Scrapbooking Made Simple Audience in United States

Scrapbooking Made Simple logo

Scrapbooking Made Simple has an estimated audience of 510,925 people in United States. 74.5% are female, 25.5% are male, average age 37.1. Top regions: California, Texas, Oregon. Top brand affinities: Historic site, Fairy godmother, Product design, Whataburger, Elsword.

The average Scrapbooking Made Simple fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Oregon. Top brand affinities include Historic site, Fairy godmother, Product design, with strongest over-indexing on Historic site (10.15× the country average). Demographically, the Scrapbooking Made Simple audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Scrapbooking Made Simple fans

Demographic split for Scrapbooking Made Simple audience in United States
MetricValue
Female74.5%
Male25.5%
Average age37.1
Estimated audience size510,925

Audience persona

The typical Scrapbooking Made Simple fan in United States is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Scrapbooking Made Simple in United States
RegionReachAffinity
California55,6530.99×
Texas30,7010.7×
Oregon14,7902.53×
Florida14,7550.43×
North Carolina13,9280.91×
Washington13,5761.32×
Nebraska12,1004.72×
Arizona10,1190.97×
Hawaii10,0124.56×
Wisconsin9,2031.2×
Pennsylvania8,9560.52×
Michigan8,2170.61×
New York7,9800.28×
Ohio7,9760.51×
Illinois7,9670.47×
Missouri7,8340.95×
Minnesota7,2410.99×
Kentucky6,2130.97×
New Hampshire5,8782.92×
Colorado5,7350.71×
Iowa5,1181.22×
Kansas5,0171.25×
Massachusetts4,5550.45×
Indiana4,4190.47×
Maryland4,1520.47×
North Dakota3,9993.81×
Tennessee3,7940.37×
Oklahoma3,7540.66×
Georgia3,5920.23×
Virginia3,4780.28×
Alaska3,3983.11×
Idaho3,0691.2×
New Jersey3,0130.23×
New Mexico2,6681.04×
Louisiana2,1830.33×
Arkansas1,8320.44×
Alabama1,7880.25×
Utah1,7820.39×
South Carolina1,7680.23×
Nevada1,7510.35×
Connecticut1,5670.31×
Montana1,5511.09×
Mississippi1,2770.3×
Wyoming1,1151.47×
West Virginia9730.41×
Maine9020.49×
South Dakota8350.71×
Rhode Island7740.48×
Vermont7610.85×
Delaware7510.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scrapbooking Made Simple audience
BrandAffinityCategory
Historic site10.15×Arts & Culture
Fairy godmother11.71×Literature
Product design2.95×Business & Career
Whataburger2.04×Food & Beverages
Elsword18.5×Games
Staycation3.65×Home & Garden
Bell Helmets20×Cars & Mobility
Nebraska Cornhuskers football3.81×Sports
Vocal harmony4.71×Music & Radio
Janitor6.68×Home & Garden
Mathcore8.13×Music & Radio
Pillow2.18×Home & Garden
Collectable1.54×Kids & Family
St. Ives13.18×Travel & Leisure
Grinch3.56×Movies & TV
Harlow10.3×Travel & Leisure
Nationality1.83×Politics & Society
Home equity1.68×Home & Garden
Home staging4.37×Home & Garden
Governor of Michigan5.96×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scrapbooking Made Simple audience
TraitClusterScore
Family OrientationCONSERVATISM3.42
DIY MentalityTHRILL2.71
LGBTQ+ IdentityOPEN2.37
Luxury OrientationPREMIUM1.97
Career OrientationPOWER1.75
Convenience OrientationPREMIUM1.61

Worldwide distribution

Worldwide audience distribution share by country for Scrapbooking Made Simple
CountryShare
United States95.0%
Japan0.8%
Germany0.5%

See Scrapbooking Made Simple audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Scrapbooking Made Simple have in United States?

Scrapbooking Made Simple has an estimated audience of 510,925 people in United States, concentrated in California and Texas.

What is the gender split and age of Scrapbooking Made Simple fans?

74.5% of Scrapbooking Made Simple fans are female, 25.5% are male, with an average age of 37.1 years.

Which brands do Scrapbooking Made Simple fans like most?

Scrapbooking Made Simple fans show strongest brand affinity for Historic site (10.15×), Fairy godmother (11.71×), and Product design (2.95×) over the country average.

Where do Scrapbooking Made Simple fans live in United States?

Scrapbooking Made Simple fans in United States are most concentrated in California (reach 55,653), Texas (reach 30,701), and Oregon (reach 14,790). These three regions account for the largest share of the active audience.

What other brands do Scrapbooking Made Simple fans also like?

Beyond Scrapbooking Made Simple itself, the audience over-indexes on Fairy godmother (11.71×), Product design (2.95×), Whataburger (2.04×), and Elsword (18.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scrapbooking Made Simple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.