Rascasse Audience Intelligence

Stampin' Up! Audience in United States

A data profile of the people who buy, follow and care about Stampin' Up! in United States — modelled from more than twelve digital signal sources. Stampin' Up! has an estimated audience of 892,719 people in United States.

#795among Website / Newspaper / Magazine in United States#398in Shopping

The average Stampin' Up! fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Michigan.

Top brand affinities include Fat Quarter Shop, Free Quilt Patterns, J. K. Rowling, with strongest over-indexing on Fat Quarter Shop (60.69× the country average).

Demographically, the Stampin' Up! audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stampin' Up! fan in United States is more female, around 35.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fat Quarter Shop.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stampin' Up! profile in United States.

Audience size
893K
in United States
Gender
79.1%♀
20.9% male
Age
35.6
average years
Country rank
#25536
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Stampin' Up!

79.1% are female, 20.9% are male, average age 35.6.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for Stampin' Up! audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.6
Estimated audience size892,719
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Stampin' Up! audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4919%
50+13%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Stampin' Up! audience comes from United States.

Worldwide audience distribution share by country for Stampin' Up!
CountryShare
United States53.8%
Germany18.5%
France6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stampin' Up! audience in United States is strongest.

Fig. 05

Top regions by affinity

Stampin' Up! fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K2.51×
02Wisconsin~30K2.41×
03Idaho~9K2.02×
04Minnesota~20K1.89×
05South Dakota~4K1.74×
06Montana~4K1.64×
07North Dakota~3K1.59×
08New Hampshire~5K1.56×
09Maine~5K1.51×
10Michigan~30K1.45×
11Kansas~10K1.38×
12Wyoming~2K1.29×
13Iowa~9K1.26×
14Oregon~10K1.17×
15Arizona~20K1.15×
16Washington~20K1.11×
17New Mexico~5K1.11×
18Hawaii~4K1.11×
19Indiana~20K1.10×
20Ohio~30K1.06×
21Nebraska~5K1.04×
22Missouri~10K0.98×
23Delaware~2K0.94×
24Colorado~10K0.88×
25South Carolina~10K0.88×
26Oklahoma~9K0.88×
27Arkansas~6K0.88×
28Alaska~2K0.86×
29West Virginia~3K0.84×
30Pennsylvania~20K0.82×
31Virginia~20K0.80×
32Tennessee~10K0.79×
33Kentucky~9K0.78×
34Illinois~20K0.75×
35North Carolina~20K0.72×
36Nevada~6K0.68×
37Maryland~10K0.67×
38Rhode Island~2K0.65×
39Florida~40K0.64×
40Connecticut~6K0.63×
41Washington, District of Columbia~2K0.62×
42Massachusetts~9K0.54×
43Alabama~6K0.53×
44Mississippi~4K0.52×
45California~40K0.44×
46New York~20K0.44×
47Georgia~10K0.44×
48Louisiana~5K0.43×
49Texas~30K0.40×
50New Jersey~7K0.32×
Fig. 06

Affinity by region

Affinity by region — Stampin' Up!, United States
0.32×1.00×2.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stampin' Up! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stampin' Up! audience
#·InterestCategoryAffinity×
01Gavin Brown's EnterpriseArts & Culture93.05×
02Songkhla ProvinceTravel & Leisure87.00×
03RotimiMovies & TV79.89×
04Scrapbooking Made SimpleHome & Garden72.81×
05Singles DayPolitics & Society63.29×
06Bayamón, Puerto RicoTravel & Leisure62.17×
07Fat Quarter ShopShopping60.69×
08Free Quilt PatternsTopic55.50×
09Married at First Sight (U.S. TV series)Movies & TV49.44×
10Married At First SightMovies & TV45.73×
11Missouri Star Quilt CoShopping43.48×
12Sewing ClubKids & Family35.79×
13J. K. RowlingLiterature32.43×
14Diy Craft ProjectsHome & Garden30.11×
15Gagosian GalleryArts & Culture26.80×
16PinballGames22.43×
17DIY & Craft IdeasHome & Garden15.07×
18Creative IdeasHome & Garden13.95×
19Public utilityHome & Garden12.83×
20Handmade CraftsKids & Family12.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stampin' Up! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stampin' Up! audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.10×
Luxury OrientationPREMIUM2.01×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stampin' Up! audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
Community OrientationOPEN0.83×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stampin' Up! have in United States?

Stampin' Up! has an estimated audience of 892,719 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Stampin' Up! fans?

79.1% of Stampin' Up! fans are female, 20.9% are male, with an average age of 35.6 years.

03

Which brands do Stampin' Up! fans like most?

Stampin' Up! fans show strongest brand affinity for Fat Quarter Shop (60.69×), Free Quilt Patterns (55.5×), and J. K. Rowling (32.43×) over the country average.

04

Where do Stampin' Up! fans live in United States?

Stampin' Up! fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Michigan (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stampin' Up! fans also like?

Beyond Stampin' Up! itself, the audience over-indexes on Free Quilt Patterns (55.5×), J. K. Rowling (32.43×), Married at First Sight (U.S. TV series) (49.44×), and Scrapbooking Made Simple (72.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stampin' Up!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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