Rocawear Audience in United States

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Rocawear has an estimated audience of 1,034,898 people in United States. 45.8% are female, 54.2% are male, average age 36.9. Top regions: California, Texas, New York. Top brand affinities: Brooklyn Nets, Linkin Park, Roc Nation, Timbaland, Tidal (service).

The average Rocawear fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Brooklyn Nets, Linkin Park, Roc Nation, with strongest over-indexing on Brooklyn Nets (16.88× the country average). Demographically, the Rocawear audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

Demographics of Rocawear fans

Demographic split for Rocawear audience in United States
MetricValue
Female45.8%
Male54.2%
Average age36.9
Estimated audience size1,034,898

Audience persona

The typical Rocawear fan in United States is balanced, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Brooklyn Nets.

Top regions in United States

Top regions ranked by reach for Rocawear in United States
RegionReachAffinity
California189,8941.67×
Texas110,5441.24×
New York88,5791.53×
Florida73,9661.06×
Georgia51,9671.63×
Illinois47,9011.39×
North Carolina41,5891.34×
Pennsylvania40,5161.16×
Ohio34,4281.08×
New Jersey31,1941.19×
Virginia31,1411.24×
Michigan30,3011.12×
Arizona25,7341.22×
Maryland24,4791.38×
Alabama20,7471.44×
Tennessee20,2660.98×
Washington20,1540.97×
Massachusetts19,5080.96×
Indiana19,3141.02×
South Carolina18,0341.16×
Louisiana17,8311.34×
Nevada15,1731.52×
Missouri14,0170.84×
Colorado13,9080.85×
Wisconsin13,0500.84×
Kentucky12,4810.96×
Connecticut12,2401.18×
Minnesota11,3420.76×
Mississippi11,2331.32×
Oklahoma10,5860.92×
Oregon10,0550.85×
Utah7,8980.85×
Arkansas7,7810.91×
Kansas6,0010.74×
New Mexico5,3831.04×
Iowa5,2370.61×
Hawaii4,4831.01×
Rhode Island3,8351.16×
Delaware3,6961.29×
Nebraska3,5930.69×
Washington, District of Columbia3,3151.07×
Idaho3,2420.62×
West Virginia3,1960.66×
New Hampshire2,3310.57×
Maine1,6250.44×
Alaska1,5690.71×
Montana1,2760.44×
North Dakota1,1830.56×
Vermont1,1070.61×
South Dakota9900.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rocawear audience
BrandAffinityCategory
Brooklyn Nets16.88×Sports
Linkin Park22.06×Music & Radio
Roc Nation28.82×Music & Radio
Timbaland40.55×Music & Radio
Tidal (service)20.1×Music & Radio
Rihanna8.08×Music & Radio
Frank Ocean15.14×Music & Radio
Pharrell Williams16.99×Music & Radio
Atlantic Records33.33×Music & Radio
Ambato, Ecuador63.39×Travel & Leisure
North American Grappling Association (NAGA)60.21×Sports
American Music Award8.27×Music & Radio
Beyoncé6.52×Music & Radio
Kanye West6.55×Music & Radio
Personal stylist7.9×Fashion & Accessoires
Euphoria1.81×Movies & TV
Instant messaging2.64×Internet & Social Media
DJ Khaled14.06×Music & Radio
Diddy4.5×Music & Radio
Contemporary R&B2.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rocawear audience
TraitClusterScore
Risk AppetiteTHRILL1.71
ExtroversionTHRILL1.46
Luxury OrientationPREMIUM1.35
Early Adopter MentalityPOWER1.22
Urban LifestyleOPEN1.13
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Rocawear
CountryShare
United States59.7%
United Kingdom5.4%
Canada4.2%

See Rocawear audiences in other countries

More Streetwear audiences in United States

Frequently asked questions

How many fans does Rocawear have in United States?

Rocawear has an estimated audience of 1,034,898 people in United States, concentrated in California and Texas.

What is the gender split and age of Rocawear fans?

45.8% of Rocawear fans are female, 54.2% are male, with an average age of 36.9 years.

Which brands do Rocawear fans like most?

Rocawear fans show strongest brand affinity for Brooklyn Nets (16.88×), Linkin Park (22.06×), and Roc Nation (28.82×) over the country average.

Where do Rocawear fans live in United States?

Rocawear fans in United States are most concentrated in California (reach 189,894), Texas (reach 110,544), and New York (reach 88,579). These three regions account for the largest share of the active audience.

What other brands do Rocawear fans also like?

Beyond Rocawear itself, the audience over-indexes on Linkin Park (22.06×), Roc Nation (28.82×), Timbaland (40.55×), and Tidal (service) (20.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocawear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.