Rascasse Audience Intelligence

Rocawear Target Market in United States

A data profile of the people who buy, follow and care about Rocawear in United States — modelled from more than twelve digital signal sources. Rocawear has an estimated audience of 1,033,326 people in United States.

#17among Streetwear in United States#2360among Brand in United States#953in Fashion & Accessoires

The average Rocawear fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brooklyn Nets, Brit Awards, Linkin Park, with strongest over-indexing on Brooklyn Nets (16.88× the country average).

Demographically, the Rocawear audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Extroversion, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rocawear fan in United States is balanced, around 36.9 years old, with strong Extroversion tendencies and a notable affinity for Brooklyn Nets.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rocawear profile in United States.

Audience size
1M
in United States
Gender
45.8%♀
54.2% male
Age
36.9
average years
Country rank
#23165
Brand in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rocawear

45.8% are female, 54.2% are male, average age 36.9.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Rocawear audience in United States
MetricValue
Female45.8%
Male54.2%
Average age36.9
Estimated audience size1,033,326
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Rocawear audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3921%
40-4918%
50+14%
Fig. 04

Worldwide distribution

59.7%

of the worldwide Rocawear audience comes from United States.

Worldwide audience distribution share by country for Rocawear
CountryShare
United States59.7%
United Kingdom5.4%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rocawear audience in United States is strongest.

Fig. 05

Top regions by affinity

Rocawear customers by region in United States
#RegionReachAffinity×
01California~200K1.61×
02Georgia~50K1.53×
03New York~80K1.46×
04Nevada~10K1.38×
05Alabama~20K1.36×
06Louisiana~20K1.36×
07Illinois~50K1.31×
08Maryland~20K1.31×
09Mississippi~10K1.28×
10Delaware~4K1.27×
11North Carolina~40K1.25×
12Virginia~30K1.19×
13Connecticut~10K1.18×
14Pennsylvania~40K1.16×
15Texas~100K1.15×
16South Carolina~20K1.14×
17New Jersey~30K1.13×
18Arizona~20K1.13×
19Rhode Island~4K1.12×
20Washington, District of Columbia~3K1.10×
21Michigan~30K1.07×
22Indiana~20K1.03×
23Florida~70K1.02×
24Ohio~30K1.02×
25New Mexico~5K1.02×
26Hawaii~4K1.01×
27Tennessee~20K0.99×
28Washington~20K0.96×
29Massachusetts~20K0.96×
30Kentucky~10K0.95×
31Arkansas~8K0.94×
32Alaska~2K0.91×
33Oregon~10K0.90×
34Wisconsin~10K0.89×
35Oklahoma~10K0.89×
36Montana~3K0.88×
37Vermont~2K0.87×
38North Dakota~2K0.86×
39Missouri~10K0.85×
40Utah~8K0.84×
41West Virginia~4K0.84×
42Colorado~10K0.83×
43South Dakota~2K0.83×
44Kansas~7K0.82×
45Nebraska~4K0.81×
46Minnesota~10K0.79×
47New Hampshire~3K0.79×
48Idaho~4K0.78×
49Maine~3K0.77×
50Iowa~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Rocawear, United States
0.74×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rocawear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rocawear audience
#·InterestCategoryAffinity×
01Ambato, EcuadorTravel & Leisure63.39×
02North American Grappling Association (NAGA)Sports60.21×
03Brit AwardsMusic & Radio46.17×
04TimbalandMusic & Radio40.55×
05Atlantic RecordsMusic & Radio33.33×
06Roc NationMusic & Radio28.82×
07Linkin ParkMusic & Radio22.06×
08Tidal (service)Music & Radio20.10×
09Pharrell WilliamsMusic & Radio16.99×
10Brooklyn NetsSports16.88×
11Frank OceanMusic & Radio15.14×
12DJ KhaledMusic & Radio14.06×
13Ray JMusic & Radio12.17×
14Paris HiltonFashion & Accessoires9.45×
15American Music AwardMusic & Radio8.27×
16RihannaMusic & Radio8.08×
17Personal stylistFashion & Accessoires7.90×
18Kanye WestMusic & Radio6.55×
19Instant messagingInternet & Social Media2.64×
20Contemporary R&BMusic & Radio2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rocawear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rocawear audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
Social Media UsageJOY1.36×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rocawear audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
SustainabilityBALANCE0.92×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rocawear's target market in United States?

Rocawear's target market in United States covers an estimated 1,033,326 people, concentrated in California and Texas.

02

What is the gender split and age of Rocawear customers?

45.8% of the Rocawear audience are female, 54.2% are male, with an average age of 36.9 years.

03

Which brands do Rocawear fans like most?

Rocawear fans show strongest brand affinity for Brooklyn Nets (16.88×), Brit Awards (46.17×), and Linkin Park (22.06×) over the country average.

04

Where do Rocawear fans live in United States?

Rocawear fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Rocawear fans also like?

Beyond Rocawear itself, the audience over-indexes on Brit Awards (46.17×), Linkin Park (22.06×), Tidal (service) (20.1×), and Roc Nation (28.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in United States

See Rocawear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rocawear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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