Rascasse Audience Intelligence

Joss and Main Target Market in United States

A data profile of the people who buy, follow and care about Joss and Main in United States — modelled from more than twelve digital signal sources. Joss and Main has an estimated audience of 2,084,507 people in United States.

#1411among Brand in United States#778in Home & Garden

The average Joss and Main fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include AllModern, Hobby Lobby, Nordstrom rack, with strongest over-indexing on AllModern (41.38× the country average).

Demographically, the Joss and Main audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joss and Main fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for AllModern.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joss and Main profile in United States.

Audience size
2.1M
in United States
Gender
81.5%♀
18.5% male
Age
42.6
average years
Country rank
#13791
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Joss and Main

81.5% are female, 18.5% are male, average age 42.6.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Joss and Main audience in United States
MetricValue
Female81.5%
Male18.5%
Average age42.6
Estimated audience size2,084,507
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Joss and Main audience in United States
Age bracketShare%
16-198%
20-2920%
30-3923%
40-4925%
50+24%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Joss and Main audience comes from United States.

Worldwide audience distribution share by country for Joss and Main
CountryShare
United States98.2%
Canada0.8%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joss and Main audience in United States is strongest.

Fig. 05

Top regions by affinity

Joss and Main customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K2.63×
02New Hampshire~10K1.64×
03Illinois~100K1.52×
04Connecticut~30K1.49×
05South Carolina~40K1.35×
06New Jersey~70K1.26×
07North Carolina~80K1.21×
08Rhode Island~8K1.21×
09Florida~200K1.20×
10Maine~9K1.20×
11Tennessee~50K1.16×
12Delaware~7K1.16×
13Vermont~4K1.15×
14Georgia~70K1.14×
15New York~100K1.13×
16Colorado~40K1.12×
17Washington, District of Columbia~7K1.12×
18Maryland~40K1.07×
19Virginia~50K1.06×
20Idaho~10K1.03×
21Louisiana~30K1.01×
22Alabama~30K1.00×
23Montana~6K0.99×
24Minnesota~30K0.98×
25Utah~20K0.96×
26Michigan~50K0.93×
27Pennsylvania~60K0.92×
28Texas~200K0.89×
29Arizona~40K0.89×
30Washington~40K0.89×
31Arkansas~20K0.88×
32North Dakota~4K0.88×
33California~200K0.87×
34Oregon~20K0.87×
35Wisconsin~30K0.86×
36Kentucky~20K0.86×
37Iowa~10K0.86×
38Nebraska~9K0.86×
39Missouri~30K0.85×
40Mississippi~10K0.84×
41Ohio~50K0.83×
42Indiana~30K0.81×
43South Dakota~4K0.81×
44Kansas~10K0.79×
45Oklahoma~20K0.76×
46Nevada~10K0.67×
47Alaska~3K0.65×
48West Virginia~6K0.64×
49New Mexico~6K0.59×
50Hawaii~5K0.53×
Fig. 06

Affinity by region

Affinity by region — Joss and Main, United States
0.53×1.00×2.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joss and Main audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joss and Main audience
#·InterestCategoryAffinity×
01AllModernHome & Garden41.38×
02Cost Plus World MarketShopping17.89×
03HavertysShopping14.07×
04Kirkland'sHome & Garden10.10×
05Rooms To GoHome & Garden7.83×
06HouzzHome & Garden6.96×
07OverstockFashion & Accessoires6.17×
08Outback SteakhouseFood & Beverages5.07×
09Nordstrom rackFashion & Accessoires4.72×
10QVCMovies & TV4.52×
11Hobby LobbyHome & Garden4.34×
12CarpetHome & Garden4.02×
13Diaper bagKids & Family3.86×
14Modern architectureArts & Culture3.79×
15Ace HardwareHome & Garden3.65×
16IKEAHome & Garden3.52×
17WayfairHome & Garden3.27×
18Planet FitnessSports2.92×
19Trader Joe'sShopping2.44×
20FurnitureHome & Garden2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joss and Main audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joss and Main audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.42×
IndulgenceJOY2.37×
Design AffinityPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joss and Main audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.83×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Joss and Main's target market in United States?

Joss and Main's target market in United States covers an estimated 2,084,507 people, concentrated in California and Florida.

02

What is the gender split and age of Joss and Main customers?

81.5% of the Joss and Main audience are female, 18.5% are male, with an average age of 42.6 years.

03

Which brands do Joss and Main fans like most?

Joss and Main fans show strongest brand affinity for AllModern (41.38×), Hobby Lobby (4.34×), and Nordstrom rack (4.72×) over the country average.

04

Where do Joss and Main fans live in United States?

Joss and Main fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Joss and Main fans also like?

Beyond Joss and Main itself, the audience over-indexes on Hobby Lobby (4.34×), Nordstrom rack (4.72×), IKEA (3.52×), and Kirkland's (10.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Joss and Main audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joss and Main. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →