Rascasse Audience Intelligence

Cost Plus World Market Target Market in United States

A data profile of the people who buy, follow and care about Cost Plus World Market in United States — modelled from more than twelve digital signal sources. Cost Plus World Market has an estimated audience of 1,152,350 people in United States.

#2206among Brand in United States#361in Shopping

The average Cost Plus World Market fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Arizona.

Top brand affinities include Zero Dark Thirty, The Patriot (2000 film), Dave Franco, with strongest over-indexing on Zero Dark Thirty (116.02× the country average).

Demographically, the Cost Plus World Market audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cost Plus World Market fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Zero Dark Thirty.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cost Plus World Market profile in United States.

Audience size
1.2M
in United States
Gender
84.3%♀
15.7% male
Age
40.4
average years
Country rank
#21480
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cost Plus World Market

84.3% are female, 15.7% are male, average age 40.4.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Cost Plus World Market audience in United States
MetricValue
Female84.3%
Male15.7%
Average age40.4
Estimated audience size1,152,350
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Cost Plus World Market audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4924%
50+19%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Cost Plus World Market audience comes from United States.

Worldwide audience distribution share by country for Cost Plus World Market
CountryShare
United States84.5%
China5.2%
Thailand3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cost Plus World Market audience in United States is strongest.

Fig. 05

Top regions by affinity

Cost Plus World Market customers by region in United States
#RegionReachAffinity×
01California~700K5.26×
02Oregon~60K4.66×
03Washington~90K3.71×
04Colorado~60K3.57×
05New Mexico~20K3.46×
06Idaho~20K3.25×
07Arizona~70K3.09×
08Nevada~30K2.86×
09Montana~5K1.45×
10New Hampshire~6K1.31×
11Georgia~40K1.14×
12Illinois~30K0.91×
13Minnesota~10K0.89×
14North Dakota~2K0.84×
15Alaska~2K0.83×
16Vermont~2K0.82×
17South Dakota~2K0.81×
18Utah~8K0.80×
19West Virginia~4K0.80×
20Delaware~2K0.77×
21Rhode Island~3K0.76×
22Nebraska~4K0.75×
23Michigan~20K0.72×
24Mississippi~7K0.71×
25Hawaii~3K0.71×
26Maine~3K0.71×
27Washington, District of Columbia~2K0.68×
28Massachusetts~10K0.65×
29Oklahoma~8K0.64×
30Texas~60K0.62×
31Arkansas~6K0.62×
32Louisiana~9K0.61×
33Wisconsin~10K0.60×
34Kansas~5K0.60×
35Iowa~6K0.58×
36Connecticut~7K0.56×
37Indiana~10K0.54×
38Kentucky~8K0.54×
39South Carolina~9K0.53×
40Tennessee~10K0.52×
41Alabama~8K0.51×
42Missouri~9K0.48×
43North Carolina~20K0.47×
44Virginia~10K0.47×
45Maryland~9K0.44×
46New Jersey~10K0.42×
47Florida~30K0.38×
48Pennsylvania~10K0.38×
49Ohio~10K0.37×
50New York~20K0.31×
Fig. 06

Affinity by region

Affinity by region — Cost Plus World Market, United States
0.31×1.00×5.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cost Plus World Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cost Plus World Market audience
#·InterestCategoryAffinity×
01SB.TVMovies & TV180.73×
02Zero Dark ThirtyMovies & TV116.02×
03AllModernHome & Garden20.68×
04The Patriot (2000 film)Movies & TV20.00×
05Joss and MainHome & Garden17.89×
06End of WatchMovies & TV17.61×
07Déjà Vu (2006 film)Movies & TV15.61×
08JoybirdHome & Garden15.38×
09Dave FrancoMovies & TV11.40×
10Kirkland'sHome & Garden8.43×
11J.Crew FactoryShopping7.72×
12Nordstrom rackFashion & Accessoires3.50×
13Five BelowShopping3.41×
14Hobby LobbyHome & Garden2.99×
15Macy'sShopping2.62×
16ChristmasKids & Family2.46×
17Kohl'sShopping2.34×
18Old NavyFashion & Accessoires2.27×
19GiftShopping1.90×
20FoodFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cost Plus World Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cost Plus World Market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.64×
Quality AwarenessPREMIUM1.99×
SpiritualityBALANCE1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cost Plus World Market audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.92×
Need for SecurityCONSERVATISM0.97×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cost Plus World Market's target market in United States?

Cost Plus World Market's target market in United States covers an estimated 1,152,350 people, concentrated in California and Washington.

02

What is the gender split and age of Cost Plus World Market customers?

84.3% of the Cost Plus World Market audience are female, 15.7% are male, with an average age of 40.4 years.

03

Which brands do Cost Plus World Market fans like most?

Cost Plus World Market fans show strongest brand affinity for Zero Dark Thirty (116.02×), The Patriot (2000 film) (20×), and Dave Franco (11.4×) over the country average.

04

Where do Cost Plus World Market fans live in United States?

Cost Plus World Market fans in United States are most concentrated in California (reach ~700K), Washington (reach ~90K), and Arizona (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Cost Plus World Market fans also like?

Beyond Cost Plus World Market itself, the audience over-indexes on The Patriot (2000 film) (20×), Dave Franco (11.4×), Joss and Main (17.89×), and Hobby Lobby (2.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Cost Plus World Market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cost Plus World Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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