Rascasse Audience Intelligence

Paper Source Target Market in United States

A data profile of the people who buy, follow and care about Paper Source in United States — modelled from more than twelve digital signal sources. Paper Source has an estimated audience of 1,489,796 people in United States.

#1856among Brand in United States#305in Shopping

The average Paper Source fan in United States is 36.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Shoeby, Evite, Coffee Talk, with strongest over-indexing on Shoeby (747.04× the country average).

Demographically, the Paper Source audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paper Source fan in United States is more female, around 36.9 years old, with strong Design Affinity tendencies and a notable affinity for Shoeby.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paper Source profile in United States.

Audience size
1.5M
in United States
Gender
71.4%♀
28.6% male
Age
36.9
average years
Country rank
#17856
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Paper Source

71.4% are female, 28.6% are male, average age 36.9.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Paper Source audience in United States
MetricValue
Female71.4%
Male28.6%
Average age36.9
Estimated audience size1,489,796
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Paper Source audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3923%
40-4919%
50+13%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Paper Source audience comes from United States.

Worldwide audience distribution share by country for Paper Source
CountryShare
United States90.6%
Japan2.0%
China1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paper Source audience in United States is strongest.

Fig. 05

Top regions by affinity

Paper Source customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K6.01×
02New York~300K4.22×
03Massachusetts~100K3.41×
04Illinois~100K2.73×
05California~300K2.17×
06Virginia~70K2.09×
07Washington~60K1.93×
08Minnesota~40K1.82×
09Oregon~30K1.71×
10New Jersey~60K1.51×
11Maryland~40K1.50×
12Pennsylvania~70K1.34×
13Wisconsin~30K1.34×
14Missouri~30K1.28×
15Connecticut~20K1.28×
16Kansas~10K1.19×
17Tennessee~30K1.13×
18Texas~100K1.09×
19Kentucky~20K1.08×
20Colorado~20K0.98×
21Georgia~30K0.73×
22North Carolina~30K0.72×
23Michigan~30K0.70×
24Arizona~20K0.68×
25Alabama~10K0.66×
26Vermont~2K0.64×
27New Hampshire~4K0.63×
28Rhode Island~3K0.60×
29Alaska~2K0.59×
30North Dakota~2K0.57×
31South Dakota~2K0.56×
32Maine~3K0.54×
33Delaware~2K0.53×
34Utah~7K0.51×
35Montana~2K0.51×
36Indiana~10K0.50×
37Ohio~20K0.47×
38West Virginia~3K0.45×
39Hawaii~3K0.44×
40Idaho~3K0.42×
41Florida~40K0.41×
42Nebraska~3K0.41×
43New Mexico~3K0.40×
44Mississippi~5K0.39×
45Arkansas~5K0.38×
46Iowa~4K0.37×
47Nevada~5K0.35×
48South Carolina~7K0.32×
49Oklahoma~5K0.32×
50Louisiana~6K0.31×
Fig. 06

Affinity by region

Affinity by region — Paper Source, United States
0.31×1.00×6.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paper Source audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paper Source audience
#·InterestCategoryAffinity×
01ShoebyShopping747.04×
02Coffee TalkMovies & TV179.59×
03SessùnFashion & Accessoires133.23×
04BubbleroomShopping98.44×
05Car TalkRadio Station72.76×
06Ocie ElliottMusic & Radio71.18×
07EviteInternet & Social Media70.79×
08Pakistani SuitsFashion & Accessoires51.74×
09Pakistani CoutureFashion & Accessoires50.70×
10SpellbindersLiterature38.95×
11JoybirdHome & Garden37.47×
12Scrapbooking Made SimpleHome & Garden36.89×
13BombasFashion & Accessoires25.14×
14Moda OperandiFashion & Accessoires20.00×
15Kate BosworthMovies & TV20.00×
16TiffanyMusic & Radio10.97×
17Boy GeorgeMusic & Radio10.63×
18EasterPolitics & Society5.18×
19President of the United StatesPolitics & Society4.01×
20AnimalPets & Animals2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paper Source audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paper Source audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.16×
IndulgenceJOY2.10×
Luxury OrientationPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paper Source audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.62×
ExtroversionTHRILL0.72×
PatriotismCONSERVATISM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Paper Source's target market in United States?

Paper Source's target market in United States covers an estimated 1,489,796 people, concentrated in California and New York.

02

What is the gender split and age of Paper Source customers?

71.4% of the Paper Source audience are female, 28.6% are male, with an average age of 36.9 years.

03

Which brands do Paper Source fans like most?

Paper Source fans show strongest brand affinity for Shoeby (747.04×), Evite (70.79×), and Coffee Talk (179.59×) over the country average.

04

Where do Paper Source fans live in United States?

Paper Source fans in United States are most concentrated in California (reach ~300K), New York (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Paper Source fans also like?

Beyond Paper Source itself, the audience over-indexes on Evite (70.79×), Coffee Talk (179.59×), Joybird (37.47×), and Bombas (25.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Paper Source audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paper Source. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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