Roc Nation Audience in United States

Roc Nation logo

Roc Nation has an estimated audience of 1,317,427 people in United States. 49.8% are female, 50.2% are male, average age 34.5. Top regions: New York, California, Texas. Top brand affinities: Disaronno, Rocawear, Thandie Newton, Antony Starr, Fairy (brand).

The average Roc Nation fan in United States is 34.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Disaronno, Rocawear, Thandie Newton, with strongest over-indexing on Disaronno (162× the country average). Demographically, the Roc Nation audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Record label

Demographics of Roc Nation fans

Demographic split for Roc Nation audience in United States
MetricValue
Female49.8%
Male50.2%
Average age34.5
Estimated audience size1,317,427

Audience persona

The typical Roc Nation fan in United States is balanced, around 34.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Disaronno.

Top regions in United States

Top regions ranked by reach for Roc Nation in United States
RegionReachAffinity
New York221,8823.01×
California196,3591.36×
Texas123,9951.09×
Florida105,0711.18×
Georgia69,7381.72×
New Jersey62,6781.87×
Pennsylvania59,4721.34×
Illinois53,1691.21×
North Carolina49,4531.25×
Michigan39,4691.15×
Virginia39,2081.22×
Maryland38,5821.7×
Ohio38,5130.95×
Tennessee29,4171.11×
Massachusetts29,4141.13×
Louisiana25,8471.52×
Arizona23,1900.86×
South Carolina22,8621.15×
Wisconsin21,0821.06×
Alabama21,0661.14×
Indiana20,6400.86×
Missouri19,9400.94×
Washington18,5620.7×
Connecticut18,4431.4×
Nevada15,3071.2×
Minnesota13,9380.74×
Colorado13,7110.66×
Kentucky13,3440.81×
Mississippi13,2631.22×
Oklahoma10,8820.74×
Oregon9,8270.65×
Arkansas8,7470.81×
Washington, District of Columbia8,7052.2×
Kansas7,6100.73×
Utah6,8590.58×
Iowa6,6910.62×
Rhode Island4,6641.11×
Delaware4,6491.28×
Nebraska4,1050.62×
Hawaii4,0490.71×
New Mexico3,6390.55×
New Hampshire3,2350.62×
West Virginia3,2070.52×
Idaho2,6550.4×
Maine2,5060.53×
Alaska1,5450.55×
Montana1,4910.41×
South Dakota1,2820.42×
Vermont1,2120.52×
North Dakota1,1100.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Roc Nation audience
BrandAffinityCategory
Disaronno162×Food & Beverages
Rocawear133.35×Fashion & Accessoires
Thandie Newton65.44×Movies & TV
Antony Starr55.6×Movies & TV
Fairy (brand)87.6×Home & Garden
St. Germain (liqueur)76.04×Food & Beverages
Armagnac (brandy)115.58×Food & Beverages
Atlantic Records53.08×Music & Radio
Laz Alonso55.6×Movies & TV
Chris Webber53.96×Sports
Harley Davidson Fat Boy55.42×
Bow Wow (rapper)25.71×Music & Radio
Evelyn Lozada50.28×Movies & TV
Angie Stone28.93×Music & Radio
Diddy7.97×Music & Radio
Laila Ali24.63×Movies & TV
Tasha Smith33.65×Movies & TV
Adventure Harley-Davidson53.25×
Magic Johnson15.11×Sports
Poseidon (film)19.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Roc Nation audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.83
Early Adopter MentalityPOWER1.63
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.16
Risk AppetiteTHRILL1.12
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Roc Nation
CountryShare
United States62.0%
United Kingdom4.5%
Canada4.0%

See Roc Nation audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Roc Nation have in United States?

Roc Nation has an estimated audience of 1,317,427 people in United States, concentrated in New York and California.

What is the gender split and age of Roc Nation fans?

49.8% of Roc Nation fans are female, 50.2% are male, with an average age of 34.5 years.

Which brands do Roc Nation fans like most?

Roc Nation fans show strongest brand affinity for Disaronno (162×), Rocawear (133.35×), and Thandie Newton (65.44×) over the country average.

Where do Roc Nation fans live in United States?

Roc Nation fans in United States are most concentrated in New York (reach 221,882), California (reach 196,359), and Texas (reach 123,995). These three regions account for the largest share of the active audience.

What other brands do Roc Nation fans also like?

Beyond Roc Nation itself, the audience over-indexes on Rocawear (133.35×), Thandie Newton (65.44×), Antony Starr (55.6×), and Fairy (brand) (87.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Roc Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.