Rascasse Audience Intelligence

Esprit Target Market in United States

A data profile of the people who buy, follow and care about Esprit in United States — modelled from more than twelve digital signal sources. Esprit has an estimated audience of 135,105 people in United States.

#33among Mainstream fashion in United States#7615among Brand in United States#2077in Fashion & Accessoires

The average Esprit fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Charles & Keith, Coach, Primark, with strongest over-indexing on Charles & Keith (59.5× the country average).

Demographically, the Esprit audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Esprit fan in United States is balanced, around 34.7 years old, with strong Tradition tendencies and a notable affinity for Charles & Keith.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Esprit profile in United States.

Audience size
135K
in United States
Gender
48.7%♀
51.3% male
Age
34.7
average years
Country rank
#69482
Brand in United States
Fig. 01

Search interest · 12-month trend

+95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Esprit

48.7% are female, 51.3% are male, average age 34.7.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Esprit audience in United States
MetricValue
Female48.7%
Male51.3%
Average age34.7
Estimated audience size135,105
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Esprit audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Esprit audience comes from United States.

Worldwide audience distribution share by country for Esprit
CountryShare
Germany19.2%
France7.8%
Colombia7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Esprit audience in United States is strongest.

Fig. 05

Top regions by affinity

Esprit customers by region in United States
#RegionReachAffinity×
01California~20K1.52×
02Oregon~2K1.39×
03Washington~3K1.28×
04Nebraska<1K1.28×
05New York~10K1.26×
06Virginia~4K1.26×
07Massachusetts~3K1.25×
08New Jersey~4K1.19×
09Colorado~2K1.17×
10Minnesota~2K1.14×
11Nevada~1K1.12×
12Utah~1K1.12×
13Connecticut~1K1.09×
14Montana<1K1.08×
15New Hampshire<1K1.06×
16Washington, District of Columbia<1K1.06×
17Pennsylvania~5K1.05×
18Wisconsin~2K1.05×
19Illinois~5K1.02×
20Maine<1K1.02×
21South Dakota<1K1.02×
22Maryland~2K1.01×
23Hawaii<1K1.01×
24Vermont<1K1.01×
25Florida~9K0.99×
26Michigan~3K0.99×
27Louisiana~2K0.98×
28North Dakota<1K0.98×
29Indiana~2K0.97×
30Idaho<1K0.96×
31Alaska<1K0.96×
32Rhode Island<1K0.95×
33Iowa~1K0.94×
34Delaware<1K0.94×
35North Carolina~4K0.93×
36Ohio~4K0.90×
37Missouri~2K0.90×
38Kansas<1K0.90×
39West Virginia<1K0.90×
40Arizona~2K0.88×
41Tennessee~2K0.88×
42Kentucky~1K0.88×
43Arkansas<1K0.88×
44New Mexico<1K0.88×
45South Carolina~2K0.87×
46Georgia~4K0.86×
47Oklahoma~1K0.86×
48Texas~10K0.85×
49Mississippi<1K0.83×
50Alabama~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Esprit, United States
0.81×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Esprit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Esprit audience
#·InterestCategoryAffinity×
01Charles & KeithFashion & Accessoires59.50×
02UNITED COLORS OF BENETTONFashion & Accessoires56.67×
03OyshoFashion & Accessoires47.50×
04La SenzaFashion & Accessoires46.81×
05Massimo DuttiShopping45.83×
06StradivariusShopping26.21×
07Maddie ZieglerMovies & TV22.62×
08MujiHome & Garden20.00×
09River IslandFashion & Accessoires20.00×
10PrimarkShopping18.15×
11paul smithFashion & Accessoires16.12×
12Clarks ShoesFashion & Accessoires13.64×
13CoachFashion & Accessoires12.62×
14WE FashionFashion & Accessoires12.48×
15City FurnitureHome & Garden12.19×
16COSShopping9.04×
17European Wax CenterBeauty & Wellness7.75×
18Free PeopleFashion & Accessoires3.99×
19WikipediaInternet & Social Media2.90×
20TikTokInternet & Social Media2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Esprit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Esprit audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.77×
SpiritualityBALANCE1.74×
PatriotismCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Esprit audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.02×
Luxury OrientationPREMIUM1.10×
DIY MentalityTHRILL1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Esprit's target market in United States?

Esprit's target market in United States covers an estimated 135,105 people, concentrated in California and Texas.

02

What is the gender split and age of Esprit customers?

48.7% of the Esprit audience are female, 51.3% are male, with an average age of 34.7 years.

03

Which brands do Esprit fans like most?

Esprit fans show strongest brand affinity for Charles & Keith (59.5×), Coach (12.62×), and Primark (18.15×) over the country average.

04

Where do Esprit fans live in United States?

Esprit fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and New York (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Esprit fans also like?

Beyond Esprit itself, the audience over-indexes on Coach (12.62×), Primark (18.15×), Oysho (47.5×), and Massimo Dutti (45.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in United States

See Esprit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Esprit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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