Rascasse Audience Intelligence

Roc Nation Target Market in United States

Roc Nation has an estimated audience of 1.5M people in United States.

#14among Record label in United States
#1959among brands in United States#1866in Music & Radio

The average Roc Nation fan in United States is 35.2 years old, balanced, and lives primarily in New York.

By number of fans, Roc Nation ranks #14 among the 728 objects in Record label in United States — 4.6× the group median.

Its fans are 3.2 years younger than the group average of 38.4.

Women make up 49.8% of the fan base, 1.7 percentage points more than the group average.

Compared with the other 727 objects in Record label, Roc Nation fans stand out for their interest in Disaronno, Rocawear and Armagnac (brandy).

Most fans live in New York, California, Florida.

Top affinities include Disaronno, Rocawear, Armagnac (brandy), with strongest over-indexing on Disaronno (162× the country average).

Demographically, the Roc Nation audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Spirituality, Extroversion.

The typical Roc Nation fan in United States is balanced, around 35.2 years old, with strong Spirituality tendencies and a notable affinity for Disaronno.

Category: Music & Radio · Type: Brand · Subtype: Record label

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
49.8%♀
50.2% male
Age
35.2
average years
Country rank
#17941
among all objects in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Roc Nation

49.8% are female, 50.2% are male, average age 35.2.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Roc Nation audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.2
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Roc Nation audience in United States
Age bracketShare%
16-2429%
25-3424%
35-4420%
45-5415%
55+11%
Fig. 04

Worldwide distribution

59.0%

of the worldwide Roc Nation audience comes from United States.

Worldwide audience distribution share by country for Roc Nation
CountryShare
United States59.0%
United Kingdom4.7%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Roc Nation customers by region in United States
#RegionReachAffinity×
01New York~200K2.67×
02Washington, District of Columbia~6K1.95×
03New Jersey~70K1.76×
04Maryland~50K1.73×
05Georgia~80K1.63×
06Louisiana~30K1.43×
07Connecticut~20K1.38×
08Delaware~6K1.35×
09California~200K1.28×
10Pennsylvania~80K1.28×
11North Carolina~60K1.27×
12Mississippi~20K1.23×
13Virginia~50K1.22×
14Florida~100K1.16×
15Nevada~20K1.15×
16Illinois~70K1.13×
17South Carolina~30K1.13×
18Massachusetts~40K1.10×
19Michigan~50K1.09×
20Alabama~20K1.08×
21Texas~100K1.07×
22Tennessee~40K1.07×
23Rhode Island~5K1.06×
24Ohio~50K0.93×
25Wisconsin~30K0.93×
26West Virginia~7K0.91×
27Missouri~30K0.90×
28Arkansas~10K0.90×
29Indiana~30K0.86×
30Montana~4K0.86×
31Arizona~30K0.85×
32Alaska~3K0.84×
33Hawaii~5K0.83×
34Vermont~2K0.83×
35Kentucky~20K0.82×
36North Dakota~3K0.82×
37South Dakota~3K0.80×
38Oklahoma~10K0.79×
39Kansas~10K0.79×
40Washington~30K0.78×
41Minnesota~20K0.78×
42New Hampshire~5K0.78×
43Nebraska~7K0.75×
44Maine~5K0.75×
45New Mexico~7K0.74×
46Iowa~10K0.71×
47Colorado~20K0.70×
48Oregon~10K0.70×
49Idaho~6K0.69×
50Utah~10K0.66×
Fig. 06

Affinity by region

Affinity by region — Roc Nation, United States
0.66×1.00×2.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Roc Nation audience vs. the country average
#·InterestCategoryAffinity×
01DisaronnoFood & Beverages162.00×
02RocawearFashion & Accessoires133.35×
03Armagnac (brandy)Food & Beverages115.58×
04Fairy (brand)Home & Garden87.60×
05St. Germain (liqueur)Food & Beverages76.04×
06Thandie NewtonMovies & TV65.44×
07Antony StarrMovies & TV55.60×
08Laz AlonsoMovies & TV55.60×
09Harley Davidson Fat BoyTopic55.42×
10Chris WebberSports53.96×
11Atlantic RecordsMusic & Radio53.08×
12Evelyn LozadaMovies & TV50.28×
13Brit AwardsMusic & Radio48.56×
14TéléphoneMusic & Radio35.71×
15Tasha SmithMovies & TV33.65×
16Angie StoneMusic & Radio28.93×
17Bow Wow (rapper)Music & Radio25.71×
18Def Jam RecordingsMusic & Radio21.22×
19Poseidon (film)Movies & TV19.36×
20Magic JohnsonSports15.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Roc Nation audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Roc Nation audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
ExtroversionTHRILL1.50×
Early Adopter MentalityPOWER1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Roc Nation audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.87×
Pet OwnershipJOY0.90×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Roc Nation over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/roc-nation-47880” · Methodology