Roger Vivier Audience in United States

Roger Vivier logo

Roger Vivier has an estimated audience of 326,962 people in United States. 71.6% are female, 28.4% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: Kiernan Shipka, Mckenna Grace, Manolo Blahnik, Tony Bianco, Giuseppe Zanotti.

The average Roger Vivier fan in United States is 36.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kiernan Shipka, Mckenna Grace, Manolo Blahnik, with strongest over-indexing on Kiernan Shipka (43.6× the country average). Demographically, the Roger Vivier audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

Demographics of Roger Vivier fans

Demographic split for Roger Vivier audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.6
Estimated audience size326,962

Audience persona

The typical Roger Vivier fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Kiernan Shipka.

Top regions in United States

Top regions ranked by reach for Roger Vivier in United States
RegionReachAffinity
California138,5983.85×
New York85,0524.66×
Texas29,1631.04×
Florida27,1731.23×
New Jersey24,1162.9×
Illinois15,0121.38×
Massachusetts14,8872.31×
Washington13,8272.11×
Virginia10,6931.34×
Georgia10,6811.06×
Pennsylvania9,8760.9×
Maryland8,4271.5×
North Carolina6,8070.69×
Michigan5,4630.64×
Nevada5,1651.63×
Connecticut5,1331.57×
Ohio4,5910.46×
Arizona4,5150.68×
Hawaii3,3282.37×
Tennessee3,0430.46×
Oregon2,9800.8×
Washington, District of Columbia2,9332.98×
Colorado2,6900.52×
Indiana2,6730.45×
Missouri2,6260.5×
Minnesota2,4430.52×
Louisiana2,3480.56×
South Carolina2,2660.46×
Alabama2,1850.48×
Wisconsin2,1310.43×
Oklahoma1,4560.4×
Kentucky1,4330.35×
Utah1,2180.42×
Iowa1,0290.38×
Rhode Island1,0010.96×
Mississippi9650.36×
Arkansas9470.35×
New Hampshire8290.64×
Kansas7740.3×
Delaware6570.73×
Alaska5860.84×
West Virginia5450.36×
Idaho5420.33×
Maine4670.4×
Montana4380.48×
New Mexico4370.27×
South Dakota4320.57×
North Dakota4210.63×
Wyoming4070.84×
Nebraska4060.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roger Vivier audience
BrandAffinityCategory
Kiernan Shipka43.6×Movies & TV
Mckenna Grace22.44×Movies & TV
Manolo Blahnik40.64×Fashion & Accessoires
Tony Bianco108.17×Fashion & Accessoires
Giuseppe Zanotti65.07×Fashion & Accessoires
Golden Goose28.82×Fashion & Accessoires
Lanvin (clothing)18.79×Fashion & Accessoires
Rene Caovilla87.86×Fashion & Accessoires
Queens6.98×Travel & Leisure
Max Mara20.59×Fashion & Accessoires
Stella McCartney16.56×Fashion & Accessoires
Chloe (film)25.35×Movies & TV
Macy's4.1×Shopping
Loro Piana21.35×Fashion & Accessoires
Aaron Gordon21.1×Sports
Stuart Weitzman20.24×Fashion & Accessoires
Designer5.57×Home & Garden
Isabela Merced9.61×Movies & TV
Christian Louboutin13.67×Fashion & Accessoires
Xian Lim157.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roger Vivier audience
TraitClusterScore
Luxury OrientationPREMIUM4.44
Family OrientationCONSERVATISM3.37
Design AffinityPREMIUM3.16
LGBTQ+ IdentityOPEN2.72
Quality AwarenessPREMIUM2.39
Early Adopter MentalityPOWER2.05

Worldwide distribution

Worldwide audience distribution share by country for Roger Vivier
CountryShare
Japan21.6%
United States11.6%
Italy11.4%

See Roger Vivier audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Roger Vivier have in United States?

Roger Vivier has an estimated audience of 326,962 people in United States, concentrated in California and New York.

What is the gender split and age of Roger Vivier fans?

71.6% of Roger Vivier fans are female, 28.4% are male, with an average age of 36.6 years.

Which brands do Roger Vivier fans like most?

Roger Vivier fans show strongest brand affinity for Kiernan Shipka (43.6×), Mckenna Grace (22.44×), and Manolo Blahnik (40.64×) over the country average.

Where do Roger Vivier fans live in United States?

Roger Vivier fans in United States are most concentrated in California (reach 138,598), New York (reach 85,052), and Texas (reach 29,163). These three regions account for the largest share of the active audience.

What other brands do Roger Vivier fans also like?

Beyond Roger Vivier itself, the audience over-indexes on Mckenna Grace (22.44×), Manolo Blahnik (40.64×), Tony Bianco (108.17×), and Giuseppe Zanotti (65.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roger Vivier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.