Rascasse Audience Intelligence

Rotimi Audience in United States

A data profile of the people who buy, follow and care about Rotimi in United States — modelled from more than twelve digital signal sources. Rotimi has an estimated audience of 231,228 people in United States.

#3246among Actor Actress or TV Star in United States#13752among Person in United States#9666in Movies & TV

The average Rotimi fan in United States is 32.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Married At First Sight, Stampin' Up!, Aloe Blacc, with strongest over-indexing on Married At First Sight (115.17× the country average).

Demographically, the Rotimi audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rotimi fan in United States is more female, around 32.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Married At First Sight.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rotimi profile in United States.

Audience size
231K
in United States
Gender
74.2%♀
25.8% male
Age
32.6
average years
Country rank
#54862
Person in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rotimi fans

74.2% are female, 25.8% are male, average age 32.6.

Fig. 02

Gender split

74.2%
Female
25.8%
Male
Demographic split for Rotimi audience in United States
MetricValue
Female74.2%
Male25.8%
Average age32.6
Estimated audience size231,228
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Rotimi audience in United States
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4916%
50+8%
Fig. 04

Worldwide distribution

66.1%

of the worldwide Rotimi audience comes from United States.

Worldwide audience distribution share by country for Rotimi
CountryShare
United States66.1%
United Kingdom9.2%
France5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rotimi audience in United States is strongest.

Fig. 05

Top regions by affinity

Rotimi fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K2.64×
02Maryland~10K2.25×
03Louisiana~8K2.19×
04Mississippi~4K1.98×
05Alabama~7K1.79×
06South Carolina~7K1.70×
07North Carolina~10K1.68×
08Washington, District of Columbia~1K1.60×
09Delaware~1K1.45×
10Virginia~9K1.44×
11New Jersey~9K1.38×
12New York~20K1.35×
13Florida~20K1.29×
14Illinois~10K1.25×
15Tennessee~7K1.25×
16Connecticut~3K1.21×
17Texas~30K1.14×
18Pennsylvania~10K1.12×
19Michigan~8K1.11×
20Indiana~5K1.11×
21Arkansas~2K1.08×
22Ohio~9K1.07×
23Nevada~3K1.04×
24Rhode Island<1K1.04×
25Missouri~4K1.00×
26Massachusetts~5K0.97×
27Kentucky~3K0.90×
28Wisconsin~4K0.88×
29North Dakota<1K0.87×
30Alaska<1K0.86×
31Vermont<1K0.86×
32Oklahoma~3K0.85×
33Montana<1K0.84×
34South Dakota<1K0.84×
35Minnesota~3K0.80×
36Kansas~2K0.78×
37West Virginia<1K0.77×
38Hawaii<1K0.76×
39Maine<1K0.76×
40Arizona~4K0.75×
41Idaho~1K0.75×
42Nebraska~1K0.75×
43New Hampshire<1K0.75×
44New Mexico<1K0.73×
45Iowa~1K0.68×
46California~20K0.64×
47Colorado~3K0.61×
48Utah~1K0.61×
49Washington~3K0.58×
50Oregon~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Rotimi, United States
0.58×1.00×2.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rotimi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rotimi audience
#·InterestCategoryAffinity×
01Aloe BlaccMusic & Radio145.72×
02Married At First SightMovies & TV115.17×
03Stampin' Up!Shopping79.89×
04Project RunwayMovies & TV42.68×
05Sean KingstonMovies & TV23.89×
06RocawearFashion & Accessoires17.69×
07Teyana TaylorMovies & TV17.62×
08RonaldinhoSports14.43×
09Aston Villa F.C.Sports13.20×
10Michael B. JordanMovies & TV10.71×
11Internet celebrityInternet & Social Media8.41×
12Afro-textured hairBeauty & Wellness6.34×
13DancehallsMusic & Radio5.78×
14Hair ExtensionsBeauty & Wellness5.28×
15TMZInternet & Social Media4.40×
16Music festivalsMusic & Radio4.36×
17Broadway theatreTravel & Leisure4.14×
18Discount storesShopping3.53×
19Pizza HutFood & Beverages2.98×
20Domino's PizzaFood & Beverages2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rotimi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rotimi audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Career OrientationPOWER1.57×
TraditionCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rotimi audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.57×
Pet OwnershipJOY0.60×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rotimi have in United States?

Rotimi has an estimated audience of 231,228 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Rotimi fans?

74.2% of Rotimi fans are female, 25.8% are male, with an average age of 32.6 years.

03

Which brands do Rotimi fans like most?

Rotimi fans show strongest brand affinity for Married At First Sight (115.17×), Stampin' Up! (79.89×), and Aloe Blacc (145.72×) over the country average.

04

Where do Rotimi fans live in United States?

Rotimi fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rotimi fans also like?

Beyond Rotimi itself, the audience over-indexes on Stampin' Up! (79.89×), Aloe Blacc (145.72×), Teyana Taylor (17.62×), and Project Runway (42.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Rotimi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rotimi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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