A data profile of the people who buy, follow and care about Mckenna Grace in United States — modelled from more than twelve digital signal sources. Mckenna Grace has an estimated audience of 13,147,540 people in United States.
The average Mckenna Grace fan in United States is 33.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kiernan Shipka, Josh Brolin, Chris Evans (actor), with strongest over-indexing on Kiernan Shipka (2196.63× the country average).
Demographically, the Mckenna Grace audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Mckenna Grace fan in United States is balanced, around 33.3 years old, with strong Family Orientation tendencies and a notable affinity for Kiernan Shipka.
The key figures that characterise the Mckenna Grace profile in United States.
53.3% are female, 46.7% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 33.3 |
| Estimated audience size | 13,147,540 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Mckenna Grace audience comes from United States.
| Country | Share |
|---|---|
| United States | 40.4% |
| United Kingdom | 6.9% |
| Brazil | 6.6% |
Where the Mckenna Grace audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~200K | 1.49× | |
| 02 | Idaho | ~70K | 1.24× | |
| 03 | Kentucky | ~200K | 1.20× | |
| 04 | Oklahoma | ~200K | 1.17× | |
| 05 | Missouri | ~200K | 1.15× | |
| 06 | Iowa | ~100K | 1.14× | |
| 07 | Kansas | ~100K | 1.14× | |
| 08 | Arizona | ~300K | 1.13× | |
| 09 | Indiana | ~200K | 1.12× | |
| 10 | Arkansas | ~100K | 1.09× | |
| 11 | West Virginia | ~60K | 1.09× | |
| 12 | Texas | ~1M | 1.08× | |
| 13 | Ohio | ~400K | 1.08× | |
| 14 | Nebraska | ~60K | 1.07× | |
| 15 | North Dakota | ~30K | 1.07× | |
| 16 | Alaska | ~30K | 1.06× | |
| 17 | Tennessee | ~200K | 1.05× | |
| 18 | Illinois | ~400K | 1.04× | |
| 19 | Michigan | ~300K | 1.04× | |
| 20 | Wisconsin | ~200K | 1.04× | |
| 21 | Oregon | ~100K | 1.04× | |
| 22 | Colorado | ~200K | 1.03× | |
| 23 | Minnesota | ~200K | 1.02× | |
| 24 | New Hampshire | ~50K | 1.02× | |
| 25 | Washington | ~200K | 1.00× | |
| 26 | New Mexico | ~60K | 1.00× | |
| 27 | South Dakota | ~30K | 1.00× | |
| 28 | California | ~1.5M | 0.99× | |
| 29 | Alabama | ~200K | 0.99× | |
| 30 | Nevada | ~100K | 0.99× | |
| 31 | Montana | ~30K | 0.99× | |
| 32 | Pennsylvania | ~400K | 0.98× | |
| 33 | North Carolina | ~300K | 0.95× | |
| 34 | Maine | ~40K | 0.94× | |
| 35 | Virginia | ~300K | 0.93× | |
| 36 | Connecticut | ~100K | 0.93× | |
| 37 | South Carolina | ~200K | 0.92× | |
| 38 | Rhode Island | ~30K | 0.91× | |
| 39 | Georgia | ~300K | 0.90× | |
| 40 | Florida | ~700K | 0.89× | |
| 41 | New Jersey | ~300K | 0.89× | |
| 42 | Massachusetts | ~200K | 0.89× | |
| 43 | Louisiana | ~100K | 0.87× | |
| 44 | Mississippi | ~80K | 0.84× | |
| 45 | Delaware | ~30K | 0.84× | |
| 46 | Vermont | ~20K | 0.84× | |
| 47 | New York | ~500K | 0.83× | |
| 48 | Maryland | ~200K | 0.82× | |
| 49 | Hawaii | ~40K | 0.77× | |
| 50 | Washington, District of Columbia | ~20K | 0.61× |
The strongest cross-interests of the Mckenna Grace audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kiernan Shipka | Movies & TV | 2196.63× | ||
| 02 | Bonnie Wright | Movies & TV | 64.79× | ||
| 03 | Michael Gambon | Movies & TV | 64.57× | ||
| 04 | Josh Brolin | Movies & TV | 59.59× | ||
| 05 | Chris Evans (actor) | Movies & TV | 52.39× | ||
| 06 | Alison Brie | Movies & TV | 39.05× | ||
| 07 | Rami Malek | Movies & TV | 38.00× | ||
| 08 | Larry Page | Politics & Society | 36.68× | ||
| 09 | Cobie Smulders | Movies & TV | 35.66× | ||
| 10 | Zachary Levi | Movies & TV | 31.22× | ||
| 11 | Robbie Coltrane | Movies & TV | 28.01× | ||
| 12 | Alexis Bledel | Movies & TV | 26.62× | ||
| 13 | Ross Lynch | Movies & TV | 23.87× | ||
| 14 | Sebastian Stan | Movies & TV | 22.11× | ||
| 15 | Guardians of the Galaxy (film) | Movies & TV | 20.31× | ||
| 16 | Peter Thiel | Business & Career | 20.00× | ||
| 17 | Elisabeth Moss | Movies & TV | 16.04× | ||
| 18 | Millie Bobby Brown | Movies & TV | 9.63× | ||
| 19 | Anne Hathaway | Movies & TV | 9.18× | ||
| 20 | Superman | Movies & TV | 2.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Tradition | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.89× | |
| DIY Mentality | THRILL | 0.89× |
Mckenna Grace has an estimated audience of 13,147,540 people in United States, concentrated in California and Texas.
53.3% of Mckenna Grace fans are female, 46.7% are male, with an average age of 33.3 years.
Mckenna Grace fans show strongest brand affinity for Kiernan Shipka (2196.63×), Josh Brolin (59.59×), and Chris Evans (actor) (52.39×) over the country average.
Mckenna Grace fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Mckenna Grace itself, the audience over-indexes on Josh Brolin (59.59×), Chris Evans (actor) (52.39×), Alison Brie (39.05×), and Rami Malek (38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Mckenna Grace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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