Rascasse Audience Intelligence

Amusement arcade Audience in United States

A data profile of the people who buy, follow and care about Amusement arcade in United States — modelled from more than twelve digital signal sources. Amusement arcade has an estimated audience of 3,925,065 people in United States.

#43among Gaming genre in United States#4362among Topic in United States#162in Games

The average Amusement arcade fan in United States is 38.3 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, California, Texas.

Top brand affinities include Pinball, Arcade game, Sky Zone, with strongest over-indexing on Pinball (17.06× the country average).

Demographically, the Amusement arcade audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amusement arcade fan in United States is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Pinball.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amusement arcade profile in United States.

Audience size
3.9M
in United States
Gender
49.3%♀
50.7% male
Age
38.3
average years
Country rank
#8158
Topic in United States
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amusement arcade fans

49.3% are female, 50.7% are male, average age 38.3.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Amusement arcade audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.3
Estimated audience size3,925,065
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Amusement arcade audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3927%
40-4923%
50+12%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Amusement arcade audience comes from United States.

Worldwide audience distribution share by country for Amusement arcade
CountryShare
United States40.9%
United Kingdom8.4%
Japan5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amusement arcade audience in United States is strongest.

Fig. 05

Top regions by affinity

Amusement arcade fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~400K4.48×
02North Dakota~10K1.27×
03South Dakota~10K1.22×
04Connecticut~50K1.20×
05Florida~300K1.15×
06Delaware~10K1.12×
07Rhode Island~10K1.11×
08West Virginia~20K1.07×
09New Hampshire~20K1.07×
10Kansas~30K1.06×
11Texas~400K1.05×
12Hawaii~20K1.05×
13Kentucky~50K1.04×
14Idaho~20K1.04×
15New Mexico~20K1.02×
16Mississippi~30K1.01×
17Nebraska~20K1.00×
18Washington, District of Columbia~10K1.00×
19Montana~10K1.00×
20Alaska~8K1.00×
21Vermont~7K0.99×
22Maine~10K0.98×
23Oklahoma~40K0.97×
24Iowa~30K0.97×
25Arkansas~30K0.97×
26Utah~30K0.96×
27Alabama~50K0.95×
28Ohio~100K0.94×
29Georgia~100K0.94×
30Indiana~70K0.94×
31Missouri~60K0.94×
32Tennessee~70K0.92×
33Louisiana~50K0.92×
34Illinois~100K0.91×
35Wisconsin~50K0.91×
36New York~200K0.90×
37Nevada~30K0.90×
38Pennsylvania~100K0.89×
39New Jersey~90K0.89×
40Minnesota~50K0.89×
41Michigan~90K0.88×
42Maryland~60K0.88×
43Colorado~50K0.88×
44South Carolina~50K0.88×
45California~400K0.87×
46North Carolina~100K0.87×
47Oregon~40K0.87×
48Arizona~70K0.85×
49Massachusetts~60K0.83×
50Washington~60K0.82×
Fig. 06

Affinity by region

Affinity by region — Amusement arcade, United States
0.82×1.00×4.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amusement arcade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amusement arcade audience
#·InterestCategoryAffinity×
01Ferris wheelTravel & Leisure17.27×
02PinballGames17.06×
03DodgeballSports16.45×
04Married At First SightMovies & TV14.39×
05Project RunwayMovies & TV13.69×
06Laser tagSports9.67×
07Axe throwingSports9.22×
08Sky ZoneKids & Family8.92×
09Dave & Buster'sFood & Beverages6.60×
10Arcade gameGames5.61×
11Family entertainment centerTravel & Leisure5.20×
12Chuck E. Cheese'sFood & Beverages5.08×
13TrampolineSports4.91×
14Hot yogaSports4.17×
15Five BelowShopping3.30×
16Diaper bagKids & Family2.45×
17Pizza HutFood & Beverages2.22×
18Planet FitnessSports2.01×
19TMZInternet & Social Media1.74×
20SubwayFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amusement arcade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amusement arcade audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
Urban LifestyleOPEN1.51×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amusement arcade audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amusement arcade have in United States?

Amusement arcade has an estimated audience of 3,925,065 people in United States, concentrated in Virginia and California.

02

What is the gender split and age of Amusement arcade fans?

49.3% of Amusement arcade fans are female, 50.7% are male, with an average age of 38.3 years.

03

Which brands do Amusement arcade fans like most?

Amusement arcade fans show strongest brand affinity for Pinball (17.06×), Arcade game (5.61×), and Sky Zone (8.92×) over the country average.

04

Where do Amusement arcade fans live in United States?

Amusement arcade fans in United States are most concentrated in Virginia (reach ~400K), California (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Amusement arcade fans also like?

Beyond Amusement arcade itself, the audience over-indexes on Arcade game (5.61×), Sky Zone (8.92×), Dave & Buster's (6.6×), and Five Below (3.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Amusement arcade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amusement arcade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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