Etro Audience in United States

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Etro has an estimated audience of 327,234 people in United States. 57.8% are female, 42.2% are male, average age 31.6. Top regions: New York, California, Texas. Top brand affinities: Kiana, Alaska, Golden Goose, Queens, Rene Caovilla, Stella McCartney.

The average Etro fan in United States is 31.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Kiana, Alaska, Golden Goose, Queens, with strongest over-indexing on Kiana, Alaska (172.27× the country average). Demographically, the Etro audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Etro fans

Demographic split for Etro audience in United States
MetricValue
Female57.8%
Male42.2%
Average age31.6
Estimated audience size327,234

Audience persona

The typical Etro fan in United States is more female, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kiana, Alaska.

Top regions in United States

Top regions ranked by reach for Etro in United States
RegionReachAffinity
New York75,2434.11×
California73,3732.04×
Texas46,1611.64×
Florida35,8681.62×
New Jersey18,7872.26×
Illinois13,8791.27×
Georgia13,2801.32×
Pennsylvania10,5490.96×
Massachusetts9,6781.5×
Virginia9,1441.15×
North Carolina8,1330.83×
Washington7,6981.17×
Ohio6,5500.65×
Maryland6,5251.16×
Michigan6,4330.75×
Connecticut5,9751.82×
Arizona5,7160.86×
Colorado5,0850.99×
Tennessee4,7330.72×
South Carolina4,6670.95×
Nevada4,4021.39×
Minnesota3,9320.84×
Missouri3,6700.7×
Indiana3,4100.57×
Alabama3,3920.74×
Wisconsin3,1850.65×
Louisiana3,1290.74×
Oregon3,0230.81×
Washington, District of Columbia2,8482.9×
Oklahoma2,2660.62×
Kentucky2,2650.55×
Hawaii1,7791.26×
Utah1,6100.55×
Arkansas1,5080.56×
Kansas1,4520.56×
Mississippi1,2420.46×
Iowa1,2290.46×
Rhode Island1,1961.15×
New Mexico1,1520.7×
Idaho9150.56×
New Hampshire8730.68×
Maine7880.67×
Nebraska7720.47×
Delaware6330.7×
West Virginia5810.38×
Vermont4550.79×
Montana4460.49×
Alaska4430.63×
South Dakota3520.47×
North Dakota3430.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Etro audience
BrandAffinityCategory
Kiana, Alaska172.27×Travel & Leisure
Golden Goose31.97×Fashion & Accessoires
Queens7.48×Travel & Leisure
Rene Caovilla84.86×Fashion & Accessoires
Stella McCartney16.03×Fashion & Accessoires
Missoni21.87×Fashion & Accessoires
Designer5.88×Home & Garden
Macy's3.93×Shopping
Brunello Cucinelli26.11×Fashion & Accessoires
Chloe (film)21.43×Movies & TV
Max Mara16.48×Fashion & Accessoires
Lanvin (clothing)13.5×Fashion & Accessoires
Dries van Noten22.22×Fashion & Accessoires
Isabel Marant12.04×Fashion & Accessoires
Roger Vivier45.3×Fashion & Accessoires
Akris50.3×Fashion & Accessoires
Elie Saab26.15×Fashion & Accessoires
God3.06×Politics & Society
Nordstrom rack3.7×Fashion & Accessoires
Macy's2.62×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Etro audience
TraitClusterScore
Luxury OrientationPREMIUM6.21
Design AffinityPREMIUM3.31
Quality AwarenessPREMIUM2.92
IndulgenceJOY2.54
Early Adopter MentalityPOWER2.33
Family OrientationCONSERVATISM1.9

Worldwide distribution

Worldwide audience distribution share by country for Etro
CountryShare
Italy23.2%
Japan17.5%
United States10.3%

See Etro audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Etro have in United States?

Etro has an estimated audience of 327,234 people in United States, concentrated in New York and California.

What is the gender split and age of Etro fans?

57.8% of Etro fans are female, 42.2% are male, with an average age of 31.6 years.

Which brands do Etro fans like most?

Etro fans show strongest brand affinity for Kiana, Alaska (172.27×), Golden Goose (31.97×), and Queens (7.48×) over the country average.

Where do Etro fans live in United States?

Etro fans in United States are most concentrated in New York (reach 75,243), California (reach 73,373), and Texas (reach 46,161). These three regions account for the largest share of the active audience.

What other brands do Etro fans also like?

Beyond Etro itself, the audience over-indexes on Golden Goose (31.97×), Queens (7.48×), Rene Caovilla (84.86×), and Stella McCartney (16.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Etro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.