Top 50 Luxury fashions in Italy
This curated ranking covers the 50 largest luxury fashions in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 104 luxury fashions tracked in Italy, the 50 ranked here account for the largest measured audience reach. Louis Vuitton, Gucci and Chanel lead the list with a combined estimated audience of 24,708,817 people. Across all 50 entries the average audience size is 2,449,123, and the largest, Louis Vuitton, reaches around 9,247,650 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each luxury fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Louis Vuitton |
9,247,650 | 6.2% | Luxury fashion | Fashion & Accessoires |
| 2 |  Gucci |
8,709,441 | 7.6% | Luxury fashion | Fashion & Accessoires |
| 3 |  Chanel |
6,751,726 | 5.7% | Luxury fashion | Fashion & Accessoires |
| 4 |  Prada |
6,583,376 | 8.3% | Luxury fashion | Fashion & Accessoires |
| 5 |  Giorgio Armani |
5,526,084 | 17.9% | Luxury fashion | Fashion & Accessoires |
| 6 |  Hermès |
5,407,297 | 5.3% | Luxury fashion | Fashion & Accessoires |
| 7 |  Balenciaga |
5,341,323 | 7.6% | Luxury fashion | Fashion & Accessoires |
| 8 |  Yves Saint Laurent |
4,902,092 | 11.4% | Luxury fashion | Fashion & Accessoires |
| 9 |  Fendi |
4,901,077 | 10.4% | Luxury fashion | Fashion & Accessoires |
| 10 |  Burberry |
4,258,179 | 6.5% | Luxury fashion | Fashion & Accessoires |
| 11 |  Miu Miu |
4,088,712 | 10.9% | Luxury fashion | Fashion & Accessoires |
| 12 |  Bottega Veneta |
4,004,645 | 14.5% | Luxury fashion | Fashion & Accessoires |
| 13 |  Bulgari |
3,890,926 | 16.2% | Luxury fashion | Fashion & Accessoires |
| 14 |  Moncler |
3,344,690 | 12.4% | Luxury fashion | Fashion & Accessoires |
| 15 |  Chloé |
3,019,939 | 14.0% | Luxury fashion | Fashion & Accessoires |
| 16 |  Jimmy Choo |
2,895,193 | 12.6% | Luxury fashion | Fashion & Accessoires |
| 17 |  Isabel Marant |
2,821,284 | 11.4% | Luxury fashion | Fashion & Accessoires |
| 18 |  Luisa Via Roma |
2,815,555 | 85.0% | Luxury fashion | Fashion & Accessoires |
| 19 |  Stella McCartney |
2,496,608 | 15.0% | Luxury fashion | Fashion & Accessoires |
| 20 |  Valentino |
2,109,634 | 8.1% | Luxury fashion | Fashion & Accessoires |
| 21 |  Marc Jacobs |
2,079,554 | 7.9% | Luxury fashion | Fashion & Accessoires |
| 22 |  Balmain |
2,012,677 | 12.5% | Luxury fashion | Fashion & Accessoires |
| 23 |  Christian Louboutin |
1,824,508 | 9.6% | Luxury fashion | Fashion & Accessoires |
| 24 |  Christian Dior |
1,821,093 | 11.6% | Luxury fashion | Fashion & Accessoires |
| 25 |  Loro Piana |
1,786,436 | 9.3% | Luxury fashion | Fashion & Accessoires |
| 26 |  Brunello Cucinelli |
1,631,986 | 21.5% | Luxury fashion | Fashion & Accessoires |
| 27 |  Carolina Herrera (fashion designer) |
1,540,254 | 8.2% | Luxury fashion | Fashion & Accessoires |
| 28 |  Off White |
1,307,045 | 11.7% | Luxury fashion | Fashion & Accessoires |
| 29 |  Céline |
1,281,698 | 6.3% | Luxury fashion | Fashion & Accessoires |
| 30 |  Maison Margiela |
1,278,189 | 5.9% | Luxury fashion | Fashion & Accessoires |
| 31 |  Alexander McQueen (brand) |
1,255,145 | 9.6% | Luxury fashion | Fashion & Accessoires |
| 32 |  Rick Owens |
1,150,147 | 10.6% | Luxury fashion | Fashion & Accessoires |
| 33 |  Marina Rinaldi |
964,090 | 46.7% | Luxury fashion | Fashion & Accessoires |
| 34 |  Roberto Cavalli |
954,965 | 12.5% | Luxury fashion | Fashion & Accessoires |
| 35 |  Yeezy |
901,274 | 4.5% | Luxury fashion | Fashion & Accessoires |
| 36 |  Missoni |
844,639 | 12.9% | Luxury fashion | Fashion & Accessoires |
| 37 |  Emilio Pucci |
789,283 | 27.2% | Luxury fashion | Fashion & Accessoires |
| 38 |  Etro |
737,505 | 23.3% | Luxury fashion | Fashion & Accessoires |
| 39 |  Philipp Plein |
606,504 | 13.0% | Luxury fashion | Fashion & Accessoires |
| 40 |  Goyard |
587,366 | 5.8% | Luxury fashion | Fashion & Accessoires |
| 41 |  Vera Wang |
576,482 | 4.9% | Luxury fashion | Fashion & Accessoires |
| 42 |  Chrome Hears |
547,856 | 4.2% | Luxury fashion | Business & Career |
| 43 |  Giuseppe Zanotti |
546,749 | 20.4% | Luxury fashion | Fashion & Accessoires |
| 44 |  LOEWE |
481,684 | 2.8% | Luxury fashion | Fashion & Accessoires |
| 45 |  Trussardi |
358,334 | 19.2% | Luxury fashion | Fashion & Accessoires |
| 46 |  Jil Sander |
341,903 | 5.7% | Luxury fashion | Fashion & Accessoires |
| 47 |  Mulberry (company) |
317,027 | 3.7% | Luxury fashion | Fashion & Accessoires |
| 48 |  Dsquared |
279,847 | 14.1% | Luxury fashion | Fashion & Accessoires |
| 49 |  paul smith |
273,749 | 3.3% | Luxury fashion | Fashion & Accessoires |
| 50 |  AMIRI |
262,751 | 4.6% | Luxury fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each luxury fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest luxury fashion in Italy?
Louis Vuitton currently leads with an estimated audience of 9,247,650 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.