Rascasse Audience Intelligence

Joybird Target Market in United States

A data profile of the people who buy, follow and care about Joybird in United States — modelled from more than twelve digital signal sources. Joybird has an estimated audience of 1,490,295 people in United States.

#16among Furniture in United States#1855among Brand in United States#944in Home & Garden

The average Joybird fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Paper Source, AllModern, IKEA, with strongest over-indexing on Paper Source (37.47× the country average).

Demographically, the Joybird audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joybird fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Paper Source.

Category: Home & Garden · Type: Brand · Subtype: Furniture

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joybird profile in United States.

Audience size
1.5M
in United States
Gender
81.7%♀
18.3% male
Age
42.7
average years
Country rank
#17853
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Joybird

81.7% are female, 18.3% are male, average age 42.7.

Fig. 02

Gender split

81.7%
Female
18.3%
Male
Demographic split for Joybird audience in United States
MetricValue
Female81.7%
Male18.3%
Average age42.7
Estimated audience size1,490,295
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Joybird audience in United States
Age bracketShare%
16-194%
20-2924%
30-3926%
40-4926%
50+21%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Joybird audience comes from United States.

Worldwide audience distribution share by country for Joybird
CountryShare
United States94.7%
Canada1.1%
United Kingdom0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joybird audience in United States is strongest.

Fig. 05

Top regions by affinity

Joybird customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K4.52×
02Oregon~50K2.87×
03Colorado~60K2.67×
04Washington~80K2.59×
05New York~200K2.04×
06California~300K1.69×
07Vermont~4K1.55×
08Illinois~80K1.52×
09Maine~7K1.26×
10Pennsylvania~60K1.24×
11Maryland~30K1.17×
12Virginia~40K1.11×
13Massachusetts~30K1.06×
14New Jersey~40K1.03×
15Connecticut~20K1.02×
16Montana~4K1.00×
17Minnesota~20K0.98×
18New Hampshire~6K0.96×
19Rhode Island~5K0.95×
20Idaho~7K0.87×
21Delaware~3K0.84×
22Ohio~40K0.82×
23North Carolina~40K0.82×
24Wisconsin~20K0.81×
25Kansas~10K0.81×
26Texas~100K0.79×
27Michigan~30K0.78×
28New Mexico~6K0.78×
29Utah~10K0.77×
30Tennessee~20K0.75×
31Iowa~9K0.75×
32South Carolina~20K0.72×
33Arizona~20K0.71×
34Missouri~20K0.71×
35Kentucky~10K0.70×
36Nebraska~5K0.70×
37North Dakota~2K0.69×
38Georgia~30K0.67×
39Arkansas~8K0.67×
40Alaska~2K0.66×
41Louisiana~10K0.64×
42South Dakota~2K0.64×
43Indiana~20K0.62×
44Oklahoma~10K0.62×
45West Virginia~4K0.61×
46Nevada~9K0.60×
47Florida~60K0.57×
48Alabama~10K0.56×
49Hawaii~3K0.53×
50Mississippi~6K0.50×
Fig. 06

Affinity by region

Affinity by region — Joybird, United States
0.50×1.00×4.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joybird audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joybird audience
#·InterestCategoryAffinity×
01Paper SourceShopping37.47×
02AllModernHome & Garden30.86×
03Armageddon (1998 film)Movies & TV20.00×
04Roche BoboisHome & Garden19.85×
05Cost Plus World MarketShopping15.38×
06Rooms To GoHome & Garden5.34×
07IKEAHome & Garden4.14×
08Diaper bagKids & Family4.01×
09Free PeopleFashion & Accessoires4.00×
10Nordstrom rackFashion & Accessoires3.88×
11Modern architectureArts & Culture3.39×
12CarpetHome & Garden3.16×
13Planet FitnessSports2.72×
14InnovationBusiness & Career2.69×
15Trader Joe'sShopping2.60×
16MarshallsFashion & Accessoires2.23×
17Old NavyFashion & Accessoires2.12×
18Hobby LobbyHome & Garden2.10×
19FragrancesBeauty & Wellness2.01×
20FurnitureHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joybird audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joybird audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.30×
Quality AwarenessPREMIUM2.74×
IndulgenceJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joybird audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.80×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Joybird's target market in United States?

Joybird's target market in United States covers an estimated 1,490,295 people, concentrated in California and New York.

02

What is the gender split and age of Joybird customers?

81.7% of the Joybird audience are female, 18.3% are male, with an average age of 42.7 years.

03

Which brands do Joybird fans like most?

Joybird fans show strongest brand affinity for Paper Source (37.47×), AllModern (30.86×), and IKEA (4.14×) over the country average.

04

Where do Joybird fans live in United States?

Joybird fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Joybird fans also like?

Beyond Joybird itself, the audience over-indexes on AllModern (30.86×), IKEA (4.14×), Armageddon (1998 film) (20×), and Nordstrom rack (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Furniture audiences in United States

See Joybird audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joybird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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