Kanye West Audience in United States

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Kanye West has an estimated audience of 10,804,971 people in United States. 49.2% are female, 50.8% are male, average age 30.3. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Hip hop music, NBA Finals, NBA playoffs, Sneaker collecting.

The average Kanye West fan in United States is 30.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Hip hop music, NBA Finals, with strongest over-indexing on Euphoria (1.63× the country average). Demographically, the Kanye West audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Kanye West fans

Demographic split for Kanye West audience in United States
MetricValue
Female49.2%
Male50.8%
Average age30.3
Estimated audience size10,804,971

Audience persona

The typical Kanye West fan in United States is balanced, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Kanye West in United States
RegionReachAffinity
California1,587,2411.34×
Texas1,070,6751.15×
New York828,7951.37×
Florida789,9581.08×
Illinois489,8261.36×
Pennsylvania405,8261.12×
Georgia403,1281.21×
North Carolina369,6761.14×
New Jersey356,9551.3×
Ohio338,8641.02×
Michigan299,4301.06×
Virginia283,6051.08×
Massachusetts259,2481.22×
Arizona241,2141.09×
Washington234,0571.08×
Maryland224,6811.21×
Tennessee222,3101.03×
Indiana200,2621.01×
Missouri167,7060.96×
Colorado161,1600.95×
Wisconsin152,4440.94×
Minnesota152,1980.98×
South Carolina152,1040.94×
Louisiana142,1381.02×
Alabama135,0040.89×
Oregon131,4441.06×
Kentucky125,9440.93×
Connecticut124,8391.15×
Nevada113,9851.09×
Oklahoma112,2700.94×
Utah100,9981.04×
Arkansas77,9350.88×
Mississippi75,6260.85×
Iowa74,7350.84×
Kansas73,9320.87×
New Mexico51,4980.95×
Idaho45,1770.83×
Nebraska43,7090.81×
Hawaii43,1560.93×
West Virginia42,3900.84×
Washington, District of Columbia39,4981.22×
New Hampshire39,0430.92×
Rhode Island37,5991.09×
Maine32,1790.83×
Delaware27,2380.91×
Montana23,4740.78×
North Dakota17,6990.8×
South Dakota16,8250.67×
Alaska16,2630.7×
Vermont14,2360.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kanye West audience
BrandAffinityCategory
Euphoria1.63×Movies & TV
Hip hop music1.69×Music & Radio
NBA Finals2.46×Sports
NBA playoffs2.4×Sports
Sneaker collecting2.79×Fashion & Accessoires
Music of Nigeria5.44×Music & Radio
Streetwear2.19×Fashion & Accessoires
Rhianna (singer)3.88×Music & Radio
Nike2.11×Fashion & Accessoires
Lace wig2.27×Beauty & Wellness
Los Angeles Lakers2.09×Sports
Texas Roadhouse1.55×Food & Beverages
Curly Hair2.35×Beauty & Wellness
Underground hip hop2.42×Music & Radio
Hair Extensions2.24×Beauty & Wellness
Twitch2.13×Games
Wig1.93×Beauty & Wellness
Afrobeat2.4×Music & Radio
Fashion design1.51×Business & Career
Department of Motor Vehicles2.47×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kanye West audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.45
Luxury OrientationPREMIUM1.27
SustainabilityBALANCE1.15
Design AffinityPREMIUM1.12
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Kanye West
CountryShare
United States42.7%
Brazil6.7%
Germany6.0%

See Kanye West audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Kanye West have in United States?

Kanye West has an estimated audience of 10,804,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Kanye West fans?

49.2% of Kanye West fans are female, 50.8% are male, with an average age of 30.3 years.

Which brands do Kanye West fans like most?

Kanye West fans show strongest brand affinity for Euphoria (1.63×), Hip hop music (1.69×), and NBA Finals (2.46×) over the country average.

Where do Kanye West fans live in United States?

Kanye West fans in United States are most concentrated in California (reach 1,587,241), Texas (reach 1,070,675), and New York (reach 828,795). These three regions account for the largest share of the active audience.

What other brands do Kanye West fans also like?

Beyond Kanye West itself, the audience over-indexes on Hip hop music (1.69×), NBA Finals (2.46×), NBA playoffs (2.4×), and Sneaker collecting (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kanye West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.