A data profile of the people who buy, follow and care about Esprit in Italy — modelled from more than twelve digital signal sources. Esprit has an estimated audience of 46,585 people in Italy.
The average Esprit fan in Italy is 34.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include Parfois (fashion accessories), Desigual, Tom Tailor, with strongest over-indexing on Parfois (fashion accessories) (63.72× the country average).
Demographically, the Esprit audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Esprit fan in Italy is more female, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Parfois (fashion accessories).
The key figures that characterise the Esprit profile in Italy.
72.1% are female, 27.9% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 34.9 |
| Estimated audience size | 46,585 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 12% |
Where the Esprit audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~4K | 4.06× | |
| 02 | Basilicata | ~1K | 2.68× | |
| 03 | Sicilia | ~6K | 1.41× | |
| 04 | Veneto | ~4K | 1.13× | |
| 05 | Sardinia | ~1K | 0.98× | |
| 06 | Lombardy | ~8K | 0.95× | |
| 07 | Aosta Valley | <1K | 0.86× | |
| 08 | Liguria | ~1K | 0.85× | |
| 09 | Piedmont | ~3K | 0.84× | |
| 10 | Friuli-Venezia Giulia | <1K | 0.84× | |
| 11 | Molise | <1K | 0.82× | |
| 12 | Tuscany | ~2K | 0.79× | |
| 13 | Lazio | ~4K | 0.75× | |
| 14 | Emilia-Romagna | ~3K | 0.70× | |
| 15 | Puglia | ~2K | 0.67× | |
| 16 | Umbria | <1K | 0.66× | |
| 17 | Calabria | <1K | 0.61× | |
| 18 | Abruzzo | <1K | 0.61× | |
| 19 | Marche | <1K | 0.56× | |
| 20 | Campania | ~3K | 0.51× |
The strongest cross-interests of the Esprit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Parfois (fashion accessories) | Fashion & Accessoires | 63.72× | ||
| 02 | Filippa K | Fashion & Accessoires | 56.20× | ||
| 03 | Karl Kani | Fashion & Accessoires | 51.12× | ||
| 04 | Tom Tailor | Fashion & Accessoires | 45.90× | ||
| 05 | Billionaire Boys Club (clothing retailer) | Fashion & Accessoires | 31.07× | ||
| 06 | Brooks Brothers | Fashion & Accessoires | 25.50× | ||
| 07 | Suitsupply | Fashion & Accessoires | 19.92× | ||
| 08 | Desigual | Fashion & Accessoires | 13.44× | ||
| 09 | Will Smith | Movies & TV | 11.28× | ||
| 10 | Suit (clothing) | Fashion & Accessoires | 4.70× | ||
| 11 | Birkenstock | Fashion & Accessoires | 4.62× | ||
| 12 | Dress shirt | Fashion & Accessoires | 4.24× | ||
| 13 | Uniqlo | Shopping | 4.12× | ||
| 14 | Discount stores | Shopping | 1.94× | ||
| 15 | Fashion design | Business & Career | 1.90× | ||
| 16 | Boutiques | Fashion & Accessoires | 1.88× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 18 | Shopping malls | Shopping | 1.80× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.74× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.72× | |
| Price Sensitivity | PREMIUM | 1.62× | |
| Creativity | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.89× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Esprit's target market in Italy covers an estimated 46,585 people, concentrated in Lombardy and Sicilia.
72.1% of the Esprit audience are female, 27.9% are male, with an average age of 34.9 years.
Esprit fans show strongest brand affinity for Parfois (fashion accessories) (63.72×), Desigual (13.44×), and Tom Tailor (45.9×) over the country average.
Esprit fans in Italy are most concentrated in Lombardy (reach ~8K), Sicilia (reach ~6K), and Lazio (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Esprit itself, the audience over-indexes on Desigual (13.44×), Tom Tailor (45.9×), Will Smith (11.28×), and Karl Kani (51.12×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Esprit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.