Stampin' Up! Audience in United States

Stampin' Up! logo

Stampin' Up! has an estimated audience of 882,557 people in United States. 79.1% are female, 20.9% are male, average age 35.6. Top regions: California, Florida, Michigan. Top brand affinities: Fat Quarter Shop, J. K. Rowling, Free Quilt Patterns, Married at First Sight (U.S. TV series), Scrapbooking Made Simple.

The average Stampin' Up! fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Michigan. Top brand affinities include Fat Quarter Shop, J. K. Rowling, Free Quilt Patterns, with strongest over-indexing on Fat Quarter Shop (60.69× the country average). Demographically, the Stampin' Up! audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Stampin' Up! fans

Demographic split for Stampin' Up! audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.6
Estimated audience size882,557

Audience persona

The typical Stampin' Up! fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Fat Quarter Shop.

Top regions in United States

Top regions ranked by reach for Stampin' Up! in United States
RegionReachAffinity
California42,5780.44×
Florida38,6170.65×
Michigan35,2671.53×
Texas32,3030.43×
Wisconsin31,6802.39×
Ohio30,3461.12×
Pennsylvania24,9650.84×
Minnesota24,2961.92×
Illinois23,8440.81×
New York23,5760.48×
North Carolina21,5770.81×
Washington21,0681.19×
Utah20,3492.57×
Arizona20,1651.12×
Indiana18,1641.13×
Virginia17,2130.8×
Tennessee14,4850.82×
Missouri13,3550.94×
Colorado13,0500.94×
Oregon12,5491.24×
South Carolina12,0070.9×
Georgia11,4870.42×
Maryland10,2760.68×
Kansas9,8721.42×
Kentucky9,0420.82×
Iowa9,0351.24×
Oklahoma8,9850.92×
Idaho8,8031.99×
Massachusetts8,6570.5×
Alabama6,0420.49×
New Jersey5,8830.26×
Arkansas5,8630.81×
New Hampshire5,6661.63×
Nevada5,5210.65×
Connecticut5,3530.6×
Maine5,2831.67×
New Mexico4,8241.09×
Nebraska4,4091×
Hawaii4,2901.13×
Montana3,9861.63×
South Dakota3,4791.71×
Louisiana3,2840.29×
West Virginia3,0570.74×
North Dakota2,9251.61×
Delaware2,3210.95×
Mississippi2,0510.28×
Wyoming1,7331.32×
Rhode Island1,3090.47×
Alaska1,2970.69×
Vermont1,2370.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stampin' Up! audience
BrandAffinityCategory
Fat Quarter Shop60.69×Shopping
J. K. Rowling32.43×Literature
Free Quilt Patterns55.5×
Married at First Sight (U.S. TV series)49.44×Movies & TV
Scrapbooking Made Simple72.81×Home & Garden
Diy Craft Projects30.11×Home & Garden
Singles Day63.29×Politics & Society
Sewing Club35.79×Kids & Family
Handmade Crafts12.02×Kids & Family
Songkhla Province87×Travel & Leisure
Married At First Sight45.73×Movies & TV
Gavin Brown's Enterprise93.05×Arts & Culture
Missouri Star Quilt Co43.48×Shopping
Pinball22.43×Games
Creative Ideas13.95×Home & Garden
Gagosian Gallery26.8×Arts & Culture
Rotimi79.89×Movies & TV
Bayamón, Puerto Rico62.17×Travel & Leisure
Public utility12.83×Home & Garden
DIY & Craft Ideas15.07×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stampin' Up! audience
TraitClusterScore
Family OrientationCONSERVATISM3.23
LGBTQ+ IdentityOPEN2.17
DIY MentalityTHRILL1.68
Luxury OrientationPREMIUM1.45
CreativityOPEN1.37
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Stampin' Up!
CountryShare
United States53.3%
Germany18.9%
France6.2%

See Stampin' Up! audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Stampin' Up! have in United States?

Stampin' Up! has an estimated audience of 882,557 people in United States, concentrated in California and Florida.

What is the gender split and age of Stampin' Up! fans?

79.1% of Stampin' Up! fans are female, 20.9% are male, with an average age of 35.6 years.

Which brands do Stampin' Up! fans like most?

Stampin' Up! fans show strongest brand affinity for Fat Quarter Shop (60.69×), J. K. Rowling (32.43×), and Free Quilt Patterns (55.5×) over the country average.

Where do Stampin' Up! fans live in United States?

Stampin' Up! fans in United States are most concentrated in California (reach 42,578), Florida (reach 38,617), and Michigan (reach 35,267). These three regions account for the largest share of the active audience.

What other brands do Stampin' Up! fans also like?

Beyond Stampin' Up! itself, the audience over-indexes on J. K. Rowling (32.43×), Free Quilt Patterns (55.5×), Married at First Sight (U.S. TV series) (49.44×), and Scrapbooking Made Simple (72.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stampin' Up!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.