audience persona
The typical Jil Sander fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Iowa Lottery.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 190,874 | 5.86× |
| California | 186,401 | 2.91× |
| Texas | 57,065 | 1.14× |
| Florida | 41,104 | 1.04× |
| New Jersey | 34,574 | 2.33× |
| Illinois | 27,998 | 1.44× |
| Georgia | 21,830 | 1.22× |
| Massachusetts | 20,522 | 1.79× |
| Pennsylvania | 19,274 | 0.98× |
| Washington | 17,905 | 1.53× |
| Virginia | 15,650 | 1.1× |
| Maryland | 13,524 | 1.35× |
| Oregon | 13,184 | 1.97× |
| North Carolina | 13,103 | 0.75× |
| Michigan | 11,678 | 0.77× |
| Ohio | 10,975 | 0.61× |
| Arizona | 10,846 | 0.91× |
| Connecticut | 7,993 | 1.37× |
| Colorado | 7,144 | 0.78× |
| Tennessee | 6,835 | 0.58× |
| Nevada | 6,301 | 1.12× |
| Minnesota | 6,264 | 0.75× |
| Missouri | 5,741 | 0.61× |
| Indiana | 5,666 | 0.53× |
| South Carolina | 4,950 | 0.56× |
| Washington, District of Columbia | 4,942 | 2.82× |
| Louisiana | 4,691 | 0.62× |
| Wisconsin | 4,622 | 0.53× |
| Alabama | 4,145 | 0.51× |
| Hawaii | 4,068 | 1.62× |
| Utah | 3,274 | 0.63× |
| Kentucky | 2,964 | 0.41× |
| Oklahoma | 2,784 | 0.43× |
| Rhode Island | 2,264 | 1.22× |
| Iowa | 2,082 | 0.43× |
| Mississippi | 2,059 | 0.43× |
| Kansas | 2,006 | 0.44× |
| Arkansas | 1,967 | 0.41× |
| New Mexico | 1,540 | 0.53× |
| New Hampshire | 1,490 | 0.65× |
| Maine | 1,401 | 0.67× |
| Delaware | 1,277 | 0.79× |
| Idaho | 1,107 | 0.38× |
| Nebraska | 917 | 0.31× |
| West Virginia | 835 | 0.31× |
| Montana | 770 | 0.48× |
| Vermont | 726 | 0.71× |
| Alaska | 648 | 0.52× |
| North Dakota | 473 | 0.4× |
| South Dakota | 446 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iowa Lottery | 49.69× | Games |
| Jersey (fabric) | 74.94× | Fashion & Accessoires |
| Highland games | 20.87× | Sports |
| Home equity | 4.57× | Home & Garden |
| Sub Zero (Official) | 21.43× | Literature |
| Product design | 3.93× | Business & Career |
| Throne of Glass | 10.99× | Literature |
| UK garage | 8.11× | Music & Radio |
| Isometric exercise | 11.96× | Sports |
| Box lacrosse | 11.57× | Sports |
| Combat sport | 2.05× | Sports |
| Natural rubber | 2.56× | Cars & Mobility |
| Stamp collecting | 5.56× | Home & Garden |
| Home construction | 1.65× | Home & Garden |
| Gilt.com | 9.12× | Shopping |
| Janitor | 7.03× | Home & Garden |
| Mothercare | 3.45× | Kids & Family |
| Ipag Business School | 20.29× | Business & Career |
| UncommonGoods | 19.77× | Shopping |
| New York Harbor | 12.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.16 |
| Design Affinity | PREMIUM | 2.87 |
| Luxury Orientation | PREMIUM | 2.38 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Tradition | CONSERVATISM | 1.72 |
| Quality Awareness | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.5% |
| China | 22.4% |
| United States | 7.6% |
See Jil Sander audiences in other countries
More Luxury fashion audiences in United States
- Louis Vuitton (30,203,891)
- Gucci (21,562,600)
- Neiman Marcus (20,876,073)
- Chanel (18,080,572)
- Prada (13,129,419)
Frequently asked questions
How many fans does Jil Sander have in United States?
Jil Sander has an estimated audience of 582,701 people in United States, concentrated in New York and California.
What is the gender split and age of Jil Sander fans?
71.1% of Jil Sander fans are female, 28.9% are male, with an average age of 34.4 years.
Which brands do Jil Sander fans like most?
Jil Sander fans show strongest brand affinity for Iowa Lottery (49.69×), Jersey (fabric) (74.94×), and Highland games (20.87×) over the country average.
Where do Jil Sander fans live in United States?
Jil Sander fans in United States are most concentrated in New York (reach 190,874), California (reach 186,401), and Texas (reach 57,065). These three regions account for the largest share of the active audience.
What other brands do Jil Sander fans also like?
Beyond Jil Sander itself, the audience over-indexes on Jersey (fabric) (74.94×), Highland games (20.87×), Home equity (4.57×), and Sub Zero (Official) (21.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Jil Sander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.