Amusement arcade Audience in United States

Amusement arcade logo

Amusement arcade has an estimated audience of 3,925,065 people in United States. 49.3% are female, 50.7% are male, average age 38.3. Top regions: California, New York, Texas. Top brand affinities: Sky Zone, Planet Fitness, Pinball, Dave & Buster's, Diaper bag.

The average Amusement arcade fan in United States is 38.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sky Zone, Planet Fitness, Pinball, with strongest over-indexing on Sky Zone (12.82× the country average). Demographically, the Amusement arcade audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Amusement arcade fans

Demographic split for Amusement arcade audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.3
Estimated audience size3,925,065

Audience persona

The typical Amusement arcade fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Sky Zone.

Top regions in United States

Top regions ranked by reach for Amusement arcade in United States
RegionReachAffinity
California268,1880.62×
New York204,6650.93×
Texas183,4390.54×
Florida119,6750.45×
Illinois85,5760.65×
Pennsylvania66,1480.5×
Virginia65,7090.69×
New Jersey65,2210.65×
Michigan59,7920.58×
Ohio57,6610.48×
North Carolina55,4830.47×
Kentucky52,3491.06×
Georgia45,4620.38×
Colorado45,0520.73×
Maryland43,5860.65×
Massachusetts42,0740.54×
Mississippi40,8161.26×
Wisconsin40,4420.68×
Alabama39,4110.72×
Oklahoma38,4160.88×
Missouri37,6880.6×
Tennessee37,5460.48×
Washington36,9640.47×
Arizona36,6560.46×
Louisiana36,2910.72×
Arkansas36,2611.12×
Indiana33,7260.47×
Kansas33,7171.09×
West Virginia33,6961.84×
South Carolina31,9520.54×
Minnesota31,8830.57×
Idaho31,1161.58×
Hawaii29,7251.76×
Iowa29,5470.91×
Connecticut29,4080.75×
South Dakota28,9333.19×
Oregon28,8310.64×
North Dakota28,1713.49×
New Hampshire27,7641.8×
Nebraska27,1871.38×
New Mexico27,0451.37×
Nevada26,9580.71×
Rhode Island26,8092.15×
Utah26,4540.75×
Delaware24,0092.22×
Washington, District of Columbia17,3351.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amusement arcade audience
BrandAffinityCategory
Sky Zone12.82×Kids & Family
Planet Fitness4×Sports
Pinball15.67×Games
Dave & Buster's8.32×Food & Beverages
Diaper bag5.65×Kids & Family
Arcade game5.86×Games
Project Runway18.93×Movies & TV
Five Below3.98×Shopping
Ferris wheel22.53×Travel & Leisure
Bass guitar3.22×Music & Radio
Trampoline6.98×Sports
Scooby-Doo3.06×Movies & TV
Largemouth bass5.56×Food & Beverages
Clarinet5.17×Music & Radio
Dodgeball15.79×Sports
Saxophone5.02×Music & Radio
NBA Finals2.62×Sports
Axe throwing10.25×Sports
Pizza Hut2.05×Food & Beverages
Golf Channel2.86×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amusement arcade audience
TraitClusterScore
Family OrientationCONSERVATISM2.04
ExtroversionTHRILL1.75
Urban LifestyleOPEN1.49
Convenience OrientationPREMIUM1.35
Community OrientationOPEN1.29
Early Adopter MentalityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Amusement arcade
CountryShare
United States40.9%
United Kingdom8.4%
Japan5.8%

See Amusement arcade audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Amusement arcade have in United States?

Amusement arcade has an estimated audience of 3,925,065 people in United States, concentrated in California and New York.

What is the gender split and age of Amusement arcade fans?

49.3% of Amusement arcade fans are female, 50.7% are male, with an average age of 38.3 years.

Which brands do Amusement arcade fans like most?

Amusement arcade fans show strongest brand affinity for Sky Zone (12.82×), Planet Fitness (4×), and Pinball (15.67×) over the country average.

Where do Amusement arcade fans live in United States?

Amusement arcade fans in United States are most concentrated in California (reach 268,188), New York (reach 204,665), and Texas (reach 183,439). These three regions account for the largest share of the active audience.

What other brands do Amusement arcade fans also like?

Beyond Amusement arcade itself, the audience over-indexes on Planet Fitness (4×), Pinball (15.67×), Dave & Buster's (8.32×), and Diaper bag (5.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amusement arcade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.