Rascasse Audience Intelligence

Bassett Furniture Target Market in United States

A data profile of the people who buy, follow and care about Bassett Furniture in United States — modelled from more than twelve digital signal sources. Bassett Furniture has an estimated audience of 2,118,054 people in United States.

#13among Furniture in United States#1394among Brand in United States#771in Home & Garden

The average Bassett Furniture fan in United States is 44.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Rooms To Go, Ashley Furniture HomeStores, American Furniture Warehouse, with strongest over-indexing on Rooms To Go (12.4× the country average).

Demographically, the Bassett Furniture audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bassett Furniture fan in United States is more female, around 44.9 years old, with strong Design Affinity tendencies and a notable affinity for Rooms To Go.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bassett Furniture profile in United States.

Audience size
2.1M
in United States
Gender
72.6%♀
27.4% male
Age
44.9
average years
Country rank
#13622
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bassett Furniture

72.6% are female, 27.4% are male, average age 44.9.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for Bassett Furniture audience in United States
MetricValue
Female72.6%
Male27.4%
Average age44.9
Estimated audience size2,118,054
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Bassett Furniture audience in United States
Age bracketShare%
16-197%
20-2916%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

97.1%

of the worldwide Bassett Furniture audience comes from United States.

Worldwide audience distribution share by country for Bassett Furniture
CountryShare
United States97.1%
Canada1.8%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bassett Furniture audience in United States is strongest.

Fig. 05

Top regions by affinity

Bassett Furniture customers by region in United States
#RegionReachAffinity×
01North Carolina~200K2.79×
02Connecticut~50K2.22×
03New Jersey~100K2.21×
04Arkansas~40K2.14×
05Virginia~100K2.01×
06Delaware~10K1.91×
07Maryland~70K1.88×
08Texas~300K1.55×
09Washington~60K1.52×
10South Carolina~50K1.52×
11Georgia~100K1.50×
12Pennsylvania~100K1.47×
13Idaho~20K1.47×
14Washington, District of Columbia~9K1.40×
15Colorado~40K1.35×
16Oklahoma~30K1.28×
17Alabama~40K1.26×
18Arizona~50K1.22×
19Louisiana~30K1.22×
20Nevada~20K1.22×
21Utah~20K1.21×
22Tennessee~50K1.19×
23Kentucky~30K1.14×
24New York~100K1.12×
25Kansas~20K1.05×
26Florida~100K1.03×
27Missouri~30K1.00×
28Massachusetts~40K0.96×
29California~200K0.81×
30Ohio~50K0.73×
31Mississippi~10K0.71×
32Alaska~3K0.63×
33New Hampshire~5K0.62×
34Vermont~2K0.61×
35North Dakota~3K0.60×
36West Virginia~6K0.58×
37South Dakota~3K0.58×
38Maine~4K0.55×
39Montana~3K0.54×
40Rhode Island~4K0.53×
41New Mexico~5K0.50×
42Nebraska~5K0.50×
43Hawaii~5K0.50×
44Indiana~20K0.45×
45Oregon~10K0.45×
46Iowa~7K0.43×
47Michigan~20K0.41×
48Illinois~30K0.37×
49Minnesota~10K0.36×
50Wisconsin~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Bassett Furniture, United States
0.35×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bassett Furniture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bassett Furniture audience
#·InterestCategoryAffinity×
01Slumberland FurnitureHome & Garden17.43×
02High Point MarketHome & Garden15.54×
03Jordan's FurnitureHome & Garden15.00×
04DLF EmporioShopping14.70×
05HavertysShopping14.46×
06American SignatureShopping14.18×
07American Furniture WarehouseShopping12.74×
08Rooms To GoHome & Garden12.40×
09Joss and MainHome & Garden12.00×
10City FurnitureHome & Garden10.81×
11Rocking chairHome & Garden10.52×
12Ethan Allen (furniture company)Home & Garden9.59×
13Nebraska Furniture MartShopping9.16×
14La-Z-BoyHome & Garden9.04×
15HouzzHome & Garden6.12×
16Ashley Furniture HomeStoresHome & Garden6.01×
17Bob's Discount FurnitureHome & Garden5.30×
18West ElmHome & Garden3.91×
19IKEAHome & Garden2.24×
20Macy'sShopping2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bassett Furniture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bassett Furniture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
Quality AwarenessPREMIUM1.39×
Price SensitivityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bassett Furniture audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Pet OwnershipJOY0.95×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bassett Furniture's target market in United States?

Bassett Furniture's target market in United States covers an estimated 2,118,054 people, concentrated in Texas and California.

02

What is the gender split and age of Bassett Furniture customers?

72.6% of the Bassett Furniture audience are female, 27.4% are male, with an average age of 44.9 years.

03

Which brands do Bassett Furniture fans like most?

Bassett Furniture fans show strongest brand affinity for Rooms To Go (12.4×), Ashley Furniture HomeStores (6.01×), and American Furniture Warehouse (12.74×) over the country average.

04

Where do Bassett Furniture fans live in United States?

Bassett Furniture fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and North Carolina (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bassett Furniture fans also like?

Beyond Bassett Furniture itself, the audience over-indexes on Ashley Furniture HomeStores (6.01×), American Furniture Warehouse (12.74×), Houzz (6.12×), and La-Z-Boy (9.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Bassett Furniture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bassett Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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