Bassett Furniture Audience in United States

Bassett Furniture logo

Bassett Furniture has an estimated audience of 2,112,180 people in United States. 72.6% are female, 27.4% are male, average age 44.9. Top regions: Texas, California, North Carolina. Top brand affinities: Rooms To Go, Ashley Furniture HomeStores, American Furniture Warehouse, Houzz, La-Z-Boy.

The average Bassett Furniture fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, North Carolina. Top brand affinities include Rooms To Go, Ashley Furniture HomeStores, American Furniture Warehouse, with strongest over-indexing on Rooms To Go (12.4× the country average). Demographically, the Bassett Furniture audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Bassett Furniture fans

Demographic split for Bassett Furniture audience in United States
MetricValue
Female72.6%
Male27.4%
Average age44.9
Estimated audience size2,112,180

Audience persona

The typical Bassett Furniture fan in United States is more female, around 44.9 years old, with strong Indulgence tendencies and a notable affinity for Rooms To Go.

Top regions in United States

Top regions ranked by reach for Bassett Furniture in United States
RegionReachAffinity
Texas288,5081.59×
California195,9800.84×
North Carolina178,1562.8×
Florida153,6531.07×
New York137,8161.17×
New Jersey109,7642.04×
Pennsylvania103,7791.46×
Georgia99,3461.53×
Virginia96,6431.88×
Washington73,0831.72×
Maryland65,4191.8×
Arizona52,5321.22×
Ohio48,6590.75×
Tennessee48,3031.14×
Connecticut45,8162.16×
South Carolina44,8761.41×
Colorado44,7351.34×
Massachusetts41,2380.99×
Alabama37,0601.26×
Arkansas36,8952.12×
Oklahoma34,2221.46×
Missouri32,5310.96×
Kentucky29,8301.13×
Louisiana29,2691.07×
Illinois28,9380.41×
Nevada24,3091.19×
Michigan22,7320.41×
Utah19,5501.03×
Kansas19,5111.17×
Indiana17,3960.45×
Idaho12,6601.2×
Mississippi12,1790.7×
Oregon11,0050.45×
Minnesota10,5620.35×
Washington, District of Columbia10,2931.62×
Wisconsin9,9630.31×
Delaware9,8551.69×
Iowa5,9840.34×
West Virginia4,7320.48×
New Mexico4,6790.44×
Nebraska4,6380.44×
New Hampshire4,6190.55×
Maine3,1980.42×
Rhode Island2,4730.37×
Hawaii2,0960.23×
South Dakota1,7610.36×
Montana1,6790.29×
Vermont1,2400.33×
Alaska1,1350.25×
North Dakota1,1210.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bassett Furniture audience
BrandAffinityCategory
Rooms To Go12.4×Home & Garden
Ashley Furniture HomeStores6.01×Home & Garden
American Furniture Warehouse12.74×Shopping
Houzz6.12×Home & Garden
La-Z-Boy9.04×Home & Garden
Havertys14.46×Shopping
DLF Emporio14.7×Shopping
Slumberland Furniture17.43×Home & Garden
City Furniture10.81×Home & Garden
Macy's2.2×Shopping
High Point Market15.54×Home & Garden
Nebraska Furniture Mart9.16×Shopping
Joss and Main12×Home & Garden
West Elm3.91×Home & Garden
Jordan's Furniture15×Home & Garden
American Signature14.18×Shopping
Ethan Allen (furniture company)9.59×Home & Garden
Rocking chair10.52×Home & Garden
IKEA2.24×Home & Garden
Couch3.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bassett Furniture audience
TraitClusterScore
IndulgenceJOY2.22
Design AffinityPREMIUM1.97
Family OrientationCONSERVATISM1.47
Luxury OrientationPREMIUM1.44
Pet OwnershipJOY1.36
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Bassett Furniture
CountryShare
United States96.0%
Canada1.7%
India1.1%

See Bassett Furniture audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Bassett Furniture have in United States?

Bassett Furniture has an estimated audience of 2,112,180 people in United States, concentrated in Texas and California.

What is the gender split and age of Bassett Furniture fans?

72.6% of Bassett Furniture fans are female, 27.4% are male, with an average age of 44.9 years.

Which brands do Bassett Furniture fans like most?

Bassett Furniture fans show strongest brand affinity for Rooms To Go (12.4×), Ashley Furniture HomeStores (6.01×), and American Furniture Warehouse (12.74×) over the country average.

Where do Bassett Furniture fans live in United States?

Bassett Furniture fans in United States are most concentrated in Texas (reach 288,508), California (reach 195,980), and North Carolina (reach 178,156). These three regions account for the largest share of the active audience.

What other brands do Bassett Furniture fans also like?

Beyond Bassett Furniture itself, the audience over-indexes on Ashley Furniture HomeStores (6.01×), American Furniture Warehouse (12.74×), Houzz (6.12×), and La-Z-Boy (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bassett Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.