Pinball Audience in United States

Pinball has an estimated audience of 3,569,889 people in United States. 42.3% are female, 57.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Light gun shooter, Amusement arcade, Arcade game, Friends, Superman.
The average Pinball fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Light gun shooter, Amusement arcade, Arcade game, with strongest over-indexing on Light gun shooter (30.13× the country average). Demographically, the Pinball audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Pinball fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 39.2 |
| Estimated audience size | 3,569,889 |
Audience persona
The typical Pinball fan in United States is more male, around 39.2 years old, with strong Extroversion tendencies and a notable affinity for Light gun shooter.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 415,032 | 1.06× |
| Texas | 337,875 | 1.1× |
| Florida | 219,026 | 0.91× |
| New York | 183,234 | 0.92× |
| Pennsylvania | 132,694 | 1.1× |
| Illinois | 126,970 | 1.07× |
| Ohio | 124,058 | 1.13× |
| Washington | 111,203 | 1.55× |
| Michigan | 102,247 | 1.1× |
| North Carolina | 101,916 | 0.95× |
| Georgia | 98,281 | 0.89× |
| Virginia | 93,637 | 1.08× |
| Nevada | 92,272 | 2.67× |
| Oregon | 87,748 | 2.14× |
| Arizona | 76,050 | 1.04× |
| Colorado | 75,874 | 1.35× |
| New Jersey | 72,531 | 0.8× |
| Missouri | 70,766 | 1.23× |
| Indiana | 70,460 | 1.08× |
| Massachusetts | 69,479 | 0.99× |
| Minnesota | 68,061 | 1.33× |
| Tennessee | 66,903 | 0.93× |
| Wisconsin | 51,210 | 0.95× |
| South Carolina | 49,729 | 0.93× |
| Maryland | 47,351 | 0.77× |
| Kentucky | 40,274 | 0.9× |
| Alabama | 39,172 | 0.79× |
| Oklahoma | 37,256 | 0.94× |
| Utah | 31,157 | 0.97× |
| Louisiana | 29,711 | 0.65× |
| Kansas | 28,133 | 1× |
| Arkansas | 26,697 | 0.91× |
| Iowa | 26,171 | 0.89× |
| Connecticut | 25,941 | 0.72× |
| Mississippi | 17,392 | 0.59× |
| New Hampshire | 17,261 | 1.23× |
| Idaho | 15,824 | 0.88× |
| Nebraska | 15,801 | 0.88× |
| New Mexico | 13,716 | 0.77× |
| West Virginia | 12,475 | 0.75× |
| Maine | 12,240 | 0.96× |
| Hawaii | 10,590 | 0.69× |
| Washington, District of Columbia | 9,905 | 0.92× |
| Rhode Island | 9,851 | 0.87× |
| Vermont | 8,436 | 1.35× |
| Montana | 7,904 | 0.8× |
| Delaware | 6,541 | 0.66× |
| North Dakota | 5,864 | 0.8× |
| South Dakota | 5,861 | 0.71× |
| Alaska | 5,402 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Light gun shooter | 30.13× | Games |
| Amusement arcade | 17.06× | Games |
| Arcade game | 7.07× | Games |
| Friends | 2.32× | Movies & TV |
| Superman | 1.76× | Movies & TV |
| Electromechanics | 13.37× | Business & Career |
| GameStop | 3.65× | Games |
| Movies | 1.51× | Movies & TV |
| Casey | 3.14× | Music & Radio |
| Candy Crush Jelly Saga | 22.72× | Games |
| Super Mario Bros. | 6.73× | Games |
| Retrogaming | 4.94× | Games |
| Double Dragon (series) | 21.75× | Games |
| Godzilla | 2.7× | Movies & TV |
| Action figure | 3.38× | Kids & Family |
| Mobile game | 2.12× | Games |
| 1.87× | Internet & Social Media | |
| Peacemaker | 1.76× | Movies & TV |
| Gamer | 2.37× | Games |
| Twitch | 2.54× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.73 |
| Early Adopter Mentality | POWER | 1.53 |
| Urban Lifestyle | OPEN | 1.33 |
| Convenience Orientation | PREMIUM | 1.33 |
| Individualism | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.7% |
| United Kingdom | 6.7% |
| Mexico | 4.8% |
See Pinball audiences in other countries
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Frequently asked questions
How many fans does Pinball have in United States?
Pinball has an estimated audience of 3,569,889 people in United States, concentrated in California and Texas.
What is the gender split and age of Pinball fans?
42.3% of Pinball fans are female, 57.7% are male, with an average age of 39.2 years.
Which brands do Pinball fans like most?
Pinball fans show strongest brand affinity for Light gun shooter (30.13×), Amusement arcade (17.06×), and Arcade game (7.07×) over the country average.
Where do Pinball fans live in United States?
Pinball fans in United States are most concentrated in California (reach 415,032), Texas (reach 337,875), and Florida (reach 219,026). These three regions account for the largest share of the active audience.
What other brands do Pinball fans also like?
Beyond Pinball itself, the audience over-indexes on Amusement arcade (17.06×), Arcade game (7.07×), Friends (2.32×), and Superman (1.76×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pinball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.