Overstock Audience in United States

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Overstock has an estimated audience of 8,030,885 people in United States. 71.6% are female, 28.4% are male, average age 46.9. Top regions: California, Florida, Texas. Top brand affinities: Hobby Lobby, Vendor, IKEA, Lowe's, Family (biology).

The average Overstock fan in United States is 46.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Hobby Lobby, Vendor, IKEA, with strongest over-indexing on Hobby Lobby (1.89× the country average). Demographically, the Overstock audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Overstock fans

Demographic split for Overstock audience in United States
MetricValue
Female71.6%
Male28.4%
Average age46.9
Estimated audience size8,030,885

Audience persona

The typical Overstock fan in United States is more female, around 46.9 years old, with strong Design Affinity tendencies and a notable affinity for Hobby Lobby.

Top regions in United States

Top regions ranked by reach for Overstock in United States
RegionReachAffinity
California754,3790.85×
Florida674,6861.24×
Texas591,5810.86×
New York552,0641.23×
Pennsylvania303,4151.12×
North Carolina301,5611.25×
Georgia284,4801.15×
New Jersey253,9791.24×
Illinois249,9340.93×
Ohio245,6930.99×
Virginia222,2901.14×
Michigan206,6710.98×
Tennessee185,7661.15×
South Carolina181,6841.5×
Massachusetts178,8851.13×
Maryland163,9091.19×
Alabama155,7041.39×
Arizona152,7710.93×
Indiana143,4930.98×
Louisiana140,1751.35×
Washington137,2920.85×
Missouri125,9810.97×
Kentucky122,7741.22×
Wisconsin116,0050.96×
Colorado108,6800.86×
Connecticut97,6411.21×
Minnesota90,2780.78×
Mississippi86,4461.31×
Oregon82,9240.9×
Oklahoma72,5590.81×
Utah72,1731×
Arkansas68,4671.03×
Nevada60,9650.78×
Iowa54,0930.82×
Kansas46,7010.74×
Idaho38,8710.97×
New Hampshire38,8691.23×
West Virginia34,8360.93×
Maine34,0481.18×
New Mexico31,4550.78×
Nebraska28,4580.71×
Delaware26,6831.2×
Rhode Island24,4060.95×
Montana22,6441.02×
Washington, District of Columbia18,8920.78×
Vermont18,4581.31×
North Dakota14,0360.85×
South Dakota13,1900.71×
Wyoming10,1960.86×
Hawaii9,0910.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Overstock audience
BrandAffinityCategory
Hobby Lobby1.89×Home & Garden
Vendor5.83×Business & Career
IKEA1.85×Home & Garden
Lowe's1.53×Shopping
Family (biology)1.85×Kids & Family
Nordstrom rack1.78×Fashion & Accessoires
Season2.01×Travel & Leisure
Mattress1.81×Home & Garden
Process management10.57×Business & Career
Rooms To Go3.69×Home & Garden
Christmas tree2.01×Kids & Family
Couch2.15×Home & Garden
J. C. Penney1.64×Shopping
Living room2×Home & Garden
Home décor products2.15×Home & Garden
Designer1.77×Home & Garden
Staples (Canada)1.59×Business & Career
Menards1.53×Home & Garden
Cotton1.51×Fashion & Accessoires
Patio1.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Overstock audience
TraitClusterScore
Design AffinityPREMIUM1.39
DIY MentalityTHRILL1.35
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.24
CreativityOPEN1.21
IndulgenceJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Overstock
CountryShare
United States83.9%
United Kingdom2.1%
Canada2.0%

See Overstock audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Overstock have in United States?

Overstock has an estimated audience of 8,030,885 people in United States, concentrated in California and Florida.

What is the gender split and age of Overstock fans?

71.6% of Overstock fans are female, 28.4% are male, with an average age of 46.9 years.

Which brands do Overstock fans like most?

Overstock fans show strongest brand affinity for Hobby Lobby (1.89×), Vendor (5.83×), and IKEA (1.85×) over the country average.

Where do Overstock fans live in United States?

Overstock fans in United States are most concentrated in California (reach 754,379), Florida (reach 674,686), and Texas (reach 591,581). These three regions account for the largest share of the active audience.

What other brands do Overstock fans also like?

Beyond Overstock itself, the audience over-indexes on Vendor (5.83×), IKEA (1.85×), Lowe's (1.53×), and Family (biology) (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Overstock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.