Rascasse Audience Intelligence

City Furniture Target Market in United States

A data profile of the people who buy, follow and care about City Furniture in United States — modelled from more than twelve digital signal sources. City Furniture has an estimated audience of 2,617,573 people in United States.

#11among Furniture in United States#1162among Brand in United States#691in Home & Garden

The average City Furniture fan in United States is 45.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Final Fantasy VII, Cairo Festival City, Rooms To Go, with strongest over-indexing on Final Fantasy VII (38.08× the country average).

Demographically, the City Furniture audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical City Furniture fan in United States is more female, around 45.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Final Fantasy VII.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the City Furniture profile in United States.

Audience size
2.6M
in United States
Gender
73.9%♀
26.1% male
Age
45.8
average years
Country rank
#11505
Brand in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of City Furniture

73.9% are female, 26.1% are male, average age 45.8.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for City Furniture audience in United States
MetricValue
Female73.9%
Male26.1%
Average age45.8
Estimated audience size2,617,573
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the City Furniture audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4926%
50+34%
Fig. 04

Worldwide distribution

90.9%

of the worldwide City Furniture audience comes from United States.

Worldwide audience distribution share by country for City Furniture
CountryShare
United States90.9%
Canada3.1%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the City Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

City Furniture customers by region in United States
#RegionReachAffinity×
01Florida~2M39.07×
02Wyoming~3K0.79×
03Alaska~4K0.78×
04Montana~5K0.75×
05North Dakota~4K0.75×
06South Dakota~4K0.73×
07Hawaii~7K0.63×
08Idaho~8K0.60×
09Georgia~50K0.58×
10Washington, District of Columbia~4K0.56×
11Rhode Island~5K0.54×
12Delaware~4K0.54×
13Connecticut~10K0.52×
14West Virginia~6K0.52×
15Maine~5K0.52×
16Nebraska~7K0.51×
17New Hampshire~5K0.51×
18New Mexico~6K0.48×
19New York~70K0.47×
20Mississippi~10K0.47×
21Arkansas~10K0.47×
22Virginia~30K0.46×
23South Carolina~20K0.46×
24Kansas~9K0.45×
25New Jersey~30K0.44×
26North Carolina~30K0.42×
27Oklahoma~10K0.41×
28Indiana~20K0.40×
29Iowa~9K0.40×
30Michigan~30K0.39×
31Kentucky~10K0.39×
32Utah~9K0.39×
33Maryland~20K0.38×
34Alabama~10K0.37×
35Louisiana~10K0.37×
36Massachusetts~20K0.36×
37Tennessee~20K0.36×
38Nevada~9K0.36×
39Ohio~30K0.34×
40Oregon~10K0.34×
41Missouri~10K0.31×
42Wisconsin~10K0.31×
43Colorado~10K0.30×
44Minnesota~10K0.30×
45Illinois~30K0.29×
46Pennsylvania~30K0.28×
47Arizona~10K0.27×
48Washington~10K0.26×
49Texas~50K0.23×
50California~60K0.20×
Fig. 06

Affinity by region

Affinity by region — City Furniture, United States
0.20×1.00×39.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the City Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for City Furniture audience
#·InterestCategoryAffinity×
01Cairo Festival CityTravel & Leisure48.95×
02Final Fantasy VIIGames38.08×
03Patrick RothfussLiterature28.33×
04American SignatureShopping17.12×
05Jordan's FurnitureHome & Garden14.89×
06HavertysShopping14.77×
07Bassett FurnitureHome & Garden14.00×
08American Furniture WarehouseShopping11.62×
09Rooms To GoHome & Garden9.93×
10Ashley Furniture HomeStoresHome & Garden4.80×
11Dillard'sFashion & Accessoires3.57×
12Dollar TreeShopping3.14×
13The UPS StoreShopping2.96×
14WalgreensShopping2.83×
15Nordstrom rackFashion & Accessoires2.58×
16WingstopFood & Beverages2.54×
17Dollar GeneralShopping2.50×
18Macy'sShopping2.41×
19Hobby LobbyHome & Garden2.25×
20Kohl'sShopping2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the City Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by City Furniture audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.54×
Convenience OrientationPREMIUM1.49×
TraditionCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by City Furniture audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
Early Adopter MentalityPOWER0.97×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is City Furniture's target market in United States?

City Furniture's target market in United States covers an estimated 2,617,573 people, concentrated in Florida and New York.

02

What is the gender split and age of City Furniture customers?

73.9% of the City Furniture audience are female, 26.1% are male, with an average age of 45.8 years.

03

Which brands do City Furniture fans like most?

City Furniture fans show strongest brand affinity for Final Fantasy VII (38.08×), Cairo Festival City (48.95×), and Rooms To Go (9.93×) over the country average.

04

Where do City Furniture fans live in United States?

City Furniture fans in United States are most concentrated in Florida (reach ~2M), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do City Furniture fans also like?

Beyond City Furniture itself, the audience over-indexes on Cairo Festival City (48.95×), Rooms To Go (9.93×), Dollar Tree (3.14×), and Walgreens (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See City Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for City Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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