Yves Saint Laurent Audience in Germany
Yves Saint Laurent has an estimated audience of 2,818,247 people in Germany. 67.6% are female, 32.4% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Balmain, Pandora, Ariana Grande, Louis Vuitton.
The average Yves Saint Laurent fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Balmain, Pandora, with strongest over-indexing on Hermès (4.48× the country average). Demographically, the Yves Saint Laurent audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of Yves Saint Laurent fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 37.5 |
| Estimated audience size | 2,818,247 |
Audience persona
The typical Yves Saint Laurent fan in Germany is more female, around 37.5 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 811,698 | 1.32× |
| Bayern | 500,740 | 1.11× |
| Baden-Württemberg | 424,937 | 1.11× |
| Hessen | 267,881 | 1.25× |
| Niedersachsen | 265,653 | 0.97× |
| Berlin | 158,212 | 1.26× |
| Rheinland-Pfalz | 141,830 | 1× |
| Sachsen | 103,334 | 0.75× |
| Schleswig-Holstein | 96,335 | 0.95× |
| Hamburg | 89,837 | 1.41× |
| Brandenburg | 73,144 | 0.84× |
| Sachsen-Anhalt | 55,100 | 0.75× |
| Thüringen | 49,253 | 0.69× |
| Mecklenburg-Vorpommern | 37,278 | 0.69× |
| Saarland | 33,034 | 0.95× |
| Bremen | 23,153 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 4.48× | Fashion & Accessoires |
| Balmain | 14.66× | Fashion & Accessoires |
| Pandora | 7.66× | Fashion & Accessoires |
| Ariana Grande | 6.25× | Music & Radio |
| Louis Vuitton | 3.42× | Fashion & Accessoires |
| TikTok | 1.72× | Internet & Social Media |
| Breuninger | 2.71× | Fashion & Accessoires |
| Gucci | 3.55× | Fashion & Accessoires |
| Givenchy | 5.38× | Fashion & Accessoires |
| Gina Tricot | 4.89× | Fashion & Accessoires |
| H&M | 1.79× | Shopping |
| Rossmann | 1.93× | Shopping |
| Expensive Taste | 3.6× | Business & Career |
| Flowering plant | 3.41× | Home & Garden |
| Chanel | 3.33× | Fashion & Accessoires |
| Burberry | 4.39× | Fashion & Accessoires |
| Primark | 2.15× | Shopping |
| Airbnb | 1.75× | Travel & Leisure |
| Spiegel Online | 1.52× | News |
| Prada | 3.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.55 |
| Indulgence | JOY | 1.49 |
| Luxury Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.39 |
| Creativity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 11.6% |
| France | 7.4% |
See Yves Saint Laurent audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does Yves Saint Laurent have in Germany?
Yves Saint Laurent has an estimated audience of 2,818,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yves Saint Laurent fans?
67.6% of Yves Saint Laurent fans are female, 32.4% are male, with an average age of 37.5 years.
Which brands do Yves Saint Laurent fans like most?
Yves Saint Laurent fans show strongest brand affinity for Hermès (4.48×), Balmain (14.66×), and Pandora (7.66×) over the country average.
Where do Yves Saint Laurent fans live in Germany?
Yves Saint Laurent fans in Germany are most concentrated in Nordrhein-Westfalen (reach 811,698), Bayern (reach 500,740), and Baden-Württemberg (reach 424,937). These three regions account for the largest share of the active audience.
What other brands do Yves Saint Laurent fans also like?
Beyond Yves Saint Laurent itself, the audience over-indexes on Balmain (14.66×), Pandora (7.66×), Ariana Grande (6.25×), and Louis Vuitton (3.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.