Cost Plus World Market Audience in United States

Cost Plus World Market logo

Cost Plus World Market has an estimated audience of 1,148,974 people in United States. 84.3% are female, 15.7% are male, average age 40.4. Top regions: California, Washington, Arizona. Top brand affinities: Zero Dark Thirty, The Patriot (2000 film), Joss and Main, Dave Franco, Hobby Lobby.

The average Cost Plus World Market fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Washington, Arizona. Top brand affinities include Zero Dark Thirty, The Patriot (2000 film), Joss and Main, with strongest over-indexing on Zero Dark Thirty (116.02× the country average). Demographically, the Cost Plus World Market audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Cost Plus World Market fans

Demographic split for Cost Plus World Market audience in United States
MetricValue
Female84.3%
Male15.7%
Average age40.4
Estimated audience size1,148,974

Audience persona

The typical Cost Plus World Market fan in United States is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Zero Dark Thirty.

Top regions in United States

Top regions ranked by reach for Cost Plus World Market in United States
RegionReachAffinity
California706,9475.6×
Washington92,8604.03×
Arizona76,6553.27×
Colorado70,3833.89×
Texas67,3310.68×
Oregon59,7344.54×
Georgia42,4801.2×
Illinois37,0080.97×
Nevada33,7473.04×
Florida27,0120.35×
Michigan21,1220.7×
New Mexico20,4853.56×
Idaho18,5913.23×
New York17,6090.27×
Minnesota15,4650.94×
North Carolina14,7150.43×
Pennsylvania12,0620.31×
Virginia11,8150.42×
Massachusetts10,8210.48×
New Jersey10,3910.36×
Tennessee10,2350.44×
Indiana9,8810.47×
Wisconsin9,2590.54×
Ohio9,2050.26×
Utah8,1290.79×
Louisiana7,3190.49×
South Carolina7,0300.41×
Oklahoma6,8610.54×
Missouri5,6430.3×
Maryland5,6220.28×
Connecticut5,0970.44×
Montana4,8371.52×
Alabama4,4210.28×
Kentucky3,6630.25×
Nebraska3,5580.62×
Kansas3,2270.36×
New Hampshire3,0190.67×
Iowa2,6710.28×
Arkansas2,5680.27×
Hawaii2,2360.45×
Washington, District of Columbia1,6990.49×
Mississippi1,3420.14×
Maine1,2370.3×
Wyoming9310.55×
Rhode Island8480.23×
Alaska7650.31×
South Dakota7500.28×
West Virginia6390.12×
Vermont6340.31×
Delaware6070.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cost Plus World Market audience
BrandAffinityCategory
Zero Dark Thirty116.02×Movies & TV
The Patriot (2000 film)20×Movies & TV
Joss and Main17.89×Home & Garden
Dave Franco11.4×Movies & TV
Hobby Lobby2.99×Home & Garden
AllModern20.68×Home & Garden
Déjà Vu (2006 film)15.61×Movies & TV
Nordstrom rack3.5×Fashion & Accessoires
End of Watch17.61×Movies & TV
J.Crew Factory7.72×Shopping
Macy's2.62×Shopping
Food1.58×Food & Beverages
SB.TV180.73×Movies & TV
Christmas2.46×Kids & Family
Kohl's2.34×Shopping
Five Below3.41×Shopping
Joybird15.38×Home & Garden
Pixlr31.55×Games
Gift1.9×Shopping
Old Navy2.27×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cost Plus World Market audience
TraitClusterScore
Design AffinityPREMIUM2.42
Quality AwarenessPREMIUM2.16
Family OrientationCONSERVATISM1.86
DIY MentalityTHRILL1.69
Luxury OrientationPREMIUM1.64
IndulgenceJOY1.52

Worldwide distribution

Worldwide audience distribution share by country for Cost Plus World Market
CountryShare
United States85.5%
China5.3%
Thailand3.1%

See Cost Plus World Market audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Cost Plus World Market have in United States?

Cost Plus World Market has an estimated audience of 1,148,974 people in United States, concentrated in California and Washington.

What is the gender split and age of Cost Plus World Market fans?

84.3% of Cost Plus World Market fans are female, 15.7% are male, with an average age of 40.4 years.

Which brands do Cost Plus World Market fans like most?

Cost Plus World Market fans show strongest brand affinity for Zero Dark Thirty (116.02×), The Patriot (2000 film) (20×), and Joss and Main (17.89×) over the country average.

Where do Cost Plus World Market fans live in United States?

Cost Plus World Market fans in United States are most concentrated in California (reach 706,947), Washington (reach 92,860), and Arizona (reach 76,655). These three regions account for the largest share of the active audience.

What other brands do Cost Plus World Market fans also like?

Beyond Cost Plus World Market itself, the audience over-indexes on The Patriot (2000 film) (20×), Joss and Main (17.89×), Dave Franco (11.4×), and Hobby Lobby (2.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cost Plus World Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.