Jil Sander Audience in Germany
Jil Sander has an estimated audience of 355,463 people in Germany. 70.4% are female, 29.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bioderma, paul smith, Marni (clothing), Maison Margiela, Hermès.
The average Jil Sander fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bioderma, paul smith, Marni (clothing), with strongest over-indexing on Bioderma (34.42× the country average). Demographically, the Jil Sander audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Jil Sander fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 35.0 |
| Estimated audience size | 355,463 |
Audience persona
The typical Jil Sander fan in Germany is more female, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for Bioderma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,034 | 1.05× |
| Bayern | 57,414 | 1× |
| Baden-Württemberg | 45,592 | 0.94× |
| Hessen | 30,116 | 1.11× |
| Niedersachsen | 29,814 | 0.86× |
| Berlin | 25,406 | 1.6× |
| Schleswig-Holstein | 17,662 | 1.38× |
| Hamburg | 16,947 | 2.11× |
| Rheinland-Pfalz | 14,876 | 0.84× |
| Sachsen | 12,549 | 0.72× |
| Brandenburg | 8,474 | 0.77× |
| Thüringen | 6,161 | 0.68× |
| Sachsen-Anhalt | 5,734 | 0.62× |
| Mecklenburg-Vorpommern | 4,465 | 0.66× |
| Saarland | 3,425 | 0.78× |
| Bremen | 2,647 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bioderma | 34.42× | Beauty & Wellness |
| paul smith | 32.98× | Fashion & Accessoires |
| Marni (clothing) | 42.14× | Fashion & Accessoires |
| Maison Margiela | 18.3× | Fashion & Accessoires |
| Hermès | 4.26× | Fashion & Accessoires |
| Chloé | 9.74× | Fashion & Accessoires |
| Ted Baker | 11.82× | Fashion & Accessoires |
| Victoria Beckham | 13.04× | Fashion & Accessoires |
| Dries van Noten | 25.61× | Fashion & Accessoires |
| Issey Miyake | 15.34× | Fashion & Accessoires |
| La Roche-Posay | 8.73× | Beauty & Wellness |
| True Detective | 5.32× | Movies & TV |
| Clarins | 13.17× | Beauty & Wellness |
| Ugg boots | 10× | Fashion & Accessoires |
| Google Maps | 2.9× | Internet & Social Media |
| Vivienne Westwood | 11.07× | Fashion & Accessoires |
| Jimmy Choo | 10.46× | Fashion & Accessoires |
| TikTok | 2.03× | Internet & Social Media |
| L'Occitane en Provence | 18.67× | Beauty & Wellness |
| Kérastase | 9.42× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.34 |
| Design Affinity | PREMIUM | 2.16 |
| Creativity | OPEN | 1.67 |
| Community Orientation | OPEN | 1.64 |
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 39.5% |
| China | 22.4% |
| United States | 7.6% |
See Jil Sander audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Jil Sander have in Germany?
Jil Sander has an estimated audience of 355,463 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jil Sander fans?
70.4% of Jil Sander fans are female, 29.6% are male, with an average age of 35.0 years.
Which brands do Jil Sander fans like most?
Jil Sander fans show strongest brand affinity for Bioderma (34.42×), paul smith (32.98×), and Marni (clothing) (42.14×) over the country average.
Where do Jil Sander fans live in Germany?
Jil Sander fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,034), Bayern (reach 57,414), and Baden-Württemberg (reach 45,592). These three regions account for the largest share of the active audience.
What other brands do Jil Sander fans also like?
Beyond Jil Sander itself, the audience over-indexes on paul smith (32.98×), Marni (clothing) (42.14×), Maison Margiela (18.3×), and Hermès (4.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jil Sander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.