A data profile of the people who buy, follow and care about Yves Saint Laurent in Italy — modelled from more than twelve digital signal sources. Yves Saint Laurent has an estimated audience of 4,876,867 people in Italy.
The average Yves Saint Laurent fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Consumer electronics, Haute couture, Fashion show, with strongest over-indexing on Consumer electronics (1.51× the country average).
Demographically, the Yves Saint Laurent audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Yves Saint Laurent fan in Italy is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Consumer electronics.
The key figures that characterise the Yves Saint Laurent profile in Italy.
69.1% are female, 30.9% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 39.5 |
| Estimated audience size | 4,876,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Yves Saint Laurent audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 11.6% |
| France | 7.3% |
Where the Yves Saint Laurent audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~800K | 1.48× | |
| 02 | Lazio | ~800K | 1.41× | |
| 03 | Lombardy | ~1M | 1.37× | |
| 04 | Puglia | ~400K | 1.27× | |
| 05 | Sicilia | ~500K | 1.18× | |
| 06 | Tuscany | ~400K | 1.15× | |
| 07 | Veneto | ~400K | 1.13× | |
| 08 | Calabria | ~200K | 1.10× | |
| 09 | Emilia-Romagna | ~400K | 1.07× | |
| 10 | Sardinia | ~100K | 0.99× | |
| 11 | Piedmont | ~400K | 0.98× | |
| 12 | Marche | ~100K | 0.97× | |
| 13 | Liguria | ~100K | 0.90× | |
| 14 | Trentino-Alto Adige/Südtirol | ~80K | 0.88× | |
| 15 | Abruzzo | ~90K | 0.84× | |
| 16 | Umbria | ~60K | 0.81× | |
| 17 | Friuli-Venezia Giulia | ~70K | 0.77× | |
| 18 | Basilicata | ~30K | 0.76× | |
| 19 | Molise | ~10K | 0.64× | |
| 20 | Aosta Valley | ~8K | 0.61× |
The strongest cross-interests of the Yves Saint Laurent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miu Miu | Fashion & Accessoires | 3.14× | ||
| 02 | Hermès | Fashion & Accessoires | 2.93× | ||
| 03 | Fendi | Fashion & Accessoires | 2.86× | ||
| 04 | Balenciaga | Fashion & Accessoires | 2.82× | ||
| 05 | Fashion show | Fashion & Accessoires | 2.63× | ||
| 06 | Earring | Fashion & Accessoires | 2.53× | ||
| 07 | Chanel | Fashion & Accessoires | 2.36× | ||
| 08 | Gucci | Fashion & Accessoires | 2.26× | ||
| 09 | Louis Vuitton | Fashion & Accessoires | 2.14× | ||
| 10 | Haute couture | Fashion & Accessoires | 2.10× | ||
| 11 | Primark | Shopping | 2.09× | ||
| 12 | Uomini e Donne | Movies & TV | 2.03× | ||
| 13 | Skirt | Fashion & Accessoires | 2.02× | ||
| 14 | H&M | Shopping | 2.01× | ||
| 15 | Skin care | Beauty & Wellness | 1.91× | ||
| 16 | Hair care | Beauty & Wellness | 1.87× | ||
| 17 | Handbags | Fashion & Accessoires | 1.73× | ||
| 18 | Fashion design | Business & Career | 1.71× | ||
| 19 | Men's clothing | Fashion & Accessoires | 1.64× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Risk Appetite | THRILL | 0.86× |
Yves Saint Laurent's target market in Italy covers an estimated 4,876,867 people, concentrated in Lombardy and Lazio.
69.1% of the Yves Saint Laurent audience are female, 30.9% are male, with an average age of 39.5 years.
Yves Saint Laurent fans show strongest brand affinity for Consumer electronics (1.51×), Haute couture (2.1×), and Fashion show (2.63×) over the country average.
Yves Saint Laurent fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Yves Saint Laurent itself, the audience over-indexes on Haute couture (2.1×), Fashion show (2.63×), Fashion design (1.71×), and Primark (2.09×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Yves Saint Laurent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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