Top 40 Eyewears in Italy
This curated ranking covers the 40 largest eyewears in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Ray-Ban, Oakley and Persol lead the list with a combined estimated audience of 5,213,328 people. Across all 40 entries the average audience size is 174,582, and the largest, Ray-Ban, reaches around 3,290,179 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each eyewear, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Ray-Ban |
3,290,179 | 9.3% | Eyewear | Fashion & Accessoires |
| 2 |  Oakley |
1,335,570 | 7.1% | Eyewear | Fashion & Accessoires |
| 3 |  Persol |
587,579 | 24.0% | Eyewear | Fashion & Accessoires |
| 4 |  Carrera Sunglasses |
349,707 | 27.0% | Eyewear | Fashion & Accessoires |
| 5 |  Hawkers Co. |
256,179 | 7.2% | Eyewear | Fashion & Accessoires |
| 6 |  Sunglass Hut |
222,429 | 2.9% | Eyewear | Fashion & Accessoires |
| 7 |  Moscot |
177,047 | 14.1% | Eyewear | Fashion & Accessoires |
| 8 |  Essilor |
175,145 | 11.3% | Eyewear | Fashion & Accessoires |
| 9 |  Vogue Eyewear |
105,058 | 27.9% | Eyewear | Fashion & Accessoires |
| 10 |  Lozza |
71,261 | 92.0% | Eyewear | Fashion & Accessoires |
| 11 |  Ray Ban Sunglasses |
66,826 | 3.5% | Eyewear | Fashion & Accessoires |
| 12 |  Tom Ford Eyewear |
53,303 | 19.8% | Eyewear | Fashion & Accessoires |
| 13 |  Zenni Optical |
45,939 | 1.4% | Eyewear | Fashion & Accessoires |
| 14 |  Cazal |
43,565 | 13.5% | Eyewear | Fashion & Accessoires |
| 15 |  Oliver Peoples Eyewear |
42,780 | 13.7% | Eyewear | Fashion & Accessoires |
| 16 |  Lindberg |
30,493 | 17.1% | Eyewear | Fashion & Accessoires |
| 17 |  Arnette |
29,959 | 5.3% | Eyewear | Shopping |
| 18 |  Knockaround |
22,897 | 5.4% | Eyewear | Fashion & Accessoires |
| 19 |  Warby Parker |
20,438 | 0.3% | Eyewear | Fashion & Accessoires |
| 20 |  Tree Hut |
19,928 | 1.3% | Eyewear | Fashion & Accessoires |
| 21 |  Costa Del Mar |
10,652 | 2.8% | Eyewear | Fashion & Accessoires |
| 22 |  WOOW |
5,784 | 6.0% | Eyewear | Fashion & Accessoires |
| 23 |  Wiley X |
4,962 | 3.6% | Eyewear | Fashion & Accessoires |
| 24 | Clearly.ca |
4,815 | 0.9% | Eyewear | Fashion & Accessoires |
| 25 |  Ic! berlin |
2,821 | 2.6% | Eyewear | Fashion & Accessoires |
| 26 |  Northweek Sunglasses |
2,770 | 25.6% | Eyewear | Fashion & Accessoires |
| 27 |  Watchonista |
2,649 | 4.9% | Eyewear | Fashion & Accessoires |
| 28 |  Super Sunglasses |
957 | 16.4% | Eyewear | Fashion & Accessoires |
| 29 |  Polaroid Sunglasses |
793 | 0.2% | Eyewear | Fashion & Accessoires |
| 30 |  Oliver Peoples |
173 | 9.6% | Eyewear | Fashion & Accessoires |
| 31 |  Goggles4u Eyeglasses |
167 | 0.3% | Eyewear | Shopping |
| 32 |  Costa Sunglasses |
99 | 0.0% | Eyewear | Fashion & Accessoires |
| 33 |  Carl Zeiss Lenses |
73 | 0.0% | Eyewear | Fashion & Accessoires |
| 34 |  Von Zipper |
61 | 0.1% | Eyewear | Fashion & Accessoires |
| 35 |  Knockaround Sunglasses |
57 | 0.0% | Eyewear | Fashion & Accessoires |
| 36 |  Shwood Eyewear |
56 | 0.4% | Eyewear | Fashion & Accessoires |
| 37 |  Julbo Eyewear |
46 | 0.3% | Eyewear | Fashion & Accessoires |
| 38 |  Nectar Sunglasses |
43 | 0.1% | Eyewear | Fashion & Accessoires |
| 39 |  Ozeal Glasses |
27 | 18.8% | Eyewear | Fashion & Accessoires |
| 40 |  Capital Eyewear |
2 | 1.6% | Eyewear | Fashion & Accessoires |
Frequently asked questions
How is this Top 40 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each eyewear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest eyewear in Italy?
Ray-Ban currently leads with an estimated audience of 3,290,179 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.