Rascasse Audience Intelligence

Married At First Sight Audience in United States

Name: Married At First Sight — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Married At First Sight in United States — modelled from more than twelve digital signal sources. Married At First Sight has an estimated audience of 983,823 people in United States.

#465among TV series in United States #1883among Movie / TV Show / Series in United States #4362in Movies & TV

The average Married At First Sight fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Songkhla Province, Fat Quarter Shop, Ponce, Puerto Rico, with strongest over-indexing on Songkhla Province (150.3× the country average).

Demographically, the Married At First Sight audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Married At First Sight fan in United States is more female, around 33.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Songkhla Province.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Married At First Sight profile in United States.

Audience size

984K

in United States

Gender

80.3%♀

19.7% male

Age

33.8

average years

Country rank

#23934

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Married At First Sight viewers

80.3% are female, 19.7% are male, average age 33.8.

Fig. 02

Gender split

80.3%

Female

19.7%

Male

Demographic split for Married At First Sight audience in United States
Metric	Value
Female	80.3%
Male	19.7%
Average age	33.8
Estimated audience size	983,823

Fig. 03

Age distribution

Age distribution of the Married At First Sight audience in United States
Age bracket	Share	%
16-19		31%
20-29		24%
30-39		20%
40-49		16%
50+		8%

Fig. 04

Worldwide distribution

26.9%

of the worldwide Married At First Sight audience comes from United States.

Worldwide audience distribution share by country for Married At First Sight
Country	Share
United States	26.9%
Netherlands	24.9%
United Kingdom	17.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Married At First Sight audience in United States is strongest.

Fig. 05

Top regions by affinity

Married At First Sight fans by region: top regions in United States
#	Region	Reach	×
01	Maryland	~20K	1.38×
02	Georgia	~40K	1.23×
03	North Carolina	~40K	1.20×
04	Illinois	~40K	1.15×
05	Delaware	~3K	1.14×
06	Michigan	~30K	1.11×
07	Tennessee	~20K	1.11×
08	South Carolina	~20K	1.11×
09	Ohio	~30K	1.10×
10	Louisiana	~10K	1.10×
11	Rhode Island	~3K	1.10×
12	Virginia	~30K	1.08×
13	Connecticut	~10K	1.08×
14	New Hampshire	~4K	1.08×
15	Pennsylvania	~40K	1.07×
16	Massachusetts	~20K	1.07×
17	Wisconsin	~20K	1.07×
18	Florida	~70K	1.06×
19	Oregon	~10K	1.06×
20	Arizona	~20K	1.05×
21	Washington	~20K	1.05×
22	Colorado	~20K	1.05×
23	New Jersey	~30K	1.04×
24	Missouri	~20K	1.03×
25	Idaho	~5K	1.03×
26	Mississippi	~8K	1.01×
27	Washington, District of Columbia	~3K	1.01×
28	Alabama	~10K	1.00×
29	Indiana	~20K	0.98×
30	Minnesota	~10K	0.98×
31	Maine	~3K	0.97×
32	New York	~50K	0.96×
33	Oklahoma	~10K	0.96×
34	Texas	~80K	0.94×
35	Kentucky	~10K	0.94×
36	Nevada	~9K	0.94×
37	California	~100K	0.93×
38	Kansas	~7K	0.92×
39	Iowa	~7K	0.90×
40	North Dakota	~2K	0.90×
41	New Mexico	~4K	0.89×
42	Montana	~2K	0.89×
43	Vermont	~2K	0.89×
44	Utah	~8K	0.88×
45	Nebraska	~4K	0.87×
46	Arkansas	~7K	0.86×
47	West Virginia	~4K	0.86×
48	South Dakota	~2K	0.82×
49	Alaska	~2K	0.80×
50	Hawaii	~3K	0.75×

Affinity by region — Married At First Sight, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Married At First Sight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Married At First Sight audience
#	Interest	Category	×
01	Songkhla Province	Travel & Leisure	150.30×
02	Gavin Brown's Enterprise	Arts & Culture	121.48×
03	Rotimi	Movies & TV	115.17×
04	AccuQuilt	Home & Garden	88.92×
05	Singles Day	Politics & Society	79.71×
06	Bayamón, Puerto Rico	Travel & Leisure	68.89×
07	Fat Quarter Shop	Shopping	62.74×
08	Stampin' Up!	Shopping	62.16×
09	Free Quilt Patterns	Topic	53.55×
10	Married at First Sight (U.S. TV series)	Movies & TV	50.95×
11	Cut and sew	Fashion & Accessoires	42.94×
12	Missouri Star Quilt Co	Shopping	41.93×
13	Ponce, Puerto Rico	Travel & Leisure	37.83×
14	Rincón, Puerto Rico	Travel & Leisure	36.71×
15	Sewing Club	Kids & Family	31.96×
16	Gagosian Gallery	Arts & Culture	27.27×
17	Fossil	Fashion & Accessoires	24.20×
18	Pinball	Games	22.88×
19	Creative Ideas	Home & Garden	17.72×
20	Public utility	Home & Garden	13.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Married At First Sight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Married At First Sight audience · What stands out
Trait	Cluster	Score
Healthy Lifestyle	BALANCE	2.93×
Luxury Orientation	PREMIUM	1.96×
Spirituality	BALANCE	1.73×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Married At First Sight audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.83×
Convenience Orientation	PREMIUM	0.85×
Tradition	CONSERVATISM	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Married At First Sight have in United States?

Married At First Sight has an estimated audience of 983,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Married At First Sight viewers?

80.3% of Married At First Sight fans are female, 19.7% are male, with an average age of 33.8 years.

Which brands do Married At First Sight fans like most?

Married At First Sight fans show strongest brand affinity for Songkhla Province (150.3×), Fat Quarter Shop (62.74×), and Ponce, Puerto Rico (37.83×) over the country average.

Where do Married At First Sight fans live in United States?

Married At First Sight fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Married At First Sight fans also like?

Beyond Married At First Sight itself, the audience over-indexes on Fat Quarter Shop (62.74×), Ponce, Puerto Rico (37.83×), Singles Day (79.71×), and Stampin' Up! (62.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Married At First Sight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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