Rascasse Audience Intelligence

Etro Target Market in United States

A data profile of the people who buy, follow and care about Etro in United States — modelled from more than twelve digital signal sources. Etro has an estimated audience of 331,747 people in United States.

#63among Luxury fashion in United States#4746among Brand in United States#1539in Fashion & Accessoires

The average Etro fan in United States is 31.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Kiana, Alaska, Golden Goose, Queens, with strongest over-indexing on Kiana, Alaska (172.27× the country average).

Demographically, the Etro audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Etro fan in United States is more female, around 31.6 years old, with strong Design Affinity tendencies and a notable affinity for Kiana, Alaska.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Etro profile in United States.

Audience size
332K
in United States
Gender
57.8%♀
42.2% male
Age
31.6
average years
Country rank
#45895
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Etro

57.8% are female, 42.2% are male, average age 31.6.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Etro audience in United States
MetricValue
Female57.8%
Male42.2%
Average age31.6
Estimated audience size331,747
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Etro audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Etro audience comes from United States.

Worldwide audience distribution share by country for Etro
CountryShare
Italy22.8%
Japan17.5%
United States10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Etro audience in United States is strongest.

Fig. 05

Top regions by affinity

Etro customers by region in United States
#RegionReachAffinity×
01New York~80K4.10×
02Washington, District of Columbia~2K2.42×
03New Jersey~20K2.02×
04California~70K1.94×
05Nevada~5K1.64×
06Connecticut~5K1.58×
07Florida~30K1.55×
08Texas~40K1.44×
09Massachusetts~9K1.39×
10Georgia~10K1.28×
11Illinois~10K1.19×
12Hawaii~2K1.15×
13Maryland~6K1.14×
14Virginia~9K1.08×
15Washington~7K1.08×
16Rhode Island~1K1.06×
17Pennsylvania~10K1.00×
18Colorado~5K1.00×
19Vermont<1K0.96×
20Alaska<1K0.93×
21New Hampshire~1K0.91×
22North Dakota<1K0.91×
23South Carolina~4K0.90×
24Delaware<1K0.90×
25South Dakota<1K0.90×
26Maine~1K0.89×
27Montana<1K0.89×
28Arizona~6K0.88×
29Tennessee~6K0.88×
30New Mexico~1K0.87×
31Minnesota~4K0.85×
32Oregon~3K0.85×
33West Virginia~1K0.85×
34North Carolina~8K0.83×
35Louisiana~4K0.83×
36Idaho~1K0.83×
37Arkansas~2K0.81×
38Mississippi~2K0.81×
39Nebraska~1K0.81×
40Alabama~4K0.80×
41Oklahoma~3K0.80×
42Kansas~2K0.80×
43Missouri~4K0.79×
44Michigan~7K0.77×
45Iowa~2K0.76×
46Wisconsin~4K0.75×
47Kentucky~3K0.74×
48Utah~2K0.74×
49Ohio~7K0.73×
50Indiana~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Etro, United States
0.70×1.00×4.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Etro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Etro audience
#·InterestCategoryAffinity×
01Kiana, AlaskaTravel & Leisure172.27×
02Rene CaovillaFashion & Accessoires84.86×
03AkrisFashion & Accessoires50.30×
04Roger VivierFashion & Accessoires45.30×
05Golden GooseFashion & Accessoires31.97×
06Elie SaabFashion & Accessoires26.15×
07Brunello CucinelliFashion & Accessoires26.11×
08Dries van NotenFashion & Accessoires22.22×
09MissoniFashion & Accessoires21.87×
10Chloe (film)Movies & TV21.43×
11Max MaraFashion & Accessoires16.48×
12Stella McCartneyFashion & Accessoires16.03×
13Manolo BlahnikFashion & Accessoires15.28×
14Lanvin (clothing)Fashion & Accessoires13.50×
15Isabel MarantFashion & Accessoires12.04×
16QueensTravel & Leisure7.48×
17DesignerHome & Garden5.88×
18Macy'sShopping3.93×
19Nordstrom rackFashion & Accessoires3.70×
20GodPolitics & Society3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Etro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Etro audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.47×
Quality AwarenessPREMIUM2.30×
Luxury OrientationPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Etro audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.93×
PatriotismCONSERVATISM0.94×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Etro's target market in United States?

Etro's target market in United States covers an estimated 331,747 people, concentrated in New York and California.

02

What is the gender split and age of Etro customers?

57.8% of the Etro audience are female, 42.2% are male, with an average age of 31.6 years.

03

Which brands do Etro fans like most?

Etro fans show strongest brand affinity for Kiana, Alaska (172.27×), Golden Goose (31.97×), and Queens (7.48×) over the country average.

04

Where do Etro fans live in United States?

Etro fans in United States are most concentrated in New York (reach ~80K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Etro fans also like?

Beyond Etro itself, the audience over-indexes on Golden Goose (31.97×), Queens (7.48×), Rene Caovilla (84.86×), and Chloe (film) (21.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury fashion audiences in United States

See Etro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Etro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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