Rascasse Audience Intelligence

Kanye West Audience in United States

A data profile of the people who buy, follow and care about Kanye West in United States — modelled from more than twelve digital signal sources. Kanye West has an estimated audience of 9,329,631 people in United States.

#10among Hip hop in United States#224among Person in United States#277in Music & Radio

The average Kanye West fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hip hop music, NBA Finals, NBA playoffs, with strongest over-indexing on Hip hop music (1.69× the country average).

Demographically, the Kanye West audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kanye West fan in United States is balanced, around 30.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hip hop music.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kanye West profile in United States.

Audience size
9.3M
in United States
Gender
49.2%♀
50.8% male
Age
30.3
average years
Country rank
#3842
Person in United States
Fig. 01

Search interest · 12-month trend

-50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kanye West fans

49.2% are female, 50.8% are male, average age 30.3.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Kanye West audience in United States
MetricValue
Female49.2%
Male50.8%
Average age30.3
Estimated audience size9,329,631
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Kanye West audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4911%
50+7%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Kanye West audience comes from United States.

Worldwide audience distribution share by country for Kanye West
CountryShare
United States39.9%
Brazil6.5%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kanye West audience in United States is strongest.

Fig. 05

Top regions by affinity

Kanye West fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K3.04×
02Arizona~600K2.63×
03Washington~600K2.55×
04Utah~200K2.52×
05Hawaii~100K2.29×
06Colorado~400K2.24×
07Alabama~300K2.18×
08Illinois~400K1.04×
09California~1M1.03×
10New York~600K0.96×
11New Jersey~300K0.94×
12Georgia~300K0.92×
13Texas~800K0.91×
14Maryland~200K0.89×
15Pennsylvania~300K0.86×
16Florida~600K0.85×
17North Carolina~300K0.85×
18Virginia~200K0.85×
19Connecticut~90K0.85×
20Nevada~90K0.82×
21Massachusetts~200K0.81×
22Rhode Island~30K0.81×
23Michigan~200K0.80×
24Louisiana~100K0.80×
25Delaware~20K0.78×
26Missouri~100K0.77×
27Oregon~100K0.77×
28Ohio~300K0.76×
29Indiana~100K0.76×
30Kentucky~100K0.76×
31New Mexico~40K0.75×
32Arkansas~70K0.74×
33South Carolina~100K0.73×
34Wisconsin~100K0.73×
35Oklahoma~90K0.73×
36Tennessee~200K0.72×
37Kansas~60K0.70×
38New Hampshire~30K0.70×
39Minnesota~100K0.68×
40Nebraska~40K0.68×
41Idaho~40K0.68×
42North Dakota~20K0.68×
43Alaska~20K0.67×
44Mississippi~60K0.66×
45Maine~30K0.66×
46South Dakota~20K0.64×
47Iowa~60K0.63×
48Montana~20K0.63×
49Vermont~10K0.62×
50West Virginia~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Kanye West, United States
0.61×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kanye West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kanye West audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio5.44×
02Rhianna (singer)Music & Radio3.88×
03Sneaker collectingFashion & Accessoires2.79×
04New York KnicksSports2.60×
05NBA FinalsSports2.46×
06Underground hip hopMusic & Radio2.42×
07NBA playoffsSports2.40×
08AfrobeatMusic & Radio2.40×
09Curly HairBeauty & Wellness2.35×
10Lace wigBeauty & Wellness2.27×
11Hair ExtensionsBeauty & Wellness2.24×
12StreetwearFashion & Accessoires2.19×
13TwitchGames2.13×
14NikeFashion & Accessoires2.11×
15Los Angeles LakersSports2.09×
16WigBeauty & Wellness1.93×
17Hip hop musicMusic & Radio1.69×
18WingstopFood & Beverages1.66×
19Texas RoadhouseFood & Beverages1.55×
20Fashion designBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kanye West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kanye West audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.32×
SustainabilityBALANCE1.25×
ExtroversionTHRILL1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kanye West audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.59×
Community OrientationOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kanye West have in United States?

Kanye West has an estimated audience of 9,329,631 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kanye West fans?

49.2% of Kanye West fans are female, 50.8% are male, with an average age of 30.3 years.

03

Which brands do Kanye West fans like most?

Kanye West fans show strongest brand affinity for Hip hop music (1.69×), NBA Finals (2.46×), and NBA playoffs (2.4×) over the country average.

04

Where do Kanye West fans live in United States?

Kanye West fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Kanye West fans also like?

Beyond Kanye West itself, the audience over-indexes on NBA Finals (2.46×), NBA playoffs (2.4×), Sneaker collecting (2.79×), and Music of Nigeria (5.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kanye West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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