Joybird Audience in United States

Joybird logo

Joybird has an estimated audience of 1,495,635 people in United States. 81.7% are female, 18.3% are male, average age 42.7. Top regions: California, New York, Texas. Top brand affinities: Product design, Home equity, Kieran Trippier, Jesse Plemons, Israel.

The average Joybird fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, Home equity, Kieran Trippier, with strongest over-indexing on Product design (3.16× the country average). Demographically, the Joybird audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Furniture

Demographics of Joybird fans

Demographic split for Joybird audience in United States
MetricValue
Female81.7%
Male18.3%
Average age42.7
Estimated audience size1,495,635

Audience persona

The typical Joybird fan in United States is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Joybird in United States
RegionReachAffinity
California242,2501.47×
New York157,4841.88×
Texas103,6830.81×
Illinois71,8381.44×
Washington68,9562.3×
Florida64,3310.64×
Pennsylvania62,4821.24×
Colorado54,4082.31×
Oregon50,1692.93×
North Carolina41,2120.92×
Virginia41,0321.13×
New Jersey40,3431.06×
Massachusetts34,9481.19×
Georgia33,9710.74×
Michigan32,5470.83×
Ohio32,2700.7×
Maryland29,6561.15×
Tennessee23,9830.8×
Minnesota23,2901.09×
Arizona21,4590.7×
Wisconsin19,0040.84×
Missouri17,9540.74×
Indiana17,2390.63×
Washington, District of Columbia16,4243.65×
South Carolina15,9990.71×
Connecticut15,2721.02×
Louisiana12,4350.64×
Kentucky12,3350.66×
Alabama12,0890.58×
Utah10,7010.8×
Oklahoma10,5840.64×
Kansas9,1980.78×
Iowa8,6020.7×
Nevada8,5490.59×
Arkansas8,2060.67×
Maine6,8001.27×
Idaho6,2480.83×
New Mexico5,8290.78×
New Hampshire5,7790.98×
Nebraska5,1650.69×
Mississippi4,8490.39×
Rhode Island4,6330.97×
Vermont4,4141.68×
Montana4,3891.06×
West Virginia3,5730.51×
Delaware3,2770.79×
North Dakota1,7150.56×
South Dakota1,5340.44×
Wyoming1,4050.63×
Hawaii1,1240.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joybird audience
BrandAffinityCategory
Product design3.16×Business & Career
Home equity3.17×Home & Garden
Kieran Trippier40.38×Sports
Jesse Plemons3.26×Movies & TV
Israel1.9×Travel & Leisure
Oliver Platt6.93×Movies & TV
Natural rubber1.68×Cars & Mobility
Pai gow17.07×Games
Bank account1.93×Business & Career
9NEWS (KUSA)3.63×Movies & TV
JDSU2.02×Business & Career
Soldering iron2.13×Home & Garden
Janitor4.12×Home & Garden
edureka22.84×Business & Career
Geotechnical investigation17.8×Business & Career
Charlamagne Tha God5.82×Movies & TV
Nebraska Cornhuskers football2.03×Sports
Mothercare1.78×Kids & Family
Jeep Wagoneer3.11×Cars & Mobility
Urban horticulture1.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joybird audience
TraitClusterScore
Design AffinityPREMIUM3.11
Quality AwarenessPREMIUM2.7
SustainabilityBALANCE1.83
Luxury OrientationPREMIUM1.73
DIY MentalityTHRILL1.63
Early Adopter MentalityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Joybird
CountryShare
United States95.4%
Canada1.1%
United Kingdom0.7%

See Joybird audiences in other countries

More Furniture audiences in United States

Frequently asked questions

How many fans does Joybird have in United States?

Joybird has an estimated audience of 1,495,635 people in United States, concentrated in California and New York.

What is the gender split and age of Joybird fans?

81.7% of Joybird fans are female, 18.3% are male, with an average age of 42.7 years.

Which brands do Joybird fans like most?

Joybird fans show strongest brand affinity for Product design (3.16×), Home equity (3.17×), and Kieran Trippier (40.38×) over the country average.

Where do Joybird fans live in United States?

Joybird fans in United States are most concentrated in California (reach 242,250), New York (reach 157,484), and Texas (reach 103,683). These three regions account for the largest share of the active audience.

What other brands do Joybird fans also like?

Beyond Joybird itself, the audience over-indexes on Home equity (3.17×), Kieran Trippier (40.38×), Jesse Plemons (3.26×), and Israel (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joybird. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.