Paper Source Audience in United States
Paper Source has an estimated audience of 1,445,731 people in United States. 71.4% are female, 28.6% are male, average age 36.9. Top regions: California, New York, Illinois. Top brand affinities: Shoeby, Evite, Coffee Talk, Joybird, Bombas.
The average Paper Source fan in United States is 36.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Shoeby, Evite, Coffee Talk, with strongest over-indexing on Shoeby (747.04× the country average). Demographically, the Paper Source audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Gifts
Demographics of Paper Source fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 36.9 |
| Estimated audience size | 1,445,731 |
Audience persona
The typical Paper Source fan in United States is more female, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Shoeby.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 350,270 | 2.2× |
| New York | 300,020 | 3.71× |
| Illinois | 132,916 | 2.76× |
| Texas | 127,174 | 1.02× |
| Massachusetts | 89,112 | 3.13× |
| Virginia | 70,903 | 2.01× |
| Pennsylvania | 60,835 | 1.25× |
| New Jersey | 54,573 | 1.48× |
| Washington | 52,838 | 1.82× |
| Florida | 43,810 | 0.45× |
| Minnesota | 40,350 | 1.95× |
| Maryland | 37,268 | 1.5× |
| Georgia | 34,662 | 0.78× |
| Tennessee | 34,081 | 1.18× |
| North Carolina | 32,043 | 0.74× |
| Wisconsin | 29,859 | 1.37× |
| Michigan | 28,267 | 0.75× |
| Missouri | 27,199 | 1.17× |
| Oregon | 26,212 | 1.58× |
| Colorado | 24,310 | 1.07× |
| Ohio | 22,716 | 0.51× |
| Washington, District of Columbia | 22,513 | 5.18× |
| Connecticut | 20,821 | 1.44× |
| Kentucky | 20,441 | 1.13× |
| Arizona | 17,876 | 0.61× |
| Indiana | 16,389 | 0.62× |
| Alabama | 13,706 | 0.68× |
| Kansas | 12,980 | 1.14× |
| Utah | 7,805 | 0.6× |
| South Carolina | 7,004 | 0.32× |
| Nevada | 4,641 | 0.33× |
| Louisiana | 4,207 | 0.23× |
| Iowa | 3,786 | 0.32× |
| Oklahoma | 3,724 | 0.23× |
| New Hampshire | 3,606 | 0.63× |
| Arkansas | 3,461 | 0.29× |
| Mississippi | 3,166 | 0.27× |
| Rhode Island | 2,816 | 0.61× |
| Maine | 2,686 | 0.52× |
| Nebraska | 2,133 | 0.29× |
| Idaho | 1,953 | 0.27× |
| Delaware | 1,821 | 0.46× |
| Hawaii | 1,814 | 0.29× |
| New Mexico | 1,662 | 0.23× |
| Vermont | 1,471 | 0.58× |
| West Virginia | 1,248 | 0.19× |
| Montana | 1,162 | 0.29× |
| Alaska | 674 | 0.22× |
| North Dakota | 626 | 0.21× |
| South Dakota | 618 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shoeby | 747.04× | Shopping |
| Evite | 70.79× | Internet & Social Media |
| Coffee Talk | 179.59× | Movies & TV |
| Joybird | 37.47× | Home & Garden |
| Bombas | 25.14× | Fashion & Accessoires |
| Sessùn | 133.23× | Fashion & Accessoires |
| Moda Operandi | 20× | Fashion & Accessoires |
| Pakistani Suits | 51.74× | Fashion & Accessoires |
| Car Talk | 72.76× | |
| Tiffany | 10.97× | Music & Radio |
| Scrapbooking Made Simple | 36.89× | Home & Garden |
| President of the United States | 4.01× | Politics & Society |
| Animal | 2.66× | Pets & Animals |
| Pakistani Couture | 50.7× | Fashion & Accessoires |
| Kate Bosworth | 20× | Movies & TV |
| Ocie Elliott | 71.18× | Music & Radio |
| Easter | 5.18× | Politics & Society |
| Loft | 11.01× | Home & Garden |
| Christmas Eve | 4.62× | Kids & Family |
| Spellbinders | 38.95× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.11 |
| DIY Mentality | THRILL | 2.64 |
| Sustainability | BALANCE | 2.55 |
| Design Affinity | PREMIUM | 2.48 |
| Family Orientation | CONSERVATISM | 2.38 |
| LGBTQ+ Identity | OPEN | 2.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.9% |
| Japan | 2.1% |
| China | 1.3% |
See Paper Source audiences in other countries
More Gifts audiences in United States
- Boxlunch (3,330,382)
- Personalization Mall (2,201,410)
- African American Expressions™ (24,952)
- Hoagies' Gifted Education Page (3,200)
- DharmaShop.com (1,407)
Frequently asked questions
How many fans does Paper Source have in United States?
Paper Source has an estimated audience of 1,445,731 people in United States, concentrated in California and New York.
What is the gender split and age of Paper Source fans?
71.4% of Paper Source fans are female, 28.6% are male, with an average age of 36.9 years.
Which brands do Paper Source fans like most?
Paper Source fans show strongest brand affinity for Shoeby (747.04×), Evite (70.79×), and Coffee Talk (179.59×) over the country average.
Where do Paper Source fans live in United States?
Paper Source fans in United States are most concentrated in California (reach 350,270), New York (reach 300,020), and Illinois (reach 132,916). These three regions account for the largest share of the active audience.
What other brands do Paper Source fans also like?
Beyond Paper Source itself, the audience over-indexes on Evite (70.79×), Coffee Talk (179.59×), Joybird (37.47×), and Bombas (25.14×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Paper Source. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.