Joybird Audience in United States

Joybird has an estimated audience of 1,495,635 people in United States. 81.7% are female, 18.3% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: AllModern, MSN, Planet Fitness, Paper Source, Bar stool.

The average Joybird fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include AllModern, MSN, Planet Fitness, with strongest over-indexing on AllModern (40.38× the country average). Demographically, the Joybird audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Joybird fans

Demographic split for Joybird audience in United States
MetricValue
Female81.7%
Male18.3%
Average age42.7
Estimated audience size1,495,635

Audience persona

The typical Joybird fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for AllModern.

Top regions in United States

Top regions ranked by reach for Joybird in United States
RegionReachAffinity
California242,2501.47×
New York157,4841.88×
Texas103,6830.81×
Illinois71,8381.44×
Washington68,9562.3×
Florida64,3310.64×
Pennsylvania62,4821.24×
Colorado54,4082.31×
Oregon50,1692.93×
North Carolina41,2120.92×
Virginia41,0321.13×
New Jersey40,3431.06×
Massachusetts34,9481.19×
Georgia33,9710.74×
Michigan32,5470.83×
Ohio32,2700.7×
Maryland29,6561.15×
Tennessee23,9830.8×
Minnesota23,2901.09×
Arizona21,4590.7×
Wisconsin19,0040.84×
Missouri17,9540.74×
Indiana17,2390.63×
Washington, District of Columbia16,4243.65×
South Carolina15,9990.71×
Connecticut15,2721.02×
Louisiana12,4350.64×
Kentucky12,3350.66×
Alabama12,0890.58×
Utah10,7010.8×
Oklahoma10,5840.64×
Kansas9,1980.78×
Iowa8,6020.7×
Nevada8,5490.59×
Arkansas8,2060.67×
Maine6,8001.27×
Idaho6,2480.83×
New Mexico5,8290.78×
New Hampshire5,7790.98×
Nebraska5,1650.69×
Mississippi4,8490.39×
Rhode Island4,6330.97×
Vermont4,4141.68×
Montana4,3891.06×
West Virginia3,5730.51×
Delaware3,2770.79×
North Dakota1,7150.56×
South Dakota1,5340.44×
Wyoming1,4050.63×
Hawaii1,1240.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joybird audience
BrandAffinityCategory
AllModern40.38×Home & Garden
MSN4.37×News
Planet Fitness4.28×Sports
Paper Source27.22×Shopping
Bar stool17.8×Home & Garden
IKEA3.3×Home & Garden
Armageddon (1998 film)17.07×Movies & TV
Roche Bobois17.41×Home & Garden
Hobby Lobby2.35×Home & Garden
Do it yourself (DIY)2.03×Home & Garden
Bachelor of Business Administration22.84×Business & Career
Carpet3.53×Home & Garden
Catherine O'Hara3.83×Movies & TV
Sienna Miller14.15×Movies & TV
Houzz5.11×Home & Garden
Nordstrom2.23×Shopping
Metaphysics2.95×Business & Career
Luxury real estate3.16×Business & Career
Bombas8.34×Fashion & Accessoires
Google Flights2.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joybird audience
TraitClusterScore
Design AffinityPREMIUM3.11
Quality AwarenessPREMIUM2.7
SustainabilityBALANCE1.83
Luxury OrientationPREMIUM1.73
DIY MentalityTHRILL1.63
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Joybird
CountryShare
United States95.4%
Canada1.1%
United Kingdom0.7%

See Joybird audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Joybird have in United States?

Joybird has an estimated audience of 1,495,635 people in United States, concentrated in California and New York.

What is the gender split and age of Joybird fans?

81.7% of Joybird fans are female, 18.3% are male, with an average age of 42.7 years.

Which brands do Joybird fans like most?

Joybird fans show strongest brand affinity for AllModern (40.38×), MSN (4.37×), and Planet Fitness (4.28×) over the country average.

Where do Joybird fans live in United States?

Joybird fans in United States are most concentrated in California (reach 242,250), New York (reach 157,484), and Texas (reach 103,683). These three regions account for the largest share of the active audience.

What other brands do Joybird fans also like?

Beyond Joybird itself, the audience over-indexes on MSN (4.37×), Planet Fitness (4.28×), Paper Source (27.22×), and Bar stool (17.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joybird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.