Top 51 Mainstream fashions in Italy

How to read this list

Rank

Position in the Top 51, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Italy who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Italy. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Italy, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Italy. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank	Audience	Audience size	Country share	Avg age	Female share	Subtype
1	Max Mara	5.6M	21.4%	39.8	73.2%	Mainstream fashion
2	Desigual	2M	16.4%	37.6	79.4%	Mainstream fashion
3	Tally Weijl	1.3M	33.4%	32.8	81.7%	Mainstream fashion
4	UNITED COLORS OF BENETTON	1.3M	17.5%	35.8	73.0%	Mainstream fashion
5	Pepe Jeans	1.2M	9.3%	37.1	64.2%	Mainstream fashion
6	Guess (clothing)	994k	7.5%	41.6	75.8%	Mainstream fashion
7	Abercrombie & Fitch	955k	4.8%	35.2	70.3%	Mainstream fashion
8	Superdry.	917k	7.0%	36.1	68.9%	Mainstream fashion
9	Marni (clothing)	778k	9.2%	39.7	66.6%	Mainstream fashion
10	Banana Republic	664k	1.8%	35.3	71.9%	Mainstream fashion
11	Marco Polo	609k	5.5%	40.2	63.4%	Mainstream fashion
12	American Eagle Outfitters	575k	2.2%	33.4	72.8%	Mainstream fashion
13	Quiksilver	413k	5.8%	35.3	42.6%	Mainstream fashion
14	Levi Strauss	255k	8.2%	35.7	49.4%	Mainstream fashion
15	JACK & JONES	237k	5.0%	31.8	49.5%	Mainstream fashion
16	Replay	164k	7.5%	32.2	62.4%	Mainstream fashion
17	Scotch and Soda (clothing)	163k	4.0%	34.3	57.6%	Mainstream fashion
18	Pierre Cardin	154k	2.6%	40.1	63.9%	Mainstream fashion
19	Cheap Monday	152k	27.5%	31.5	36.4%	Mainstream fashion
20	Tom Tailor	147k	2.2%	37.5	64.9%	Mainstream fashion
21	Gina Tricot	116k	0.9%	36.9	77.1%	Mainstream fashion
22	JOOP!	99k	3.4%	46.4	38.0%	Mainstream fashion
23	Armedangels	95k	4.6%	38.5	59.7%	Mainstream fashion
24	Etnies	67k	5.9%	30.5	35.0%	Mainstream fashion
25	Bench (British clothing brand)	57k	0.6%	34.2	86.2%	Mainstream fashion

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Frequently asked questions

How is this Top 51 list compiled?

Rascasse aggregates anonymized search-behavior signals across Italy and ranks each mainstream fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest mainstream fashion in Italy?

Max Mara currently leads with an estimated audience of 5.6M people in Italy.

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