Married At First Sight Audience in United States

Married At First Sight logo

Married At First Sight has an estimated audience of 997,009 people in United States. 80.3% are female, 19.7% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Songkhla Province, Fat Quarter Shop, Ponce, Puerto Rico, Singles Day, Rotimi.

The average Married At First Sight fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Songkhla Province, Fat Quarter Shop, Ponce, Puerto Rico, with strongest over-indexing on Songkhla Province (150.3× the country average). Demographically, the Married At First Sight audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Married At First Sight fans

Demographic split for Married At First Sight audience in United States
MetricValue
Female80.3%
Male19.7%
Average age33.8
Estimated audience size997,009

Audience persona

The typical Married At First Sight fan in United States is more female, around 33.8 years old, with strong Family Orientation tendencies and a notable affinity for Songkhla Province.

Top regions in United States

Top regions ranked by reach for Married At First Sight in United States
RegionReachAffinity
California108,4380.99×
Texas84,6150.99×
Florida73,4041.09×
New York58,1411.04×
Illinois41,0241.24×
Georgia40,5221.32×
Pennsylvania37,1581.11×
North Carolina36,7781.23×
Ohio34,4461.12×
Michigan30,0961.15×
New Jersey27,8731.1×
Virginia27,5791.14×
Maryland24,6251.44×
Tennessee22,2641.11×
Massachusetts21,9361.12×
Arizona21,5121.06×
Washington20,8301.04×
Indiana18,1651×
South Carolina17,1351.14×
Colorado16,7241.06×
Missouri16,4671.02×
Wisconsin16,0971.07×
Louisiana14,0551.09×
Minnesota13,9620.98×
Alabama13,5470.97×
Oregon11,9211.04×
Kentucky11,8490.95×
Oklahoma10,9250.99×
Connecticut10,8621.09×
Nevada9,2190.96×
Mississippi8,0750.98×
Utah7,6360.86×
Iowa7,1400.87×
Kansas7,1220.91×
Arkansas6,9170.84×
Idaho4,8170.96×
New Mexico4,3370.87×
Nebraska4,1620.83×
New Hampshire4,0511.03×
West Virginia3,6150.78×
Rhode Island3,4131.08×
Maine3,3410.94×
Delaware3,1051.13×
Hawaii3,0680.72×
Washington, District of Columbia3,0001×
Montana2,2210.8×
South Dakota1,7050.74×
North Dakota1,6230.79×
Alaska1,4580.68×
Vermont1,4560.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Married At First Sight audience
BrandAffinityCategory
Songkhla Province150.3×Travel & Leisure
Fat Quarter Shop62.74×Shopping
Ponce, Puerto Rico37.83×Travel & Leisure
Singles Day79.71×Politics & Society
Rotimi115.17×Movies & TV
Stampin' Up!62.16×Shopping
Free Quilt Patterns53.55×
Gavin Brown's Enterprise121.48×Arts & Culture
Married at First Sight (U.S. TV series)50.95×Movies & TV
Creative Ideas17.72×Home & Garden
AccuQuilt88.92×Home & Garden
Club Xelajú MC146.17×Sports
Rincón, Puerto Rico36.71×Travel & Leisure
Bayamón, Puerto Rico68.89×Travel & Leisure
Pinball22.88×Games
Sewing Club31.96×Kids & Family
Fossil24.2×Fashion & Accessoires
Cut and sew42.94×Fashion & Accessoires
Gagosian Gallery27.27×Arts & Culture
Public utility13.26×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Married At First Sight audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
Community OrientationOPEN1.33
TraditionCONSERVATISM1.29
CreativityOPEN1.27
Pet OwnershipJOY1.22
Healthy LifestyleBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Married At First Sight
CountryShare
United States30.1%
United Kingdom20.4%
Netherlands17.6%

See Married At First Sight audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Married At First Sight have in United States?

Married At First Sight has an estimated audience of 997,009 people in United States, concentrated in California and Texas.

What is the gender split and age of Married At First Sight fans?

80.3% of Married At First Sight fans are female, 19.7% are male, with an average age of 33.8 years.

Which brands do Married At First Sight fans like most?

Married At First Sight fans show strongest brand affinity for Songkhla Province (150.3×), Fat Quarter Shop (62.74×), and Ponce, Puerto Rico (37.83×) over the country average.

Where do Married At First Sight fans live in United States?

Married At First Sight fans in United States are most concentrated in California (reach 108,438), Texas (reach 84,615), and Florida (reach 73,404). These three regions account for the largest share of the active audience.

What other brands do Married At First Sight fans also like?

Beyond Married At First Sight itself, the audience over-indexes on Fat Quarter Shop (62.74×), Ponce, Puerto Rico (37.83×), Singles Day (79.71×), and Rotimi (115.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Married At First Sight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.