Rascasse Audience Intelligence

Etro Target Market in United States

Etro has an estimated audience of 356K people in United States.

#64among Luxury fashion in United States
#5091among brands in United States#1549in Fashion & Accessoires

The average Etro fan in United States is 32.3 years old, more female, and lives primarily in New York.

By number of fans, Etro ranks #64 among the 108 objects in Luxury fashion in United States — 0.3× the group median.

Its fans are 3.8 years younger than the group average of 36.1.

Women make up 57.8% of the fan base, 6.0 percentage points fewer than the group average.

Compared with the other 107 objects in Luxury fashion, Etro fans stand out for their interest in Kiana, Alaska, Akris and Roger Vivier.

Most fans live in New York, California, Florida.

Top affinities include Kiana, Alaska, Rene Caovilla, Akris, with strongest over-indexing on Kiana, Alaska (172.27× the country average).

Demographically, the Etro audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Etro fan in United States is more female, around 32.3 years old, with strong Design Affinity tendencies and a notable affinity for Kiana, Alaska.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
356K
in United States
Gender
57.8%♀
42.2% male
Age
32.3
average years
Country rank
#46259
among all objects in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Etro

57.8% are female, 42.2% are male, average age 32.3.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Etro audience in United States
MetricValue
Female57.8%
Male42.2%
Average age32.3
Estimated audience size356K
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Etro audience in United States
Age bracketShare%
16-2441%
25-3421%
35-4416%
45-5414%
55+8%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Etro audience comes from United States.

Worldwide audience distribution share by country for Etro
CountryShare
Italy23.6%
Japan17.0%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Etro customers by region in United States
#RegionReachAffinity×
01New York~90K4.10×
02Washington, District of Columbia~2K2.42×
03New Jersey~20K2.02×
04California~80K1.94×
05Nevada~6K1.64×
06Connecticut~6K1.58×
07Florida~40K1.55×
08Texas~40K1.44×
09Massachusetts~10K1.39×
10Georgia~20K1.28×
11Illinois~20K1.19×
12Hawaii~2K1.15×
13Maryland~7K1.14×
14Virginia~10K1.08×
15Washington~9K1.08×
16Rhode Island~1K1.06×
17Pennsylvania~10K1.00×
18Colorado~6K1.00×
19Vermont<1K0.96×
20Alaska<1K0.93×
21New Hampshire~1K0.91×
22North Dakota<1K0.91×
23South Carolina~5K0.90×
24Delaware<1K0.90×
25South Dakota<1K0.90×
26Maine~1K0.89×
27Montana~1K0.89×
28Arizona~7K0.88×
29Tennessee~7K0.88×
30New Mexico~2K0.87×
31Minnesota~5K0.85×
32Oregon~4K0.85×
33West Virginia~2K0.85×
34North Carolina~10K0.83×
35Louisiana~4K0.83×
36Idaho~2K0.83×
37Arkansas~3K0.81×
38Mississippi~3K0.81×
39Nebraska~2K0.81×
40Alabama~4K0.80×
41Oklahoma~3K0.80×
42Kansas~2K0.80×
43Missouri~5K0.79×
44Michigan~8K0.77×
45Iowa~3K0.76×
46Wisconsin~5K0.75×
47Kentucky~4K0.74×
48Utah~3K0.74×
49Ohio~9K0.73×
50Indiana~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Etro, United States
0.70×1.00×4.10×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Etro audience vs. the country average
#·InterestCategoryAffinity×
01Kiana, AlaskaTravel & Leisure172.27×
02Rene CaovillaFashion & Accessoires84.86×
03AkrisFashion & Accessoires50.30×
04Roger VivierFashion & Accessoires45.30×
05Golden GooseFashion & Accessoires31.97×
06Elie SaabFashion & Accessoires26.15×
07Brunello CucinelliFashion & Accessoires26.11×
08Dries van NotenFashion & Accessoires22.22×
09MissoniFashion & Accessoires21.87×
10Chloe (film)Movies & TV21.43×
11Max MaraFashion & Accessoires16.48×
12Stella McCartneyFashion & Accessoires16.03×
13Lanvin (clothing)Fashion & Accessoires13.50×
14Isabel MarantFashion & Accessoires12.04×
15QueensTravel & Leisure7.48×
16DesignerHome & Garden5.88×
17Saks Fifth AvenueShopping4.44×
18Macy'sShopping3.93×
19Nordstrom RackFashion & Accessoires3.70×
20GodPolitics & Society3.06×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Etro audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Etro audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.47×
Quality AwarenessPREMIUM2.30×
Luxury OrientationPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Etro audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
PatriotismCONSERVATISM0.94×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Luxury fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Etro over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/etro-10829” · Methodology