Rascasse Audience Intelligence

Overstock Target Market in United States

A data profile of the people who buy, follow and care about Overstock in United States — modelled from more than twelve digital signal sources. Overstock has an estimated audience of 8,107,002 people in United States.

#457among Brand in United States#228in Fashion & Accessoires

The average Overstock fan in United States is 46.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Hobby Lobby, Vendor, IKEA, with strongest over-indexing on Hobby Lobby (1.89× the country average).

Demographically, the Overstock audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Overstock fan in United States is more female, around 46.9 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Overstock profile in United States.

Audience size
8.1M
in United States
Gender
71.6%♀
28.4% male
Age
46.9
average years
Country rank
#4386
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Overstock

71.6% are female, 28.4% are male, average age 46.9.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Overstock audience in United States
MetricValue
Female71.6%
Male28.4%
Average age46.9
Estimated audience size8,107,002
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Overstock audience in United States
Age bracketShare%
16-194%
20-2912%
30-3920%
40-4929%
50+36%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Overstock audience comes from United States.

Worldwide audience distribution share by country for Overstock
CountryShare
United States83.9%
United Kingdom2.0%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Overstock audience in United States is strongest.

Fig. 05

Top regions by affinity

Overstock customers by region in United States
#RegionReachAffinity×
01South Carolina~200K1.50×
02Alabama~200K1.39×
03Vermont~20K1.37×
04Mississippi~90K1.32×
05Louisiana~100K1.28×
06Delaware~30K1.27×
07New Hampshire~40K1.24×
08Maine~40K1.24×
09Kentucky~100K1.22×
10Connecticut~100K1.22×
11Florida~600K1.19×
12North Carolina~300K1.19×
13New Jersey~200K1.18×
14New York~500K1.17×
15Tennessee~200K1.16×
16Maryland~200K1.13×
17Georgia~300K1.11×
18Montana~20K1.11×
19Virginia~200K1.10×
20Pennsylvania~300K1.08×
21Massachusetts~200K1.08×
22Arkansas~70K1.03×
23West Virginia~40K1.03×
24Missouri~100K1.00×
25Rhode Island~30K1.00×
26Idaho~40K0.99×
27Wyoming~10K0.98×
28Ohio~200K0.97×
29Utah~70K0.97×
30Indiana~100K0.96×
31Michigan~200K0.95×
32Wisconsin~100K0.94×
33North Dakota~10K0.91×
34Illinois~200K0.90×
35Oregon~80K0.88×
36Arizona~100K0.87×
37Colorado~100K0.87×
38Iowa~60K0.83×
39Washington, District of Columbia~20K0.83×
40Washington~100K0.82×
41New Mexico~30K0.82×
42Oklahoma~70K0.81×
43California~700K0.80×
44Texas~600K0.80×
45Kansas~50K0.80×
46South Dakota~10K0.80×
47Minnesota~90K0.79×
48Nevada~60K0.76×
49Nebraska~30K0.72×
50Hawaii~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Overstock, United States
0.35×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Overstock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Overstock audience
#·InterestCategoryAffinity×
01Process managementBusiness & Career10.57×
02VendorBusiness & Career5.83×
03Rooms To GoHome & Garden3.69×
04Bob's Discount FurnitureHome & Garden2.92×
05CouchHome & Garden2.15×
06Home décor productsHome & Garden2.15×
07SeasonTravel & Leisure2.01×
08Christmas treeKids & Family2.01×
09Living roomHome & Garden2.00×
10Hobby LobbyHome & Garden1.89×
11IKEAHome & Garden1.85×
12Family (biology)Kids & Family1.85×
13MattressHome & Garden1.81×
14PatioHome & Garden1.79×
15Nordstrom rackFashion & Accessoires1.78×
16DesignerHome & Garden1.77×
17J. C. PenneyShopping1.64×
18Staples (Canada)Business & Career1.59×
19MenardsHome & Garden1.53×
20CottonFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Overstock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Overstock audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.47×
CreativityOPEN1.27×
Quality AwarenessPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Overstock audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
PatriotismCONSERVATISM0.91×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Overstock's target market in United States?

Overstock's target market in United States covers an estimated 8,107,002 people, concentrated in California and Florida.

02

What is the gender split and age of Overstock customers?

71.6% of the Overstock audience are female, 28.4% are male, with an average age of 46.9 years.

03

Which brands do Overstock fans like most?

Overstock fans show strongest brand affinity for Hobby Lobby (1.89×), Vendor (5.83×), and IKEA (1.85×) over the country average.

04

Where do Overstock fans live in United States?

Overstock fans in United States are most concentrated in California (reach ~700K), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Overstock fans also like?

Beyond Overstock itself, the audience over-indexes on Vendor (5.83×), IKEA (1.85×), Family (biology) (1.85×), and Nordstrom rack (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Overstock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Overstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →