Rascasse Audience Intelligence

Scrapbooking Made Simple Audience in United States

A data profile of the people who buy, follow and care about Scrapbooking Made Simple in United States — modelled from more than twelve digital signal sources. Scrapbooking Made Simple has an estimated audience of 510,327 people in United States.

#1171among Website / Newspaper / Magazine in United States#1461in Home & Garden

The average Scrapbooking Made Simple fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jim Morrison, Stampin' Up!, WEBstaurantStore, with strongest over-indexing on Jim Morrison (52.42× the country average).

Demographically, the Scrapbooking Made Simple audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scrapbooking Made Simple fan in United States is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Jim Morrison.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scrapbooking Made Simple profile in United States.

Audience size
510K
in United States
Gender
74.5%♀
25.5% male
Age
37.1
average years
Country rank
#36232
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Scrapbooking Made Simple

74.5% are female, 25.5% are male, average age 37.1.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Scrapbooking Made Simple audience in United States
MetricValue
Female74.5%
Male25.5%
Average age37.1
Estimated audience size510,327
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Scrapbooking Made Simple audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

95.0%

of the worldwide Scrapbooking Made Simple audience comes from United States.

Worldwide audience distribution share by country for Scrapbooking Made Simple
CountryShare
United States95.0%
Japan0.8%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scrapbooking Made Simple audience in United States is strongest.

Fig. 05

Top regions by affinity

Scrapbooking Made Simple fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~9K3.67×
02Hawaii~7K3.09×
03North Dakota~3K2.83×
04New Hampshire~5K2.33×
05Oregon~10K1.88×
06Alaska~2K1.80×
07Idaho~5K1.78×
08Washington~10K1.27×
09Kansas~5K1.18×
10Iowa~5K1.14×
11Kentucky~7K1.10×
12North Carolina~20K1.05×
13Wisconsin~8K1.04×
14New Mexico~3K1.04×
15Montana~1K1.00×
16Vermont<1K0.99×
17California~60K0.98×
18South Dakota~1K0.96×
19Arizona~10K0.94×
20Minnesota~7K0.93×
21Delaware~1K0.92×
22Missouri~8K0.91×
23Rhode Island~1K0.91×
24West Virginia~2K0.90×
25Maine~2K0.90×
26Washington, District of Columbia~1K0.89×
27Mississippi~4K0.87×
28Oklahoma~5K0.85×
29Arkansas~4K0.85×
30Louisiana~5K0.80×
31Nevada~4K0.80×
32Utah~4K0.80×
33Connecticut~4K0.79×
34Indiana~7K0.78×
35Alabama~6K0.78×
36South Carolina~6K0.77×
37Maryland~7K0.76×
38Colorado~6K0.76×
39Michigan~10K0.72×
40Texas~30K0.71×
41Tennessee~7K0.71×
42Massachusetts~7K0.69×
43Ohio~10K0.64×
44Georgia~10K0.64×
45New Jersey~8K0.64×
46Virginia~8K0.64×
47Pennsylvania~10K0.63×
48Illinois~10K0.62×
49Florida~20K0.57×
50New York~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Scrapbooking Made Simple, United States
0.49×1.00×3.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scrapbooking Made Simple audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scrapbooking Made Simple audience
#·InterestCategoryAffinity×
01Stampin' Up!Shopping72.81×
02Antibacterial soapHome & Garden60.12×
03Jim MorrisonMusic & Radio52.42×
04Ally McBealMovies & TV44.94×
05Paper SourceShopping36.89×
06WEBstaurantStoreBusiness & Career29.33×
07TupperwareHome & Garden18.45×
08High-net-worth individualBusiness & Career15.65×
09Family carCars & Mobility14.84×
10Pressure cookingHome & Garden11.54×
11QVCMovies & TV11.42×
12Sam ElliottMovies & TV11.00×
13Weather forecastingHome & Garden7.27×
14Microwave ovenHome & Garden7.10×
15Discount storesShopping6.42×
16DiaryKids & Family5.95×
17Hardware storeHome & Garden5.60×
18Renewable energyBusiness & Career5.49×
19FedExBusiness & Career5.40×
20PinterestInternet & Social Media3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scrapbooking Made Simple audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scrapbooking Made Simple audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM5.49×
PatriotismCONSERVATISM2.90×
Convenience OrientationPREMIUM2.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scrapbooking Made Simple audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
Sports ActivityPOWER0.83×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scrapbooking Made Simple have in United States?

Scrapbooking Made Simple has an estimated audience of 510,327 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scrapbooking Made Simple fans?

74.5% of Scrapbooking Made Simple fans are female, 25.5% are male, with an average age of 37.1 years.

03

Which brands do Scrapbooking Made Simple fans like most?

Scrapbooking Made Simple fans show strongest brand affinity for Jim Morrison (52.42×), Stampin' Up! (72.81×), and WEBstaurantStore (29.33×) over the country average.

04

Where do Scrapbooking Made Simple fans live in United States?

Scrapbooking Made Simple fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Scrapbooking Made Simple fans also like?

Beyond Scrapbooking Made Simple itself, the audience over-indexes on Stampin' Up! (72.81×), WEBstaurantStore (29.33×), QVC (11.42×), and High-net-worth individual (15.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Scrapbooking Made Simple audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrapbooking Made Simple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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