Top 50 Mainstream fashions in Italy
This curated ranking covers the 50 largest mainstream fashions in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 51 mainstream fashions tracked in Italy, the 50 ranked here account for the largest measured audience reach. Max Mara, Desigual and Tally Weijl lead the list with a combined estimated audience of 8,992,780 people. Across all 50 entries the average audience size is 391,444, and the largest, Max Mara, reaches around 5,645,198 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each mainstream fashion, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Max Mara |
5,645,198 | 21.9% | Mainstream fashion | Fashion & Accessoires |
| 2 |  Desigual |
2,034,476 | 16.4% | Mainstream fashion | Fashion & Accessoires |
| 3 |  Tally Weijl |
1,313,106 | 36.9% | Mainstream fashion | Fashion & Accessoires |
| 4 |  UNITED COLORS OF BENETTON |
1,277,232 | 17.8% | Mainstream fashion | Fashion & Accessoires |
| 5 |  Pepe Jeans |
1,228,131 | 9.4% | Mainstream fashion | Fashion & Accessoires |
| 6 |  Guess (clothing) |
1,000,438 | 7.8% | Mainstream fashion | Fashion & Accessoires |
| 7 |  Abercrombie & Fitch |
956,565 | 4.9% | Mainstream fashion | Fashion & Accessoires |
| 8 |  Superdry. |
923,308 | 7.0% | Mainstream fashion | Fashion & Accessoires |
| 9 |  Marni (clothing) |
789,021 | 10.1% | Mainstream fashion | Fashion & Accessoires |
| 10 |  Banana Republic |
663,336 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 11 |  Marco Polo |
632,729 | 6.0% | Mainstream fashion | Fashion & Accessoires |
| 12 |  American Eagle Outfitters |
624,866 | 2.3% | Mainstream fashion | Fashion & Accessoires |
| 13 |  Quiksilver |
413,052 | 4.3% | Mainstream fashion | Fashion & Accessoires |
| 14 |  Levi Strauss |
257,376 | 7.5% | Mainstream fashion | Fashion & Accessoires |
| 15 |  JACK & JONES |
234,216 | 5.1% | Mainstream fashion | Fashion & Accessoires |
| 16 |  Replay |
173,085 | 7.7% | Mainstream fashion | Fashion & Accessoires |
| 17 |  Scotch and Soda (clothing) |
161,339 | 4.6% | Mainstream fashion | Fashion & Accessoires |
| 18 |  Pierre Cardin |
154,047 | 2.0% | Mainstream fashion | Fashion & Accessoires |
| 19 |  Cheap Monday |
151,836 | 27.7% | Mainstream fashion | Fashion & Accessoires |
| 20 |  Tom Tailor |
147,079 | 2.4% | Mainstream fashion | Fashion & Accessoires |
| 21 |  Gina Tricot |
111,166 | 1.0% | Mainstream fashion | Fashion & Accessoires |
| 22 |  JOOP! |
98,543 | 3.6% | Mainstream fashion | Fashion & Accessoires |
| 23 |  Armedangels |
94,247 | 4.5% | Mainstream fashion | Fashion & Accessoires |
| 24 |  Etnies |
68,446 | 5.9% | Mainstream fashion | Fashion & Accessoires |
| 25 |  Bench (British clothing brand) |
57,334 | 0.6% | Mainstream fashion | Fashion & Accessoires |
| 26 |  Street One |
56,597 | 0.9% | Mainstream fashion | Fashion & Accessoires |
| 27 |  bogner |
42,556 | 3.9% | Mainstream fashion | Fashion & Accessoires |
| 28 |  Eterna |
38,688 | 5.9% | Mainstream fashion | Fashion & Accessoires |
| 29 |  Esprit |
36,471 | 1.6% | Mainstream fashion | Fashion & Accessoires |
| 30 |  Ben Sherman |
29,995 | 2.7% | Mainstream fashion | Fashion & Accessoires |
| 31 |  Giesswein |
28,089 | 1.6% | Mainstream fashion | Fashion & Accessoires |
| 32 |  Boden (clothing) |
21,153 | 1.4% | Mainstream fashion | Fashion & Accessoires |
| 33 |  BONITA |
18,969 | 0.8% | Mainstream fashion | Fashion & Accessoires |
| 34 |  LIEBESKIND BERLIN |
18,903 | 3.4% | Mainstream fashion | Fashion & Accessoires |
| 35 |  Mexx |
13,652 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 36 |  Ezekiel |
9,527 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 37 |  Trigema |
9,327 | 0.4% | Mainstream fashion | Fashion & Accessoires |
| 38 |  Lucky Brand |
8,774 | 0.5% | Mainstream fashion | Fashion & Accessoires |
| 39 |  Hudson Jeans |
6,949 | 3.5% | Mainstream fashion | Fashion & Accessoires |
| 40 |  CINCH JEANS |
6,088 | 1.9% | Mainstream fashion | Fashion & Accessoires |
| 41 |  Pull & Bear |
5,830 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 42 |  Hollister Co. |
2,155 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 43 |  River Island |
2,064 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 44 |  New Look |
2,012 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 45 |  VF Corporation |
1,445 | 0.1% | Mainstream fashion | Fashion & Accessoires |
| 46 |  S.Oliver |
1,000 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 47 |  mister*lady |
763 | 0.2% | Mainstream fashion | Fashion & Accessoires |
| 48 |  Miss Selfridge |
653 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 49 |  Mavi Jeans |
277 | 0.0% | Mainstream fashion | Fashion & Accessoires |
| 50 |  NAF NAF Paris |
92 | 0.8% | Mainstream fashion | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest mainstream fashion in Italy?
Max Mara currently leads with an estimated audience of 5,645,198 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.