Rascasse Audience Intelligence

Roc Nation Target Market in United States

A data profile of the people who buy, follow and care about Roc Nation in United States — modelled from more than twelve digital signal sources. Roc Nation has an estimated audience of 1,300,100 people in United States.

#16among Record label in United States#2021among Brand in United States#2423in Music & Radio

The average Roc Nation fan in United States is 34.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Disaronno, Rocawear, Thandie Newton, with strongest over-indexing on Disaronno (162× the country average).

Demographically, the Roc Nation audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roc Nation fan in United States is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Disaronno.

Category: Music & Radio · Type: Brand · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roc Nation profile in United States.

Audience size
1.3M
in United States
Gender
49.8%♀
50.2% male
Age
34.5
average years
Country rank
#19708
Brand in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roc Nation

49.8% are female, 50.2% are male, average age 34.5.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Roc Nation audience in United States
MetricValue
Female49.8%
Male50.2%
Average age34.5
Estimated audience size1,300,100
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Roc Nation audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3920%
40-4915%
50+11%
Fig. 04

Worldwide distribution

62.3%

of the worldwide Roc Nation audience comes from United States.

Worldwide audience distribution share by country for Roc Nation
CountryShare
United States62.3%
United Kingdom4.5%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roc Nation audience in United States is strongest.

Fig. 05

Top regions by affinity

Roc Nation customers by region in United States
#RegionReachAffinity×
01New York~200K2.67×
02Washington, District of Columbia~8K1.95×
03New Jersey~60K1.76×
04Maryland~40K1.73×
05Georgia~70K1.63×
06Louisiana~20K1.43×
07Connecticut~20K1.38×
08Delaware~5K1.35×
09California~200K1.28×
10Pennsylvania~60K1.28×
11North Carolina~50K1.27×
12Mississippi~10K1.23×
13Virginia~40K1.22×
14Florida~100K1.16×
15Nevada~10K1.15×
16Illinois~50K1.13×
17South Carolina~20K1.13×
18Massachusetts~30K1.10×
19Michigan~40K1.09×
20Alabama~20K1.08×
21Texas~100K1.07×
22Tennessee~30K1.07×
23Rhode Island~4K1.06×
24Ohio~40K0.93×
25Wisconsin~20K0.93×
26West Virginia~6K0.91×
27Missouri~20K0.90×
28Arkansas~10K0.90×
29Indiana~20K0.86×
30Montana~3K0.86×
31Arizona~20K0.85×
32Alaska~2K0.84×
33Hawaii~5K0.83×
34Vermont~2K0.83×
35Kentucky~10K0.82×
36North Dakota~2K0.82×
37South Dakota~2K0.80×
38Oklahoma~10K0.79×
39Kansas~8K0.79×
40Washington~20K0.78×
41Minnesota~10K0.78×
42New Hampshire~4K0.78×
43Nebraska~5K0.75×
44Maine~4K0.75×
45New Mexico~5K0.74×
46Iowa~8K0.71×
47Colorado~10K0.70×
48Oregon~10K0.70×
49Idaho~5K0.69×
50Utah~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Roc Nation, United States
0.66×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roc Nation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roc Nation audience
#·InterestCategoryAffinity×
01DisaronnoFood & Beverages162.00×
02RocawearFashion & Accessoires133.35×
03Armagnac (brandy)Food & Beverages115.58×
04Fairy (brand)Home & Garden87.60×
05St. Germain (liqueur)Food & Beverages76.04×
06Thandie NewtonMovies & TV65.44×
07Antony StarrMovies & TV55.60×
08Laz AlonsoMovies & TV55.60×
09Harley Davidson Fat BoyTopic55.42×
10Chris WebberSports53.96×
11Adventure Harley-DavidsonWebsite / Newspaper / Magazine53.25×
12Atlantic RecordsMusic & Radio53.08×
13Evelyn LozadaMovies & TV50.28×
14Brit AwardsMusic & Radio48.56×
15Angie StoneMusic & Radio28.93×
16Bow Wow (rapper)Music & Radio25.71×
17Laila AliMovies & TV24.63×
18Poseidon (film)Movies & TV19.36×
19Magic JohnsonSports15.11×
20DiddyMusic & Radio7.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roc Nation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roc Nation audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
ExtroversionTHRILL1.50×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roc Nation audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Pet OwnershipJOY0.90×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roc Nation's target market in United States?

Roc Nation's target market in United States covers an estimated 1,300,100 people, concentrated in New York and California.

02

What is the gender split and age of Roc Nation customers?

49.8% of the Roc Nation audience are female, 50.2% are male, with an average age of 34.5 years.

03

Which brands do Roc Nation fans like most?

Roc Nation fans show strongest brand affinity for Disaronno (162×), Rocawear (133.35×), and Thandie Newton (65.44×) over the country average.

04

Where do Roc Nation fans live in United States?

Roc Nation fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Roc Nation fans also like?

Beyond Roc Nation itself, the audience over-indexes on Rocawear (133.35×), Thandie Newton (65.44×), Antony Starr (55.6×), and Fairy (brand) (87.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Roc Nation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Roc Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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