Rascasse Audience Intelligence

Roger Vivier Target Market in United States

A data profile of the people who buy, follow and care about Roger Vivier in United States — modelled from more than twelve digital signal sources. Roger Vivier has an estimated audience of 327,541 people in United States.

#47among Fashion designer in United States#4776among Brand in United States#1542in Fashion & Accessoires

The average Roger Vivier fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mckenna Grace, Kiernan Shipka, Manolo Blahnik, with strongest over-indexing on Mckenna Grace (22.44× the country average).

Demographically, the Roger Vivier audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roger Vivier fan in United States is more female, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mckenna Grace.

Category: Fashion & Accessoires · Type: Brand · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roger Vivier profile in United States.

Audience size
328K
in United States
Gender
71.6%♀
28.4% male
Age
36.6
average years
Country rank
#46198
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roger Vivier

71.6% are female, 28.4% are male, average age 36.6.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Roger Vivier audience in United States
MetricValue
Female71.6%
Male28.4%
Average age36.6
Estimated audience size327,541
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Roger Vivier audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3922%
40-4922%
50+12%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Roger Vivier audience comes from United States.

Worldwide audience distribution share by country for Roger Vivier
CountryShare
Japan21.6%
United States11.6%
Italy11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roger Vivier audience in United States is strongest.

Fig. 05

Top regions by affinity

Roger Vivier customers by region in United States
#RegionReachAffinity×
01New York~80K4.47×
02California~100K3.56×
03New Jersey~20K2.60×
04Washington, District of Columbia~2K2.29×
05Massachusetts~10K1.94×
06Washington~10K1.82×
07Hawaii~3K1.80×
08Connecticut~5K1.49×
09Nevada~4K1.42×
10Maryland~8K1.41×
11Virginia~10K1.30×
12Illinois~10K1.23×
13Florida~30K1.21×
14Georgia~10K1.07×
15Texas~30K1.05×
16Rhode Island~1K1.01×
17Alaska<1K0.97×
18Vermont<1K0.95×
19Delaware<1K0.94×
20North Dakota<1K0.94×
21Oregon~3K0.93×
22South Dakota<1K0.92×
23Pennsylvania~10K0.90×
24New Hampshire~1K0.90×
25Montana<1K0.90×
26West Virginia~1K0.87×
27Maine~1K0.87×
28Idaho~1K0.85×
29Nebraska~1K0.85×
30New Mexico~1K0.84×
31Mississippi~2K0.83×
32Arkansas~2K0.81×
33Kansas~2K0.80×
34Tennessee~5K0.79×
35Arizona~5K0.78×
36Iowa~2K0.78×
37Louisiana~3K0.77×
38Oklahoma~3K0.76×
39Utah~2K0.76×
40North Carolina~7K0.75×
41Colorado~4K0.74×
42Kentucky~3K0.74×
43Alabama~3K0.73×
44Ohio~7K0.72×
45Michigan~6K0.72×
46South Carolina~4K0.72×
47Missouri~4K0.70×
48Minnesota~3K0.70×
49Wisconsin~3K0.69×
50Indiana~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Roger Vivier, United States
0.67×1.00×4.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roger Vivier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roger Vivier audience
#·InterestCategoryAffinity×
01Xian LimMovies & TV157.20×
02Tony BiancoFashion & Accessoires108.17×
03Rene CaovillaFashion & Accessoires87.86×
04Sophia WebsterFashion & Accessoires83.69×
05Giuseppe ZanottiFashion & Accessoires65.07×
06Kiernan ShipkaMovies & TV43.60×
07Manolo BlahnikFashion & Accessoires40.64×
08Golden GooseFashion & Accessoires28.82×
09Chloe (film)Movies & TV25.35×
10Mckenna GraceMovies & TV22.44×
11Loro PianaFashion & Accessoires21.35×
12Max MaraFashion & Accessoires20.59×
13Stuart WeitzmanFashion & Accessoires20.24×
14Lanvin (clothing)Fashion & Accessoires18.79×
15Stella McCartneyFashion & Accessoires16.56×
16Kurt GeigerFashion & Accessoires14.36×
17Christian LouboutinFashion & Accessoires13.67×
18QueensTravel & Leisure6.98×
19DesignerHome & Garden5.57×
20Macy'sShopping4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roger Vivier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roger Vivier audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.27×
IndulgenceJOY2.18×
Quality AwarenessPREMIUM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roger Vivier audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.92×
DIY MentalityTHRILL0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roger Vivier's target market in United States?

Roger Vivier's target market in United States covers an estimated 327,541 people, concentrated in California and New York.

02

What is the gender split and age of Roger Vivier customers?

71.6% of the Roger Vivier audience are female, 28.4% are male, with an average age of 36.6 years.

03

Which brands do Roger Vivier fans like most?

Roger Vivier fans show strongest brand affinity for Mckenna Grace (22.44×), Kiernan Shipka (43.6×), and Manolo Blahnik (40.64×) over the country average.

04

Where do Roger Vivier fans live in United States?

Roger Vivier fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Roger Vivier fans also like?

Beyond Roger Vivier itself, the audience over-indexes on Kiernan Shipka (43.6×), Manolo Blahnik (40.64×), Tony Bianco (108.17×), and Giuseppe Zanotti (65.07×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roger Vivier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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