Rascasse Audience Intelligence

Jil Sander Target Market in United States

A data profile of the people who buy, follow and care about Jil Sander in United States — modelled from more than twelve digital signal sources. Jil Sander has an estimated audience of 595,745 people in United States.

#58among Luxury fashion in United States#3412among Brand in United States#1228in Fashion & Accessoires

The average Jil Sander fan in United States is 34.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Golden Goose, Saatchi Gallery, Japan Rail Pass, with strongest over-indexing on Golden Goose (33.83× the country average).

Demographically, the Jil Sander audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jil Sander fan in United States is more female, around 34.4 years old, with strong Quality Awareness tendencies and a notable affinity for Golden Goose.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jil Sander profile in United States.

Audience size
596K
in United States
Gender
71.1%♀
28.9% male
Age
34.4
average years
Country rank
#32959
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jil Sander

71.1% are female, 28.9% are male, average age 34.4.

Fig. 02

Gender split

71.1%
Female
28.9%
Male
Demographic split for Jil Sander audience in United States
MetricValue
Female71.1%
Male28.9%
Average age34.4
Estimated audience size595,745
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Jil Sander audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4918%
50+10%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Jil Sander audience comes from United States.

Worldwide audience distribution share by country for Jil Sander
CountryShare
Japan39.2%
China22.2%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jil Sander audience in United States is strongest.

Fig. 05

Top regions by affinity

Jil Sander customers by region in United States
#RegionReachAffinity×
01New York~200K5.72×
02California~200K2.73×
03Washington, District of Columbia~5K2.58×
04New Jersey~30K2.20×
05Oregon~10K1.82×
06Massachusetts~20K1.71×
07Hawaii~4K1.52×
08Washington~20K1.47×
09Illinois~30K1.37×
10Connecticut~8K1.33×
11Maryland~10K1.32×
12Georgia~20K1.17×
13Rhode Island~2K1.15×
14Nevada~6K1.10×
15Texas~50K1.08×
16Virginia~20K1.08×
17Florida~40K1.02×
18Pennsylvania~20K0.99×
19Vermont<1K0.96×
20Delaware~1K0.91×
21Arizona~10K0.90×
22Alaska~1K0.88×
23Maine~2K0.86×
24North Dakota~1K0.85×
25South Dakota~1K0.84×
26New Hampshire~2K0.82×
27Montana~1K0.82×
28Colorado~7K0.79×
29Michigan~10K0.78×
30Minnesota~6K0.77×
31New Mexico~2K0.77×
32West Virginia~2K0.77×
33North Carolina~10K0.76×
34Louisiana~6K0.75×
35Utah~4K0.75×
36Idaho~2K0.74×
37Nebraska~2K0.72×
38Mississippi~3K0.71×
39Arkansas~3K0.70×
40Missouri~6K0.68×
41Kansas~3K0.68×
42Tennessee~8K0.67×
43Iowa~3K0.67×
44South Carolina~6K0.66×
45Alabama~5K0.65×
46Oklahoma~4K0.65×
47Ohio~10K0.64×
48Wisconsin~6K0.64×
49Indiana~7K0.63×
50Kentucky~5K0.63×
Fig. 06

Affinity by region

Affinity by region — Jil Sander, United States
0.63×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jil Sander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jil Sander audience
#·InterestCategoryAffinity×
01Japan Rail PassCars & Mobility55.50×
02Iko UwaisMovies & TV51.12×
03EtroFashion & Accessoires40.30×
04Ann DemeulemeesterFashion & Accessoires36.04×
05Our LegacyFashion & Accessoires35.64×
06Roger VivierFashion & Accessoires35.54×
07Golden GooseFashion & Accessoires33.83×
081stdibsShopping30.64×
09Proenza SchoulerFashion & Accessoires28.39×
10Yohji YamamotoFashion & Accessoires22.17×
11Saatchi GalleryArts & Culture17.24×
12Max MaraFashion & Accessoires14.22×
13Loro PianaFashion & Accessoires13.61×
14Karl LagerfeldFashion & Accessoires12.72×
15Emilio PucciFashion & Accessoires12.15×
16Isabel MarantFashion & Accessoires10.83×
17MonclerFashion & Accessoires9.45×
18ChloéFashion & Accessoires8.99×
19DSW Designer Shoe WarehouseFashion & Accessoires7.85×
20BeautyBeauty & Wellness1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jil Sander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jil Sander audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.35×
Design AffinityPREMIUM2.00×
IndulgenceJOY1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jil Sander audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
DIY MentalityTHRILL0.93×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jil Sander's target market in United States?

Jil Sander's target market in United States covers an estimated 595,745 people, concentrated in New York and California.

02

What is the gender split and age of Jil Sander customers?

71.1% of the Jil Sander audience are female, 28.9% are male, with an average age of 34.4 years.

03

Which brands do Jil Sander fans like most?

Jil Sander fans show strongest brand affinity for Golden Goose (33.83×), Saatchi Gallery (17.24×), and Japan Rail Pass (55.5×) over the country average.

04

Where do Jil Sander fans live in United States?

Jil Sander fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Jil Sander fans also like?

Beyond Jil Sander itself, the audience over-indexes on Saatchi Gallery (17.24×), Japan Rail Pass (55.5×), 1stdibs (30.64×), and Proenza Schouler (28.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jil Sander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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