Jil Sander Audience in United States

Jil Sander has an estimated audience of 582,701 people in United States. 71.1% are female, 28.9% are male, average age 34.4. Top regions: New York, California, Texas. Top brand affinities: Group buying, Max Mara, Miu Miu, Autism Awareness, Diabetes mellitus awareness.

The average Jil Sander fan in United States is 34.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Group buying, Max Mara, Miu Miu, with strongest over-indexing on Group buying (166.11× the country average). Demographically, the Jil Sander audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Jil Sander fans

Demographic split for Jil Sander audience in United States
MetricValue
Female71.1%
Male28.9%
Average age34.4
Estimated audience size582,701

Audience persona

The typical Jil Sander fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Jil Sander in United States
RegionReachAffinity
New York190,8745.86×
California186,4012.91×
Texas57,0651.14×
Florida41,1041.04×
New Jersey34,5742.33×
Illinois27,9981.44×
Georgia21,8301.22×
Massachusetts20,5221.79×
Pennsylvania19,2740.98×
Washington17,9051.53×
Virginia15,6501.1×
Maryland13,5241.35×
Oregon13,1841.97×
North Carolina13,1030.75×
Michigan11,6780.77×
Ohio10,9750.61×
Arizona10,8460.91×
Connecticut7,9931.37×
Colorado7,1440.78×
Tennessee6,8350.58×
Nevada6,3011.12×
Minnesota6,2640.75×
Missouri5,7410.61×
Indiana5,6660.53×
South Carolina4,9500.56×
Washington, District of Columbia4,9422.82×
Louisiana4,6910.62×
Wisconsin4,6220.53×
Alabama4,1450.51×
Hawaii4,0681.62×
Utah3,2740.63×
Kentucky2,9640.41×
Oklahoma2,7840.43×
Rhode Island2,2641.22×
Iowa2,0820.43×
Mississippi2,0590.43×
Kansas2,0060.44×
Arkansas1,9670.41×
New Mexico1,5400.53×
New Hampshire1,4900.65×
Maine1,4010.67×
Delaware1,2770.79×
Idaho1,1070.38×
Nebraska9170.31×
West Virginia8350.31×
Montana7700.48×
Vermont7260.71×
Alaska6480.52×
North Dakota4730.4×
South Dakota4460.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jil Sander audience
BrandAffinityCategory
Group buying166.11×Shopping
Max Mara54.67×Fashion & Accessoires
Miu Miu32.09×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Trench coat58.38×Fashion & Accessoires
Marni (clothing)37.24×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Maison Margiela21.43×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Comme des Garçons20.87×Fashion & Accessoires
Hermès10.35×Fashion & Accessoires
Jean Paul Gaultier19.73×Fashion & Accessoires
Tory Burch8.44×Fashion & Accessoires
Income tax13.19×Business & Career
Designer clothing7.16×Fashion & Accessoires
Prada8.93×Fashion & Accessoires
Printemps43.5×Fashion & Accessoires
paul smith20.29×Fashion & Accessoires
Urban Outfitters6.09×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jil Sander audience
TraitClusterScore
SustainabilityBALANCE3.16
Design AffinityPREMIUM2.87
Luxury OrientationPREMIUM2.38
LGBTQ+ IdentityOPEN1.76
TraditionCONSERVATISM1.72
Quality AwarenessPREMIUM1.71

Worldwide distribution

Worldwide audience distribution share by country for Jil Sander
CountryShare
Japan39.5%
China22.4%
United States7.6%

See Jil Sander audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Jil Sander have in United States?

Jil Sander has an estimated audience of 582,701 people in United States, concentrated in New York and California.

What is the gender split and age of Jil Sander fans?

71.1% of Jil Sander fans are female, 28.9% are male, with an average age of 34.4 years.

Which brands do Jil Sander fans like most?

Jil Sander fans show strongest brand affinity for Group buying (166.11×), Max Mara (54.67×), and Miu Miu (32.09×) over the country average.

Where do Jil Sander fans live in United States?

Jil Sander fans in United States are most concentrated in New York (reach 190,874), California (reach 186,401), and Texas (reach 57,065). These three regions account for the largest share of the active audience.

What other brands do Jil Sander fans also like?

Beyond Jil Sander itself, the audience over-indexes on Max Mara (54.67×), Miu Miu (32.09×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jil Sander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.