Joss and Main Audience in United States

Joss and Main logo

Joss and Main has an estimated audience of 2,081,449 people in United States. 81.5% are female, 18.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Fairy godmother, Home equity, Jesse Plemons, edureka, Soldering iron.

The average Joss and Main fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fairy godmother, Home equity, Jesse Plemons, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Joss and Main audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Joss and Main fans

Demographic split for Joss and Main audience in United States
MetricValue
Female81.5%
Male18.5%
Average age42.6
Estimated audience size2,081,449

Audience persona

The typical Joss and Main fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Joss and Main in United States
RegionReachAffinity
California197,3430.86×
Texas171,5070.96×
Florida169,9031.21×
New York138,2971.19×
Massachusetts115,2712.81×
Illinois113,8881.64×
North Carolina79,0581.26×
Georgia77,3801.21×
New Jersey67,6671.28×
Pennsylvania65,2600.93×
Virginia56,5901.12×
Ohio53,7410.84×
Michigan50,8030.93×
Tennessee48,8291.17×
South Carolina42,9391.37×
Washington38,8140.93×
Maryland38,5451.08×
Arizona38,1370.9×
Colorado37,8181.15×
Indiana32,1200.84×
Connecticut31,7731.52×
Alabama30,2161.04×
Minnesota29,3010.98×
Missouri27,1860.81×
Wisconsin26,9780.86×
Louisiana26,9541×
Kentucky22,2650.85×
Oregon20,6130.86×
Utah17,7950.95×
Oklahoma17,3450.75×
Arkansas15,2470.89×
Iowa14,2180.83×
New Hampshire13,4001.63×
Mississippi13,2700.77×
Nevada12,9330.64×
Kansas12,4350.76×
Idaho9,8020.94×
Maine9,0021.21×
Nebraska8,6820.83×
Rhode Island7,8451.18×
Washington, District of Columbia7,1261.14×
Delaware6,4871.13×
Montana5,2310.91×
West Virginia4,9910.51×
New Mexico4,9830.48×
Vermont3,7911.04×
North Dakota3,4400.8×
South Dakota3,3860.7×
Hawaii3,2860.37×
Wyoming1,8910.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joss and Main audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Home equity2.63×Home & Garden
Jesse Plemons3.66×Movies & TV
edureka34.98×Business & Career
Soldering iron2.46×Home & Garden
Nebraska Cornhuskers football2.68×Sports
JDSU2.19×Business & Career
Governor of Michigan4.63×Politics & Society
headspace5.77×Health
Urban horticulture2.2×Home & Garden
Cherish (group)6.63×Music & Radio
Certified diabetes educator8.14×Business & Career
Huaraz6.93×Travel & Leisure
Employee retention7.93×Business & Career
Goop2.68×Internet & Social Media
Kieran Trippier17.35×Sports
Staycation1.54×Home & Garden
Glossier2.48×Beauty & Wellness
Historic site1.97×Arts & Culture
Noodle (Gorillaz)1.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joss and Main audience
TraitClusterScore
Quality AwarenessPREMIUM1.92
Design AffinityPREMIUM1.74
IndulgenceJOY1.58
DIY MentalityTHRILL1.37
CreativityOPEN1.32
Luxury OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Joss and Main
CountryShare
United States97.9%
Canada0.8%
United Kingdom0.4%

See Joss and Main audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Joss and Main have in United States?

Joss and Main has an estimated audience of 2,081,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Joss and Main fans?

81.5% of Joss and Main fans are female, 18.5% are male, with an average age of 42.6 years.

Which brands do Joss and Main fans like most?

Joss and Main fans show strongest brand affinity for Fairy godmother (20.49×), Home equity (2.63×), and Jesse Plemons (3.66×) over the country average.

Where do Joss and Main fans live in United States?

Joss and Main fans in United States are most concentrated in California (reach 197,343), Texas (reach 171,507), and Florida (reach 169,903). These three regions account for the largest share of the active audience.

What other brands do Joss and Main fans also like?

Beyond Joss and Main itself, the audience over-indexes on Home equity (2.63×), Jesse Plemons (3.66×), edureka (34.98×), and Soldering iron (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joss and Main. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.